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    Science

    The Most Important Question

    The most important question in today’s world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he’s calling the people that already are.

    If you’ve got the news, the analysis, the outrage, but still no plan — join us as we figure it out together with long-form conversations with amazing people working on the frontlines, and quick updates responding to today’s most important headlines, and what you can do about it, tonight.

    220+ episodes. 110+ countries. A bunch of Webby and Signal Award nominations. Zero hot takes.

    Advertise

    Copyright: © Important, Not Important LLC 2023

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    Latest Episodes:
    TMIQ Today: Florida's Education Loophole Sep 17, 2026
    Show notes

    Today: Since 1975, federal law has required public school districts to offer students with disabilities an education. But if parents decline and choose a private school, the district's obligation ends. In Florida, a special scholarship that uses public money for private schooling effectively pays families to release the district from responsibility.

    What Can You Do:

    • If you're a parent considering school choice, contact the Council of Parent Attorneys and Advocates https://www.copaa.org/

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

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    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Cleaner Air, Smarter Kids Sep 10, 2026
    Show notes

    Today: New York City cleaned up its air over 22 years with multiple policies, and a Columbia University study tracking 1100 children tested from toddlerhood during the same period found that as air pollution decreased, standard development and cognitive test scores increased. So why are we still funding natural gas buses?

    What Can You Do:

    • Support Mom's Clean Air Force https://www.whatcanido.earth/action/moms-clean-air-force

    • Use the WRI's free toolkit for getting cleaner buses in your district https://www.whatcanido.earth/action/transition-to-electric-school-buses/

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    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: A Right To Clean Water Sep 09, 2026
    Show notes

    Today: The Fifth Circuit just dismissed a Jackson, Mississippi family's lawsuit over alleged lead-contaminated water, stating that "the Constitution does not guarantee clean water." We can change that, like in New York, where a state constitutional amendment established a right to clean water and air and a healthy environment. Is your state next?

    What Can You Do:

    • Support the Lead Exposure Elimination Project https://www.whatcanido.earth/action/lead-exposure-elimination-project/

    • Support the Deep South Center for Environmental Justice https://www.whatcanido.earth/action/deep-south-center-for-ej/

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    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Summarily Slow Sep 04, 2026
    Show notes

    Today: When someone is detained in the US, the government must quickly justify the detention to a federal judge. But judges are only instructed to decide cases "summarily" with no set deadline, leading to major differences by district.

    What Can You Do:

    • Donate to independent journalism outlets like ProPublica, Capital B, The 19th and more

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Measles & Misinformation Sep 03, 2026
    Show notes

    Today: Parents should have transparent access to measles vaccination rates for their child's specific school and classroom so they can assess their child's risk. Statewide averages can be misleading, and vaccine disinformation and declining rates are making children less safe, after decades of widespread vaccination largely eliminated measles for decades.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

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    • Get our merch!

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: COVID Vaccines and Pregnancy Aug 29, 2026
    Show notes

    Today: Senator Ron Johnson claimed that the COVID vaccine causes an 82% miscarriage rate in pregnant women. How did he get that number? He just made it up by taking the real 2021 study and excluding about 700 participants.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Meta's Settlement Aug 28, 2026
    Show notes

    Today: Parents often lose the "phone at bedtime" battle because social media is designed to keep users (kids) engaged. The attorneys general in 51 states and territories sued Meta, alleging Facebook and Instagram were built so kids can't put them down, and Meta has now settled the case. What does that really mean for parents?

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

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    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Dolly's Legacy Aug 26, 2026
    Show notes

    Today: Dolly Parton's life is defined by her unmatched generosity and impact, from her Imagination Library, which has distributed at least 300 million books, to her donations of tens of millions to global disaster relief, to her efforts in helping protect the bald eagle and funding the Moderna vaccine. She was an example in showing up, and we're so thankful she did.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Beyond Our Lifetime Aug 24, 2026
    Show notes

    Today: We are working on projects we may never live to finish, building cathedrals we won't see completed. Think about the work done so far on lead contamination: scientists and activists spent years getting it banned from gasoline. But we still have lead pipes in schools, which means we've gotta keep working.

    Thanks for giving a shit.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

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    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    TMIQ Today: Arkansas Medicaid & Postpartum Coverage Aug 24, 2026
    Show notes

    Today: While people focus on newborns, new mothers often go unchecked. In Arkansas, Medicaid covers childbirth but ends 60 days postpartum even though the period when mothers die extends to up to a year.

    What you can do:

    • Call the free hotline 1-833-TLC-MAMA if you need it today

    • Check out and call your reps about Rep. Lauren Underwood's Momnibus Act https://www.whatcanido.earth/action/black-maternal-health-momnibus/

    Thanks for giving a shit.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

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