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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

529. [MONEY TIPS] Sell to Existing Customers Nov 17, 2023

Show notes

Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.

In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.

We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.

Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.

Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

528. “I make one sale a month and now I’m running out of money.” | Coaching Session Nov 16, 2023

Show notes

Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.

As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?

We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.

Resources:

Shop Jacx Carter Designs at jacxcdesigns.com
Follow Jacx Carter Designs on Instagram: @jacxcarterdesigns

Connect:

Website: theproductboss.com
Instagram: @theproductboss

527. How to Get 10 Sales by Tomorrow Nov 13, 2023

Show notes

Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.

Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.

The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.

So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

526. [MONEY TIP] Boost Your Revenue with Increased AOV Nov 10, 2023

Show notes

Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.

We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.

In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.

We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.

So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?

Resources:

Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

525. Raising an Entrepreneur: Meet Jacqueline’s Mom, The Original Product Boss Nov 09, 2023

Show notes

Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.

Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.

In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.

We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

524. Part 2: What's NEXT for The Product Boss Nov 06, 2023

Show notes

Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.

If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.

Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.

Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!

Resources:

Email List Signup
Get on the waitlist for my new program!
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

523. Big Announcement: Paths Diverge and That's Okay Nov 05, 2023

Show notes

Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.

Resources:

Learn about about Minna’s next journey at CueTheClarity.com

Connect:

Website: theproductboss.com
Instagram: @theproductboss

[MONEY TIP] Boost Your Sales with a One Product Weekend Sale! Nov 03, 2023

Show notes

Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.

Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.

We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!

Resources:

Click here for a free 30-day trial of Canva Pro!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

522. How to Get Buzz and Sales Using Free Press with Sabina Hitchen Nov 02, 2023

Show notes

Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!

Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).

Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?

Resources:

Learn more about Sabina at SabinaKnows.com
Master your pitch game at PressForSuccess.com
Follow Sabina on Instagram: @sabinaknows
theproductboss.com/shareasale
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

521. Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. with Jen Gottlieb Oct 30, 2023

Show notes

Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.

Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.

In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

Learn more at jengottlieb.com
Read: Be Seen
Follow Jen on Instagram: @jen_gottlieb
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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