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    Education

    The Perfectionism Project

    Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

    Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

    Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

    For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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    Latest Episodes:
    Ep 361: [Planning Series] How To Power Plan In 3 Simple Steps Oct 21, 2022
    Show notes

    The only reason you're not doing the things you know you need to do is because you haven't been planning properly as a perfectionist.

    The resistance, the procrastination, the overwhelm, the burnout, the struggle to focus - 90% of that automatically dissolves when you're planning in a way that gets your perfectionist mindset on your side.

    You don't need more time for your business, you just need to learn how to plan properly as a perfectionist.

    And anyone can learn.

    In fact, learning Power Planning is just like learning to drive - it might be new at first but once you learn it, you put that skill on autopilot and get the benefits for a lifetime.

    I walk you through the 3 steps of Power Planning - including why each step works for perfectionists - in the third part of my planning series.

    Listening in will help you follow through with your plans (even when navigating big life transitions), make execution 10x easier and more effective, and make you more productive without putting your personal life on hold.

    If you NEVER follow through with your plans and you're tired of getting in your own way in your business, this is for you.

    Find the full episode transcript and show notes at samlaurabrown.com/episode361.

    In This Episode You'll Learn:

    • Why planning properly makes execution 10x easier and more effective
    • The best time to learn Power Planning
    • The 3 steps of Power Planning and why they work
    • How to be more productive without putting your personal life on hold
    • Why you need a Growth Goal and what this means
    • Why Power Planning is so important when navigating big life transitions

    Our final 2022 enrollment week for PGSD begins at 6am New York Time on 26 October 2022:

    Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows.

    This will be our final enrollment week for PGSD in 2022. Enrollment will open at 6am New York Time on 26 October and close at 11:59pm New York Time on 1 November 2022. To find out more about the program and be the first to know when the doors open you can join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Follow me on Instagram @perfectionismproject

    Ep 360: [Planning Series] 5 Ways Your Productivity Will Skyrocket When You're Planning Properly Oct 19, 2022
    Show notes

    There's so much more to productivity than being consistent.

    Consistency is just the beginning…

    There are 5 ways that your productivity will automatically skyrocket when you're planning properly as a perfectionist…

    You'll be doing the most important tasks AND you'll be doing them in a consistent, sustainable, productive and courageous way.

    And you'll be able to do that month after month after month - without burning out or having to sacrifice time with your friends and family.

    This is what happens naturally when you're Power Planning.

    I share why - as well as how to become more productive without needing to be more disciplined, focused or motivated - in the second part of my planning series.

    If you know your business would be more successful if you could just show up consistently and do the things you said you would do, this episode was made for you. Tune in today.

    Find the full episode transcript and show notes at samlaurabrown.com/episode360.

    In This Episode You'll Learn:

    • The real reason perfectionists struggle to stay consistent
    • Why consistency is just the beginning of productivity
    • The 5 ways your productivity will skyrocket when you're planning properly
    • Exactly what to focus on once you've developed your consistency muscle

    Our final 2022 enrollment week for PGSD begins at 6am New York Time on 26 October 2022:

    Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows.

    This will be our final enrollment week for PGSD in 2022. Enrollment will open at 6am New York Time on 26 October and close at 11:59pm New York Time on 1 November 2022. To find out more about the program and be the first to know when the doors open you can join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Follow me on Instagram @perfectionismproject

    Ep 359: [Planning Series] The Hidden Reason Your Business Isn't Growing Fast Enough Oct 17, 2022
    Show notes

    My 5-part planning series will show you why your follow through problem is just a planning problem. And you'll know how to plan properly as a perfectionist and get out of your own way.

    Soon you'll be doing the most important tasks in your business in a consistent, sustainable, productive and courageous way.

    You'll uncover why your business isn't growing fast enough, and you'll understand the 5 ways your productivity will soar when you plan properly.

    You'll know the 3 steps to Power Planning and how to follow through without having to become more motivated or disciplined.

    You'll discover how to use your calendar so you can get everything done without burning out. And you'll learn how to identify your needle movers when everything feels important.

    Perfectionists get in their own way when we follow the same planning advice as everyone else. But it doesn't have to be that way…

    It's time to start planning properly as a perfectionist. And anyone can learn how.

    In this episode, I'll help you see the real reason the time and energy you've been investing into your business hasn't paid off (yet).

    By the end of the episode, you'll understand why it's not your fault that your business hasn't been growing quickly and the ONE thing you need to do differently.

    You're sooo close to being able to make the money you want to make and have the impact you want to have with your business - there's only ONE thing you need to change. Tune in today to discover what it is.

    Find the full episode transcript and show notes at samlaurabrown.com/episode359.

    In This Episode You'll Learn:

    • Why perfectionists can't follow the same planning advice as everyone else
    • How to tell whether your perfectionism handbrake is on and why it's not your fault
    • Why your business isn't currently reflecting the potential you know you have
    • Why getting into a growth mindset is so important for perfectionists
    • The practical steps to get into a growth mindset
    • Why planning properly is the biggest lever you can pull for business growth

    Our final 2022 enrollment week for PGSD begins at 6am New York Time on 26 October 2022:

    Perfectionists Getting Shit one is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows.

    This will be our final enrollment week for PGSD in 2022. Enrollment will open at 6am New York Time on 26 October and close at 11:59pm New York Time on 1 November 2022. To find out more about the program and be the first to know when the doors open you can join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Follow me on Instagram @perfectionismproject

    Ep 358: Navigating The Journey To Full-Time Entrepreneurship with Christy Romano Oct 09, 2022
    Show notes

    In this episode I'm talking to one of our PGSDers, Christy, about her journey to becoming a full-time entrepreneur with the help of PGSD.

    Christy Romano is a Certified Health Coach on a mission to help perfectionists nourish their bodies, break free from anxiety, and love the skin they're in. Through her healing journey she learned effective strategies to rewire her anxious mind, overcome perfectionism and take care of her body holistically. She's now guiding her clients as they build a healthy, balanced lifestyle to thrive inside and out.

    Christy joined PGSD in 2020 and went full-time with her business in 2021. I'm excited for you to hear the ups and downs of Christy's business journey, especially if you're also navigating the journey of going from full-time work to being full-time in your business.

    This important episode is going to normalise what often happens when you make this transition, including the decisions to be made, the questions to answer and the feelings that come up. This will show you how the experience can look like so that when you go through it with your own business, you never mistakenly think you're off track.

    Find the full episode transcript and show notes at samlaurabrown.com/episode358.

    In This Episode You'll Learn:

    • Christy's honest experience moving from full-time work to full-time entrepreneur
    • The decisions and questions that came up for Christy through this transition
    • How navigating the transition to a full-time business often is not linear
    • How to handle the fears and doubts that come up during this transition
    • How Power Planning helped Christy in her journey to being full-time in your business
    • What to do if you're technically full-time but not really (because you aren't making enough money yet)

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Christy's website: https://www.nutritionrefresh.com/
    • Christy's Instagram account: https://www.instagram.com/nutritionrefresh/
    • Christy's Facebook account: https://www.facebook.com/nutritionrefresh
    • Christy's Pinterest account: https://www.pinterest.com/nutritionrefresh/
    • Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 357: Using Power Planning To Get Into Creative Flow with Rachel Brown Oct 02, 2022
    Show notes

    In this episode I'm talking to one of our PGSDers, Rachel, all about using Power Planning to get into creative flow.

    Rachel is an artist that enjoys capturing people and characters in her illustrations and loves to share her creative journey with others. She joined PGSD because she had spent years dreaming of pursuing art full time but was too afraid to put her work in front of potential customers and start selling.

    With the help of PGSD and Power Planning, Rachel finally opened her online art store and made her first sales - all while working fewer hours than she had before. I'm excited for you to hear how Rachel used Power Planning to grow her business and become the artist she wanted to be (without feeling stressed).

    Find the full episode transcript and show notes at samlaurabrown.com/episode357.

    In This Episode You'll Learn:

    • How to never feel pressured or stressed when Power Planning
    • Rachel's honest experience when she first started Power Planning
    • The practical things that Rachel does with her Power Planning to keep it flexible
    • What Rachel does when she feels inspired to create during her clean rest
    • How to stop resenting the time your full-time job is taking from your business
    • How to accurately estimate how long a creative task will take you
    • When Rachel checks in on her calendar and why it's never stressful if she's behind

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Rachel's instagram account: instagram.com/showherwork
    • Rachel's website: showherwork.com
    • Episode 342: How To Plan Properly As A Perfectionist with Power Planning
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 356: Launching While Pregnant With Twins (Part 2: Launch Period + Evaluation) Sep 25, 2022
    Show notes

    In this episode I'm sharing a behind the scenes look at the most recent PGSD launch. This is the second part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have). It will show you how you can get out of your own way when you're selling - even when the unexpected comes up.

    Tune in to listen to a 'real time' update from the launch period and my honest evaluation afterwards. In these updates I talk through the numbers, mindset work, strategy and more!

    Find the full episode transcript and show notes at samlaurabrown.com/episode356

    In This Episode You'll Learn:

    • What my self-coaching looks like during launch week
    • The mindset shifts that kept me committed to my goal
    • The statistics we were tracking and why
    • Why mindset is more important than strategy
    • What our final numbers were (sign ups, revenue, podcast ep downloads etc)

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 355: Launching While Pregnant With Twins (Part 1: Pre-Launch Period) Sep 18, 2022
    Show notes

    In this episode I'm sharing a behind the scenes look at the most recent PGSD launch. Though I've now launched multiple times, working on a launch while being pregnant with twins was a beautiful surprise!

    This is the first part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have). It will show you how you can get out of your own way when you're selling - even when the unexpected comes up.

    Tune in to listen to an update that I recorded during the pre-launch period (right before the doors to PGSD opened). I talk through the launch plan and strategy, the mindset work I'm doing, and what I'm doing differently compared with our last launches.

    Find the full episode transcript and show notes at samlaurabrown.com/episode355.

    In This Episode You'll Learn:

    • What our goal is for the PGSD launch and why
    • The mindset work I'm personally doing to stay committed to the goal
    • What I'm doing differently compared with our last launches
    • How I decided what our launch strategy would be

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Episode 257: Pregnancy + Perfectionism
    • Episode 277: How To Take Time Off Without Your Business Suffering (To Have A Baby, Go On Vacation, Create More Freedom etc)
    • Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)
    • Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)
    • Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation)
    • Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period)
    • Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period)
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 354: 5 Life-Changing Lessons About Perfectionism From Brené Brown (best of the podcast) Sep 11, 2022
    Show notes

    I've learned more lessons from Brené Brown about perfectionism than I can count. And I largely have Brené to thank for the progress I've made when it comes to the progress I've made with perfectionism. So I thought there would be no better time than now to share 5 life-changing lessons about perfectionism from Brené Brown.

    Tune in to hear about the huge breakthrough that Brené Brown helped me to achieve and learn why perfectionism actually hampers achievement, how perfectionism protects us from vulnerability, why perfectionism is not self-improvement, the connection between perfectionism and shame as well as why it's so important to dare greatly. I hope you enjoy this episode full of life-changing lessons about perfectionism from Brené Brown.

    Note: This episode originally aired in November 2019 as Episode 158.

    To view the show notes visit samlaurabrown.com/episode354.

    In This Episode You'll Learn:

    • The life-changing breakthrough that Brené Brown helped me to achieve
    • How perfectionism differs to healthy striving
    • Why perfectionism hampers success
    • The 3 tools we have in our 'vulnerability arsenal'
    • The difference between perfectionism and self-improvement
    • Why perfectionism is actually a form of shame
    • The reason that daring greatly is the key to overcoming perfectionism

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject
    • Episode 342: How To Plan Properly As A Perfectionist With Power Planning (full transcript available here)

    Ep 353: How To Trust That You're Building Your Business The Right Way Sep 04, 2022
    Show notes

    It's tempting to look at others in our industry to see if we're doing things the right way, especially when others are more successful than us. We might look at what others are doing to decide what we plan to do in our business.

    There are times when following others' advice makes sense, yet there are also times when following our own intuition is better. In today's episode, I want to talk to you about when to do things your own way, why it's safe to do so and how to productively compare yourself to others in your industry.

    In This Episode You'll Learn:

    • Why it's safe to trust your business instincts, even if others are more successful than you
    • When to follow others' advice and teachings versus when to follow your intuition
    • How to productively compare yourself to experts and others in your industry

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 352: Why Imperfect Marketing Works Aug 28, 2022
    Show notes

    As perfectionists, we want our marketing to be perfect before we release it into the world. But the truth is that our best marketing for our clients won't feel perfect to us. In this episode I share with you why this is the case and how imperfect marketing has helped me grow my business.

    Tune in to learn why imperfect marketing works, and how your marketing can feel easy and intentional.

    In This Episode You'll Learn:

    • Why your best marketing won't feel perfect to you
    • What your customers and clients are thinking about when deciding to buy
    • How I've made over $1M over the lifetime of my business with imperfect marketing

    PGSD is opening to new students on 26 October 2022:

    The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

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