The Playbook With David Meltzer

Latest Episodes:

Ja Rule: Rapper and Entrepreneur | #ThePlaybook 136 Sep 24, 2019

Show notes

On this episode of #ThePlaybook, Ja Rule, entertainment mogul and entrepreneur, shares his ideas on:

[2:12] - Why he decided to prioritize getting his GED while in prison
[9:27] - The three-word phrase he uses to counter any feelings of unworthiness
[13:27] - Why he doesn’t believe in “risking it all” anymore
[14:56] - How to learn from your own mistakes, as well as the mistakes of others

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Execution Is All That Matters Sep 23, 2019

Show notes

Happy Sunday podcast listeners! Today's episode is advice I gave to a young woman who was seeking advice on her business partner who's worried about having his ideas stolen.

If you believe in scarcity and your own self-interest, then that is what you will manifest. But if you truly believe in the universe, if you truly believe in abundance, then there is enough of everything for everyone, you will attract what you desire more accurately and rapidly.

Timestamps:

[0:30] - I give everything away for free

[1:33] - What happens when you "sell out"

[4:20] - social media creates a false presence

[5:30] - 100% of nothing is nothing

[6:20] - I won't do anything without guaranteeing value

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The Only Person Stopping You, Is YOU Sep 21, 2019

Show notes

On this episode, I gave a talk to the University of California, Irvine Sports Business Association on how to get your dream job. This episode will resonate with a lot of you who are just starting their career, or those who are looking to transition to a different profession or industry. Don't limit your point of entry, careers are built on a combination of skills and knowledge, not the industry or vertical you currently sit in.

Timestamps:

0:49 - when know what you want, it instantly becomes a possibility

3:07 - when you attach your happiness to an outcome based on time, that time will never come

7:57 - if you don't want it bad enough, somebody else does

11:17 - jobs vs industries

13:22 - live your life with passion, purpose, and profitability

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The Foundations of Building a Brand | Entrepreneur Fireside Chat Sep 20, 2019

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Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.

Timestamps:

3:40 - Not everyone needs a brand to be successful

6:14 - Brands evoke emotion and people buy on emotion for logical reasons

7:34 - The clarity of your brand’s message

10:45 - Why Disney’s 75 year old content still wins today

11:30 - How are people going to access your content?

17:12 - What’s the objective of your brand?

18:47 - We study history to predict the future

20:45 - How to monetize your brand and ask your audience to buy

23:00 - What made me a great salesperson

23:45 - Why Apple is the best at monetizing their brand

28:02 - If you can’t quantify your own value, you aren’t ready to sell

35:45 - People aren’t willing to pay for things that they can get for free

38:23 - Can someone else be the face of your brand?

42:40 - Spokesperson vs the brand

46:18 - How to amplify and perpetuate your brand

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Mike Massimino: Former NASA Astronaut| #ThePlaybook 135 Sep 19, 2019

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Mike Massimino, Senior Advisor at the Intrepid Museum, talks about how he had given up on his dream of being an astronaut before being inspired by the movie The Right Stuff to keep chasing his dreams. Massimino discusses topics such as his work on the Hubble Space telescope and how his time in space has influenced his views on time and spirituality.

Massimino and host of #ThePlaybook, David Meltzer, share insights on topics such as how to handle risks and associated fears, whether there is extraterrestrial life in the Universe, and why it is harder to be an astronaut than a Hall of Fame athlete.

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Campbell McLaren: Co-Creator of UFC and Founder of Combate Americas| #ThePlaybook 134 Sep 17, 2019

Show notes

Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content.

On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on:

[2:14] Why word-of-mouth was so important to the marketing of the UFC
[3:58] Some of the advantages that Combate Americas holds over its competitors
[18:40] How storytellers should use the power of emotion when marketing athletes
[21:14] What he would choose for his senior quote if he had to pick it today

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How To Deal With Fear Sep 16, 2019

Show notes

Hey podcast listeners! Today's episode is a response to the question "how do you deal with the fear of the unknown?" Don't forget to text me 949-298-2905 to be the first know when I'm in your city hosting open session Q&A meetups.

Timestamps:

[1:44] - Look for the positive perspective in everything

[6:26] - Why I was afraid to ask for help

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4 Strategies To Maximize Your Side Hustle Sep 13, 2019

Show notes

Hey podcast listeners, today's episode features four strategies you can immediately implement to maximize your side hustle or increase revenue streams for multiple businesses.

This audio is from a recent meetup in Kansas City, make sure you text me (949) 298-2905 to receive notifications for all future meetups when I'm in your city.

Timestamps:

[1] 1:24 - The Power of 64

[2] 4:55 - The Vertebrae Approach

[3] 7:15 - Stimulate Interest

[4] 8:57 - Ask & Attract

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Scott Allan: SVP & Global General Manager of Hydro Flask| #ThePlaybook 133 Sep 12, 2019

Show notes

Scott Allan, SVP and Global General Manager of Hydro Flask, talks about the evolution of his

career, which was influenced by an uncle who was both an engineer and an entrepreneur. Allan

discusses what he learned about engineering through education and internships, and what it

was like taking a sales job after graduation.

Allan and David Meltzer, host of #ThePlaybook, cover topics such as seeking out experienced

employees to learn more about a career or industry, when to divert from the career plan that you

have laid out, and how Scott uses his education and Silicon Valley experience to help grow the

Hydro Flask brand.

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Daina Trout: Co-Founder and CEO of Health-Ade Kombucha| #ThePlaybook 132 Sep 10, 2019

Show notes

On this episode of #ThePlaybook, Daina Trout, Co-Founder and CEO of Health-Ade Kombucha, chats about:

Why a change of circumstance means you need to learn to play a “new game” [3:38]
What drove the founders to start Health-Ade [4:55]
Handling challenges with manufacturing and capital needs in the company’s early years [9:56]
Her future goals for the Health-Ade brand, including getting into every fridge in America [16:26]

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