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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

403. How to Generate Consistent Revenue Year-Round Series Part 1 Sep 15, 2022

Show notes

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!

Yes, doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! When you start taking action, you create a snowball effect. Now is the time to start rolling that snowball until you have a full-on snowman of sales by this holiday season! And once we roll into 2023, your snowball isn’t about to melt—it will just keep getting bigger.

These next 3 episodes are going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business. No matter how fast your business is growing, if your systems aren’t solid then you’ll be holding yourself back.

There are four key areas that create the foundation of product-based businesses:

Pricing,
photos,
inventory, and
shipping.

We’re also going to share how several of our students have used the techniques taught in Multi-Stream Machine to strengthen and improve their systems so that they can continue to grow and scale their business! If you’re ready to dive into Multi-Stream Machine, click here to sign up now. But hurry because doors are only open for a very limited time.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Doors are NOW OPEN for our highly anticipated course, Multi-Stream Machine but only for for a very limited time. Text MSM to +1 (917) 636 - 7609 with any questions you have or sign up now!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

402. RYHP Day 1: Discover Your Untapped Opportunities + Important Holiday Dates Sep 12, 2022

Show notes

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.

After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.

We share:

The #1 mistake most product businesses make,
how you can make an additional $2k in revenue in one week,
digging into and identifying your best-sellers,
…and more!

If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

The doors are opening one last time this year to Multi-Stream Machine! This is the last time doors will be open for 2022 and you don’t want to miss out on any of the incredible bonuses we will be giving away so make sure you sign up for the waitlist to be the first to know when doors open! Join the waitlist here.
Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

401. Why Balancing Biz and Your Personal Life is a Lie and Why We Call It The Blend Sep 08, 2022

Show notes

How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend.

Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses & Breakfast)!

In this episode we share how we try to live our lives by blending personal and business.

The blend is:

Selling your products live and then your kids walk in
Making your products on the kitchen table while making dinner for your family
Getting a morning walk in while listening to your favorite biz podcast

The blend is different for each of us- it may even look different day to day. But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.

But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!

Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holiday Promotions!

We have an extra special FREE 5-day live training coming to you September 12th - 16th. Each day we will be teaching you LIVE for an hour long training FREE. Our challenge is perfect for you if:

You want to avoid the holiday overwhelm of creating promotions last minute.
You want to start the snowball of sales, even if your business is just starting.
You want to create holiday promotions that grab your customer’s attention and hit them at the right time.
You want to take advantage of the biggest buying time of year and cushion your business bottom line.
You would love the accountability of fellow product business owners tackling their holiday promotions at the same time as you.

Let’s create your revenue-building Holiday Promotions in just five days so that you skyrocket your sales!

Sign Up for Free HERE

Resources:

Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

400. If I Had to Start Over Sep 05, 2022

Show notes

Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!

What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?

We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.

If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

399. This One Method Could Help You Hit $100,000 Sep 01, 2022

Show notes

In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.

Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.

You’re going to discover how to:

apply the 80/20 rule to your business and your products,
streamlining and scaling your pricing effectively, and
diversifying your marketing and sales channels.

If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Grab the Best Seller Staircase here!
Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up at rockyourholidaypromotions.com.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

398. Business Can Be Easy Aug 29, 2022

Show notes

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.

Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.

We’re going to talk about:

Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,
how to test, try, and use data to inform your decisions, and
taking focused action on what actually moves the needle.

When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

397. What's Working and Not Working Right Now Aug 25, 2022

Show notes

In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.

What’s not working:

Instagram
Social media as a whole
Instagram and Facebook ads
Wholesale online platforms

What is working:

Cold-calling
Local events
Emails
TikTok

In Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

396. The #1 Strategy to Finish 2022 Strong Aug 22, 2022

Show notes

The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.

We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.

We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.

If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part workshop, The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

395. What You Should REALLY Be Doing About the Recession this Holiday Season Aug 18, 2022

Show notes

As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.

As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:

Diversifying your income and sales channels,
saving money where it matters, and
strategically spending money to solidify your business.

Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

394. Re-Air: Tapping into In-Person Markets with Stacy Kramer of Atelieh Aug 15, 2022

Show notes

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.

Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.

Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Website: atelieh.ca
Instagram: @atelieh.crochet
We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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