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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

413. When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do? Oct 17, 2022

Show notes

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.

How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!

Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

412. If Social Media is Not Working for You, Use it For This Instead Oct 13, 2022

Show notes

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.

You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.

Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more. If you’re ready to sign up now, head to multistreammachine.com.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

411. $2k in 30 Days Oct 10, 2022

Show notes

Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!

We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.

Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

410. Re-Air: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI Oct 06, 2022

Show notes

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!

In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Suzi’s website: 1stladyofcolors.com
Follow Suzi on Instagram: @1stladyofcolors
Read: I'm Not Really a Waitress
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

409. Pitch Yourself & Get Results Using Gloria Chou’s CPR Method Oct 03, 2022

Show notes

Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!

Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.

She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.

If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

gloriachoupr.com
Instagram: @gloriachoupr
Listen: Small Business PR Podcast
DM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching template
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

408. Can We Coach You Through the Holiday Season? Sep 29, 2022

Show notes

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.

We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!

This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!

We teach you how to:

Figure out your money mindset
Increase your profit
Refine your brand and create your secret sauce
Find your ideal product lineup
Delegate your roles, become a boss, and build your team

This is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

407. Re-Air: Bosses & Breakfast: How to Become a Full-Time Product Boss Sep 26, 2022

Show notes

Setting goals to pay yourself from your business is a crucial step to turning your side-hustle into a full-time business. During a previous episode of Bosses & Breakfast, we discussed the importance of setting financial goals you should aim for before figuring out the steps to get there.

From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

406. Re-Air: Create Your Inevitable Success Sep 22, 2022

Show notes

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.

Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals.

Tune in to learn about how our community can help you unleash your inevitable potential!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

405. How to Generate Consistent Revenue Year-Round Series Part 3 Sep 20, 2022

Show notes

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!

We’re wrapping up our series on how to generate consistent revenue year-round with what’s likely our favorite: sales! We want to help you change your life, be profitable, and do everything you dream of.

Sales is the catalyst for growth—without sales, your business isn’t going anywhere. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.

We want to help you:

Optimize where you sell
Optimize your website
Leverage multiple platforms
Grow your email list
Show up in person
…and more!

Now is the time to level up your business with systems, visibility, and sales by joining our Multi-Stream Machine program! Today is the final day to join in for 2022, so if you want to build a consistent, profitable, revenue-generating business without the stress and overwhelm, come join us here!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Doors to our signature course, Multi-Stream Machine, are slamming shut TODAY for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

404. How to Generate Consistent Revenue Year-Round Series Part 2 Sep 19, 2022

Show notes

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!

With the holidays coming up, many of you are expecting your biggest sales of the year. We love to see it! But we want even more for you: to see consistent sales and growth year-round. Even better, we want you to generate profit because that’s what allows your business to truly grow. To do that, all you have to do is use our framework of systems, visibility, and sales.

In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!

We’re going to share our formula for improving visibility, …, and share stories of the results other members of Multi-Stream Machine have seen—and how you can get those same results! Tomorrow, in the third and final part of this series, we’ll talk all about turning that visibility into sales!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Doors to our signature course, Multi-Stream Machine, are about to slam shut for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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