The Playbook With David Meltzer

Latest Episodes:

The 5 Steps of Selling Anything Mar 02, 2022

Show notes

1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and

social media messages first. Then, focus on stimulating interest for your business or services.

2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend.

3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together.

4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations.

5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Living The Life That You Want | Interview With Patrick McEnroe, Renowned Sports Broadcaster, Host of the “Holding Court” Podcast Mar 01, 2022

Show notes

Patrick McEnroe, Renowned Sports Broadcaster, Host of the “Holding Court” Podcast, and Former Professional Tennis Player, sits down to share:

[1:15] - His inside scoop on Novak Djokovic’s recent issues with the Australian Open
[14:54] - What he did to separate himself from his older brother John McEnroe
[18:03] - The most important realization he had about living life for yourself
[21:40] - How his wife has helped him to successfully navigate transitions in his career

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hot Seat Coaching | Road to Revenue #101 Feb 28, 2022

Show notes

What Skills Make a Good Coach? Just like there are myriad types of coaches, there are also a variety of skills that make them great. Some common skills of effective coaches include:

Taking their “leader as coach” role seriously - You can’t be a good coach if you’re don’t care enough to be a leader.
Emotional Intelligence (EQ) and self-awareness - Not only do great coaches understand what drives their team and are able to manage egos and emotions effectively, but they are also self-aware enough to admit mistakes and make adjustments to their plan.
Preparation - A good coach prepares for each coaching opportunity with specific examples or ideas to share and discuss.
Knowing the strengths and weaknesses of their employees or team - The best leaders maximize the strengths and can turn weaknesses into strengths by putting their team in the right positions.
Two-way communication - Not only are good coaches able to make expectations clear to those they work with, but they also listen to others and try to understand their points of view
Optimistic and motivational perspective - A good coach can find the right amounts of encouragement and optimism to connect with their team when things are easy, and well as when they are hard.

What Skills Make a Good Mentor?

While there are many kinds of different mentors out there, I think there are a few core principles that separate the best mentors from the rest: Have a background that’s relevant to their mentee’s pursuits or problems - While this is relatively self-explanatory, it is important for both mentors and mentees to understand.
Enthusiasm for Sharing That Expertise - Just as important as your mentor having the expertise is them being willing to share it with you. There must be some sort of transfer of knowledge in every mentor/mentee relationship in order for it to work.
A Respectful Attitude - It often takes a bit of patience to be a mentor, as it isn’t easy to do well, but having the right perspective about your mentee and their growth is key. Eagerness to Invest in Others - Investing in someone takes time and effort, and those who are unable to dedicate their resources to mentoring will not
do an effective job of it.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Finding The Right Time to Go "All In" | Interview With David Isaacs, UFC Co-Founder and Advisory Board Chair for American 7s Football League Feb 27, 2022

Show notes

David Isaacs, UFC Co-Founder and Advisory Board Chair for American 7s Football League, sits down to discuss the launch of the A7FL’s 8th season, new innovations coming to the league, as well as how he’s applying lessons from his time with the UFC to his new role.

Isaacs and host of #ThePlaybook, David Meltzer, share their insights on a wide range of topics including why it takes both tools and hunger in order to achieve greatness, how viewership and viewer preferences have shifted in recent years, and why not making decisions tends to cost more than making the “wrong” decision.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Key to Unlocking Your Creative Side | Interview With Cirque du Soleil Executive Vice-Chairman of the Board, Daniel Lamarre Feb 26, 2022

Show notes

Daniel Lamarre, Executive Vice-Chairman of the Board of Cirque du Soleil, shares some of the most valuable insights gained from his decades as CEO of Cirque, which can be found in his new book Balancing Acts: Unleashing the Power of Creativity in Your Life and Work.

Lamarre and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the passion that comes from waking up every day and knowing your purpose, using technology as a springboard for creativity, as well as how its role at the junction of sports and entertainment has helped Cirque du Soleil appeal to a wider audience.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating an Abundant Mindset Feb 25, 2022

Show notes

The people who live in this world are those who see their past, present and future as being more than enough. They are grateful, and they are forgiving. They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor.

In this world, everything unravels in your favor. Those who believe in this principle will pursue their dreams without focusing on a self-imposed timeline to achieve them. This belief allows them to persistently and consistently enjoy the pursuit of their potential.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Reddit is Bringing Together Humanity | Interview With Jen Wong, COO, Reddit Feb 24, 2022

Show notes

On this episode of #ThePlaybook, Jen Wong, COO of Reddit, shares her thoughts on:

[2:03] - How to build your dream career, regardless of where you go to school
[4:00] - The drawbacks of always seeking the “right answer” in the business world
[7:00] - Why Reddit is able to bring humanity together with its network of communities
[12:35] - The role that trust and third-party opinions have in creating a better sales process for all

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Reasons Why You Aren't Reaching Your Potential Feb 23, 2022

Show notes

Don't focus on the outcome or destination. Once you attach your emotions to an outcome, you immediate start creating resistance towards your goals. Just focus on enjoying the consistent everyday, persistent without quit, pursuit of your potential.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The #1 Thing to Remember When Evolving Your Business | Interview With TravisMathew CEO, Ryan Ellis Feb 22, 2022

Show notes

On this episode of #ThePlaybook, Ryan Ellis, CEO of TravisMathew Apparel, shares his thoughts on:

[1:32] - How one realization about his capabilities as a basketball player led to leading the nation in three-point percentage and a national championship
[5:21] - Why not being a golfer (or wearing polos) was a benefit to him when he first came to TravisMathew
[10:33] - How the pandemic changed the way that Ryan connects with his employees
[14:07] - Why companies can’t lose focus on where they started if they want to continue to evolve

The TravisMathew team was kind enough to offer all of you 20% off your next purchase! Use the code "Playbook20" to save 20% on your next purchase!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

BYOQ Q&A | Road to Revenue #100 Feb 21, 2022

Show notes

For today's episode, I took some of my favorite questions from my #BYOQ Live Q&A session I hosted on Friday for my weekly free training. I try to host one of these at least once a month, so if you want to come ask me some questions, just email me david@dmeltzer.com or sign up for my free weekly training by clicking the link below.

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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