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    Business

    The Playbook With David Meltzer

    Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

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    Copyright: © David Meltzer Enterprises

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    Latest Episodes:
    Coaching Session and Q&A | Road to Revenue #78 Sep 20, 2021
    Show notes

    Hey everyone! It’s Monday so we’ve got another episode of the Road to Revenue Series. We took over the Breakfast With Champions Millionaire Breakfast Club on Clubhouse for a #BYOQ Live Q&A and Coaching Session. You bring the questions, I bring the answers. I am going to go over how your "never vows" will affect you in the long run and the #1 reason why you need to know your daily practices.

    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    Click here to follow the Road to Revenue playlist on Spotify

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    5 Ways to Increase Your Chances of Success Sep 19, 2021
    Show notes

    Stimulate interest: connect emotionally to stimulate their curiosity


    Transition interest: provide collateral or information to transition the curiosity to allow you to share a vision


    Share a vision: utilize the information provided in previous step to prove reason, impacts and capabilities to share a vision


    Manage and develop a vision: 80% of the work is to manage and develop the shared vision through signed contract, execution, delivery and expectation management


    Thrive: when your customers sell for you.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Now is the Time to Double Down With Tiffani Bova: Chief Growth Evangelist, Salesforce | #ThePlaybook 465 Sep 18, 2021
    Show notes

    Tiffani Bova, Chief Growth Evangelist at Salesforce and Author of “GROWTH IQ”, shares her thoughts on the idea that how you treat your employees, customers, and community has long-term implications, as well as why the company culture attracted her to Salesforce.


    Bova and host of #ThePlaybook, David Meltzer, chat about a range of subjects including why being able to outthink and outmaneuver your competition is such a big factor in your “Growth IQ”, what it entails for a business to do well by doing good, and why executives should constantly be asking themselves what their organization can do to improve.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Key to Making The Right Decisions Sep 17, 2021
    Show notes

    Taking inventory of your values everyday is the key to making the right decision.


    1 - Know your personal giving and receiving values. Evaluate those four things every day.


    2 - Learn to ask a series of questions to learn how you can provide value to every person in every situation.


    3 - Learn a series of questions with which you can ask for help—which is the most difficult and radically humble thing. I lost over $100 million by not asking for help, and my world changed when I learned how to ask the right questions.


    4 - Study with a lens of productivity, accessibility, and gratitude what you are doing every day. Study your sleep. Study your calendar and figure out what’s urgent, and what you can delegate to someone else.


    5 - Practice ending fear. When you feel like you’re on fire, stop, drop, and roll. Figure out why you feel that way.


    When we do these things, we’re more successful and happier.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The #1 Crucial Component to Success With Mark King: CEO, Taco Bell Corp. | #ThePlaybook 464 Sep 16, 2021
    Show notes

    On this episode of #ThePlaybook, Mark King, CEO of Taco Bell Corp., shares his thoughts on:

    • [3:56] - The single biggest challenge he had as he transitioned from the sports industry
    • [9:01] - Why fun is a crucial component of success, even in a serious business
    • [9:31] - The main cause for organizations that stall and are unable to adapt
    • [16:15] - The mindset that executives need to lead their team through rapid changes


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Becoming a Better Salesperson Sep 15, 2021
    Show notes

    The truth is, people that sell the best, the most statistically successful salespeople, are the ones that have shifted the paradigm of value. They understand what I call the 100/20 rule.


    The 100/20 rule is a belief that you are providing more value than your client is asking for.


    Think about it. How easy would it be to trade a $100 bill in exchange for a $20 bill? If your job was to do that all day, how would you do it? That is the essence of sales: Provide more value than you ask for.


    When you give more than you receive, you create a void for the universe to fill. Not only that but providing value to others helps you get what you want more rapidly and accurately.


    The key is how much do you believe or carry the energy that you are exchanging a $100 bill for a $20 bill?


    Too many salespeople have fears, voids, shortages, and obstacles. They don't believe in what they're selling. They're trying to fill a void because they believe that they're exchanging a $20 for $100 bill.

    That is no way to be successful in sales. You need confidence in yourself and confidence in the value of what you're selling.


    When it comes to value, what people love most is getting things for free. Period.


    There are so many promotional products, free t-shirts, giveaways, and other items used to stimulate consumer interest. Free is what grabs an audience's attention.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Two Elements of Success With Georges St-Pierre: MMA legend | #ThePlaybook 463 Sep 14, 2021
    Show notes

    On this episode of #ThePlaybook, Georges St-Pierre, actor and MMA legend, sits down to chat about:


    • [:58] - Why the world’s top performers in sports and entertainment tend not to be satisfied with their results
    • [4:21] - Whether a return to the UFC is still a possibility for him
    • [7:30] - Why he compares the timing of fighter retirements to selling stocks
    • [15:23] - The reason that commitment was key to his UFC run, as well as roles on The Falcon and the Winter Soldier


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Prioritization | Road to Revenue #77 Sep 13, 2021
    Show notes

    Living in a digital age gives us more opportunities than ever, but with more opportunities comes the task of prioritizing those opportunities. In order to make the most money, help the most people, and have the most fun, I advise having a system in place to help you sort through those priorities. Not only that, but you need to be consistent with the system you use and practice it daily.


    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    Click here to follow the Road to Revenue playlist on Spotify

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Authentically Express Yourself | #AskDavidMeltzer #34 Sep 12, 2021
    Show notes

    Hey everyone, I've finally got another episode of #AskDavidMeltzer for you.

    Last week I was asked how I authentically express myself and my frequency.

    Come ask me anything every Monday on Clubhouse at 3:00 pm PST / 6:00 pm EST and maybe you'll see your question featured on the podcast.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    What it's Like Taking a Company Public With Jesse Singh: CEO, AZEK Company | #ThePlaybook 462 Sep 11, 2021
    Show notes

    Jesse Singh, CEO of the AZEK Company, sits down to discuss why the most effective leaders are able to shift the focus from themselves and shine a spotlight on their team members, as well as how taking a stand on a cause can help to unite an organization’s vision.


    Singh and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including how a company’s IPO can lead to elevated expectations, their best piece of advice for dealing with anxiety at work, and why it takes a high level of commitment for leaders to unlock their team’s full potential.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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