The Pro Church Tools Show with Brady Shearer

Latest Episodes:

5 NEW & INNOVATIVE Social Media Templates For Churches In 2019 Oct 29, 2018

Show notes

Social media has completely changed in the last couple of years. And traditional tactics like consistent branding and promotional posts don't work like they used to. So...you might be wondering: what DOES work on social media? In this podcast, I'll be revealing five social media templates that are completely new & innovative - and unlike anything you've probably seen churches post on social media before.

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-new-innovative-social-media-templates-for-churches-in-2019/

What's In This Session?

Goals (1:22)
Template #1: Countdown (2:51)
Template #2: Elimination (4:33)
Template #3: Slideshow (5:46)
Template #4: Bible Reading (7:31)
Template #5: Myth/Fact (9:15)

Show Notes & Resources Mentioned:

5 Ways To "Stop The Scroll" On Social Media Oct 26, 2018

Show notes

Here's the deal: every smart social media strategy begins with three simple words: stop the scroll. Because if you can't get your audience to stop scrolling on their social feeds, it doesn't matter how amazing your message is - because no one will ever hear it. But you might be wondering…how do you actually get people to stop scrolling in the first place? So in this podcast, I'll share with you five strategies to earn attention on social media - five simple ways to stop the scroll.

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-ways-to-stop-the-scroll-on-social-media/

What's In This Session?

#1: Images of human faces (1:39)
#2: Focus on the first 3 seconds of your video (2:24)
#3: Use familiar designs in unfamiliar places (4:44)
#4: Extreme minimalism (6:15)
#5: Repeat equals defeat (8:42)

Show Notes & Resources Mentioned:

7 NEED-TO-KNOW Social Media Statistics About Video Oct 24, 2018

Show notes

In this podcast, I'll share with you 7 need-to-know social media statistics about video. For example, did you know that Facebook videos receive 135% more organic reach on average than a Facebook photo? It's true. What else do you need to know about video on social media? You'll learn it all - coming up.

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-need-to-know-social-media-statistics-about-video/

What's In This Session?

Stat #1: Tweets with video attracted 10x more engagement (1:43)
Stat #2: 72% of people would rather use video over text to learn (2:21)
Stat #3: 83% of consumers would consider sharing an audience specific video (2:40)
Stat #4: By 2020, 80% of all consumer internet traffic will be online video (6:00)
Stat #5: Facebook videos receive 135% more organic reach on average (6:21)
Stat #6: Nearly two-thirds of consumers prefer video under 60 seconds (6:43)
Stat #7: 85% of Facebook video is watched without sound (7:13)
Takeaway #1: Pay attention to the first three seconds of each of your videos - including the first frame (7:49)
Takeaway #2: Ask yourself - how can we do more with video moving forward (8:28)
Takeaway #3: What can you do with video recognizing most people watch without sound (9:06)

Show Notes & Resources Mentioned:

How Smaller Churches Can DOMINATE Social Media Oct 22, 2018

Show notes

Today, you're going to learn a 3-step social media strategy that is specifically tailored for smaller churches - and proven to get results. For example, a church reached out to me just yesterday and told me that after implementing this strategy, they saw a 220% increase in likes and clicks on their most recent post. And by the end of this podcast, you'll know exactly what you need to do to accomplish the same thing.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-smaller-churches-can-dominate-social-media/

What's In This Session?

#1: Stop the scroll (2:07)
#2: Start meaningful conversation (4:57)
#3: Provoke spiritual practice (7:25)
Lesson: What would your church post online if your Sunday service didn't exist? (8:54)

Show Notes & Resources Mentioned:

7 Social Media Metrics You Should Care About (FOR CHURCHES) Oct 19, 2018

Show notes

Here's the deal: Social media platforms freely offer you and I metrics based on the content that we post. And these metrics are invaluable! Why? Because they give us real insight and feedback into what's working and what's not. Bottom line: Social media doesn't need to be a guessing game. Knowing this, you might be wondering…which metrics matter most and which ones can I ignore? And by the end of this podcast, you'll have your answer.

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-social-media-metrics-you-should-care-about-for-churches/

What's In This Session?

#1: Reach (1:52)
#2: Post Reactions (4:05)
#3: Comments (4:23)
#4: Shares (4:43)
#5: Saves / Profile Visits (4:58)
#6: Followers (6:20)
#7: Social Engagement Score (6:57)

Show Notes & Resources Mentioned:

How To Write AMAZING Social Media Captions For Your Church Oct 17, 2018

Show notes

There's an element to social media that I see most churches neglecting. What is it? Your post's caption! And if you overlook this, you could actually be harming your organic reach on social. So in this podcast I'm going to share with you five tips for writing amazing social media captions - and, you'll learn why captions are so crucial to your church's overall social strategy.

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-write-amazing-social-media-captions-for-your-church/

What's In This Session?

Tip #1: Really short or really long (1:05)
Tip #2: Emojis (4:07)
Tip #3: Line breaks (5:03)
Tip #4: Expand upon the post (5:38)
Tip #5: Scripture (6:24)

Show Notes & Resources Mentioned:

Church Marketing: Digital Vs. Traditional Media [ULTIMATE COMPARISON] Oct 15, 2018

Show notes

Your church has a message it wants to share with the world. But which platforms will help you do that best? Maybe social media? But what about billboards, radio, TV, or direct mail? Today, we'll compare digital media versus traditional media using five different categories...to help your church choose the most affordable and efficient platforms to use in marketing.

***VISIT THE FULL POST HERE: https://prochurchtools.com/church-marketing-digital-vs-traditional-media-ultimate-comparison/

What's In This Session?

#1: Audience (1:32)
#2: Specificity (2:45)
#3: Costs (3:38)
#4: Flexibility (7:13)
#5: Follow Up (8:16)

Show Notes & Resources Mentioned:

The Beginner's Guide To Using Facebook Messenger In Your Church Oct 12, 2018

Show notes

In this podcast, you're going to learn how to use Facebook Messenger to communicate with your church online. We've just recently begun using Messenger marketing and what's amazing is that we're seeing open rates of greater than 80% on the messages we send out. So today, you'll learn why Messenger marketing is so powerful - and, I'll share specific Messenger tools and strategies that you can begin using in your church right away.

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-beginners-guide-to-using-facebook-messenger-in-your-church/

What's In This Session?

Facebook Messenger stats (0:47)
Messenger / Email marketing / SMS (2:29)
Tools (5:26)
Idea #1: Host a contest (6:21)
Idea #2: Plan a visit widget (7:52)
Idea #3: Another broadcast tool (9:49)

Show Notes & Resources Mentioned:

The "1-In-5 Rule" For Churches On Social Media [NEW CASE STUDY] Oct 10, 2018

Show notes

For the last month, my team and I have been tracking six churches and pastors that are absolutely crushing it on social media. Why did we do this? Simply stated, we wanted to learn from the best. And so for 21 days we recorded every single thing these churches published on social media. I then worked my way through the 1,000+ social posts we documented looking for trends and patterns. What is it that makes these churches so excellent on social? So in this podcast, I'll answer that question - and, reveal a new principle I discovered through this case study that I'm calling The "1-In-5" Rule.

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-1-in-5-rule-for-churches-on-social-media-new-case-study/

What's In This Session?

The case study (0:52)
#1: Chad Veach (2:37)
#2: Craig Groschel (3:24)
#3: Elevation (3:38)
#4: Rich Wilkerson, Jr. (3:50)
#5: Steven Furtick (4:17)
#6: Vous Church (4:30)
The stats 1-in-5 (4:54)
TV allegory (5:02)

Show Notes & Resources Mentioned:

The New Social Platform For Gen Z (And Church Youth Groups) Oct 08, 2018

Show notes

There's an emerging social platform that Gen Z has surprisingly latched on to. And when you understand how to use this social tool properly, you'll notice how easy it is to communicate with the young people and teenagers in your church. And in this podcast, I'll reveal what this social platform is (hint: it's not probably not what you're thinking) and how to properly use it to reach the first generation to truly grow up on the internet.

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-new-social-platform-for-gen-z-and-church-youth-groups/

What's In This Session?

Who is Gen Z? (0:38)
Key Distinction (1:35)
The Stats (2:39)
Marketing (5:16)
Don't Overdo It (8:01)

Show Notes & Resources Mentioned:

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