The Modern Marketer

Latest Episodes:

The 5 Steps to Winning Search in the Age of AI Nov 08, 2025

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In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.

Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer the finish line. It’s just the entry ticket.

In each episode, Eddie guides you through the new search landscape, where SEO meets AEO, GEO, and AI-powered content strategy. You’ll learn how to:

• Be Found by search engines
• Be Chosen by AI assistants
• Be Cited by generative models
• Be Scaled using intelligent content systems
• Be Dominant across the entire digital ecosystem

This is where marketers, founders, creators, and brand leaders come to understand what’s changing, what matters now, and how to stay visible when the algorithms shift again tomorrow.

If you want your brand to be the one discovered, recommended, and trusted in the new AI-first world…

You’re in the right place.

Will Your Brand Survive the AI Search Revolution? Oct 28, 2025

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AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.

Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.

If ranking #1 on Google used to be the goal, this episode will show you why recognition, not just rankings, is the new metric that matters.

Why Traditional Customer Personas Are Dead and What to Do Instead Jun 21, 2025

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In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode will help you ditch the fluff and build a persona you’ll actually use one that transforms your messaging and drives real results. Tune in now and learn how to market to the person, not the profile.

Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace Jun 07, 2025

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In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the bot to unpack the real reason why human-led marketing still reigns supreme, especially when strategy, creativity, and emotional connection are at stake. If you’ve been tempted to let AI run the show, this episode will reframe the conversation and show you how humans and machines can work together to create something truly impactful.

Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference May 31, 2025

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In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand’s relationship with its audience, from the first click to lifelong advocacy.

The Power of Creative Packaging: Why It Matters More Than Ever May 19, 2025

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In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. And that’s where creative packaging comes in. Often overlooked as just a functional necessity, packaging is actually one of the most powerful marketing tools at your disposal. Whether you're selling cosmetics, food, tech gadgets, or artisan candles, your packaging can make or break a customer’s first impression. Done right, it’s an experience—one that delights the senses, communicates your brand values, and builds lasting loyalty.

Healthcare Marketing & Branding Trends Guide May 10, 2025

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In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organizations need to do to stay relevant, human, and connected in a rapidly evolving landscape. Whether you're running a private practice, managing a specialty clinic, or leading a multi-location health system, this episode delivers actionable insights. The future of healthcare is personal, purposeful, and patient-centered—and the brands that lead with heart will win. Tune in and get inspired to reimagine your approach to healthcare marketing in 2025.

The State of Social Media: What’s Dominating and What’s Declining Jan 06, 2025

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As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.

The Problems of Running Your Own Digital Marketing Nov 20, 2024

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The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it’s essential to weigh the potential challenges. In this episode, we’ll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.

Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing Oct 21, 2024

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In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs associated with both options, allowing you to make an informed decision.

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