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    Business

    The Realization Podcast

    Looking to become more aware of what’s happening both behind the scenes and far beyond the elusive gates of the fashion industry? Tune in to the Realization Podcast on Wednesdays (bi-weekly) as Idalia Salsamendi, business strategist to top influencers and fashion houses, explores her refreshingly honest and direct take on hot topics with key thought leaders impacting the world. Never miss an episode—subscribe, rate and review!

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    Latest Episodes:
    EP16: NATY ASHBA ON HONORING YOUR STRUGGLE Mar 20, 2019
    Show notes

    KNOW WHERE YOU BELONG.

    Born in Columbia, raised in Italy, and now living in the United States, Naty Ashba’s story is nothing short of fascinating and inspiring. From the outside in, she is the poster child for what one would call the “American Dream.” But what Instagram and YouTube don’t show you is her inner and outward struggle in making it in the industry. In this episode, we talk everything from her not-so-easy childhood, to growing up in Italy, to eventually moving to the United States and having to learn a new language, a new culture, and really a new form of business. For all my hustlers out there, this episode is for you.

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, April 3, 2019 // Produced by: Stephen Jacobs

    The post EP16: NATY ASHBA ON HONORING YOUR STRUGGLE appeared first on Idalia Salsamendi.


    EP15: JAMES NORD OF FOHR ON INFLUENCER ETIQUETTE Mar 06, 2019
    Show notes

    “WE PICK PROFESSIONALISM”

    When it comes to brands and PR agencies working with influencers, business etiquette is at the forefront of the crusade. And if there is one company that is paving the way on how influencers and brands interact, it is FOHR, a self serve online platform that gets the best influencers booked by major brands. In this episode we sit down with co-founder, James Nord (ahem, social media guru!) to talk all things business. Did you know that brands and PR Agencies have a “Do Not Work With..” List? Yeah! We’ll even dive into how not to get on that list, and how to keep clients coming back for more. It’s been a while since we do a how-to business episode, so you’re in for the course of your life.

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, March 20, 2019 // Produced by: Stephen Jacobs

    The post EP15: JAMES NORD OF FOHR ON INFLUENCER ETIQUETTE appeared first on Idalia Salsamendi.


    EP14: KATIE WARNER JOHNSON OF CARBON38 ON FEMALE LEADERSHIP Feb 20, 2019
    Show notes

    “YOU GOTTA HAVE SWAG”

    So how exactly does a former professional ballerina become a $20 million business owner? And how did a life-altering injury empower her to a new journey of success? Get ready to feel uplifted and rejuvenated as we sit down with Carbon 38’s owner Katie Warner Johnson. A powerful , insightful, and ultimate #BossLady, Katie opens up to us not only about her past but how supporting other female-ran businesses has made all the difference in her journey.

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, March 6, 2019 // Produced by: Stephen Jacobs

    The post EP14: KATIE WARNER JOHNSON OF CARBON38 ON FEMALE LEADERSHIP appeared first on Idalia Salsamendi.


    EP13: DREW SCOTT ON STAYING INSPIRED Feb 05, 2019
    Show notes

    THE REINVENTION OF SELF

    Get ready for a real treat of an episode as top content creator, Drew Scott sits down to talk with us about his journey in the digital space. Growing up in a small and sleepy town in mid-California, Drew began his career at the age of 16 by posting himself scrapbooking on YouTube. Fast forward to seven years later, he is now one the most sought-after male influencers in the space. His unique eye for visuals married with his impeccable editing abilities has earned him the respect of major fashion houses like Balenciaga, Dior, and Mr. Porter to name a few. With over 500,000 YouTube subscribes on his two channels Drew Scott dedicated to men’s fashion and Lone Fox dedicated to DIY, Drew divulges some incredible tips and tricks for creating a more cohesive Instagram, getting top quality pictures on your iPhone, and what he believes is the true key to getting new followers. Bring out your pen and paper for this not-to-be-missed episode!

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, February 20, 2019 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP13: DREW SCOTT ON STAYING INSPIRED appeared first on Idalia Salsamendi.


    EP12: JENNY LOPEZ ON AGING IN THE INDUSTRY Jan 22, 2019
    Show notes

    AGE IS JUST A NUMBER, RIGHT?

    In the olden days of fashion, models were getting ready to retire from the industry by their mid 20s. This was standard: women with an expiration date. As we progress into a dynamic and more impactful digital age, one’s literal age becomes… well… just a number. Brands are becoming more inclusive of who they hire to become an ambassador no matter their age, color, or size. What has created this change in the industry and how are you benefiting from it? Model/Influencer Jenny Lopez (@lopezjennylopez) joins us to bring further insight into the world of modeling and how Instagram is changing the game once again. Since starting modeling at 14 years old, to now being 37 years old and still working with top commercial clients, Jenny reveals her tips and tricks on staying relevant and embracing one’s true self!

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, February 6, 2019 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP12: JENNY LOPEZ ON AGING IN THE INDUSTRY appeared first on Idalia Salsamendi.


    EP11: CHRISTIE FERRARI ON ANXIETY IN THE REAL AND ONLINE WORLD Jan 08, 2019
    Show notes

    THE DARK RABBIT HOLE

    Happens to the best of us, doesn’t it? We log into our Instagram account and it’s not too long until we start falling down a deep dark rabbit hole of comparison and social pressures that have been unprecedented until this modern digital era. But what happens when it creates or amplifies one’s anxiety? In the first episode of 2019, we sit down with Christie Ferrari, licensed psychologist (and hi, top fashion blogger!) to talk about the pressures of social media and what can be done on a personal level to ensure your mental health. Idalia also opens up in a way she’s never done before about her own experiences with anxiety and online bullying to foster a healthy conversation with YOU. Heartfelt and motivating, this is one episode that reaches deep.

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, January 23, 2019 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP11: CHRISTIE FERRARI ON ANXIETY IN THE REAL AND ONLINE WORLD appeared first on Idalia Salsamendi.


    EP10: IDALIA ANSWERS YOUR QUESTIONS Dec 18, 2018
    Show notes

    WRAPPING UP 2018

    Ready to wrap up 2018? For the last episode of the year, Idalia wanted to switch things up a bit and have her guest be YOU! Tune in as she dives into a handful of the over 300 questions submitted by you, our loyal and amazing audience. Everything from how to deal with stress in the workplace, to how to get an agency job; from what you can study in university, to how to deal with insecurity in today’s social world. Get ready to receive more insight about the industry and to best prepare for the new year. Happy Holidays!

    Follow @RealizationPodcast on Instagram

    Next Episode : Wednesday, January 9, 2019 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP10: IDALIA ANSWERS YOUR QUESTIONS appeared first on Idalia Salsamendi.


    EP9: LAURA GABRIELE OF 24 SEVRES ON WORKING WITH LUXURY BRANDS Dec 04, 2018
    Show notes

    COOL TO BE KIND

    Ever wonder how to get your foot in the door with the most prestigious luxury houses/brands? In Episode 9, Idalia is joined by Laura Gabriele, the Global Head of Brand Communications at 24 Sèvres, to answer that very question. Get ready as the duo cuts through red tape to chat about what luxury houses look for when working with an influencer, the importance of both organic and paid social posts, and best business practices when formally introducing yourself to a brand. To top off the episode, Idalia lists the top five biggest tips and tricks of the industry to ensure you’re on the right path to success. If you’ve ever wondered what goes on behind the scenes of the most elusive Parisian houses and how you too can elevate your career, this episode is a must!

    Follow @RealizationPodcast on Instagram

    Next Episode (last one of 2018!!): Wednesday, December 18th, 2018 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP9: LAURA GABRIELE OF 24 SEVRES ON WORKING WITH LUXURY BRANDS appeared first on Idalia Salsamendi.


    EP8: JANA WILLIAMS ON EXPECTING ABUNDANCE Nov 20, 2018
    Show notes

    I’M JUST A

    Have you ever replied to a question with, “I can’t, I’m just a ‘________’!” knowing fully well you’re capable of so much more than the fear-ridden category you just assigned yourself to? Well, FEAR NO MORE! In this week’s episode, Idalia joins Lifestyle Photographer, Jana Williams, to share THE piece of advice that has guided their careers for almost a decade.

    Follow @RealizationPodcast on Instagram

    Next Episode: Wednesday, December 4th, 2018 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP8: JANA WILLIAMS ON EXPECTING ABUNDANCE appeared first on Idalia Salsamendi.


    EP7: BRITTANY XAVIER ON THE PATH TO CREATIVE FREEDOM Nov 07, 2018
    Show notes

    GOODBYE 9-TO-5

    The most significant decision a creative can make in their career is to leave a day job to fully pursue their passion project. Sound like something you’re considering? In episode seven, Idalia joins Brittany Xavier of Thrifts and Threads to discuss Brittany’s personal journey to creative freedom. Sharing several steps to prepare for a big professional transition, Idalia and Brittany are here to guide those who hope to take a more strategic “leap of faith” into their dream creative careers.

    Follow @RealizationPodcast on Instagram

    Next Episode: Wednesday, November 20th, 2018 // Produced by: Shelby Jacobs and Stephen Jacobs

    The post EP7: BRITTANY XAVIER ON THE PATH TO CREATIVE FREEDOM appeared first on Idalia Salsamendi.


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