The Practice Sales Podcast

Latest Episodes:

Diagnosing for Operational Success in Your Aesthetics Practice Oct 20, 2025

Show notes

In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness.

They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in hiring and onboarding, to full-funnel tracking, and tuning EBITDA ahead of a sale, Kevin and Kara share practical moves that growth-minded owners can use to stand out and build a more valuable practice.

The Medical Aesthetics Legal Roundtable Sep 08, 2025

Show notes

In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus is joined by Jonathan Eskow, Founder of Eskow Law Group, Justin Marti, Founder of Marti Law Group, and Craig Woods, member of Dykema's Dental Service Organizations Group, to discuss the crucial role legal documents play in building, scaling, and selling medical aesthetic practices.

The conversation dives into the often-overlooked challenges of structuring partnerships, drafting accurate operating agreements, securing enforceable employment contracts, and navigating equity in transactions—critical steps that determine whether a practice is protected, scalable, and ultimately attractive to buyers. Kevin, Justin, Jon, and Craig share insights on what it takes to safeguard value, avoid costly pitfalls, and position a practice for long-term success.

Hiring Right: How to Recruit & Keep the Team That Grows Your Practice Aug 28, 2025

Show notes

In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus is joined by Kipper Doughty, Founder of JobSnob and Jon Fidler, Founder of Fidler & Associates to tackle one of the biggest challenges in healthcare and medical aesthetics: hiring and retaining top talent.

They discuss why culture, leadership development, and strong management training often matter more than pay, how private equity is driving growth and demand for executives, and the rise of equity incentives for both injectors and executives. The conversation also highlights the importance of employment contracts and how missing agreements can jeopardize valuations.

Packed with practical insights, the episode gives practice owners strategies to protect value, build sustainable teams, and navigate a rapidly evolving industry.

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704.302.1043

Building a Smarter Aesthetics Business at The Aesthetics Show 2025 Jun 20, 2025

Show notes

In this episode, we’re recapping insights from the Vegas Cosmetic Surgery conference and offering an exclusive preview of The Aesthetic Show, where industry experts Mike White of CLA, Christin Trujillo of Maven Financial Partners, and Josh Swearingen of TUSK Practice Sales will lead sessions throughout the conference.

Together, they break down the key financial and operational strategies every medical aesthetics business owner should know in today’s increasingly competitive market.

What You’ll Learn:

Why new med spas entering the market are raising the bar and how to stay competitive
How to interpret your KPIs and financials to make smarter decisions
What it really takes to scale sustainably in today’s aesthetic landscape
Why “beginning with the end in mind” is the foundation of long-term value

Whether you're building your practice or preparing for a future sale, this episode provides actionable insights from leaders who advise, finance, and represent top-performing aesthetic businesses across the country.

Attend the Aesthetic Builder Symposium at The Aesthetic Show to take a deeper dive into financial planning, growth readiness, and how to position your business for long-term success.

🔗 www.TuskPracticeSales.com | 📧 Info@TuskPracticeSales.com

Private Equity & MSOs: What's Next For Aesthetic Practice Owners in 2025? Mar 10, 2025

Show notes

In this episode of the TUSK Practice Sales Podcast, host Kevin Cumbus, President & Founder of TUSK Practice Sales, is joined by Josh Swearingen, Director at TUSK Practice Sales, and Brian Colao, Member & Director of Dykema’s DSO Group, to dive deep into the latest trends shaping the M&A landscape for dermatology, plastic surgery, and medical aesthetic practices.

With consolidation accelerating across these specialties, our expert guests break down key drivers of practice valuations, evolving buyer sentiment, and what practice owners need to know before selling. Josh Swearingen shares his perspective as a sell-side representative, offering firsthand insights into what medical aesthetic, plastic surgery, and dermatology practice owners can expect in today’s market. Meanwhile, Brian Colao brings a legal lens to the discussion, detailing how deal negotiations are evolving on the litigation front and what pitfalls to avoid when structuring agreements.

From lessons learned in other consolidated industries to practical advice on maximizing your practice’s value, this episode is packed with must-know information for any owner considering selling their practice in 2025.

Top Deal Terms To Know When Selling Your Medical Aesthetics Practice Sep 13, 2024

Show notes

Tune into our latest episode on the top deal terms to know when selling your medical aesthetics practice from Josh Swearingen, Director at TUSK Practice Sales. Josh breaks down the critical terms medical aesthetic practice owners should know in preparation for a sale including EBITDA, Private Equity, MSO, and more.
Have questions? Contact us!
www.TuskPracticeSales.com
Info@TuskPracticeSales.com
704.302.1043

Diagnosing Success: Patient Acquisiton & Marketing Metrics May 09, 2024

Show notes

Kevin Cumbus, President of TUSK, is joined by Charlie Winn, Co-Founder of Liine, for a deep dive into strategies for boosting patient acquisition and enhancing conversion tracking. Learn how successful practices are utilizing AI and automation to better serve their patient base and maximize their marketing budget.
Have questions? Contact us!
www.TuskPracticeSales.com
Info@TuskPracticeSales.com
704.302.1043

Financial Foundations For Maximizing Practice Success Apr 23, 2024

Show notes

Kevin Cumbus, President of TUSK, is joined by Mike White, Principal at CLA, for a candid conversation on the importance of financial planning for healthcare practice owners. Kevin and Mike discuss the steps practice owners should take to maximize practice success in the short term and long term.
Have questions? Contact us!
www.TuskPracticeSales.com
Info@TuskPracticeSales.com
704.302.1043

Behind The Curtain: Specialist vs. Generalist M&A Advisors Apr 18, 2024

Show notes

Kevin Cumbus, President of TUSK, sits down for a conversation on the similarites and differences between industry-specific and generalist M&A advisors with Yazen Abusad, Associate of M&A at TUSK. Yazen provides his unique perspective after several years of working for a generalist investment firm before joining TUSK Practice Sales, a healthcare specific M&A advisory firm .
Have questions? Contact us!
www.TuskPracticeSales.com
Info@TuskPracticeSales.com
704.302.1043

The Insider's Guide To Healthcare Recruitment Apr 09, 2024

Show notes

Kevin Cumbus, President of TUSK Practice Sales, is joined by Jon Fidler, CEO of Fidler & Associates, to uncover the latest workforce trends impacting healthcare practices today. Tune in to learn how All-star healthcare practice teams are using recruiting and retention best practices to maximize success.
Have questions? Contact us!
www.TuskPracticeSales.com
Info@TuskPracticeSales.com
704.302.1043

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