The Realization Podcast

Latest Episodes:

EP36 : RACHEL ZEILIC ON CONQUERING YOUR DREAMS Jan 15, 2020

Show notes

WELCOME TO 2020.

What better way to start 2020 than by putting a plan to conquer your dreams! Get ready to meet (and fall in love with) the mastermind of it-girl clothing brands Stylestalker, The Jet Set Diaries, and Majorelle. Get ready as your jaw drops when you hear she is also the VP of Influencer Marketing at WhoWhatWear. Rachel Zeilic is those rare and fabulous unicorns in the fashion industry that not only has achieved success through tirelessly and ethically working her way to the top, but has also helped other women around her get to the top as well. If you’re looking for some inspiration this new year on how to conquer your dreams, Rachel’s story will set your year off in the right direction. Listen in as she opens up to Idalia about life, business, trials-and-errors, and also about a very controversial experience during Chiara Ferragni’s bachlorette party that shook the online world into being more conscious and kind.

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EP35 : DANIELLE BERNSTEIN ON BUILDING AN EMPIRE Dec 10, 2019

Show notes

It’s not all about fashion.

What better way to end 2019 than bringing on one of the industry’s most successful influencers, Danielle Bernstein of WeWoreWhat. In this deeply personal and intimate episode, Danielle opens up about her personal and business life as she’s never done before. She gives incredible insights and tips on what it really takes to be successful in the influencer space, and what she’s learned along the way as she’s evolved not only as a powerful business woman but a more self-aware human being. You are definitely in for a real treat of an episode as we gear you up for the new year to come.

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EP34 : IDALIA ON THE ONE METHOD THAT COULD TRANSFORM YOUR BUSINESS Nov 27, 2019

Show notes

IT’S BUSINESS. IT’S PERSONAL.

Really want to know the one method that could not only transform your business but also your personal life? In this episode, Idalia talks you through what top business leader are doing to increase their margins and also reduce their fears. Also bringing back previous guests Jacey Duprie, Mary Lawless Lee, and Christie Ferrari, you’ll see how this one crucial method also helped these powerful ladies in their lives as well.

Interested in more tips and tricks of the industry, sign up for Idalia’s exclusive emailer here.

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EP33 : THE DAILY FRONT ROW ON EVERYTHING YOU NEED TO KNOW ABOUT THE FASHION INDUSTRY Nov 13, 2019

Show notes

INVEST IN EACH OTHER.

Get ready for our most detailed dialogue yet! Who better to take us through ALL the ins and outs of the fashion industry than Alex Dickerson, the CMO of The Daily Front Row (or The Daily)? In an episode like no other, we sit down to talk about everything you need to know about the fashion industry – from start to finish. From influencers to managers, from publicists to event producers, from New York Fashion Week to late nights in the office…. we are pulling the curtain to reveal the raw truth. Informative and fun, Idalia and Alex take you exclusively behind the scenes of the industry and share how you too can make sure you have your place in it.

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EP32 : ANNA SPITZER FROM L’OREAL ON LANDING YOUR DREAM JOB Oct 30, 2019

Show notes

IT’S ALL ABOUT THE MENTOR.

Our friend Anna Spitzer, Director of Brand Communications at L’Oreal, is no stranger to the influencer industry. With over a decade of experience in creating dynamic and consumer-centric brand strategies, she is always is thinking of new, creative and charitable ways to execute campaigns. So how exactly did she get to where she is, and how can you land your dream job as well? In this exciting episode, Anna speaks all about the power of having a mentor and shares insightful tips on how you too can find yours. Added bonus? She also reveals how she chooses what influencers she works with and how important values are when L’Oreal decides to team up with someone.

Interested in more tips and tricks of the industry, sign up for Idalia’s exclusive emailer here.

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EP31 : DOINA CIOBANU ON WHAT BEING AN “INFLUENCER” REALLY MEANS Oct 16, 2019

Show notes

USE YOUR PLATFORM FOR A GREATER GOOD.

Growing up in a small town of Maldova, Doina Ciobanu knows what persistence, hard work, and being dedicated to a goal looks like. With a incredibly distinct and unique background, she’s been able to defeat all odds to soar to the top of the fashion industry. But she doesn’t stop there. With over 500k followers on Instagram, she is determined to use her platform for a greater good, and is doing it successfully and authentically. Listen in on this remarkably touching episode as Doina guides you through her life filled with immense purpose and reveals what being a true influencer is all about.

Interested in more tips and tricks of the industry, sign up for Idalia’s exclusive emailer here.

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EP30 : WWD ON HOW INFLUENCERS CAN SUCCESSFULLY PITCH THEMSELVES Oct 02, 2019

Show notes

TAKE RISKS INTELLIGENTLY!

Get ready as we go behind the elusive gates of the fashion-industry’s most reputable publication dubbed “the bible of fashion” – Women’s Wear Daily, or WWD. In a very candid interview Idalia sits down with Digital Director Sophia Chabbott, and Public Relations Director Quin Acciani to speak alllllllll things influencers. Did we mention “all”?! What makes one stand apart from another? How can they tell if an influencer is the “real deal”? How can an influencer get the golden seal of approval from the industry’s top leading trade journal? Getting down to business, and exposing non-sugar coated advice, Quin and Sophia’s take on the industry will have you truly learning from the best of the best.

And what better way to put this amazing advice to use by getting Idalia’s Powerful Pitch Kit for Influencers?! From creating an truly effective Media Kit, to getting sample emails on how to actually pitch yourself, to an extensive audio guide of Idalia guiding through perfecting your pitch, this is one Kit for those ready to take their career to the next level!

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EP29 : IDALIA ON THE MOST POWERFUL FORM OF MARKETING Sep 18, 2019

Show notes

KNOW. TRUST. PURCHASE.

Did you know that 81% of small and mid-tier business rely on email-marketing as their primary source of business acquisition? In this highly informative episode, Idalia specifically explains why email-marketing will increase your business revenue in ways you never experienced. She’ll show you how to write effective copy that will make your subscribers know, trust, and even purchase from you. By the end of this episode, you’ll learn Idalia’s powerful strategies to writing catchy subject lines and captivating copy that will have your subscribers actually craving and expecting your emails.

Don’t forget to stay ahead of the game by signing up for Idalia’s Online Business Kits! Click here.

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EP28 : LAURA ARIAS ON WHAT IT TAKES TO WORK IN-HOUSE FOR A TOP INFLUENCER Sep 04, 2019

Show notes

TIME TO TAKE RISKS.

Ever wondered what it takes to work in-house for a top influencer? You better believe that all your favorite top influencers have a trusty side-kick by their side who has an incredible amount of responsibility in the success of the actual influencer. In this episode, we sit down and have a heart-to-heart with Laura Arias, Chriselle Lim’s Director of Operations. Back in 2010, Laura started off as Chriselle’s styling assistant, and throughout the years has been able to become the indispensable “ring leader” of Chriselle INC. In her first interview ever, Laura talks through the real ins and outs of the influencer world the public doesn’t see. She discusses how she too is an entrepreneur with the launch of her floral design company Scarlet Blushes. Engaging, humble, and quick-as-a-whip, Laura will have you firmly believing that hard work really does pay off.

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EP27: ROBERTA O FROM 7 FOR ALL MANKIND ON WHAT BRANDS REALLY WANT FROM INFLUENCERS Aug 21, 2019

Show notes

LET’S BUILD A RELATIONSHIP

If you’re looking for non-sugarcoated insights from a brand rep dishing on what brands really want and expect from influencers, look no further because we Roberta O for you! Working with top influencers like Stella Maxwell and Gigi Hadid, Robert O, Director of Public Relations for 7For All Mankind and Splendid, knows what this industry is all about and isn’t afraid to share her no-hold-barred knowledge with us. Another one to take your pens and paper out for – get ready for an incredible insightful episode.

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