The Pro Church Tools Show with Brady Shearer

Latest Episodes:

How To Run Facebook Ads For Your Church | Ep. #170 Aug 07, 2018

Show notes

Facebook Ads are the best platform for outreach and marketing for your church when it comes to reaching people beyond the four walls of your church. Brady explains how to get started.

What's In This Session?

Alex's success story (1:01)
Step #1: Understand the nature of how users are using Facebook (2:43)
Step #2: Find the intersection between faith and culture (3:40)
Step #3: Landing page with sign up form (6:33)
Step #4: Immediate follow-up (7:40)
Success story (8:00)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-run-facebook-ads-for-your-church-ep-170/.

3 Ways To Compel Your Church's Guests To Return | Ep. #169 Aug 06, 2018

Show notes

It's difficult to get a new visitor to attend your church for the first time, and although it's easier to get them to return, it's still challenging. Brady discusses how to make this process easier.

What's In This Session?

#1: Feeling over function (0:56)
#2: Know the guest (3:47)
#3: Think scene by scene (6:17)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-to-compel-your-churchs-guests-to-return-ep-169/.

How To Get Motivated And Reliable Church Volunteers | Ep. #168 Aug 03, 2018

Show notes

Brady has received several messages asking how to find more motivated and reliable volunteers for your church ministries. He gives 6 ideas to help encourage motivation.

What's In This Session?

Brady received multiple DMs asking about volunteers (0:24)
You can only control what you can control (1:07)
Motivation Idea #1: Tell them EXACTLY what you want them to do (2:15)
Motivation Idea #2: Demonstrate your own sacrifice (4:08)
Motivation Idea #3: Acknowledge jobs well done (5:19)
Motivation Idea #4: Focus on progress/goals (5:43)
Motivation Idea #5: Admit mistakes (7:26)
Motivation Idea #6: Build a compelling narrative (8:08)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-get-motivated-and-reliable-church-volunteers-ep-168/.

The Secret To Discovering Endless YouTube Video Topics | Ep. #167 Aug 02, 2018

Show notes

YouTube is the second largest search engine, but currently there are not a lot of churches using the platform well. Brady responds to churches wondering what kind of content to create.

What's In This Session?

Why I love YouTube (0:33)
Step #1: Enter a search (1:01)
Step #2: Visit the channel page, click on "videos" and then sort them by most popular (1:38)
Step #3: Create a list of popular video topics (2:02)
Why does this work? (2:09)
Examples (6:12)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-secret-to-discovering-endless-youtube-video-topics-ep-167/.

7 Ways To Write Better Church Email Newsletters | Ep. #166 Aug 01, 2018

Show notes

Even with the shifting landscape of digital media, email is currently still the best way to market your church and communicate with your existing audience. Brady discusses how to write a great email newsletter for your church.

What's In This Session?

After your website, email is still the most effective communication tools (0:33)
#1: Plain text email (1:24)
#2: One link (2:42)
#3: Multiple CTAs (all the same link) (3:05)
#4: Line breaks (5:36)
#5: Sent from a real human (6:46)
#6: Send two emails each week instead of one (8:43)
#7: Include a PS (9:13)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-ways-to-write-better-church-email-newsletters-ep-166/.

How To Increase Staff Productivity At Your Church | Ep. #165 Jul 31, 2018

Show notes

Brady pulls from his experience running a full and part-time staff of around twenty people to answer the question - "How do I increase staff productivity?"

What's In This Session?

Monday meeting (1:11)
Trello boards (2:10)
Slack for team communication (2:39)
Set deadlines (3:14)
Autonomy (4:31)
Team building & environment (6:21)
Have the right North Star (7:47)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-increase-staff-productivity-at-your-church-ep-165/.

5 Ways To Speak Better On Stage | Ep. #164 Jul 30, 2018

Show notes

Brady received a message from a member of Pro Church Nation asking for tips on how to give announcements from stage, being an onstage host - basically on stage speaking as a whole. Today he shares his best tips.

What's In This Session?

#1: Hold the mic in a consistent spot (1:31)
#2: Pitch and pace (3:56)
#3: Transitions (5;38)
#4: Eye contact (7:20)
#5: Hand movements (8:40)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-speak-better-on-stage-ep-164/.

The 3 Elements Every YouTube Thumbnail Needs | Ep. #163 Jul 27, 2018

Show notes

Your YouTube thumbnail contributes substantially to whether someone chooses to click and watch your video, or scroll right past. Brady shares the 3 elements every thumbnail needs.

What's In This Session?

Example #1: The Super Church Lobby Kiosk(0:41)
Example #2: Dysfunctional Comfort(0:46)
Part #1: Smiling human face (0:58)
Part #2: Bright colors (3:00)
Part #3: Big bold text (5:26)
Bonus tip: Use a preset (6:44)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-3-elements-every-youtube-thumbnail-needs-ep-163/.

Why Copying Your Favorite Megachurch Is Dangerous | Ep. #162 Jul 26, 2018

Show notes

Everyday we put out a brand new episode of Pro Church Daily because we know that digital is difficult. Brady discusses the importance of studying and understanding the strategies of other churches.

What's In This Session?

Studying strategies vs. copying tactics (1:48)
Size difference (2:12)
Elevation's sermons & search terms (3:05)
Copying tactics (4:03)
Context (5:45)
Why is it dangerous? (7:23)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-copying-your-favorite-megachurch-is-dangerous-ep-162/.

Why Your Church Is Vulnerable (And How Young People Can Help…) | Ep. #161 Jul 25, 2018

Show notes

Brady shares a message that he received from someone claiming that prioritizing younger generations would be a mistake, especially financially. A common attitude we have seen in the church. Brady takes some time to respond.

What's In This Session?

YouTube as a search engine (1:10)
Brady's experience with church keywords (1:36)
The results (2:39)
The bottom line (3:53)
Go to people (4:58)
Good news! (6:00)
Example YouTubers (6:38)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-is-vulnerable-and-how-young-people-can-help-ep-161/.

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