The Playbook With David Meltzer

Latest Episodes:

Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller Dec 27, 2022

Show notes

On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on:

[3:07] - Why effective marketing requires a balance of art and science

[5:42] - How she creates a shared vision that results in the greatest impact

[8:22] - The driving forces behind Philips’ transformation

[10:37] - The ways that she promotes equity and inclusion both inside and outside the company

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Creating Your Own “Luck” | Road to Revenue & Happiness #144 Dec 26, 2022

Show notes

There is a very simple equation for life. What we pay attention to (aka what we’re aware of) plus where we put intention in (aka what we think, say, do, and believe) equals the coincidences that happen in your life. Intention has levels, however, which means that we need to further examine how we are utilizing our time and activities. This intentional approach will ensure that we do, speak, think, believe, and feel the right things in order to achieve our desired results.

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What it Means to Unconditionally Give Dec 25, 2022

Show notes

Unlock your full potential and tap into the abundance of opportunities life has to offer with this transformative episode. We dive into the role that perception plays in shaping our reality, and how a positive mindset can empower us to seize the opportunities that come our way. On the other hand, a negative or scarce mindset can hold us back and discourage us from even looking for new opportunities.

This is a must-listen for anyone looking to break free from limiting beliefs and create a brighter future. Don't miss out on this chance to transform your life - tune in now!

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The 5 Steps of Giving | Happy Holidays Dec 24, 2022

Show notes

The holiday season is a time for celebrating and giving, but it can also be a time of stress and conflict when it comes to gift-giving and receiving. However, by examining and adjusting your mindset towards abundance and scarcity, you can shift your perspective and turn this time of year into a truly meaningful and fulfilling experience.

Science has shown that the act of giving to others releases "feel-good" chemicals in the brain, not only for the person receiving the gift, but for the giver and even those who witness the act. This is often referred to as the "helper's high," and it can bring about feelings of joy and satisfaction.

Furthermore, adopting an abundant mindset and living a life of service can have numerous benefits beyond just the emotional ones. Research has demonstrated that volunteering and helping others can improve physical health and overall well-being, as well as foster a sense of community and connectedness.

But the benefits of giving don't stop there. When we show kindness and generosity towards others, it can inspire a ripple effect, encouraging those around us to pay it forward and do the same. So, by embracing an abundant mindset and living a life of service, not only can you bring happiness and fulfillment to yourself and those you are helping, but you can also inspire a cycle of generosity and kindness in your community.

For the full experience, go watch the full version on Youtube!

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My Best Marketing Advice for 2023 Dec 23, 2022

Show notes

In today's episode, I shared some of my top marketing advice for 2023 during my talk at Web Summit. One of the most important things I recommend to people when it comes to marketing is to find your frequency.

To do this, you need to make yourself equal to your competitors, but also distinguish yourself by offering extra value or something extraordinary. This can be in the form of a competitive product or even just in the way you present yourself. When communicating with potential customers, it's important to not only emphasize the benefits you offer, but also to demonstrate how you stand out from the competition.

To effectively differentiate yourself, it's crucial to understand the consumer's value system and align with it. This can be achieved by asking open-ended and closed-ended questions to gather more information about their needs and preferences. Simply claiming that you're different isn't enough - you need to prove it by showing how you solve the same problem as your competitors in a unique and superior way.

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How to Close Your Biggest Clients | Crunchbase CEO, Jager McConnell Dec 22, 2022

Show notes

On this episode of #ThePlaybook, Jager McConnell, CEO of Crunchbase, shares his insights on:

[6:21] - Why preparation is so crucial to landing a big client
[8:19] - The unique reason he compares Crunchbase to Spotify
[13:29] - How Crunchbase uses data to help companies prioritize their opportunities
[15:45] - Why increasing your team’s efficiency leads to massive results

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Nothing Happens to You, It Happens For You | Conversation With Clinton Sparks & Rick Macci Dec 21, 2022

Show notes

It is important that you stay accountable for your own inspiration so that you are empowered to sacrifce more to get what you want (if you truly want it). You don’t want to have to be constantly coached by others. Take accountability for yourself. Find what you love to do, and align it with what must be done. Sometimes, you do what you have to do until you get to a place where you can do what you love to do. But don’t let your dream slip away in the process!

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Why College Football Brings People Together During the Holidays | Executive Director of Bowl Season, Nick Carparelli Dec 20, 2022

Show notes

On this episode of #ThePlaybook, Nick Carparelli, Executive Director of Bowl Season, sits down to chat about:

[1:38] - The inspiration behind the launch of the Bowl Season brand
[6:39] - How Bowl Season is working to prioritize the student-athlete experience
[7:54] - His thoughts on the expansion of the College Football Playoff and its future
[13:53] - The power of sports events like bowl games to bring together communities, fans, and families

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The Biggest Investment You Need to Make in 2023 | Road to Revenue & Happiness #143 Dec 19, 2022

Show notes

I was lucky to be joined by three of my good friends on Friday to talk about the biggest investment you need make in 2023. If you want me to connect you with Rob Gill, Nick Cavuoto or Brad Bergensen, just email me david@dmeltzer.com

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