The Pro Church Tools Show with Brady Shearer

Latest Episodes:

5 Church Trends I'd Like To See Die In 2019 Dec 14, 2018

Show notes

There are a series of trends in the church world that, if I'm being honest, I'd like to see put to rest. And seeing as we're about to enter into a new year, my recommendation is this: let's abandon these church trends in 2018 - and move onto to smarter and brighter things in 2019. So in this podcast, I'll detail what each of five trends is and why you need to set them to rest before the end of the year.

***VISIT THE FULL POST HERE: http://prochurchtools.com/3-advanced-church-service-prep-tips/

What's In This Session?

#1: Sunday social sprints (1:00)
#2: Passing the Friendship Registry (2:41)
#3: Displaying "insider" promos where potential new visitors find you (4:38)
#4: Organic social media as a primary promotional tool (5:43)
#5: Using sermon series as crutches (7:03)

Show Notes & Resources Mentioned:

3 Books You Need To Read In 2019 Dec 12, 2018

Show notes

A new year is right around the corner which means new opportunities! And there are three books that I've been reading this month that I think would make great additions to your reading list in 2019. And in this podcast, I'll share with you what each of these three books are (plus, a bonus fourth book) and why I've enjoyed them so much.

***VISIT THE FULL POST HERE: https://prochurchtools.com/3-books-you-need-to-read-in-2019/

What's In This Session?

One of the best ways to grow your church is to grow yourself (0:32)
Book #1: Atomic Habits by James Clear (1:13)
Book #2: My Morning Routine by Benjamin Spell and Michael Xander (3:28)
Book #3: Full Focus Planner by Michael Hyatt (5:15)
Bonus Book: Wired To Eat by Robb Wolf (6:17)

Show Notes & Resources Mentioned:

How To COPY Other Churches And Get Away With It Dec 10, 2018

Show notes

My entire professional career is dedicated to helping churches understand digital media. And in my experience, I see churches generally take one of two routes: either they'll blindly copy other churches they look up to - or, they'll work to understand how digital works for themselves. Here's the secret though: copying another church can actually be a smarter option than learning everything yourself. The problem? You need to do it the right way. And in this podcast, you'll learn exactly how to do that.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-copy-other-churches-and-get-away-with-it/

What's In This Session?

This topic is important to us (0:45)
Our most popular video (1:46)
Three layers: Strategy/Structure/Style (2:12)
#1: Church App (2:50)
#2: Live Streaming (4:01)
#3: Instagram (5:45)

Show Notes & Resources Mentioned:

1 Missing Ingredient For Most Churches On Social Dec 07, 2018

Show notes

There's a certain category of social media post that most churches shy away from. But I don't want you to be one of those churches! Because when you exclude this type of post from your social strategy - not only will your church's social identity appear a lot more boring - but there are a trio of negative consequences you'll have to deal with as well. So in this podcast, I'll reveal what this category of social post is - and why every church needs it.

***VISIT THE FULL POST HERE: https://prochurchtools.com/1-missing-ingredient-for-most-churches-on-social/

What's In This Session?

A Facebook Thread (0:53)
A Fundamental Misunderstanding (1:35)
#1: Micro content is telling a story over several days (2:34)
#2: Your social identity should be congruent with your in person identity (4:47)
#3: Algorithms are constantly adjusting based on response (6:17)

Show Notes & Resources Mentioned:

7 New Revealing Facts About Millennials Dec 05, 2018

Show notes

Millennials are currently the largest generation in the North American workforce. Meaning, if your church is trying to reach your community, the largest cohort you'll be aiming to reach…is likely Millennials. So what do we know about this age group? What's unique about the first generation to reach adulthood after growing up on the Internet? In this podcast, I'll share seven revealing facts about Millennials to help you understand what's really going on with the Millennial generation.

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-new-revealing-facts-about-millennials/

What's In This Session?

#1: High Education (2:10)
#2: Lots Of College = Lots Of Debt. (2:23)
#3: Lots Of Debt = Lesser Home Buying (3:54)
#4: A Delay In Having Kids (4:17)
#5: Living At Home, Living With Others, Workaholics (5:41)
#6: A Cloudy Future (7:17)
#7: A Change Of Culture (7:40)

Show Notes & Resources Mentioned:

How To Get MORE Social Media Followers For Your Church Dec 03, 2018

Show notes

A lot of churches want more followers on social media. But how do you actually get them? In my experience, there are four different tactics you can use to earn more followers on social media...the right way (no buying followers here). And in this podcast, you'll learn what these four tactics are and why your church has an unfair advantage that you may not even be aware of.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-get-more-social-media-followers-for-your-church/

What's In This Session?

#1: Cross-promote (1:36)
#2: Contest (2:54)
#3: The Snowball Effect (4:53)
#4: Paid Advertising (8:00)
Don't buy followers (9:10)

Show Notes & Resources Mentioned:

5 Advanced Gimbal Movements For Church Videos Nov 30, 2018

Show notes

A three-axis gimbal is a camera stabilizer that allows you to perfectly balance your video camera in order to capture buttery smooth and cinematic shots. Frankly, it's an amazing video tool that wasn't accessible to churches even ten years ago. But, how do you use it best? In this podcast, you'll learn five advanced gimbal moves that we like to use every time we take out our camera.

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-advanced-gimbal-movements-for-church-videos/

What's In This Session?

Our Preferred Gimbal (1:12)
Move #1: Endless Dolly (2:41)
Move #2: Low To The Ground (4:32)
Move #3: Straight Up (5:47)
Move #4: Drone In A Car (7:23)
Move #5: Infinity Roll (9:02)

Show Notes & Resources Mentioned:

How Churches Can Identify The BEST Times To Post On Social Media Nov 28, 2018

Show notes

Imagine working on an awesome social media post for your church, only to publish it and see it fall flat. None of us want that. And this is why it's important to understand the best and worst times to be publishing on social media. On the other hand, there's really no exact science to this. So in this podcast, you'll learn about the research we do have for optimizing post times - along with a number of other methods we like that you can use to maximize engagement on your next social media post.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-churches-can-identify-the-best-times-to-post-on-social-media/

What's In This Session?

#1: Post quality (1:24)
#2: Use the social media grading formula (3:35)
#3: Find the wave, not the spike (5:16)
#4: Industry data (6:03)
#5: Facebook (Non-profits) (6:25)
#6: Instagram (Non-profits) (7:20)
#7: Native insights (7:54)

Show Notes & Resources Mentioned:

The BEST & WORST Social Media Scheduling Tools For Churches Nov 26, 2018

Show notes

Scheduling your church's social media posts ahead of time is a great way to save time and automate a tedious chore. But with so many scheduling tools available - how can you know which one is best? Moreover, what about Instagram and it's strict scheduling rules? In this podcast, you'll learn the only two social media scheduling tools I recommend for churches - along with a host of other scheduling tools that I think aren't worth your time.

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-best-worst-social-media-scheduling-tools-for-churches/

What's In This Session?

Intro (0:40)
Buffer (2:02)
Sked Social (3:37)
Honorable Mention: Sprout Social (6:40)
Platforms we used to use (7:08)

Show Notes & Resources Mentioned:

3 Advanced Church Photography Tips Nov 23, 2018

Show notes

I've professionally photographed everything from weddings to portraits, from concerts to corporate, and in every one of these situations I use 3 advanced techniques that help me get the job done. Taking photos in church is no exception, and in this podcast you'll learn 3 advanced church photography tips from a professional that will surely help take your photo game to a whole, notha, level.

***VISIT THE FULL POST HERE: https://prochurchtools.com/3-advanced-church-photography-tips/

What's In This Session?

#1: Foreground Element (1:37)
#2: Backbutton Focus (6:17)
#3: Make Use Of Artificial Light (8:23)

Show Notes & Resources Mentioned:

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