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    Science

    The Most Important Question

    The most important question in today’s world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he’s calling the people that already are.

    If you’ve got the news, the analysis, the outrage, but still no plan — join us as we figure it out together with long-form conversations with amazing people working on the frontlines, and quick updates responding to today’s most important headlines, and what you can do about it, tonight.

    220+ episodes. 110+ countries. A bunch of Webby and Signal Award nominations. Zero hot takes.

    Advertise

    Copyright: © Important, Not Important LLC 2023

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    Latest Episodes:
    Bonus: An *Actually* Pro Life T-shirt Jun 03, 2026
    Show notes

    We've spent the last two essays building the case for *Actually* Pro Life: wht it means, where it comes from, and why the logo was designed to be worn, carried, and declared in public.

    Now we're asking you to do exactly that.

    We just launched our first ever APL Member Drive. The first 50 people who upgrade to become an Important Member get a free *Actually* Pro Life t-shirt. And one member who joins before June 12th wins a full APL swag bag.

    A paid membership is what keeps this work honest. No advertisers telling us what to do. Just the work, funded by the people who give a shit about it.

    If that's you, the link is below.

    https://www.importantnotimportant.com/upgrade


    *Actually* Pro Life: The Design May 18, 2026
    Show notes

    If the name Actually Pro Life is deliberate, then so is the logo.

    Because like I said in our intro post, we’re reclaiming "pro-life" from the same people who blame kindergartners for getting shot at school, and we’re grounding it in evidence.

    Evidence like, “Does this action make it measurably less likely or more likely that kindergartners will get shot at school?”

    Any action can only go one way, and we only go one way, and you can go our way, or 🎵 you can go your own way 🎶, in which case — go fuck yourself. 🫡

    Let’s talk pixels and protests.

    --------------------------
    Get more:
    Take action at www.whatcanido.earth
    Get more news, analysis, and Action Steps at importantnotimportant.com
    Support our work and become a Member at importantnotimportant.com/upgrade
    Get our merch https://shop.importantnotimportant.com/
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at @importantnotimp
    Follow us on Threads: www.threads.net/@importantnotimportant
    Subscribe to our YouTube channel
    Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett
    Produced by Willow Beck
    Intro/outro by Tim Blane: timblane.com
    Take a nap you deserve it
    Advertise with us: importantnotimportant.com/c/sponsors


    Introducing: *Actually* Pro Life May 12, 2026
    Show notes

    250 years after a group of slaveowners wrote that "all men are created equal", we're done letting hypocrites own the language of life.
    Introducing Actually Pro Life: a reframe, a research platform, and a direct challenge to anyone willing to be held accountable to what they claim to believe.
    This is the foundation that unites everyone you actually gives a sh*t: No life is worth more than another.
    That foundation comes with eight non-negotiable Principles, six Guardrails, and 160+ measurable Positions because opinions are cheap and receipts matter.
    Together or nothing.
    --------------------------
    Get more:
    Take action at www.whatcanido.earth
    Get more news, analysis, and Action Steps at importantnotimportant.com
    Support our work and become a Member at importantnotimportant.com/upgrade
    Get our merch https://shop.importantnotimportant.com/
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at @importantnotimp
    Follow us on Threads: www.threads.net/@importantnotimportant
    Subscribe to our YouTube channel
    Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett
    Produced by Willow Beck
    Intro/outro by Tim Blane: timblane.com
    Take a nap you deserve it
    Advertise with us: importantnotimportant.com/c/sponsors


    How You Changed The Lives of 250 Families in Rwanda May 04, 2026
    Show notes

    Last Christmas we teamed up with about 40 other big podcasts to support our dear friends at Give Directly with a very special campaign called Pods Fight Poverty.

    The goal was to raise $1 million to send to families in extreme poverty in Bwakira, Rwanda. Today, I want to share some of those results with you, and some of those stories from the folks you helped.

    But first, a reminder, some context in Bwakira, most people are farmers, but they don't own large enough plots to grow enough food, and many struggle to eat more than one meal a day.

    Water supply is inconsistent. People often rely on nearby natural streams to collect water when their wells are dry, and there are very few jobs for young people. Families don't have the capital to start small businesses to create their own jobs.

    Here's the good news. 500-plus rigorous academic studies show how effective cash can be for local economies, for infant mortality, food security, and more. And that's at least in part because when you give cash directly to people in poverty, it means they can choose how best to improve their own lives. You're also giving them dignity and flexibility.

    So how did our big campaign go? Well, you and me and the 40 other pods we worked with raised $386,000, reaching 250 families in need. Pretty incredible stuff. I'm extremely grateful to all of you.

    Families told us they spent the cash on urgently needed livestock, household items, food, housing, land, education, healthcare, and more.

    Listen for some of their firsthand stories about how much your generosity affected their lives directly. You did this, and you can keep doing this.

    Consider setting up a new monthly donation at givedirectly.org.

    Let's go hear from those families.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    A Calm Voice In A Loud World Apr 27, 2026
    Show notes

    Your kids are hearing about the news whether you are ready or they're ready or not. One study said two-thirds of kids aged 8 to 14 are absorbing current events at least every few days, and almost none of it was made for them.

    They're getting the fear without the context, the headlines without any nuance, and the algorithms without any sort of filter, and in a country arguing over whether to teach history or ban books.

    The question of who helps kids make sense of the world has never been more necessary and urgent.

    So what can I do to help the next generation build a healthy, lasting relationship with news and information?

    Today's guest is Andrea Barbalich. Andrea is the editorial director of The Week Jr., the only weekly news magazine reporting current affairs directly to children, ages 8 to 14. Under Andrea's leadership, it has grown to over 155,000 subscribers.

    Andrea's got 25 plus years in editorial leadership at places like Child Magazine. She's also the editor of a book called Feeling Safe: Talking to Children About War and Terrorism.

    We talk about how you explain wars and elections and climate change to an 8-year-old without either terrifying them or talking down to them, why a physical magazine is thriving in a world of 8 second attention spans, and what every parent, grandparent, teacher, coach, and more can do this week to help the kids in their lives become informed, curious, and resilient.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    • The Golden Rock by Theo Varlet

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    • Subscribe to The Week Jr

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    What's In Your Water Apr 20, 2026
    Show notes

    Whoever said this country can't come together about anything anymore in the year of our Lord twenty twenty-six was wrong because PFAS, or forever chemicals, are in the blood of ninety-seven percent of Americans right now.

    They're in our water, our cookware, our food packaging, children, pets. The companies that made them knew they were toxic as early as the 1960s, and the federal government is trying to roll back the drinking water protections we've had for them for about a year, but they're not even in effect yet.

    But here's the thing: people are fighting back. Awareness is growing. Communities that were poisoned are building a national coalition right from their kitchen tables. Scientists are literally breaking apart molecules that were designed to last forever, and states are stepping in where the feds will not.

    So what can I do about a chemical contamination that's already inside me?

    My guest today is Rachel Frazin. Rachel is an energy and environmental reporter at The Hill and co-author of Poisoning the Well: How Forever Chemicals Contaminated America, a new book built on years of original on-the-ground reporting in four contaminated communities across Alabama, Colorado, North Carolina, and Maine.

    We're gonna talk about what PFAS are and how they got into virtually all of us, what the companies and the military knew and when they knew it, where regulation stands right now, and what you can actually do to protect your family and to join the people who are demanding that this gets fixed for us and our kids and for later generations.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    • The Radium Girls by Kate Moore

    • Exposure by Rob Bilott

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    • Read Rachel's book Poisoning The Well

    • Follow Rachel's reporting at The Hill

    • Find the Best Reverse Osmosis System for your home

    • Find the best Water Filter Pitchers for PFAS

    • Compare PFAS Water Filter Options

    • Use EWG's tool to find our What's In Your Tap Water

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    Life Under A Microscope Apr 13, 2026
    Show notes

    Since the dawn of recorded history, our living earth has been changed by everyone who spends time on it or in it from the smallest bacteria to the largest animals.

    But like the brain-gut axis inside of us that we still barely understand, we've really never had the ability to see and document and even begin to ask questions about the smallest among us out in the world. In the soil, in the air, in the mud, and, of course, all the different kinds of water on this very, very watery planet. Until recently.

    Thankfully, there are scientists and documentarians among us who can see and share and spark joy in a simple tablespoon of water. Who can help so many more of us who don't have access to those things, see and understand what's around us every day.

    And as the world has changed so much faster than ever before, it is vital we support as much of this work as possible. Just when it is most possible.

    My returning guest today is the great Ariel Waldman.

    Ariel is a National Geographic Explorer, a documentary filmmaker, an Antarctic researcher, a TED main stage speaker, NASA advisor, YouTube host, producer, and an author. Her solo expeditions in science exploration work have earned her global recognition for bridging adventure, storytelling and cutting edge science.

    I'm so thankful for making all this for coming back on the show today to share news about her wonderful new six part series, Life Unearthed with Ariel Waldman, premiering in April on PBS.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    • Watch LIFE UNEARTHED with Ariel Waldman on PBS https://www.pbs.org/show/life-unearthed-with-ariel-waldman/

    • Check out lifeundertheice.org

    • Volunteer for a citizen science project near you https://www.whatcanido.earth/results/?verbs=volunteer&nouns=clean-water,conservation&nounsExclusive=true

    • Donate to The Nature Conservancy https://www.whatcanido.earth/action/the-nature-conservancy/

    • Find native plants to plant in your yard using Native Plant Finder https://www.whatcanido.earth/action/native-plant-finder/

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    Public Health Just Got Personal Mar 30, 2026
    Show notes

    The CDC issued six health alerts in all of 2025, down from dozens in a normal year (whatever that means anymore).

    Measles, a disease we basically eliminated 26 years ago, is closing in on 1000 cases, with children hospitalized for brain swelling. And the people now running our top health agencies are the same people who spent years questioning the science those agencies existed to defend.

    But the good news is people are building new things. States are forming their own health alliances. Scientists are organizing to fight misinformation where it lives. And one epidemiologist in Texas turned a six-week email experiment in March, 2020 into one of the most trusted public health resources on the planet.

    So what can I do about the collapse of trusted public health communication?

    Today's guest is Dr. Katelyn Jetelina.

    Katelyn is an epidemiologist, a mom, a wife, a data scientist, and the founder of the incredibly popular and free Your Local Epidemiologist newsletter.

    She started it from her kitchen table, and it now reaches something like 310,000 subscribers in 130 plus countries. She's one of the Time 100 most influential people in health, former advisor to the White House and the CDC, and she now leads Project Stethoscope as well.

    We talk about how Katelyn built YLE, why the old model of top down public health communication was always broken and is now definitely broken, and what Project Stethoscope and Phoenix are actually doing about it.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    • All The Shah's Men by Stephen Kinzer

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    • Subscribe to Your Local Epidemiologist https://yourlocalepidemiologist.substack.com/

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    Not Right Now: Coloring Pages of Karl Marx Mar 23, 2026
    Show notes

    This week, we're dropping an episode from our other show, Not Right Now, in the feed, where Quinn and Claire have community organizer and dad, Garrett Bucks, on the show to chat about parenting, of course, but also how he answered the most important question by building community locally and across the nation, and how you can make it easier for parents (and kids, why not) to engage civically as well.

    Garrett runs The Barnraisers Project, writes The White Pages newsletter, and is the author of the memoir The Right Kind of White. He also has a son who is very mad that his sister thinks they live in a suburb.

    The gang gets into why your son talks differently to his sister than to his friends, kids not knowing what the Epstein files are, growing up in rural Montana, how to get work done in between school drop off and soccer practice, and why protests are important AND performative AND boring and worth doing anyway, and how to actually get your kids to come.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    1. Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    1. Get all of our Not Right Now episodes at notrightnow.show

    2. Find Garrett's work at garretbucks.com

    3. Subscribe to The White Pages at thewhitepages.net

    4. Check out The Barnraisers Project at barnraisersproject.org

    5. Read Garrett's memoir, The Right Kind of White https://bookshop.org/a/8952/9781982197209

    6. Join The Interdependence Relay at jointherelay.org

    Follow us:

    1. Subscribe to our newsletters at importantnotimportant.com

    2. Join us at importantnotimportant.com/upgrade

    3. Get our merch!

    4. Follow us on Threads: www.threads.net/@importantnotimportant

    5. Subscribe to our YouTube channel

    6. Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    7. Produced by Willow Beck

    8. Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors


    Public Health In A Post-Evidence World Mar 16, 2026
    Show notes

    Just because we're done caring about an outbreak doesn't mean the outbreak is done with us.

    Over the last year, we have watched something unsettling happen in plain sight. The quiet, active dismantling of the systems built to catch outbreaks early, coordinate a response, and keep hospitals and communities from getting overwhelmed.

    Websites have been scrubbed, teams have been hollowed out. Early warning signals have gone silent, and at the exact same time, diseases that many of us haven't thought about since childhood, like measles, are being let back into the present, which really leaves a lot of people with the same question, said a little differently than usual.

    If the safety net is being shredded, what do we do now?

    My returning guest today is Dr. Nahid Bhadelia.

    Dr. Bhadelia is the Founding Director of the BU Center on Emerging Infectious Diseases, a board-certified infectious diseases physician, and an associate professor at the Boston University School of Medicine.

    She served as the senior policy advisor for Global COVID-19 Response on the White House COVID-19 response team in 2022-2023, where she coordinated the US global vaccine donation programs and helped lead Project Next Gen, a $5 billion effort to develop next-generation vaccines and treatments for a pandemic prone coronaviruses.

    Dr. Bhadelia also served as interim testing coordinator for the White House Impacts Response Team, and she's the founding director and co-founder of BEACON, an open-source outbreak surveillance program.

    Today, we're gonna try to make sense of what's being dismantled, what threats don't wait for politics to catch up, what's starting to fill the gaps and most importantly, what you can do right now to protect yourself, your family, and to help rebuild the public health infrastructure we all rely on whether we have to think about it or not.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    INI Book Club:

    1. Everything Is Tuberculosis by John Green

    2. Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    1. Get global health alerts from BEACON https://beaconbio.org/

    2. Check out the impacts of new public and global health policies at Impact Counter https://www.impactcounter.com/

    3. Track health trends in your community with PopHIVE https://www.pophive.org/

    4. Check out the Vaccine Integrity Project https://vaxintegrity.cidrap.umn.edu/

    5. Check out the Governors Public Health Alliance https://govsforhealth.org/

    Follow us:

    1. Subscribe to our newsletters at importantnotimportant.com

    2. Join us at importantnotimportant.com/upgrade

    3. Get our merch!

    4. Follow us on Threads: www.threads.net/@importantnotimportant

    5. Subscribe to our YouTube channel

    6. Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    7. Produced by Willow Beck

    8. Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Mentioned in this episode:

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