The Modern Marketer

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Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell Mar 07, 2024

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On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida,
**Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.

The Psychology Behind Successful Hotel Marketing Feb 26, 2024

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The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.

Outsourced Hotel Marketing: What’s Best for Your Hotel? Feb 19, 2024

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In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll explore five compelling reasons why outsourcing your hotel marketing might be the key to unlocking success.

8 Strategies to Increase Repeat Guests at Your Hotel Feb 12, 2024

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As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and increase repeat guests, providing insights for hotels, B&Bs, and restaurants alike.

Leveraging the Power of Email Marketing for Transportation Companies Feb 05, 2024

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In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation companies.

The State of Hospitality Jan 29, 2024

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I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your region as it focuses on the hospitality and tourism industry as a whole.

5 Benefits Restaurants Can Gain by Harnessing Social Media Jan 23, 2024

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In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indispensable asset for the food industry.

Attract More Guests With Content Aimed At Travelers in Unexpected Moments Jan 17, 2024

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Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your property offers. But what about those potential guests who fall outside your conventional marketing channels?

5 Tips for Leveraging Email Campaigns for Hotels Jan 16, 2024

Show notes

The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.

One way to beat the competition is to launch a comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate.

In this episode, I'll go over five tactical and easy-to-implement social media content strategies for hotels looking to use email marketing to drive more bookings from past guests.

Navigating the Future: Hospitality Marketing Trends for 2024 Jan 02, 2024

Show notes

In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pandemic, necessitating a nuanced approach to understanding and implementing hospitality marketing trends in 2024.

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