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    Business

    The Official SaaStr Podcast: SaaS | Founders | Investors

    The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.

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    Latest Episodes:
    SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato Mar 18, 2022
    Show notes

    Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue?

    Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB).

    Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.

    Full video: https://youtu.be/OfjP01RmuvQ

    Blog post: https://www.saastr.com/building-a-successful-customer-advisory-board-in-the-enterprise-with-mapistrys-vp-of-customer-experience-maya-colato/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 538: Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya Mar 16, 2022
    Show notes

    OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray.

    Full video: https://youtu.be/L4oRfut9ufI

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 537: How Hybrid is Working in Practice....What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise Mar 11, 2022
    Show notes

    What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it's the joy of closing deals and celebrating with your colleagues?

    It's been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we've discovered since working remotely?

    Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office.

    Full video: https://youtu.be/ohe10zViLdw

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton Mar 09, 2022
    Show notes

    Reaching the first billion is a milestone for every SaaS company, so what's the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success.

    Video: https://youtu.be/AY5NFn1CSVo

    Blog post: https://www.saastr.com/the-path-to-a-billion-dollars-how-to-create-multi-revenue-streams-with-bill-com-cro-tom-clayton-pod-536-video/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill Mar 05, 2022
    Show notes

    All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth.

    Full video: https://youtu.be/MD_wD5hp7r0

    Blog post: https://www.saastr.com/hacks-for-founders-of-high-growth-startups-with-digitaloceans-ceo-yancey-spruill/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment Mar 02, 2022
    Show notes

    Panelists:

    Katrina Wong, VP Marketing and Demand Generation Segment

    Asawari Samant, Head of Marketing, Anyscale

    Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk

    Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies.

    This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ

    Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 533: The Cutting Edge Techniques for Motivating and Organizing your Sales Team in Q1 with Marilee Bear, SVP North America Enterprise Sales at Zendesk, and Bryan Elsesser, SaaStr VP of Sales Mar 01, 2022
    Show notes

    In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1.


    SaaStr 532: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork CEO Hayden Brown Feb 25, 2022
    Show notes

    Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers

    Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers."

    She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it needs, when it needs it, regardless of geography or business ebbs and flows.

    Full video: https://youtu.be/APgXDu37UIk

    Blog post: https://www.saastr.com/the-secrets-to-scaling-a-public-company-with-a-75-freelancer-workforce-with-upworks-ceo-hayden-brown-pod-532-video/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 531: 4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas Feb 23, 2022
    Show notes

    Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You'll hear how they've rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He'll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams.

    Full video: https://youtu.be/OAxJvk04JKU

    Blog post: https://www.saastr.com/4-ways-to-get-to-10-billion-by-working-async-without-burning-out-with-loom-ceo-joe-thomas-pod-531-video/

    Want to join the SaaStr community? We're the 🌎largest community for B2B software.

    Subscribe for weekly updates: https://www.saastr.com/subscribeform

    Twitter: https://twitter.com/saastr

    LinkedIn: https://www.linkedin.com/company/2724976

    Quora Group: https://www.quora.com/q/cloud

    Facebook: https://www.facebook.com/SaaStr/

    Instagram: https://www.instagram.com/saastr/

    Our North American Event: https://bit.ly/2OXeAYh

    Our European Event: https://bit.ly/2OZTad8


    SaaStr 530: The Top 20 Learnings in Product-Led Growth with SaaStr CEO and Founder Jason Lemkin Feb 22, 2022
    Show notes

    SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace.


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