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    Business

    The Real Estate Espresso Podcast

    Welcome to The Real Estate Espresso Podcast, your morning shot of what’s new in the world of real estate investing. Join investor, syndicator, developer, and author Victor J. Menasce as he shares his daily real estate investment outlook. Our weekday episodes deliver 5 minutes of high-energy, high-impact content to fuel your success. Plus, don’t miss our weekend editions featuring exclusive interviews with renowned guests such as Robert Kiyosaki, Robert Helms, Peter Schiff, and more.

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    Latest Episodes:
    Dr. Tom Burns May 23, 2020
    Show notes

    Dr. Tom Burns is the co-founder and partner at Presario Ventures, specializing in new construction apartments. He is also the author of the upcoming book "Why Doctors Don't Get Rich."

    You can connect with Tom and get a copy of his book at richdoctor.com.



    Quote Chaos May 22, 2020
    Show notes

    On today’s show we’re talking about the merits and pitfalls of just accepting a contractor’s bid. When you’re experienced in construction, you get a feel for what items should cost for both materials and labor. But there are two distinct markets, the retail market and the developer or contractor market.

    In the retail market, there are businesses out there charging what I consider to be outrageous prices for what amounts to basic commodity construction. Yes, quality matters. But I often find that in the retail market you get amateurs charging more than the most skilled trades people. These are the crooks. Frankly, they’re out there and you can run into them often.

    I have a job under construction right now where the entire crew didn’t show up to work yesterday. Why? Because one of the members of the team has a family member with a health issue. Because one person couldn’t work today, an entire team of three people didn’t show up.

    This crew was in fact the lowest bidder. To be honest, the number they quoted was lower than I expected. So I wasn’t surprised or upset when they discovered that they underbid the job. I fully expected to pay more. I feel badly that the subcontractor has a family member with a health issue. He’s absolutely doing the right thing by being with his family. Somehow, I’ll have to find a way to maintain the schedule with alternate labor. Otherwise the delays will cascade. I knew I was accepting a low ball bid and that there was risk of problems.

    The first bid that I received was from someone who said they could do the work in a week and at a competitive price. But in the end, they quoted 4 times the price of the low bid, and fully three times what I considered to be a fair price. I made them aware that I was a developer and we discussed per square foot rates. Somehow between that conversation and the paper quote, something got lost in translation. Clearly they didn’t get the job.

    I had another subcontractor quote me a price that was double what it should have been. I worked out the hourly rate and concluded that they would be charging me $125 per hour for what amounts to unskilled work. I reminded the subcontractor that I was a developer and that I had a volume of business in the pipeline. He offered that if I paid cash, I could save the sales tax. At that point, I knew I couldn’t hire his company. But I decided to see where the negotiation would go. I offered that if he gave a really good price on this project, I would give him early visibility of new projects in the pipeline. So he offered me a 4% discount. Needless to say, they didn’t get the job.

    I had another contractor inflate the square footage in the scope of work on another part of this job. He argued that he needed to add 10% to the area because there could be wasted material. I completely agreed with the additional material allowance. There is always material wasted because the cuts result in odd remnants that can’t be used. But there should not be 10% wasted labor. The labour component of square footage is the actual square footage.

    The funny thing is that these attempts at cheating the customer aren’t even sophisticated. They are plain as day.

    Perhaps these subcontractors think that customers don’t know how to perform basic arithmetic.

    I found one subcontractor selling materials from second subcontractor with an additional markup on the original supplier’s price.

    Folks, the path to saving tens of thousands, or in some cases millions of dollars is found in being curious, asking lots of questions, and checking the math against known benchmarks.


    Student Housing Gets A Failing Grade May 21, 2020
    Show notes

    On today’s show we’re talking about Student housing. I’ve been a student housing investor since 2012. Historically, I’ve loved student housing. I got my start by owning property in the shadow of Temple University in Philadelphia.

    When you add together the revenue from each room in a student rental, it adds up to much more than the revenue from renting, say, a 3 bedroom apartment.

    Yes, the turnover is high. Yes, students can be messy. They all tend to move in and move out on the same day. The cycle for student housing follows a very specific schedule. If you miss the window for rentals, you might be facing vacancy for the entire school year, not just a month.

    But the big story in student housing is the massive change that is taking place in online classes.

    Long before the mass move to online classes that happened mid-semester due to Covid-19, the trend toward online classes had been underway for more than a decade.

    When I started investing in student housing, there was a shortage of housing next to Temple University. We were easily able to rent rooms for $600 a month and sometimes even $650 a month. By 2014, as more capacity entered the market, prices started to drop. When the university opened a new dormitory with 1,200 beds, the market flipped from under-supplied to over-supplied overnight.

    So we started looking further afield. We held numerous meetings with architects, planners, and consultants in the city of Arlington Texas. Arlington is the home of the University of Texas campus. The largest UT campus is in Austin. But in order to get into Austin you needed a 90% average. You could get into UT Arlington with an 80% average and then transfer to Austin after two years. It was a way to get into the Austin campus with a lower grade point average. . We placed numerous offers on properties for development. Ultimately, we never did quite succeed in getting a large enough property to develop.

    We decided last year in 2019 to take another run at delivering student housing to the UT market. We received the latest market study authored by the student housing office at the university.

    What it showed was pretty telling. The campus had grown to 51,000 students. A large school by anyone’s measure. The combination of on-campus housing in one of 18 building, along with numerous projects within a short distance of the campus provided housing for 6,000 with approved projects in the pipeline that would ultimately bring 11,000 units of housing for a campus of 51,000 students. So far, it sounds like the addition of another 100 units would not create an oversupply situation.

    But here’s where a small piece of data, changed our outlook completely. In 2019, 52% of the classes held on campus were also being simulcast online.

    That meant that if a student lived in the Dallas Fort Worth area, they could spend an increasing amount of their academic year engaged with the university through their computer screen. If they needed to come to the campus once or twice a week, they would drive. The case for living on campus was starting to get weaker.

    Well folks, now the Covid-19 pandemic has forced the acceleration of the trend that was already underway. Now I get it. There are some faculties that can’t be taught online. The school of dentistry won’t be taught online. The PhD program in psychology won’t be taught online.

    In the past week, Queens University announced that the majority of its classes next fall will be conducted online. The University of Texas is holding the balance of its Spring term, and both summer sessions online. New York University is doing the same.

    So if you’re the owner of student housing, you can expect negative cash flow this summer, and possibly into this coming fall semester.

    You may need to take action now to develop creative marketing plans for getting your units leased before there is a glut on the market.


    Caesar, Where Are You Now? May 20, 2020
    Show notes

    On today’s show we’re taking a short trip through the history books to see what history might teach us about today.

    The year was 27 BC and Augustus was the emperor of Rome. Their money was the roman denarius, made of 98% pure silver. The pure coinage remained until 64AD when there was the Great Fire of Rome which destroyed close to 60,000 buildings, almost 90% of the dwellings in the city. Nero was the emperor at the time and it took a lot of money to rebuild the city. In order to afford the rebuilding, Nero made monetary reforms which reduced the silver content in the coins to 93%.

    Emperor Vespasian reduced the silver content to 89%, Marcus Aurelius reduced the silver to 75% and Septimius Severus reduced the silver content to 50%.

    By the time Gallienus was Emperor from 260AD to 268AD, the denarius had a meager 2.5% silver content. These coins were made of bronze and had a thin coating of silver which tended to wear away very quickly. It was during the time of Gallienus, despite a number of military victories, that important provinces started to splinter away from the Roman Empire. From 249AD to 262AD, the Plague of Cyprian which lasted 13 years caused widespread shortages across the empire and was one of the major contributing factors to the eventual demise of the Roman Empire. Rome was the epicenter of trade in Europe. As the coins had less and less silver, soldiers in the empire demanded higher pay. Prices for commodities increase. Eventually runaway took hold. By 265AD, there was less than 0.5% silver left in the coins and prices increased 1000%. Only mercenary solders were paid in gold.

    The trifecta of rising administrative costs which caused soaring taxes, runaway inflation and worthless money caused much of Rome’s trade to collapse.

    I totally understand why governments all over the world are printing money in response to the pandemic. In some ways, I think they have little choice.

    Many think that we’re not in an inflationary period. That prices are not rising out of control. So the printing of money is appropriate. Remember, inflation is an average. We have seen prices for oil drop in the short term as the level of economic activity fell during March and April. What will happen when there are shortages of food? What will happen when there are shortages of building materials like steel or ceramic tiles? Will those prices go up? In places they already have gone up in price.

    You see, if printing money were the path to prosperity, the Zimbabwe and Venezuela would be the richest nations on earth and they’re not.

    So here we are in the year 2020 AD. We have global trade splintering into local trade. We have plagues. We have printing of money.

    Every time this has been tried in human history, the path to prosperity has been interrupted by economic collapse. We’ve seen this movie before. We know the ending. The actors are different in this remake of the movie. But the plot is basically the same. I’m calling this movie “The return of Caesar’s coin stamping machine, part 29.”

    When newly printed money is dropped from the sky, it’s not falling uniformly, or even fairly on the population. It’s going to some people first, and then to others not at all. When the unfairness of this wealth transfer has become visible in the past, the result has almost always brought armed conflict.

    The headlines this morning tell the story of economic recovery that is now underway. The economy is the result of output of its people, not the printing of money.

    When people are sitting at home, collecting a check from the government, they’re not producing. That check breeds dependence. It stifles creativity. I know that I would not be thinking hard about business strategy if I was getting paid to sit home and watch movies.

    In truth, I don’t think I would want that check.


    Train People To Go Window Shopping May 19, 2020
    Show notes

    On today’s show we’re talking about how your business can survive the Covid-19 outbreak. Of course the degree to which you take action is a function of the nature of your business and the assets in your portfolio.

    We remain in a period of unprecedented uncertainty. You don’t know if the businesses in your commercial space will survive. You don’t know if your tenants will lose their job and when their unemployment benefits will run out.

    Every single property must be treated like a business. That means paying attention to both income statement and balance sheet.

    Business survival is based on one simple concept, positive cash flow. The emphasis needs to be on cash flow.

    If your cash flow has turned negative, you need to decide whether this is a temporary situation or a long term situation.

    When cash flow is negative, then cash reserves become of paramount importance. How many months can your apartment building survive if it is losing $5,000 a month, or $10,000 a month?

    Often times, I’m seeing investors trying to solve a cash flow problem with the balance sheet. That means borrowing more money. If your problem is short term, then that’s the appropriate solution. You take on a little more debt, but you save the property.

    It’s easy to assume that people are not moving during this period of social isolation. While it is true that the level of activity has dropped, it’s not zero. For example, I moved in the middle of March.

    Cities like Dallas continue to attract new business. According to a report in the Wall Street Journal two weeks ago, there were 1,500 corporate headquarters staff relocating from California to Texas in the middle of the pandemic.

    I’m talking with landlords who are continuing to attract tenants. At the same time, I’m also reading market reports that show zero movement. Both are true at the same time.

    These are challenging market conditions. It’s tempting during these times to take your foot off the gas and rationalize that it’s not worth the effort.

    Marketing is the exercise in generating interest. Salesmanship is the process of converting interest into sales. Now is the time to practice and improve your skills at closing the sale.

    Let’s say that you’re running a restaurant that has closed its dining room and you’re trying to make ends meet by offering take-out. It might not be your restaurant. Maybe the restaurant is a tenant in your building and you have a vested interest in having the restaurant survive.

    The restaurant could offer clients the option of repeating the same order for the next 3 weeks for a 10% discount. Their Friday night dinner is taken care of for the next month, and the client is helping a local business. It might save them a trip to the grocery store.

    I saw a video from a jewelry store owner in Brooklyn yesterday who was complaining that her store wasn’t allowed to open when Walmart and Costco were open. It seemed incredibly unfair to her. Her revenue was zero. My heart goes out to her.

    She could do a window shopping campaign. I’m redefining window shopping to mean the following. The store should send an email to all their clients reminding them that a gift received during the pandemic is worth 10x what a gift is worth during normal times. It would be so unexpected, that the receiver will remember the gift for decades to come.

    The client calls the jewelry store from outside the window. The shop keeper talking from the safety of being inside the store shows the client the merchandise. The order is placed by credit card and the product is delivered to the client by courier or by curb-side pickup. Mail order businesses and e-commerce businesses are not closed. A small re-thinking of the transaction opens up the possibilities that were not available before.


    AMA - How to use gold with debt? May 18, 2020
    Show notes

    Maheen the Machine asks,

    Hello Victor, I trust you are safe and healthy!

    I have always had this belief that you collect gold for the day that the dollar loses most of it's value and then you "cash" it in??? Yet, I never hear the experts say to "sell" your gold. They always mention using gold as "insurance" but never go into detail or give examples.

    You interviewed Russell Gray and he is amazing. When he was talking about Gold He mentioned using gold with debt. He recently said the same thing on his recent podcast "Golden Opportunity." He states you should "marry" gold with debt. This is unclear to me. I was wondering if you could shed your perspective. Sometimes the same information coming from a different source "penetrates." At least, for my sake let's hope so. HA!

    Thank you for what you do. It truly is invaluable!

    Thank you Maheen for the kind words and for a great question.

    The philosophy that both Russell Gray and I share is that you should have the bulk of your assets in the form of hard assets with intrinsic value instead of paper assets that could carry counter party risk. In order for money to be money it has to perform two functions. It must be a store of value and a means of exchange. The US dollar is a very good means of exchange. A for a store of value, that’s not as clear.

    We can debate how much inflation we think we have. But when you look in retrospect there is no question that we have experienced significant inflation over the years. In my lifetime, a cup of coffee has gone from 15 cents to more than two dollars. A gallon of gas has gone from 25 cents to about $2.50 cents, and at times over 3 dollars.

    We like to invest in real estate. More importantly, we like to use other people’s money. That is in essence a form of leverage. When you use other people’s money and you retain a portion of the ownership, you get to multiply your rate of return.

    But using other people’s money isn’t free. There’s a cost. You either give the lender a rate of return on their money, or you give them a percentage of equity in the project.

    If you borrow money, the interest rate that you pay is a function of risk to the lender. If the lender has a lot of security, they’re probably going to be willing to offer you a lower rate. Funds borrowed with a high degree of security in today’s rates might be as low as 3% or 3.5%, depending on the lender.

    Unsecured funds could be easily above 12-15%. The cheapest money will be the money that the lender has a guarantee of getting their principal back. Most of the time, borrowers secure their loan against a piece of real estate. The lender ends up having to qualify the borrower, the market and the specific asset. That’s a lot of due diligence.

    Let’s look at a specific example. Let’s say that you want to invest in a townhouse that you’re going to hold as a rental. The purchase price is $200,000 and you’re going to borrow 75% from a bank. The remaining 25% is the equity contribution. So you need $50,000 in cash to buy the property. Where are you going to get $50,000?

    You decide that you want to borrow the $50,000 that would normally be considered the equity contribution to the purchase. So you go to your friend, the rich lawyer who has tons of cash and you ask to borrow the $50,000. You offer to put, say, $70,000 worth of gold in your friends safety deposit box as collateral. So you pledge 40 ounces of gold.

    When the loan gets repaid, you get your 40 ounces of gold back. But a few years have gone by, and your 40 ounces of gold are now worth $100,000. In the meantime, the lawyer charged you 3.5% a year for the loan of $50,000. The property has also gone up in price and instead of selling it for $200,000, you now sell it for $300,000. Your initial investment of $50,000 has now grown by $100,000, and your gold has increased in value by $30,000. You get to keep all of that profit.


    Mark Victor Hansen and Nicky Billou May 17, 2020
    Show notes

    Mark Victor Hansen is the best selling author of all time and is famous for the "Chicken Soup" series of books along with his partner Jack Canfield. Mark has a newly launched book called "Ask" which talks about the transformative power of simply asking. Mark and Nicky are also hosting a huge virtual summit this week with notable people including John Maxwell, Ken Starr, Candace Owens, Ashar Alam, Marc Von Musser, Jeff Hoffman, Crystal Hansen, Theresa Dugwell, Nicky Billou, and several more amazing speakers. There is no cost to attend this two day event on May 21-22. Simply register at yourfinesthoursummit.com. This talk with Mark was so much fun. We agreed to sail together in France as soon as conditions make sense for all to do so.


    Damion Lupo May 16, 2020
    Show notes

    Damion Lupo specializes in self directed qualified retirement plans. Properly structured, these plans give the owner full check-book control and the possibility of taking advantage of some of the benefits of the CARES Act. Join me for a fascinating conversation with Damion Lupo.


    AMA - The Buyer Has An Objection May 15, 2020
    Show notes

    Today’s question comes from Sue in Pennsylvania.

    Sue asks, “I have a buyer who wants some debris removed from the property as a condition of closing. I’m worried that I won’t be able to get the debris removed from the property in time to close and that it might jeopardise the sale altogether. It doesn’t seem like a big deal that should hold up the closing and my attorney says the buyer is using it as an excuse to stall on the purchase. What do you suggest?”

    Sue, that’s a great question.

    You can’t really tell if the buyer is dragging their feet on the purchase with this. But there is a simple way to find out.

    There is a concept in marketing called risk reversal. The idea here is to transfer the risk from the buyer to the seller, to eliminate the objection.

    This is the same as what happens when a buyer finds a bunch of problems during the building inspection. They’ll complain that the bathroom window seal needs to be fixed and that the railing on the stairs needs to be tightened and that the old smoke alarms need to be updated because they no longer meet the building code.

    When buyers come forward with these types of objections, they’re often looking to negotiate a discount on the property.

    As the seller, you might be feeling a lot of pressure. You might be saying the discount is disproportionate to the cost of making the actual repairs. There might not be time to get all the repairs done by the closing date.

    My suggestion is to not negotiate a lower price. Instead, offer the buyer what is called a hold-back. If the repairs would cost $2,000 to complete, and the seller is asking for a $5,000 discount, I would offer to put $10,000 in escrow with the title company. That money would remain in trust until the repairs have been completed. If the repairs are not completed by a specific deadline that you both agree upon, then the $10,000 would revert back to the buyer.

    In essence you’re guaranteeing the performance of an item post-closing by pledging a bond that is many times the cost of the item in question. In truth, you’re not really going to risk $10,000 or $50,000 or whatever number you agree to pledge. You have zero intention of losing that money to the buyer and you make it clear to them that you are confident in completing the work by pledging a larger amount than is necessary to do the work.

    You’re simply agreeing to get most of your money on the closing date, and you’re pledging to fix the listed defects post-closing. The key to not arguing over the holdback with the buyer is to make sure your lawyer does a great job of listing the terms under which the funds will be released to you with the presentation of the inspection report to the trustee who has received an irrevocable letter of direction on how the funds are to be disbursed.

    The goal here is to eliminate the objection, and for you to maintain your negotiating leverage. When you can easily overcome any objection with a simple solution like this, you demonstrate to the other side that you have strength.

    It discourages the buyer from chipping away at you with more objections. Some negotiators are bullies. When they smell weakness and they succeed in getting a concession from you, they often don’t stop at one concession. They keep coming back for more. If it worked once, maybe it will work again. You want to put a stop to behaviour where the buyer feels like they have the negotiating upper hand. You want to restore balance to the negotiation.


    Slow Down May 14, 2020
    Show notes

    On today’s show I want to address something that has been on the mind of many investors I’ve spoken with in the past week.

    We’re talking about the frustration be feeling stalled, of deals falling apart, of delays as a result of the current market conditions and the pandemic induced delays.

    I’m hearing from a lot of driven type-A personalities that they feel like they’re failing. When you’re used to getting things done, to slaying a dragon each and every day, it’s unnerving to feel like the market has passed you by.

    We have seen delays of all kinds. We have seen professionals like lawyers and accountants take longer than normal to respond. We have seen lenders take longer. We have seen contractors struggle with supply chain disruptions.

    We’ve seen customer support calls facing incredible wait times. In the past, wait times that were 6 minutes, are now sometimes 30 minutes, or even 3 hours.

    Materials that should have been delivered to a job site in one day have been waiting for over 5 days with no clear forecast on when they will be delivered. Parts for a vehicle repair have been waiting for nearly 4 months. Office supplies that should have been delivered in a single day, took nearly 3 weeks. When they were delivered, the quality was not up to par.

    Last year, deals were too expensive. Today, the economy has changed and the deals are still to expensive. It’s going to be another bunch of months before prices fall to the point where the valuations make sense. More waiting.

    Oh, it’s an election year in the US. That means some investors will want to see the outcome of the election so that they know what tax rule changes might come into play, depending on who gets elected into the White House.

    All of these uncertainties mean only one thing – more delays.

    As professionals, we pride ourselves in being able to set expectations. I pride myself in being able to control the outcome. These days, I’m finding myself incredibly frustrated by the seeming inability to deliver items whenever there is a single external dependency.

    I don’t control what others do. All I can control is myself and my own response to others.

    I find myself making excuses and resetting expectations. Things that used to take a few hours are now taking a week. It’s hard to adjust to the new pace. I’m not working any less. I’m not taking my foot off the gas.

    It just feels like life is in slow motion. I hadn’t given myself permission to adjust to the new pace. Is this the new normal?

    This week I was in a mastermind meeting with other developers. We compared notes on what was happening in the market. We talked about the struggles we were facing.

    It was through the process of masterminds that I finally gave myself the permission to slow down. By talking with other entrepreneurs I was able to see that I wasn’t alone. Everyone was experiencing greater difficulty in getting tasks to completion, to having projects achieve their milestones. Everyone was experiencing changing terms from lenders, seemingly variable commitments from investors.

    Everyone was experiencing slower progress and labor shortages in construction. Everyone was experiencing supply chain disruptions.

    The stress I was experiencing was the result of the gap between my expectations and the reality on the ground. I only control my expectations and the expectations that I set with others. I can’t change reality. I may be able to influence the future through my actions. But reality is in the present, not in the future, and not in the past.


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