The Real Estate Sales Podcast

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TRES 269: Jimmy Burgess - 40 ChatGPT Promptings Every Agent Should Be Utilizing Aug 01, 2023

Show notes

In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess gives you a list of 40 ChatGPT prompts all realtors should be using. Avid ChatGPT users know just how powerful this tool is and how much easier life and business can be if we can manage to start with the right prompts. If you're new to ChatGPT or you've never used it before, you're in for a treat!

C - Client Attraction

1. 5 reasons people love moving from (Feeder Market) to (Your City)

2. 7 reasons buying is smarter than renting in (Your City)

3. 5 things homeowners wish they would have known before buying in (Your City)

4. 7 things every homeowner should do before listing their home for sale

5. 5 biggest mistakes home sellers make before listing their home for sale

6. 7 biggest regrets homeowners have after listing their property

7. 7 things divorced couples should do before listing their homes for sale

8. 7 ways executors of estates can leverage real estate agents to make their job easier

9. 7 things empty-nesters should consider when thinking about selling their home

10. 7 things engaged couples should consider before buying their home together

11. How growing families can buy a bigger house without breaking the bank

12. 7 reasons buying a home rather than renting while staying at (a nearby military base) might make sense

13. 7 reasons selling a home in (current season) is attractive

14. 7 reasons buying a home in (current season) is advantageous

H - Help With Social Media Optimization

15. Give me an SEO-optimized Instagram profile for a realtor in (Your City) with the following designations and accolades

16. Give me an SEO-optimized LinkedIn profile for a realtor in (Your City) with the following designations and accolades

17. Give me an SEO-optimized Facebook profile for a realtor in (Your City) with the following designations and accolades

18. Give me an SEO-optimized YouTube profile for a realtor in (Your City) with the following designations and accolades

19. Give me an SEO-optimized Facebook post for (insert the MLS description and address of the home you'd like to post)

20. Convert (#19) an SEO-optimized Instagram post.

21. Convert (#19 or #20) to a 1000-word article that is SEO-optimized for LinkedIn

22. Convert the above to a script for social media content like Instagram reels

A - Answering Tough Questions

23. Give me 5 reasons homebuyers should buy even though interest rates are going up

24. Give me 3 reasons buyers should buy NOW even though home prices have gone up

25. Convert (#23 and #24) to an SEO-optimized LinkedIn article

26. Convert (#23 and #24) to an SEO-optimized Instagram Reels script

27. Convert (#23 and #24) to an SEO-optimized Facebook post

T - Taking Your Listing Presentation to the Next Level

28. Use ChatGPT to get an MLS description for (insert address). After you get an initial description, have ChatGPT change the tone or voice of the article to give you multiple options

29. Convert your MLS to an SEO-optimized Facebook post

30. Convert your MLS to an SEO-optimized Instagram post

31. Convert your MLS to an SEO-optimized LinkedIn article

32. Convert your MLS to an SEO-optimized YouTube script

33. Convert your MLS to an SEO-optimized Instagram Reels script

G - Generating Ideas

34. Give me 20 ways to uniquely market a real estate listing to attract a first-time home buyer

35. Give me 20 ideas on ways a realtor can grow their social media following

36. Give me 20 SEO-optimized YouTube video titles a real estate agent should do to increase their following on YouTube

37. Give me 20 ways a realtor in (Your City) can promote their business

P - Past Clients

38. Give me 20 ways realtors can show appreciation to past clients or referral partners

T - Telling Your Community's Story

39. Give me 5 things people don't know about (Your City)

40. Give me 7 interesting facts about the history of (Your City)

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel. If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

TRES 268: Jimmy Burgess - 40 Ways to Generate Leads Right Now Jul 25, 2023

Show notes

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess gives you 40 back-to-back quick tips for generating leads. Whether you're struggling to find prospects or you've already got a few tools in your toolbox, listen in to hear how you can build up your contact list even more and add to the top of your funnel.

"Little Help" Posts

Post on social media to ask friends, family, and even past clients if they know of anyone who is looking to buy or sell.

Meet Up With Past Clients for Coffee

You don't have to ask them to help you out – eventually, they'll ask you how business is going! The referrals will come your way if you focus on deepening those relationships.

Host an Open House

While you may meet some buyers interested in the property, you might also meet people who are just casually interested but may be looking to buy soon.

Expired Listings

Listings can expire for many reasons – the seller may just need to find the right agent!

6 to 18-Months Old Expired Listings

They may still be interested in selling, and you'll face less competition.

Host a First-Time Home Buyer Seminar

Offer them value! In our current market, many buyers are first-timers. Let them come to you.

Develop a Free "Buyer's Guide for Newly Engaged Couples"

Newlyweds and engaged couples are already thinking about settling down and planting roots. They're likely to be interested in buying for the first time.

Optimize Your "Google My Business" Page

Buyers looking for an agent are going to search on Google. SEO optimization ensures that you show up first.

Host a Going Away Party For Your Seller

While you're there, you're the hero for helping them make their amazing life change, and they are sure to have friends who are interested.

Host a Housewarming Party For Your Buyer

This gives you and your buyers an opportunity to meet people in the neighborhood and deepens your relationship with your buyer.

Join a Lead-Sharing Group

The price of admission for these groups is to have someone to refer to someone else in the group.

Call FSBOs

FSBO (For Sale By Owner) properties shouldn't slip by you! Come prepared with information on how you can help sellers – they need us now more than ever.

Get Free Leads: Veteran's United Realty

This is a vendor for qualified leads. The referrals you'll get are ready to buy and are pre-approved for their loans.

Get Free Leads: OpCity (If Your Broker Is a Member)

Opcity is run by Realtor.com, where leads are nurtured until they are ready to purchase. Get access to leads at no cost to you.

Get Free Leads: HomeLight

HomeLight has no upfront costs, but there are some minimum requirements to join so make sure you do your research.

Get Free Leads: OJO

OJO also doesn't have upfront costs, but it requires 3 years minimum experience before you can join.

Get Free Leads: Estately

Like OJO, Estately requires 3 years of experience. They offer both listing and buyer leads.

Get Free Leads: RedFin Referral Network

RedFin Referral Network allows you to take advantage of situations where RedFin has more leads than they can respond to.

Get Free Leads: RocketHomes

This is an offshoot of RocketMortgage. These leads are also qualified and ready to buy.

Get Free Leads: UpNest

These leads are on the listing side, so UpNest asks a little more from you. Be prepared to submit a video to leads.

Get Free Leads: Agent Pronto

There are no minimum requirements for experience for agents, so if you're newer to the game, this is a great option.

Get Free Leads: Fast Expert

This is only for agents who are in the Top 5 in your local network, so if you're bringing your A-game, you can leverage that into more leads.

Buy Leads: Zillow.com

Zillow.com will help you find leads that are further down the funnel.

Buy Leads: Realtor.com

You're only going to find leads here if they're already looking to speak to an agent. Your leads are only as strong as your follow-up!

Geographical Farming

This is a foundational skill in lead-generating. If you find a region that works for you and stay educated and present there, you'll be sure to get some leads.

Ask for referrals

Talk to everyone you know and encourage them to keep you in mind if they hear of someone looking to buy or sell.

Post a Listing or Property in a Local Facebook Buy/Sell Group

There are often tens of thousands of people in these groups, and people who see your listings will often tag friends and family in your comments section. Private message the people tagged to see if they're interested in working with you.

Circle Prospecting With a New Listing

Call neighbors in an area where a new listing just went on the market to see if they know anyone who is looking to move into the area.

Circle Prospecting With Recently Sold Homes

Let homeowners know about a nearby sale and help them understand how this affects their home's value.

Use Buyers as Bait

If you have a buyer that has their sights set on a particular home size and area, call homeowners in that area to see if they have a neighbor looking to sell.

Probate Listings

In situations where a homeowner passes away and hasn't named an executor, the court names one and this executor is charged with liquidating assets. Check your county clerk's office for contact info, and offer free quotes as a service.

Go Live on Social Media - Virtual Open Houses

Hosting open houses online can give curious people a chance to see what's out there. This may generate interest in seeing the house in person and, if you have your live on social media, it will remain available for anyone who wants to see it.

Call Buyers From 2019

These homeowners have accrued a lot of equity in a short period of time, and they may not even know it!

Call AirBNB Owners

These folks are usually investors. They are not sentimental about the homes they own and are oriented towards growth and change. Their contact info is often listed on AirBNB!

Help Agents That Have Left the Business

Difficult economic times come and go, and so do agents. If an agent is looking to leave the business, they may have clients that still need help. Offer to pay a referral fee.

Targeting Folks in Feeder Markets

Talk to agents in feeder markets to the market that you serve. When you're willing to pay more than the typical referral fee, you're sure to catch their attention.

Help Overwhelmed Agents

Agents that are top producers often have more leads than they can handle. Show up for these folks and they will show up for you.

Call Renters

Get access to lists of renters' names and contact information in your area. Give them information about the merits of homeownership.

Produce Video Content

Producing short and long-form videos about your local area position you as a resource and expert.

Unsolicited Video CMAs

Record your screen to show people the value of their home, even if they haven't asked!

TRES 267: Jimmy Burgess - 5 Reasons Real Estate Agents Are Failing to Take More Listings Jul 18, 2023

Show notes

When your business generates more on the listing side than the buyer side, you've gone from being a real estate agent to running a real estate business. In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess identifies the most common reasons agents struggle to take on listings.

They don't have enough market knowledge.

Competence breeds confidence! You can become a regional expert if you're willing to hit the books.

They don't have a unique marketing proposition for selling.

If you're hoping a listing will fall into your lap, it'll never happen. Study how successful listing agents market themselves and create a written plan of what you will do to help clients sell.

Their CRM is full of buyers instead of sellers.

It's not hard to get buyer leads – that's why everyone does it! Focus on contacting buyers through door-knocking, cold calling, or whatever works in your region.

They don't have a geographical farm (or farms).

Become the real estate expert for an entire region. Find an area that doesn't have a dominant agent or an area where it makes sense for you to invest your time and money (in the form of mailers, events, sponsorships, etc.)

What we focus on expands.

If you aren't focusing on listings, they'll never grow. When you place your intent and attention on connecting with sellers, you'll see your business start to change.

TRES 266: Jimmy Burgess - 7 Secret Ways to Generate Killer Social Media Content Ideas Jul 11, 2023

Show notes

Everyone runs into creative blocks. In this episode of The Real Estate Sales podcast, Jimmy Burgess is here to help you break through and generate amazing content ideas for your social media presence so you can build engagement, provide value, and generate leads.

1. Don't recreate the wheel.

Find agents in your market who are fairly similar to you. Study what makes their content great and try making similar content yourself!

2. Leverage Google.

Look up "(your local area) + realtor" and find out what the MOST-SEARCHED terms are. Use those for inspiration!

3. Look directly at the camera.

Connect with viewers using eye contact, OR use an editing app like Captions to adjust your eye-line.

4. Use ChatGPT to optimize your social media post.

Boost engagement by taking your regular MLS posts and using ChatGPT to SEO-optimize new posts for different social media platforms.

5. Study and utilize your own data.

Identify what the subjects and types of posts that got the most engagement and make more of those.

6. Check out Coffee and Contracts.

Haley Ingram helps agents create content and generate leads.

7. Jump on trending topics.

Stay aware of current news. Use a green screen in your videos to put a trending article behind you. Interpret and explain it to your audience or community.

TRES 265: Jay Johnson - Parking Lot Prospecting, How to Maximize Your Open House Opportunities Jul 04, 2023

Show notes

Don't sit back and wait for business to come to you! In this episode of The Real Estate Sales podcast, our host Jimmy Burgess connects with Jay Johnson on how creativity and a willingness to try new things help him make the most of his open houses.

1. Jay committed to doing open houses EVERY DAY.

Rather than having exhausting 5-hour open houses, Jay found he could host an open house every day for a couple of hours.

2. He started working out in the parking lot, talking to passers-by.

When things were quiet but people were walking by outside, he found that standing out front was a great way to connect with neighbors.

3. In a traditional market, prepare for your open house.

Add it to your local MLS and share the information with other agents.
Social media is also an effective way to get the word out.

4. On the day of the open house, capture the neighborhood's attention.

Get the word out by putting up signs.
Safety first! Door-knocking can be a great way to get in touch with neighbors.
Maximize your opportunities by offering amenities – try a food truck!

5. After your open house, follow up!

Try to get contact information from the people who stop by.
Rather than putting ALL relevant information in pamphlets, offer to send it to them via e-mail.

TRES 264: Jimmy Burgess - Influence Leads to Affluence, How to Be The Most Influential Agent in Your Market Jun 27, 2023

Show notes

Growing your influence is key to building your business in the long term. In this episode of The Real Estate Sales podcast, Jimmy Burgess gives you seven tips on how you can become known as a trusted resource and valued member of your community.

1. Build an Email List

Start with a strong foundation of people who like and trust you. Add people consistently – on a weekly basis if possible!

2. Create Searchable Content For Your Area

What are people going to search for before they move to your area? Answer their questions in written or video form.

3. Use Location Tags and Hashtags on All Social Media Posts

Using location tags may help you show up in the feeds of people in that area, driving new traffic to your posts.
Relevant, location-based hashtags make your content easy for potential clients to find.

4. Interview Local Businesses and Leaders In the Community

Provide value to local community members by promoting small businesses, events, and leaders.

5. Geographically Farm a Local Neighborhood

Where do you LOVE to sell? Dive in and become an expert there. Show up consistently in that area and your SOI will grow.

6. Leverage Your Testimonials

Show prospects how much value you have provided to past clients by asking for testimonials. Don't be afraid to ask for them!

7. Get Involved!

Offering up your time as a volunteer can help you build relationships with folks who will see your commitment to service and supporting their community.

TRES 263: Noah Escobar - 5 Realtor Videos That Put Passive Prospecting on Autopilot Jun 20, 2023

Show notes

Videos work while you sleep! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess interviews Noah Escobar of Berkshire Hathaway HomeServices about using different types of video to become known as a regional expert and trusted resource.

1. Community Videos (Sample Community Video)

Target communities that you work in (or want to work in)! Become known as the expert on the region to build trust and provide value to community members.
Use SEO-optimized search terms to create a title and keep the run time short to maximize the clicks AND watch time.

2. Infrastructure Updates (Sample Infrastructure Update)

Escobar uses drone photos and video with voiceover to show current developments in the area.

3. New Community Updates (Sample Community Update)

Give up-to-date, timely information to clients and other community members to position yourself as a resource.

4. Listing Videos (Sample Listing Video)

Inspired by HGTV, Escobar wants to impress his potential clients with every walkthrough.
This type of video allows people to see you and get to know your personality. Your vibe attracts your tribe!

5. Interviews With Builders (Sample Interview)

Help get builders connected with the correct properties and people.

TRES 262: Jimmy Burgess - Need a Price Reduction? Here's the Process for Getting the Seller Onboard Jun 13, 2023

Show notes

Bring value to your customers by telling them all they need to know about selling in the current market. In this episode of The Real Estate Sales podcast, your host Jimmy Burgess goes through 5 talking points you can use to help your clients understand why it might be time for a price reduction.

Understand Your Numbers.

· Get fluent in the current statistics and how they compare to the stats of the past. Then communicate those stats to your sellers.

2. Economics: Demand.

· Speak about the number of transactions, which can help you see how many buyers are out there. Compare with numbers from previous years and months to help your clients understand the state of the market.

3. Economics: Supply.

· Speak about the current competition. How many houses are on the market and how does that compare to previous years or months? When supply goes up, it can be harder to sell.

4. Buyers have to see the perceived value of a property.

· In a competitive market, buyers will want to see low prices, or they will be willing to wait for lower prices when they come along.

5. Communicate that the next sale will probably be the highest-price sale.

· The most recent sale sets the "ceiling" for what the next sales in the area will be. If demand is lower than supply, each sale price will continue to decrease.

6. Explain your job.

· Your seller has probably heard that agents want to make "quick sales" and make their commission. Let them know that you just want to give them up-to-date information so they can make their own decisions about what to do.

TRES 261: Jimmy Burgess - How This Recession Can Positively Affect Your Real Estate Business Jun 06, 2023

Show notes

Are you GROWING through this recession, or just GOING through it? In this episode of The Real Estate Sales podcast, your host Jimmy Burgess gives you the seven things you need to keep in mind if you want to not only survive but THRIVE during tough times.

1. There will be winners.

Time to step up your marketing game and your education. Become the first person your community thinks of when they think of real estate.

2. Grit will be revealed.

People who persevere despite hardship and keep some perspective will see success, while those who give up at the first sign of difficulty will weed themselves out.

3. There will be losers.

When agents exit the real estate industry, that will make more room for you to succeed.

4. Agents will understand the value of a referral.

Referrals from clients and other agents will bring you more business and also help you build connections.

5. Commission will be compressed.

Some agents will act out of desperation and reduce their commissions to make a deal. Wise agents demonstrate their value so their clients understand exactly what they are paying for.

6. Agents will understand the difference between value and price.

Make sure you're working with the people who help you sell more, not just the ones who offer you a bigger split. Also, look at how much return you're getting for your marketing and assess how much you should budget for it.

7. The strong will get stronger and the weak will die.

Once you make it through a recession, you emerge on the other side stronger and more confident in your ability to persevere.

TRES 260: Jimmy Burgess - 7 Social Media Marketing Ideas and Tips for Real Estate Agents May 30, 2023

Show notes

Out with the old social media strategies, and in with the new! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess talks about the latest social media news, trends, and tips to help you reach more people and increase engagement.

Instagram and TikTok are extending the description box.

The apps will now use descriptions to judge whether your content is relevant to search terms, so make sure you're spending time on those descriptions and not just hashtagging!

Use ChatGPT to optimize your social media posts for each different platform.

Each platform has its own specialized algorithm, and ChatGPT can help you create SEO-optimized content for each one without you having to go through the trouble of learning how each algorithm works.

Instagram is going back to its foundation.

If you've been missing the old days of sharing still lifestyle and aesthetic pictures on Instagram, you're in luck. Try sharing personal and lifestyle content again – you will see it gain more traction than in recent years.

Screenshot Twitter posts and post them as an image on Instagram.

This allows you to use the content you have created for Twitter to connect with another audience. These types of posts have been gaining popularity.

Use your Location Tags on Instagram and TikTok.

If your post is most relevant to people in your area, adding your location tag will increase their chances of seeing it.

Use green screen backdrops to show headlines behind you.

Jimmy demonstrates how you can use Instagram Reels to create a green screen effect and display an article that you want to talk about behind you.

Organic traffic is increasing on Facebook.

Facebook Reels are gaining popularity, so if you already create Instagram Reels, you can upload them to Facebook at the same time. Creating them without Instagram is also a very easy process and Jimmy walks us through it.

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