The Playbook With David Meltzer

Latest Episodes:

John Fieldly: CEO of Celsius Holdings, Inc. | #ThePlaybook 361 Feb 09, 2021

Show notes

On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:

[1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy
[3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand
[9:33] - Why he never lets himself get distracted by the price of their stock
[11:40] - The approach that executives can take if they want to actively avoid getting “burnt out”

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why I Personally Call People Instead of Using an Automated Funnel | #AskDavidMeltzer 8 Feb 08, 2021

Show notes

You can give people your free e-book, but if it isn't good, you are only hurting yourself. When I worked with Leigh Steinberg he taught me two things, can you get a client and can you keep them? In works exactly the same in sales, but can you get your client to get you another client?

If you want me to answer your question on the podcast, tweet me @davidmeltzer or email me a video of you asking me a question and I will answer it for a future episode!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Networking on Social Media | Road to Revenue #46 Feb 08, 2021

Show notes

Social media platforms are great for amplifying information and social networking is a term for using these platforms to connect with one another.

There are Five Steps to Maximize Your Network:

Step 1 - Know Your What - Take stock of what you’re planning to use each social media platform for.
Step 2 - Know Your Who - Be clear about who is using each platform, as well as their reasoning behind using that platform.
Step 3 - Know Your How - Think about the mediums through which you are going to connect and network with others. Consider what fits your content (and your skills to produce that content) best. In all likelihood, there are multiple mediums you can use to expand your network
Step 4. Know Your Now - This is where you evaluate what you are currently equipped with that helps you to network right now, as well as what you can do to improve your connections. Ask yourself questions to better understand your current processes.
Step 5. Know Your Why – Consider the true purpose behind your social networking, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.

Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Click here to follow the Road to Revenue playlist on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Does the Law of Attraction Actually Work? | #AskDavidMeltzer 7 Feb 07, 2021

Show notes

What you pay attention to, and give intention to, creates the coincidences that you want in your life. Imagine you're taking a test, you're studying and you keep telling your self, "Oh my gosh, please don't have the rules of perpetuity on this test, please no rules of perpetuity." What's always the first question on the test? The rules of perpetuity.

Start putting faith into what you want, not what you don't want and not what somebody else wants for you.

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Peter O'Reilly: Executive Vice President of Club Business & League Events for the NFL | #ThePlaybook 360 Feb 07, 2021

Show notes

Peter O’Reilly, Executive Vice President of Club Business and League Events for the NFL, talks about what it is like helping to plan the NFL’s biggest events each year, including this year’s Super Bowl, as well as how this year’s unusual circumstances have led to innovations in fan experience.

O’Reilly and host of #ThePlaybook, David Meltzer, chat about a range of topics including how to land a job in sports (even if you have no experience in the industry), how Super Bowl LV will be providing thousands of healthcare workers an unforgettable experience, and what fans tuning into the game can expect to see that is different in 2021.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do You Ever Burnout? | #AskDavidMeltzer 6 Feb 06, 2021

Show notes

I believe there is no burnout when you have a cleaner connection to your source of inspiration. I don't burnout, but I go through physical exhaustion that puts me to sleep. When you are inspired, or "in spirit" you are closest to your potential because you are connected to goodness.

Tweet me @davidmeltzer your takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Evanko: CEO and President of Chart Industries | #ThePlaybook 359 Feb 06, 2021

Show notes

Jill Evanko, CEO and President of Chart Industries, Inc., sits down to discuss her strategies for moving up the corporate ladder in a male-dominated industry, including how viewing yourself as a peer will lead others to view you that way.

Evanko and host of #ThePlaybook, David Meltzer, chat about a range of topics including how to deal with the limiting beliefs of others, identifying team members with a positive attitude, and why everything boils down to mathematical analysis. The pair also discuss how Evanko works to create leadership opportunities within the organization and what specific characteristics she looks for in a leader.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which is More Important, Impact or Income? | #AskDavidMeltzer 5 Feb 05, 2021

Show notes

There are two currencies in the world, money, and faith. If you can blend the two you will get what you want, and live in the perfect equilibrium of making a lot of money, helping a lot of people, and having a lot of fun.

Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. You cant text me at (949) 298-2905 or email me at david@dmeltzer.com to join.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I Still Know Nothing About Your Business | 2 Minute Drill: Ep. #5 Feb 05, 2021

Show notes

Today is from my new TV Show, “2 Minute Drill.” It is the first "Pitch Only" show with four contestants competing for over $50,000 of cash and prizes. Joining me today are Will Ford, the President and Co-founder of Launchboom, and Rory Cutaia, the CEO of Verb Technologies. You’ll hear four pitches and feedback from the three of us and in the end, Rory will determine the winner.

You can watch 2 Minute Drill on Friday’s at 8:30 pm PST on Bloomberg TV and on Amazon Prime Video.

Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my weekly Free Training. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Click Here to Listen to the Previous Episodes of 2 Minute Drill

Click Here to Watch 2 Minute Drill on Amazon Prime Video

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Establish Credibility Without a Degree in Your Industry | #AskDavidMeltzer 4 Feb 04, 2021

Show notes

How to establish credibility with others when you don't have a degree in the field you work in.

Come ask me questions live every Friday during my Free Training. Text me at (949) 298-2905 or email david@dmeltzer.com to join.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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