The Real Estate Sales Podcast

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TRES 259: Jimmy Burgess - ChatGPT Social Media Steps That Led to 40X Engagement Increase May 23, 2023

Show notes

Chances are you didn't get into the real estate game because you want to spend your time figuring out the ins and outs of every social media platform. Thanks to ChatGPT, you don't have to! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess is here to share five cutting-edge ways you can use ChatGPT-optimize your content for social media.

Generate SEO-optimized descriptions for your Facebook posts.

Facebook descriptions are increasingly becoming sources of organic traffic. In the past, Jimmy's company would create Facebook posts and use the same description they would use in their MLS. Using ChatGPT to create a short, optimized Facebook post led to increased views AND engagement.

Increase your engagement on Instagram.

Instagram is going back to its roots as a photo-sharing app. The search function will also be using descriptions to get the right content in front of whoever wants to see it. This change in the algorithm is an opportunity to use ChatGPT to SEO-optimize descriptions.

Increase your engagement on LinkedIn.

As a platform, LinkedIn is best suited for sharing blogs, articles, and other written content. When you offer this type of content and use ChatGPT to SEO optimize it, it will come up in searches and you will be seen by customers as a valuable resource for information about your area.

Increase your engagement and views on YouTube.

YouTube uses descriptions to judge whether a given video is relevant to search terms. YouTube will also use the audio of the video to make sure it matches the description. Use an SEO-optimized description AND script to bring clarity to the algorithm and show up more readily in search results.

Compound all the content you're making.

Once you have created one form of content, go down the line and ask ChatGPT to create optimized content for YouTube, LinkedIn, Facebook, and Instagram. Each platform has its own unique algorithm, so optimize your content for each one specifically.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel. If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

TRES 258: Jimmy Burgess - 7 Realtor Social Media Content Pillars May 16, 2023

Show notes

Wonder what to post on social media as a realtor? In today's episode of The Real Estate Sales Podcast, our host Jimmy goes over 7 different pillars of successful real estate content.

1. People to highlight.

Sometimes social media content shouldn't be about ourselves, but instead about other people. Use your social media content to highlight others from time to time.
Some examples of people to highlight include New homeowners, certain people or organizations in the community, or people who just sold their homes.

2. In the know.

Are there any events happening in your community? Post about them, almost like a news reporter would.
By promoting different events in your community, you can cement yourself as the real estate resource in your community.

3. Local listicles.

A listicle refers to a numbered list. By posting listicles, you'll capture people's attention by providing them with information on certain places or businesses in your community.
You could make a listicle about virtually anything, whether it be restaurants to check out or social gathering spots.

4. Listings.

People want to get information on local listings to understand their local real estate market.
You could post photos of new listings or short-form videos on new listings. You could also highlight particularly interesting listings. Mix it up.

5. All access.

If you have an open house coming up, post some content that gives people a behind-the-scenes look at you setting everything up.
You could show yourself setting up signs, cleaning the house, show activity during the event, etc.

6. Reviews and testimonials.

Over 80% of people nowadays go online to look at reviews and testimonials for real estate agents that they're working with.
By posting different reviews and testimonials, you can show potential buyers and sellers that you're the right real estate agent to work with.

7. Stats.

Providing different information and stats to potential clients can help you be seen as a real estate resource, but the presentation is important. Include pictures or videos.
Highlight valuable information like the selling prices of houses, how the market is, etc.

TRES 257: Jimmy Burgess - What to Send to Dominate a Geographical Farm May 09, 2023

Show notes

You know you should be farming a geographical area or neighborhood, but you're unsure of what to send them. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over how to effectively farm an area.

Consistency is key to geographical farming.

Whatever you send, you have to send it on a regular basis. How often you send it will vary, but focus on remaining consistent.

Send a yearly market report.

On a certain date every year, send out a market report to your clients. Offer valuable information that can add value to them.

Send quarterly reports.

Just like an annual report, sending quarterly newsletters is also valuable. Information on how long listings stay on the market or the average selling price could be included.

Rotate different cards more frequently.

Between quarterly and annual newsletters, you can also send out letters on a more frequent basis. An example is sending out letters monthly that describe upcoming events.

Utilize subtle, but direct calls to action.

If prices in a neighborhood begin to rise or fall, send out a newsletter to that area. Offer a free market evaluation to help add value to your particular area.

Send out customer testimonials.

Send out testimonials from clients that you've worked with before. However, use testimonials that are specific to the area you're trying to farm.

TRES 256: Jimmy Burgess - 11 People Realtors Should Surround Themselves With May 02, 2023

Show notes

True success comes from surrounding yourself with the best people possible. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 11 different people that all realtors should surround themselves with to reach true success.

1. A coach or mentor

Having a coach or mentor lets you get an outside perspective on your business. Perhaps they notice something that you miss or have some valuable insight. Either way, invest in a good teacher.

2. Someone you're pouring into

It may seem counterintuitive to help out other agents or invest resources into someone, but investing in another agent or person provides insight. It can also lead to a future return on that investment.

3. Support Staff

Every realtor that builds a genuine business has people involved. By hiring others to take care of tasks, you can spend more time focusing on things like growth or adding value to clients.

4. A trusted lender

Having a go-to lender allows you to know your client is in good hands. It also allows you to provide the level of service you want to your clients.

5. A trusted inspector

Just like a trusted lender, having a trusted inspector allows you to know your clients are being properly cared for. It also lets you provide a consistently high-quality service.

6. A dependable handyman

When a buyer gets a new home, they may need repair work done or something done to properly settle in. By having a reliable handyman, you can provide whatever your client needs.

7. An accountability partner

Having someone to hold you accountable is a huge boost for your business. Whoever your partner is can make sure you're following through on your words and actions to help boost your business.

8. A professional accountant

If you have an accountant who you fully trust, you can focus on growing your business instead of things like taxes. Just like support staff, if you're able to delegate tasks to someone else, do it.

9. A trusted title company/closing attorney

Transactions are the most volatile during closing. By having a trusted attorney or title company, you can prevent issues and ensure the closing process goes smoothly.

10. A friend to share with

Having someone you can share your success stories with is hugely important. It's also important to be able to have someone you can talk to when you're struggling with your business.

11. An agent to lean on/pass things onto

When you're on vacation or out of town, it's important to have someone who can handle things while you're gone. Whether it be a team member or someone you trust, have someone to pass things onto.

TRES 255: Jimmy Burgess - 7 Rules to Success in Real Estate Apr 25, 2023

Show notes

Success is a process. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different rules in real estate that are guaranteed to help lead to your success.

1. It's not who YOU know, it's who knows YOU.

Social media, communication, and following up with clients is all key in today's real estate market. Prioritize people knowing you, instead of vice versa.

2. The more you give, the more you get.

By adding value to the market, whether that be through relationships or providing information, you are guaranteed to get things in return. Focus on adding value to receive value.

3. The more adaptable you are, the more your business will grow.

Real estate is a volatile industry that's constantly changing. You have to be able to adapt to changes in the industry to see success.

4. The more you learn, the more you earn.

As a real estate agent, people are going to ask you questions. If you want to be able to earn their business, you have to be able to answer these questions. Continually learn about the market to become a better resource.

5. Hard work beats talent, when talent doesn't work hard.

No matter how talented you are, if you don't actively put in work, you'll get nowhere as an agent. Utilize your talent, but don't be afraid of hustling.

6. Consistency leads to contracts.

To achieve great things, you have to put in the continual effort. By being consistent, your progress will grow upon itself, and you'll see more success.

7. Authenticity is attractional.

In real estate, you have to sell yourself, yes. But top real estate agents attract more business than they chase. By being authentic, you will attract more business, just like those top producers.

TRES 254: David Childers - Uncertain About this Market? Be Educated, Have an Opinion, and Be Present Apr 18, 2023

Show notes

Wondering how to better communicate how things economically are in the real estate market? In today's episode of The Real Estate Sales podcast, our host Jimmy meets with David Childers to discuss exactly that.

Understand the market

Inflation continues to be an issue, and several banks have faced failure or the threat of failure. The federal treasury continues to raise interest rates in an effort to help combat this.
Remain opportunistic and optimistic. Let your clients know about the potential future and how it can ultimately benefit them.

Share your opinions

Having opinions is equally important to being educated. Buyers and sellers will want your opinion, so you have to be ready to provide it.
Understand that the market is volatile and interest rates can either raise or lower depending on your neighborhood. For some buyers, now is a perfect time to buy, especially long-term homeowners. For others, renting might be the better option.

Think and prepare for the future

Childers predicts that, despite the challenges buyers are currently facing regarding being able to afford the home, there are still buyers on the market.
As we enter spring, keep this in mind. Position yourself to be the best real estate resource in your market.

TRES 253: Jimmy Burgess - 7 Activities That Will Transform Your Real Estate Business Apr 11, 2023

Show notes

Jimmy's going to take your real estate business to the next level. In today's episode of The Real Estate Sales podcast, he goes over 7 different activities that will help your real estate business explode.

1. Surround yourself with doers

You are the sum of the people you spend the most time with. The top agents surround themselves with doers.·
Doers are the people who are consistently putting in the effort through prospecting, adding value to clients, being a top resource, et cetera. Surround yourself with them to learn from them and boost your own business.

2. Count your conversations

What we inspect is what we can expect to get better at. Have as many conversations with people as possible.
After having these conversations reflect on them. What went well, what didn't? Use these insights to help yourself grow.

3. Take inventory of your past sales

Look at the past few years of your transactions and study them. What started the transaction, what generated that lead?
By studying past transactions, you discover patterns. You can then repeat these patterns to help generate more leads and transactions.

4. Learn a new skill

What are you good at and what do you wanna learn? Think about your strengths and weaknesses and try to minimize your weaknesses while elevating your strengths.
Learn about a skill then put it into practice.

5. Leave testimonials for other people

When we do something for people, they subconsciously want to return the favor.
Testimonials are one of the BIGGEST tools in your toolbox. Give other people testimonials and they're likely to return the favor.

6. Choose a niche

A saying Jimmy grew up with is "There's riches in the niches."
By choosing and specializing in a niche, you face less competition and are able to become an expert by focusing on something small. This translates to experience that will let you broaden your horizons.

7. Wake up one hour earlier and go to bed one hour earlier

People are naturally more productive closer to their wake up time than they are closer to bedtime.
By shifting your sleep schedule by one hour, you can not only get a literal headstart on the competition, but you're also able to start being productive earlier.

TRES 252: Kyle Upton - Top Producer's Experience Starting and Growing a Team Apr 04, 2023

Show notes

Wondering if you should start a team or stay as a single agent? In today's episode of The Real Estate Sales podcast, our host Jimmy interviews Kyle Upton to discuss his experience building up a team.

Starting the Team

Upton was a solo agent from 2016 to the end of 2022, when he finally decided to start his team. However, as he continued on as a solo agent, he realized he was wearing too many hats and needed a team.

Upton started his team by hiring a few people he was already close with. As things scaled however, Upton hired people as necessary.

Growing the Team

After hiring his first team members, Upton focused on his sphere of influence. He connected with people he already knew for both lead generation and team members.

As Upton continually got more and more leads, he would hire more team members as necessary. If an issue arose that he couldn't face, he would hire someone to assist him.

Lessons From Scaling

The first thing Upton wished he knew prior to scaling his business was to have your systems in place beforehand.

While working as a solo agent, Upton would work on over 50 deals using only an Excel spreadsheet. This obviously isn't practical when scaling your business.

TRES 251: Jimmy Burgess - 7 Real Estate Sacred Cows That Should Be Killed Mar 28, 2023

Show notes

In order for our real estate business, and us as people, to grow, certain things have to change. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different things that realtors need to change to succeed.

The low barrier of entry into the real estate business

· When everyone is able to become a realtor, the profession's reputation and professionalism go down from lackluster realtors.

· Be the most professional realtor in your area and offer the most information to clients.

2. Self focused marketing

· Too often, real estate agents use marketing to highlight THEMSELVES instead of using marketing to focus on the needs of clients.

· Provide clients with what they want to know, and make THEM the hero of your marketing, not the other way around.

3. Non-professional photos for listings

· In today's environment, people scroll through listings. Pictures and videos are the first thing they see. If a picture is unprofessional, you by extension are viewed as unprofessional.

· Again, think of the low bar for entry. If you can make your photos look professional, you'll stand out against the competition.

4. PPP marketing

· PPP marketing refers to simply putting a sign in the yard of a listing, promoting it online, and praying someone buys it. This marketing is outdated.

· You need to develop and use a marketing plan that helps sellers sell their house as quickly, and as profitably, as possible.

5. ABC conversations with clients

· ABC stands for "always be closing" which, just like PPP, is incredibly outdated.

· In the current market environment, RELATIONSHIPS are what matters, not transactions. Focus on building relationships with clients that will lead to transactions.

6. Single agent mentality

· It's not IMPOSSIBLE to succeed as a single agent, but you have to have some other people around to help you.

· It can be a formal team, or people that you trust for certain services. Whatever it is, you NEED people to help you.

7. Shiny object infatuation

· Too often people look for the easy way to do something, or the "shiniest" object.

· Real estate is built off of labor though. If you want to succeed, you HAVE to be willing to put in effort. Otherwise, your business will go nowhere.

TRES 250: Jimmy Burgess - ChatGPT 23 Ways Agents Can Utilize This Incredible Tool Mar 21, 2023

Show notes

ChatGPT is absolutely a game-changer for real estate agents. In today's episode of The Real Estate Podcast, our host Jimmy goes over 23 different ways that realtors can use ChatGPT to help their business.

1. Ideas for Instagram posts

Social media is an invaluable tool for realtors, however, most of the time they don't know what to post. Simply get some ideas for social media posts from ChatGPT!

2. Ideas for Facebook posts

Just like Instagram, ChatGPT can also help you produce different posts for Facebook. Simply ask for a certain number of real estate posts for your city.

3. Ideas for TikTok content

A unique feature that ChatGPT has is it understands the differences between content for different social media platforms. The ideas for Instagram content will be different from the Facebook posts, which will both be different from TikTok.

4. Ideas for LinkedIn posts

Since LinkedIn is more post-heavy, after you see an idea you like, you can have ChatGPT create that post which you can then upload to LinkedIn.

5. Ideas for video content

This is a bit broader and can cover different video formats. For example, you could get ideas for YouTube videos or ideas for Instagram reels.

6. Ideas for blog posts

This is also broader than social media posts. Ask ChatGPT for blog post ideas in your particular city. If you like a certain idea, you can then have ChatGPT also produce a blog post.

7. Listing descriptions

ChatGPT can write a listing description with certain features that you want to be promoted.

8. Rewrite a listing description

If your listing description is looking a bit stale, ask ChatGPT to rewrite it. It can be rewritten to be shorter, funnier, more professional, etc.

9. Write a Facebook post on a listing

After you've created a listing description, you can ask ChatGPT to produce a Facebook post on it. It will satisfy the Facebook algorithm and help reach a wide audience.

10. Write an Instagram post on a listing

Just like Facebook, ChatGPT can also create an Instagram post about a particular listing that will hit all the requirements for a good Instagram post.

11. Write a TikTok script on a listing

ChatGPT can write a script for a TikTok short that is designed PERFECTLY for TikTok and its audience.

12. Write an email on a listing

Give ChatGPT some details on your listing or a description, and it can write a great email with a call to action that will promote the listing.

13. Write a video script on a listing

Ask Chat GPT to create a video script on a listing and then record a video. If necessary, you can have the script rewritten to be shorter or more professional.

14. Write creative ways to promote a listing

After you've posted about a listing, ChatGPT can suggest creative ways to promote it. ChatGPT could then write the copy for those promotions.

15. Write creative ways to promote an open house

Provide ChatGPT with some details on a particular listing and ask it to write something that gets people interested in an open house. Again, it can then be tweaked as desired.

16. Reasons why people love living in your city

When people are looking to move into a particular area, if they see a video on some positives about the city, they're far more likely to engage with the video.

17. Shorten a script into an Instagram reel

After you've created a long script, ChatGPT can then shorten it into a form more appropriate for something like an Instagram reel.

18. Write some content on why now is a great time to buy

ChatGPT can be used to create blog posts as well as scripts. Ask it to write something explaining why now is a good time to buy real estate.

19. Write some content on places to visit in your city

Ask ChatGPT to create a script or blog post on something like popular restaurants in your city. This adds value to your clients and the area you service.

20. Write some content on current interest rates

This is especially relevant to the current real estate market. By providing information like this, you'll be seen as a valuable real estate resource.

21. Write some content on what homeowners should do if their listing expires

With the current market, expired real estate listings are becoming more and more common. ChatGPT can write some content explaining why listings expire or what to do after an expiration, which adds value to the community and to those clients.

22. Ideas for showing appreciation to past clients

ChatGPT can also create some unique and fun ways to show appreciation, and add value, to past clients.

23. Ideas for marketing myself

ChatGPT can give you some unique and effective ways to not only add value to clients but also to help promote yourself and your real estate business.

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