The Music Industry Podcast

Latest Episodes:

Major Label's Approach to Streaming | EMI's Andy Knox Nov 06, 2020

Show notes

Do the major labels have control of playlists? Can they get placement with the click of a button?
Director of Commercial & Streaming at EMI, Andy Knox, explains how the major labels pitch to digital streaming platforms, what helps secure placement and the importance of streaming at Universal.
Andy Knox Instagram:
https://www.instagram.com/andyknoxmusic/

How to Get Played on The Biggest Radio Stations | BBC Radio 1’s Abbie McCarthy Oct 10, 2020

Show notes

Radio play can break an artist, getting music played on the radio can help access a worldwide audience who are ready to discover new music.
In this podcast, BBC Radio 1's Abbie McCarthy explains how she decides which music is played on the radio as well as the best ways to submit music to be considered for radio play.
Abbie's Instagram:
https://www.instagram.com/abbieabbiemac/

Breaking an Artist to 4 Million Monthly Listeners | Chat with Chelsea Wood Sep 23, 2020

Show notes

Experienced music industry manager Chelsea Wood joins Burstimo to discuss modern marketing tactics for artists to break in 2020.
Chelsea has managed major artists including Nina Nesbitt, Foxes and Duran Duran throughout her extensive time in the music industry.
Nina Nesbitt has just hit 500m streams on her latest EP, an artist who started as independent and just uploading covers to her YouTube channel.
We cover topics about how an artist can break without requiring a large budget or contacts and resources from a record label using techniques such as artist collaborations, TikTok, Social Media and live performances.

Raw vs Professional On Social Media Jul 03, 2020

Show notes

There is a time and place for both types of content.
Alex and Maddy discuss the best practices for raw content to engage and grow a fan base

How An Artist Can Break During Lockdown Jun 14, 2020

Show notes

We're back!
A lot has changed for the music industry in the past 3 months and it has created some amazing opportunities for emerging artists.
Alex and Maddy discuss the opportunities available to artists during lockdown and what they can be focussing on to maximise their chances of breaking during these times.

How to Promote Your Music on TikTok Mar 16, 2020

Show notes

If you're looking to jump start your music career and become an overnight success, TikTok is the only platform that will allow you to do this.
This video covers a release we did which blew up an artist overnight, they were an unsigned artist, using the quality of the track, viral opportunities and TikTok we were able to generate 1.4m streams on Spotify and 1m views on YouTube.
Read more details about Linneah's Burstimo campaign:
https://www.burstimo.com/our-work/lin...
Linneah's Official Music Video:
https://www.youtube.com/watch?v=1U5ab...
All TikTok videos which used the track:
https://vm.tiktok.com/p4nnqo/
TikTok which went viral:
https://vm.tiktok.com/p45s1C/
In order to promote your music successfully on TikTok you need to have a strong story or a trend which people can jump on to, with a catchy track and the ability to create the content yourself to get the trend started. We recommend using two punchlines in a TikTok, one at 3 seconds and another at the end in order to get picked up by the TikTok algorithm.

Using Creativity And Technology to Engage Your Fans | Chat with Landmrk's CEO Tom Nield Mar 06, 2020

Show notes

Struggling to get your audience to interact with you?
Followers on Instagram and streams on Spotify doesn’t always mean an engaged audience. You want a fan base who come to your live shows, buy your merchandise and engage with your social media content, promoting your music naturally but how do you do this?
In this video, we caught up with Tom Nield, the Founder of Landmrk known for their work with Shakira, Louis Tomlinson and Bring Me The Horizon. He discusses how he gets artist’s fans to come off of social media and interact with the artist in the real world to ensure each release is successful.
Learn how to get your fans off of social media, truly engaging with everything you do.
Check out Landmrk: www.landmrk.it

Virgin EMI Tell Us How Major Labels Gain Their Fans For Artists | Chat with Bets Chadbourn Feb 07, 2020

Show notes

Universal Music Group's Virgin EMI join us to explain how they use fan activation to engage and grow the fan base for the likes of Justin Bieber, Taylor Swift, Bastille, Lewis Capaldi and more.
Follow Bets:
https://www.instagram.com/betsycait/
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
https://burstimo.com/unsigned-advice/

How An Artist Can Get 100,000 Followers Quickly | Chat with HANNIE Jan 23, 2020

Show notes

Getting a following on Instagram is essential for an artist’s growth as it means you’ve created a fan base who are engaged and are likely to listen to your music, pay to see you perform live and purchase your merch but how do you get those first 100,000 followers?
In this video, Maddy and Alex sit down with female production duo HANNIE who explain how they have collected an Instagram following of over 300,000, created a full time music career and got sponsorship deals with the likes of JBL, Orange Amps and Nasty Gal.
Learn how to grow your Instagram following, make money from your music and eventually make it a full time career.
Follow HANNIE:
https://www.instagram.com/annieplaysg...
https://www.instagram.com/hannahplays...
https://www.instagram.com/hannieplays/
https://www.youtube.com/channel/UCYtd...
https://open.spotify.com/artist/7vp58...
Outro Song:
HANNIE - Stay Another Night
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
https://burstimo.com/unsigned-advice/

Chat With Virgin EMI Content Creators | How Major Labels Create Content for Artists Jan 17, 2020

Show notes

ver wondered how Major Labels create content for you after you get signed?
Rory Dewar and Mauro Fernandes Borges join Burstimo to tell us about how they create content for the likes of Lewis Capaldi, Loyle Carner, Florence and the Machine, Bastille and more.
Follow the guys:
https://www.instagram.com/rorydewar/
https://www.instagram.com/mfbvisuals/
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
https://burstimo.com/unsigned-advice/

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