The Music Industry Podcast

Latest Episodes:

How to Build a Global Fanbase as an Independent Artist Mar 27, 2026

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In this episode of the Music Industry Podcast, we sit down with Luke Chiswell, International Marketing Manager at Believe, to discuss what it really takes to break artists internationally. From data, DSP strategy and fan activations to localized marketing, content strategy and the future impact of AI, Luke shares valuable insight from working with artists at Believe and previously at Warner.

A must-watch for artists, managers and music marketers looking to grow beyond their home market.
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Inside A Label Putting Writers Ahead | How The Songwriter Gets Paid More Mar 05, 2026

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Where you can submit to Rolling Stone for free:
https://musicindustryportal.com/
In this episode, we sit down with Alistair Weber, CEO of The Other Songs, to talk about the modern music industry and what it really takes to build artists today.
We dive into how Ren reached a No.1 album without relying on Spotify playlists, why songwriters only receive a fraction of streaming revenue, and why artists should start protecting their music from AI training in their contracts.
We also discuss the growing market for music catalog sales, how labels actually decide who to sign, and why independent artists need to think more like entrepreneurs in today’s industry.
If you're an artist, songwriter, or anyone trying to understand how the music business is evolving, this episode breaks down the opportunities and the challenges shaping the industry right now.

Debunking Music Industry Advice That Derails Careers Feb 08, 2026

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Free Spotify Editor Masterclass:
https://dashboard.musicindustryportal.com/courses

How Artists Grow On TikTok And Instagram in 2026 Nov 14, 2025

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We break down why algorithms matter more than followers and how artists convert short-form views into real streams. We share a practical plan to hook fast, iterate in public, build aesthetics that stop the scroll, and push momentum to Spotify.
• difference between TikTok reach and Instagram connection
• why followers matter less than watch time and comments
• how to hook in three seconds and sustain attention
• visual pacing, angle changes, and on-screen action
• outsourcing small tasks to save time
• using trial reels and public iteration safely
• the rise of high-aesthetic, social-first video
• planning one shoot to create 10–40 clips
• boosting near-winners with small ad spend
• turning social proof into Spotify momentum
• staying authentic over AI gimmicks
• using stories to build daily loyalty

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How to Make it on Your Own in Music | From Studio Runner to David Guetta Collabs | Gio Damiani Jul 30, 2025

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From Zero to 8 Million Superfans | Max & Harvey’s Music Journey Jul 21, 2025

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The twins offer invaluable insights about content creation, brand partnerships, and songwriting sessions, including their recent collaboration with an undiscovered 19-year-old vocalist they found randomly on TikTok Live. This conversation isn't just for aspiring influencers or musicians, it's for anyone interested in the realities of building a sustainable creative career in today's digital landscape. Listen and discover how Max and Harvey have maintained their signature "organized chaos" approach while evolving from social media creators to legitimate musical artists charting in the dance music scene.

What Record Labels Won't Tell You About Artist Development Jun 11, 2025

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The Music Industry Portal:
https://www.musicindustryportal.com/

How Artists Should Prepare Financially Before They Break | Top Music Industry Accountant Explains Apr 26, 2025

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Adam Stanley is a top music industry accountant from SLRV based in London.
You can check out more here:
https://www.srlv.co.uk/

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How Artists Find Their Purpose | Ultra Records Jan 28, 2025

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In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today’s crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music.
• Insights on the role of radio and its impact on emerging artists
• Importance of storytelling and authentic engagement in music
• Strategies for leveraging social media effectively
• Emphasis on consistency and the significance of small wins
• Navigating the music landscape with a focus on the artist’s unique journey

The Route To Success For Electronic Artists | Renowned Label Owner Explains Nov 26, 2024

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Anton Partridge, renowned for his role as the former Global Director of Electronic Music at Warner, is now spearheading Good Company Records, bringing a fresh perspective to the electronic music world. Join us as Anton reveals the secrets behind thriving in the electronic music industry without the crutch of social media or chart hits. This episode uncovers the essence of building a global strategy through early collaborations, strategic venue selections, and understanding the nuanced differences between the commercial and electronic music sectors.
The landscape of independent labels is a challenging yet thrilling frontier, and we're here to unpack it with you. Our exploration dives into the intricate balance of building music ecosystems, creating owned playlists, and celebrating smaller victories to amplify diverse records. Forget fleeting social media trends; real traction lies in tailoring strategies to specific territories and conducting diligent research. This episode provides insights on how independent labels can harness local expertise and insights to navigate the complex music industry and carve unique pathways to success.
Dance music culture is ever-evolving, and artists face the ongoing challenge of balancing artistic integrity with commercial success. We discuss the shift in listener loyalty to streaming platforms, posing questions about authenticity in a world dominated by commercial hits. With Anton's guidance, we dissect the contrasting paths artists can take, whether aiming for the underground club scene or broader audiences. We also delve into the differences between major and independent labels, highlighting how flexibility and collaboration can empower artists to build enduring careers despite industry challenges.

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