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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

539. Breaking Glass Ceilings: 10 Pieces of Advice from Influential Women in Business Dec 11, 2023

Show notes

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.

We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.

We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump into these transformative insights and reset our entrepreneurial spirits!

Resources:

Go to theproductboss.com/539 to download quotes from this episode as wallpaper for your phone!
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

538. [MONEY TIPS] Think Outside the Card: Boosting Average Order Value Dec 08, 2023

Show notes

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?

This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.

The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.

Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!

Resources:

If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session Dec 07, 2023

Show notes

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.

Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.

The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.

Resources:

Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!
Follow Old Mill House Coffee on Instagram: @oldmillhousecoffee
The doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

536. Shifting Your Mindset: Overcoming Limiting Beliefs Dec 04, 2023

Show notes

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.

You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."

This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.

Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.

Resources:

Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

535. [MONEY TIP] Product Demonstrations with a Discount Offer Dec 01, 2023

Show notes

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.

We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.

In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

534. "I'm over two years into my business and I haven't paid myself." | Coaching Session Nov 30, 2023

Show notes

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.

Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.

We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.

So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!

Resources:

Shop Harborside Bath & Body at harborsidebathandbody.com
Follow Harborside Bath & Body on Instagram: @harborsidebathandbody
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

533. Super Sales on Super Saturday: Retail’s Big Finale Nov 27, 2023

Show notes

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.

For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.

Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!

Resources:

Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

532. [MONEY TIP] Save Money by Eliminating Excess Packaging Nov 24, 2023

Show notes

Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!

In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.

Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session Nov 23, 2023

Show notes

In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!

2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.

Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.

Resources:

Shop Superlove Merino at superlovemerino.com
Follow Superlove Merino on Instagram: @superlovemerino
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

530. 10 Instagram Story Ideas to Boost Engagement and Make Sales Nov 20, 2023

Show notes

Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.

Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.

What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.

Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.

Resources:

Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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