The Pro Church Tools Show with Brady Shearer

Latest Episodes:

5 Ways Churches Plan On Reaching Gen Z | Ep. #160 Jul 24, 2018

Show notes

Gen Z are those who were born between the years of 1999 and 2015. This means that they are now entering college and the workforce, and it's important that we start talking about them.

What's In This Session?

Who is Gen Z? (0:20)
The Facebook thread (1:16)
Jonathan Malm's comment (1:48)
YouTube (3:44)
Authenticity (5:41)
Responsibilities (6:56)
Action orientated (8:01)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-churches-plan-on-reaching-gen-z-ep-160/.

3 Reasons It's Better To Be A Smaller Church | Pro Church Daily Ep. #159 Jul 23, 2018

Show notes

Perspective is so important when it comes to your ability to execute both individually and organizationally. If you're a smaller church and struggle with feeling disappointed by this status, Brady wants to shift your perspective by sharing why being a small church is actually a good thing.

What's In This Session?

"Whether you think you can, or you think you can't, you're right." - Henry Ford (0:21)
#1: Smaller churches are more popular (1:51)
#2: Smaller churches are more agile (4:24)
#3: Smaller churches are more personal (7:14)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-its-better-to-be-a-smaller-church-pro-church-daily-ep-159/.

9 Drone Video Tips From The Experts | Ep. #158 Jul 20, 2018

Show notes

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.

What's In This Session?

#1: Get legal (1:54)
#2: Magic hour (2:41)
#3: National park alternatives (4:10)
#4: Shoot in 30p and slow down to 24p in post (5:21)
#5: Lookouts/viewpoints (6:47)
#6: Have a plan (7:31)
#7: LAANC - Airmaps (9:04)
#8: Study aerial clips in films & TV shows (10:50)
#9: Sun flares (12:05)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-drone-video-tips-from-the-experts-ep-158/.

I Can't Keep Up! How Your Church Can Win Despite Constant Change | Ep. #157 Jul 19, 2018

Show notes

Jeff Bezos, the CEO & Founder of Amazon, shared in a recent interview that in a world that is constantly changing it's actually easier to answer the question of what won't change. Brady answers this question for churches.

What's In This Session?

Jeff Bezos' letter (1:06)
#1: Storytelling (4:59)
#2: Attention (6:24)
#3: Hope, Community, & Purpose (7:50)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/i-cant-keep-up-how-your-church-can-win-despite-constant-change-ep-157/.

Why Your Church Needs More Laser Focus | Ep. #156 Jul 18, 2018

Show notes

We recently overhauled a bunch of pages on our Nucleus website. The reason for this is our belief that everything we do needs to demonstrate our desire to help churches accomplish their mission. Brady shares how this same shift can help your church.

What's In This Session?

Common marketing statements (2:42)
Your focus should be accomplishing your mission (3:52)
Limited resources (4:00)
Emotion-based decisions (7:02)
An agreement (7:36)
Nucleus (9:03)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-needs-more-laser-focus-ep-156/.

The 13-Point YouTube Video Checklist | Ep. #155 Jul 17, 2018

Show notes

YouTube is the second largest search engine in the world and the second most visited website in the world. Brady shares the checklist we use for our YouTube videos.

What's In This Session?

#1. Keyword Research (2:01)
#2. Intro (3:01)
#3. Length (3:37)
#4. Talk Shock (4:21)
#5. Call To Action (5:37)
#6. Thumbnail (6:17)
#7. End Card (7:00)
#8. Title (7:20)
#9. Description (7:44)
#10. Tags (8:21)
#11. First Comment (8:59)
#12. Share on Twitter & Facebook (9:28)
#13. Respond & Heart (9:32)
Results (9:50)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-13-point-youtube-video-checklist-ep-155/.

5 Ways To Use The New Instagram Stories Questions Sticker | Ep. #154 Jul 16, 2018

Show notes

The Instagram question sticker is another example of how social media is ever evolving. Brady talks through how this new feature works, and how to use it for your church.

What's In This Session?

A way to start conversation (1:26)
How it works (3:13)
Idea #1: Prayer requests (3:49)
Idea #2: Fun questions (4:41)
Idea #3: Ask the pastor (6:23)
Idea #4: Customer feedback (7:31)
Idea #5: Contest (8:09)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-use-the-new-instagram-stories-questions-sticker-ep-154/.

How To Stay Consistent Across All Of Your Church's Social Platforms | Ep. #153 Jul 13, 2018

Show notes

It's important to remain consistent across social media platforms both visually and the type of content you post. Consistency builds trust with your audience.

What's In This Session?

Why consistency is important (0:39)
Profile picture (1:25)
The description (3:03)
McDonald's and branding (5:45)
Style guide (7:53)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-stay-consistent-across-all-of-your-churchs-social-platforms-ep-153/.

The Ultimate Church Decision Matrix | Ep. #152 Jul 12, 2018

Show notes

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy.

What's In This Session?

You can do anything, but you can't do everything (0:55)
Your North star: attention (3:49)
At-Bats (5:05)
Business success (6:18)
Fishers (6:36)
Measure attention -> then measure engagement -> then measure next steps (8:28)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-ultimate-church-decision-matrix-ep-152/.

How A Church Of 125 Reached 6,000+ People For Free | Ep. #151 Jul 11, 2018

Show notes

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him.

What's In This Session?

How do we increase shares on Facebook? (0:48)
Ultimate form of public endorsement (1:24)
The content needs to be share worthy (1:44)
The contest (2:13)
The results (2:52)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-125-reached-6000-people-for-free-ep-151/.

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