The Orthopreneurs Podcast with Dr. Glenn Krieger

Latest Episodes:

Turn Your Orthodontic Chairs into a CASH COW Feb 13, 2024

Show notes

Ever wished your orthodontic practice could bring in more dough without you having to work extra hours?
Well, I've got some good news for you!
You can transform that unused space in your practice into a money-making machine, similar to renting out a spare room on Airbnb, but for Med Spa services.
Shannon Seeberan, VP of Business Development for CMS (Cloud Med Spas), joins me to discuss this business model.
Imagine this: Med spa professionals rent your idle chairs when you are not treating your patients. It's a win-win for everyone. You get extra income, and medical esthetics professionals get an affordable way to run their own business.
Plus, this isn't some disruptive, invasive overhaul of your practice. It fits right in with your existing operations, seamlessly generating extra cash. It also offers some patient cross-over opportunities.
Think of it as an extra revenue stream to leverage underutilized space in orthodontic practices for Med Spa procedures.
So, how do you get started?
Tune in to learn how you can start maximizing your practice's potential today.
Key Takeaways
Intro (00:00)
Incorporating Med Spa procedures in orthodontic practices (02:05)
Leveraging extra space in ortho practices for additional revenue (04:59)
Potential hourly rates for renting space (12:48)
Addressing concerns about liability and compliance (17:26)
Success stories and validation of the space renting model (21:09)
Starting a satellite location supported by a med spa (23:35)
Additional Resources
🔹 Reach out to Shannon Seeberan here:
- Email: Shannon@CloudMedSpas.com
- Phone No: 773-398-1999
- Cloud Med Spas Website: https://cloudmedspas.com/
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🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Escape Staffing Nightmares with This Remote Monitoring Fix Feb 09, 2024

Show notes

Today, I want to dive into a topic that's been buzzing in the orthodontic community - staffing. It's a big deal; we've been tackling it in OrthoPreneurs.
The economy is showing signs of recovery, but staffing issues persist. That's where remote monitoring comes into play. I've been on a 12-day trip, stress-free, all thanks to my patients being remotely monitored.
My production has soared, and I've achieved this with fewer assistants, saving a significant amount.
Let me introduce you to "Remote Response," my solution to efficient remote monitoring management.
We're talking about transforming your schedule, reducing daily patient load, and improving patient care.
I get the concerns and the hesitation, but I guarantee you, two years from now, you'll be wondering why you didn't make the switch earlier.
Don't let the naysayers who haven't embraced it hold you back. Remote monitoring and Remote Response – it's a game-changer.
Tune in to learn more!
Key Takeaways
Intro (00:00)
Staffing challenges in the dental industry (00:36)
Cost savings through remote monitoring (01:34)
Introducing Remote Response (03:11)
Savings and efficiency gains with Remote Response (03:26)
Additional Resources
- Visit our website at remoteresponse.com to learn more!
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- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Greatest Hits: Critical Legal Issues Every Orthodontist Should Know w/ Trey Lawrence Feb 06, 2024

Show notes

In the latest installment of our Greatest Hits series, we revisit a special edition featuring Trey Lawrence, the newly appointed CEO of the American Association of Orthodontists, bringing you expert insights on the legal intricacies of managing an orthodontic or dental practice.
Trey, now at the helm as CEO, dives into critical legal topics that every orthodontist should be well-versed in, including:
- Conducting a legal issues inventory
- Navigating the challenges of team member termination
- Addressing HIPAA concerns related to social media case/image sharing
- Identifying and steering clear of problematic language in advertising
Whether you're an experienced orthodontist or new to the profession, this episode is a must-listen.
Trey shares practical tips on how to handle legal challenges and protect both yourself and your practice.
Join us for a return to our Greatest Hits series with Trey Lawrence, the CEO, as we explore the legal side of running a successful orthodontic practice.
Key Takeaways

Legal issues inventory (05:10)

Legal hurdles when firing an employee (13:11)

Reasonable accommodations at work (18:37)

Legal issues around posting cases/images on social media (24:33)

HIPAA violations with patient records (30:20)

Sweepstakes and fee-splitting laws (35:59)

8 words you should never use in dental advertising (44:21)
Additional Resources
Connect with Trey Lawrence
- LinkedIn: https://www.linkedin.com/in/trey-lawrence-238a3330/
- Instagram: @theorthattorney
- TikTok: @theorthattorney
- AAO Website: https://www2.aaoinfo.org/
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- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Greatest Hits: Make More Working Less Feb 02, 2024

Show notes

Want more money while working less?
I want to share a timeless lesson I received from a mentor back in 1997 that has shaped my financial outlook ever since.
It’s all about the keys to financial success, the importance of strategic investments, and how to make money when you're not tied to your chair treating patients.
Even though you can make a lot of money as an orthodontist, you are unlikely to be super wealthy without your money working for you.
Becoming wealthy isn't just about working hard; it's about working smart and making a few moves at the right time.
Tune in to Five Minute Friday and learn:
👉 The surprising "financial spouse" secret that could save you millions.
👉 How to turn your passions into profit streams while you sleep.
👉 Why your education (or that old video game collection!) might be worth more than you think.
Click play and learn how you can build a smarter, wealthier future for yourself!
Key Takeaways
Intro (00:00)
Making money, working less, and being smarter (00:35)
Financial moves and avoiding disastrous decisions (01:23)
Wealth and investing in the digital age (02:26)
Various investment options with a focus on collectables (03:29)
Investing in passions for financial growth (04:42)
Additional Resources

- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Greatest Hits: Top HR Tips for Orthodontic Practices w/ Alan Twigg Jan 30, 2024

Show notes

Managing HR in an orthodontic practice is widely acknowledged as one of the most challenging aspects, exacerbated by the pandemic-induced staff shortages. The shortage of skilled team members presents a genuine existential threat to our profession.
The retention of valuable team members is paramount, coupled with the creation of a supportive work environment. However, staying abreast of the ever-evolving HR landscape, state laws, and the constant specter of legal action from dissatisfied former employees is no small feat.
In this greatest hits series episode, I was joined by Alan Twigg of Bent Ericksen & Associates, a provider of comprehensive HR and employment compliance solutions. We discussed various HR issues applicable to orthodontic practices and workplaces in general, exploring strategies to safeguard employers.
Preventing the need to defend against a lawsuit, regardless of its merit, is crucial. As you'll discover, meticulous documentation is invaluable in such situations. It serves as a protective measure in the face of any accusations.
Beyond the legal aspects, there is a need to foster a culture of appreciation within the team. Demonstrating care and acknowledgment towards your team goes a long way in building a positive work environment.
Tune in to gain insights from this HR expert, aiming to equip yourself with knowledge that can enhance your HR management.
Key Takeaways
Intro (00:00)
Who are Bent Ericksen & Associates (00:36)
Biggest changes in the HR landscape over the last years (04:26)
Biggest challenges employers face (04:38)
Sue your boss law and such crazy labor laws (07:43)
Types of labor lawsuits employers face (10:30)
How to protect yourself as an employer from meritless lawsuits (24:21)
Developing an Anti-harassment policy (29:48)
Best practices for hiring and retaining good team members (40:03)
What’s your unique employment proposition? (43:01)
The 5 love languages of appreciation in the workplace (43:59)
Additional Resources
- Email: alan@bentericksen.com
- Phone: 1-800-679-2760
- Website: https://bentericksen.com/
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- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Why Your Marketing Strategy Might Fail Jan 26, 2024

Show notes

Picture this: you're at the helm of your practice, steering through the intricacies of decision-making. But have you ever paused to consider just how much you truly know, especially in those areas where you assume expertise?
I wanted to share some thoughts with you on a topic that's been on my mind – expertise and the Dunning-Kruger effect. You've probably heard me talk about this before, but it's always worth revisiting.
It's humbling when we bring in true masters, realizing how little we know. So, whether it's marketing, management, or any other aspect of our practices, let's take a step back, do our homework, and make informed decisions for a successful and efficient year ahead.
Tune in to learn how to identify your true expertise and when to seek help, ensuring your practice thrives in 2024!
Key Takeaways
The Dunning-Kruger effect in orthodontics (00:35)
Why you should avoid micromanagement (02:28)
Examples of overconfidence while running a practice (03:07)
Humility in expertise and when to seek help (05:37)
Additional Resources
🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Direct Print 3D Aligner Advantage in Orthodontics w/ Mike Gordon Jan 23, 2024

Show notes

In this episode, I had Mike Gordon from 3DNA Dental to discuss the revolutionary impact of 3D printing technology in orthodontics.
With a background deeply rooted in IT, he sheds light on how 3D printing is transforming dental practices and shares insights on the latest advancements, particularly with direct print clear aligners.
Departing from traditional in-house aligners that involve multiple steps, including setting up a case, printing models, and post-processing, direct print aligners streamline the process significantly.
Mike provides insights into the cost per aligner, which ranges between $4 to $6 in material costs. Compared to the national average of $56 per aligner, the direct print technology presents significant cost savings for dental practices.
3DNA Dental provides comprehensive support and implementation services for dental practices venturing into 3D printing. The company's primary focus is on real, ongoing support for in-clinic adoption, ensuring a seamless integration of 3D printing technologies to dramatically cut lab costs and improve patient service times.
Tune in to learn more!
Key Takeaways
Intro (00:00)
About Mike Gordon and 3DNA Dental (01:40)
Direct print 3D aligners (06:21)
Key features of direct print clear aligners (10:47)
Cost implications and material properties (14:30)
Diverse applications of 3D printing (18:12)
Additional Resources
🔹 Connect with Mike Gordon
Website: https://3dnadental.com/
Email: mike@3dnadental.com
Phone No: 808-357-1323
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🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Are You Stuck in a Confirmation Bias Cage? Get Out Now! Jan 19, 2024

Show notes

As I always say, you're the average of the five people you spend the most time with, and it's crucial to ponder where you are spending your time and who's influencing you.
I've got about five people in my life, none of them orthodontists, who've shaped me immensely.
Dreamers in commercial real estate, private equity, regular business – I love feeling like the dumbest person in the room because that's where the magic of learning happens.
In the ortho world, sure, I have my mentors, my ortho buddies, and the fantastic folks at the Orthopreneurs RD group, but expanding beyond that is crucial.
So, here's my plea for 2024: evaluate who you're spending time with. If it's the same crew on repeat, you're in a risky confirmation bias zone.
Get diverse opinions!
Tune in to learn more.
Key Takeaways
Intro (00:00)
The impact of social circles on personal growth (00:36)
The variety of orthodontic meetings and their differences (01:33)
The importance of diverse perspectives and mentorship (02:19)
Expanding professional and personal circles (03:25)
Additional Resources
🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Top Marketing Hacks for Orthodontists w/ Rainmaker Residency’s Veronica Romney Jan 16, 2024

Show notes

Marketing is a crucial aspect of practice growth, yet it’s something many of us struggle with. Orthodontists often find themselves faced with the challenge of effectively managing and implementing marketing strategies to stand out in a competitive market.
In this episode, I welcome Veronica Romney, the founder of the Rainmaker Residency, to share insights and expertise on orthodontic marketing and leadership.
You don't need someone with a fancy title when you're just starting out. You need a doer, someone who can roll up their sleeves and get things done. Think of website updates, social media magic, patient engagement, etc.
Sure, TikTok might be all the rage, but before you jump on the latest platform bandwagon, make sure your marketing fundamentals are solid.
A rock-solid website, glowing online reviews, and accurate listings are your online smile. And don't underestimate the power of Google reviews – they're like magnets for new patients.
What makes your practice unique? What sets you apart from the orthodontist down the street? Distill that into a clear unique selling proposition (USP) – your secret sauce.
Tune in to this episode for more marketing insights and how Veronica provides a comprehensive solution for orthodontic practices by matching orthodontists with the right marketers.

Key Takeaways
Intro (00:00)
Meet Veronica Romney (03:46)
Marketing titles inflation (10:59)
Orthodontic social media marketing (15:06)
Differentiation and unique selling propositions in orthodontics (20:14)
Hiring and coaching marketing professionals (27:43)
Marketing strategies for orthodontists (38:40)

Additional Resources
🔹 Connect with Veronica Romney: https://www.veronicaromney.com/
🔹 Instagram: @vromney
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🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

OSO/DSO Decision Made Easy: 5 Truths Every Orthodontist Needs to Know Jan 12, 2024

Show notes

I've been hearing from many of you, and it sounds like a lot of folks are feeling the heat.
Running a practice can be draining, and it hits you when you least expect it. You build this fantastic practice, and then the reality sinks in – it takes a ton of time and energy. You start thinking, "Maybe it's time to cash in on my hard work."
While OSOs/DSOs offer attractive options for some, running your own practice remains a viable path.
The point is to get as much info as you need to make the best decision that aligns with your personal and professional goals. I've been through this transition myself, and I am here to help.
Ready to navigate the OSO/DSO game with wisdom and insight? Hit play on this episode now!
Key Takeaways
Intro (00:00)
Dental practice valuations and private equity investments (00:35)
EBITDA and its calculation differences for accountants and potential buyers (02:09)
Different job opportunities in orthodontics (03:16)
Wealth creation through affiliation with people in a successful OSO (04:40)
Additional Resources
🔹 Register for the OrthoPreneurs Summit at Sea (2024): https://opsummit2024.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

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