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    Education

    The Perfectionism Project

    Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

    Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

    Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

    For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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    Latest Episodes:
    Ep 381: How I Found The Courage To Create A Bigger Vision For My Business Jan 29, 2023
    Show notes

    A big vision creates a solid foundation for your business, and impacts your business's long-term growth. It helps you become clear about your business, in ways that are aligned with your values.

    But one of the ways perfectionism manifests for us in business is in goal setting and dreaming big for your business. This can often feel confronting and unsafe for perfectionists, and in today's episode, I chat about why and how I changed that for myself.

    If you have trouble setting a clear and specific vision for your business, tune in to hear my journey to becoming someone who is not only committed to my long-term business plans, but willing to share them publicly. This episode will help you open yourself up to a bigger vision for your business.

    Find the full episode transcript and show notes at samlaurabrown.com/episode381.

    In This Episode You'll Learn:

    • Why I've struggled with creating a big vision for the business until 2022
    • How setting a big business goal creates a solid foundation for both your business AND personal growth
    • Why perfectionists hold themselves back from committing to their business plans
    • My journey to creating a big vision for my business (and what that vision is)

    Featured In The Episode:

    • Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship
    • Sign up for The Power Planning Course - samlaurabrown.com/powerplanning
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 380: 5 Perfectionist Beliefs I Had To Release In Order To Build My Team Jan 22, 2023
    Show notes

    In today's episode, I share 5 perfectionist beliefs I had to release in order to build my team. These beliefs stem from perfectionist thinking around tasks, team members, and other parts of our day to day business. They inform the decisions we make (whether we're aware we believe them or not), and those decisions will then have a big impact on our business and clients.

    These beliefs will also have us spending a lot of time on busywork and other things that aren't the best use of our time. As perfectionist business owners, they can hold us back in so many ways.

    If you are in the process of building your team and growing your business, listen in for the 5 beliefs I want you to be looking out for. Becoming aware that we believe them is the first step to changing them for yourself.

    Find the full episode transcript and show notes at samlaurabrown.com/episode380.

    In This Episode You'll Learn:

    • The 5 perfectionist beliefs I needed to release in order to build my team
    • How these beliefs can impact your business long-term
    • Why perfectionists can delay delegating in the business
    • Why you don't need to be 100% productive to begin hiring for your business
    • How releasing these beliefs helped me empower my team

    Featured In The Episode:

    • Sign up for The Power Planning Course - samlaurabrown.com/powerplanning
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

    Follow me on Instagram @perfectionismproject


    Ep 379: Growth Goal Update For Quarter 4 2022 Jan 15, 2023
    Show notes

    Today's episode is a chatty Growth Goal update for Quarter 4 of 2022. In quarter 4 I was further along in my pregnancy with the twins and working 3 days a week (and occasional 4 day weeks). But this quarter was still an impactful one for my business growth and personal growth.

    In 2022, we earned the highest amount of revenue and had the highest profitability since my business started! I share the numbers in this episode, as well as why I'm significantly proud of myself for this result (even though I didn't achieve my $1 million Growth Goal).

    I also give you a high-level view of what I was working on in the business with the help of Power Planning, along with what came up for me through the quarter.

    Find the full episode transcript and show notes at samlaurabrown.com/episode379.

    In This Episode You'll Learn:

    • What my goal is for 2022 and how close I got to the goal
    • How much money the business made in 2022, our expenses and our profitability
    • Why I'm proud of myself for this result, even if I didn't get all the way to my goal
    • The mindset shifts I had as a leader hiring my first full-time employee
    • How my Power Planning allowed me to grow the business and prepare to take time off this quarter

    Featured In The Episode:

    • Episode 339: Planned Profit Loss + How To Feel Safe When Money Isn't Flowing In
    • Sign up for The Power Planning Course - samlaurabrown.com/powerplanning
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 378: How To Determine When Productivity Is An Act of Self-Care + When It's Not Jan 08, 2023
    Show notes

    In this episode, I wanted to chat with you about something I've been going through while being 32 weeks pregnant with twins. I've noticed I'm asking myself this question: when is it an act of self-care for me to be productive and when is it an act of self-care instead to change my plans and take clean rest?

    When we perfectionists are not operating at our normal capacity, it can be a challenge to discern the answer to this question for ourselves. This is especially when we need to tune in to ourselves, put aside the pressure we can put on ourselves to be and do things a certain way, and give ourselves some grace and compassion.

    Sometimes that grace and compassion means changing our plans, taking our clean rest and doing the things our brains are telling us to do. Other times, that means following through with the plans we made even if we don't feel like it in the moment.

    And in this episode, I share how I determine which choice to make.

    Tune in to hear about the questions that help me figure out whether to follow my plans or not, a trick I use to get myself to do the work I had planned, and the highest act of self-care you can do for yourself in a similar situation.

    If you have health issues, family commitments or anything else going on in your life that's making operating at your normal capacity a challenge, this episode is for you.

    Find the full episode transcript and show notes at samlaurabrown.com/episode378.

    In This Episode You'll Learn:

    • How I'm currently feeling and what I've been struggling with
    • The questions I ask myself to help me figure out whether to follow my plans or not
    • A trick I use to get myself to do the work I had planned
    • The highest act of self-care you can do for yourself in any situation
    • How to avoid all-or-nothing thinking when deciding whether to follow through

    Featured In The Episode:

    • Sign up for The Power Planning Course - samlaurabrown.com/powerplanning
    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject
    • My favourite pregnancy yoga video on Youtube - Prenatal Yoga with Lara Dutta
    • My go-to motivational youtube video - Focus, Listen, Lift

    Ep 377: The Power Planning Course Is Officially Here! Jan 02, 2023
    Show notes

    I'm so excited to share the details of what I've been working on behind the scenes for you - because it's FINALLY AVAILABLE! Until now the full Power Planning Method has been exclusively taught to PGSDers only but…

    As of today, you can learn everything you need to know about Power Planning by signing up for The Power Planning Course. Tune into the episode to hear more about why so many people have asked me to create this course and the reason I'm finally doing it.

    When you're Power Planning, every hour you put into your business is worth double!

    Imagine if the effort you put into your *40 hour* work week had the same return as an *80 hour* work week, all because your Power Planning got your perfectionist mindset on your side and has given you the clarity and confidence that was needed to stay focused on what matters most.

    Now imagine that this was your normal week, every week, and you never burned out. Your $10k month would become a $20k+ month and your revenue wouldn't stop growing - all because you started using Power Planning to get out of your own way.

    The best thing about Power Planning is that it will get your perfectionist mindset on your side and have you doing everything you need to do, consistently and sustainably, for the entire year. With Power Planning, the hard work you put into your business is guaranteed to pay off.

    I'm 100% certain that if I had Power Planning from the beginning of my business it wouldn't have taken me so long (6 years!) to make my first $100,000! I've made over $1.5 million in my business since I started doing what I now call Power Planning - and I want that for you too…

    (This is why I've included two special workshops on "Power Planning Your Way To Your First 100k Year" and "Power Planning Your Way To 100k Months & Beyond" when you sign up.

    And you don't have to wait to get started with Power Planning. The Power Planning Course is designed so that you can sit down with your favourite drink and, in just one afternoon, learn everything you need to learn to start Power Planning right away!

    In case you didn't know, perfectionists can't follow the same planning advice as everyone else. When we do, we get in our own way!

    I used to think that the reason I worked in stops and starts and left the most important things until the last minute was because I had a motivation problem. But then I realised that my motivation problem was just a planning problem in disguise!

    The long to-do lists, paper planners and time blocking (to name just a few) that worked so well for non-perfectionists were actually MAKING me get in my own way. Once I learned how to plan in a way that got my perfectionist mindset working for me (instead of against me), I was able to get everything done consistently and sustainably - even when I wasn't feeling motivated.

    Thanks to Power Planning, the hard work I was putting into my business finally started paying off. And now this is possible for you too!

    Power Planning is all you need to make 2023 the year you get out of your own way and do all the things you need to do, consistently and sustainably, week after week after week.

    Sign up for The Power Planning Course by visiting: samlaurabrown.com/powerplanning.

    PLUS… If you sign up for The Power Planning course before 11:59pm New York Time on 5 January, you'll also secure the "New Year Bonus Bundle".

    Find the full episode transcript and show notes at samlaurabrown.com/episode377.

    Featured In The Episode:

    • Sign up for The Power Planning Course: samlaurabrown.com/powerplanning
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 376: The Importance Of A Growth Goal + How To Tell Whether It's Working (best of the podcast) Dec 27, 2022
    Show notes

    With the new year right around the corner, I thought it would be the perfect time to reshare an episode that I published earlier this year all about the Growth Goal. If you want to get out of your own way in your business, setting a Growth Goal is the first step (this is why you'll be guided through the process of setting your Growth Goal in one of the modules of my soon-to-be-released self-study course on Power Planning).

    In this episode I'm going to be talking about the importance of a Growth Goal and some of the signs it's working to get you out of your own way in your business. If you're a PGSDer, or you've been listening to this podcast for a while, you'll be familiar with a concept that I teach called the Impossible Goal.

    The Impossible Goal is a goal that is set above what is possible for yourself. And by setting a goal in that way, we're asking ourselves to grow into the person that can achieve that goal - rather than setting a 'realistic' goal that our present day self could achieve.

    This goal does wonders when it comes to taking your perfectionism work from an intellectual pursuit to a day-to-day practice. And from now on, we're going to be calling it a Growth Goal. In this episode, I share why I'm changing the name and what's normal to expect as you pursue your Growth Goal.

    In This Episode You'll Learn:

    • Why the Impossible Goal is now called the Growth Goal
    • How to tell if you've set your Growth Goal too high
    • The 5 stages of pursuing your Growth Goal and why each one is part of the process
    • Why it's worth pursuing a Growth Goal even with the ups and downs
    • When The Power Planning Course is launching

    Find the full episode transcript and show notes at samlaurabrown.com/episode376.

    Featured In The Episode:

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 375: 3 New Year Myths That Will Stop You From Getting A Fresh Start Dec 19, 2022
    Show notes

    I love that New Year's fresh start feeling as much as the next perfectionist BUT we all know that January motivation doesn't last forever. And part of the reason that happens is because of a few common new year myths that we perfectionists can't help but buy into.

    If you want 2023 to be the year that you get out of your own way this is the episode for you. Tune into this episode to learn about 3 new myths that will stop you from getting a fresh start and how to avoid making them.

    Find the full episode transcript and show notes at samlaurabrown.com/episode375.

    In This Episode You'll Learn:

    • Exactly why perfectionists love the new year so much
    • How to capitalise on the new year without going into all-or-nothing thinking
    • The real reason you can't rely on motivation and what to focus on instead
    • What to focus on in the first month of the year so your ENTIRE year is productive
    • How to create a goal that motivates you for the full year (and isn't one you just forget)

    Featured In The Episode:

    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject

    Ep 374: How To Pinpoint When Thinking Turns Into Overthinking Dec 11, 2022
    Show notes

    Overthinking is often how we get in our own way as perfectionists, especially when it comes to business. There's always something we can be overthinking in our business - that we can second-guess ourselves about and do more procrasti-learning on. Overthinking can come up in many ways and lead to us deviating from the needle movers that will grow our business.

    In today's episode, I talk about why perfectionists overthink and how to pinpoint when thinking turns into overthinking. I share exactly what you need to do to notice the exact moment it happens, including a few questions to ask yourself to gain awareness around it.

    You don't have to eliminate overthinking completely, but when you lessen overthinking, you'll feel more satisfied and fulfilled when you are working. And you'll get more done in less time without burning out.

    Find the full episode transcript and show notes at samlaurabrown.com/episode374.

    In This Episode You'll Learn:

    • The hidden reasons perfectionists overthink
    • The difference between overthinking and superthinking
    • A practical way to notice the exact moment that thinking becomes overthinking
    • Three things to do when you notice yourself overthinking

    Featured In The Episode:

    Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd


    Ep 373: 5 Life-Changing Lessons About Perfectionism From Carol Dweck (best of the podcast) Dec 04, 2022
    Show notes

    In today's episode I'm going to be sharing 5 life-changing lessons about perfectionism from Carol Dweck.

    I've actually been planning to record this episode for a long amount of time, but ironically, I was worried I wouldn't be able to do Carol's teaching enough justice.

    Carol Dweck has been someone influential in my understanding of perfectionism and my perfectionism handbrake. She's helped me identify what it looks like to get out of the perfectionism mindset.

    Tune into today's episode to get a better understanding about perfectionism and getting into the growth mindset.

    Find the full episode transcript and show notes at samlaurabrown.com/episode373.

    In This Episode You'll Learn:

    • Why Carol Dweck has been so influential on my perfectionism journey
    • What the fixed and growth mindset have to do with perfectionism
    • Why I incorrectly thought that I had a growth mindset
    • The truth about being willing to fail your way to success

    Perfectionists Getting Shit Done will be opening for a special enrollment for 4 days only THIS WEEK!

    The doors to PGSD will be opening at 6am New York Time on 8 December 2022 and closing at 11:59pm New York time on 11 December.

    Perfectionists Getting Shit Done is my program for perfectionist entrepreneurs. It will have planning properly as a perfectionist and doing the most important tasks in your business in a consistent, sustainable, productive and courageous way. And it provides the accountability to make your new-found productivity levels sustainable long-term, even if you prefer to lurk and learn from the shadows.

    After this enrollment period, we don't know when we'll be opening PGSD again.

    If you want 2023 to be the year you got out of your own way in your business, join the PGSD Waitlist at samlaurabrown.com/pgsd and be sure to sign up when the doors open at 6am New York time this Thursday.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject
    • Mindset by Carol Dweck

    Ep 372: Putting Pressure On Yourself To Hit Your Sales Goals (PGSD Launch Debrief) Nov 27, 2022
    Show notes

    In this episode I'm sharing a recap of our most recent launch of Perfectionists Getting Shit Done, my group coaching program for perfectionist entrepreneurs. I go into the sign up and revenue numbers as well as the six biggest lessons and takeaways from the launch. I'm also sharing two exciting announcements that are going to help you get out of your own way in your business so stay tuned until the end!

    Find the full episode transcript and show notes at samlaurabrown.com/episode372.

    Featured In The Episode:

    • Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
    • Learn the basics of Power Planning – samlaurabrown.com/planningseries
    • Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
    • Follow me on Instagram @perfectionismproject
    • Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)
    • Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)
    • Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation)
    • Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period)
    • Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period)
    • Episode 355: Launching While Pregnant With Twins (Part 1: Pre-Launch Period)
    • Episode 356: Launching While Pregnant With Twins (Part 2: Launch Period + Evaluation)

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