The Modern Hairstylist ™ Podcast

Latest Episodes:

How to Be a Customer Centric, Modernized Business with Angel Robinson Jun 04, 2023

Show notes

Welcome to the Modern Hairstylist Podcast. In this episode titled "How to Be a Customer-Centric, Modernized Business," I am joined by a very special guest, Angel Robinson, a stylist barber, holistic trichologist, and multifaceted entrepreneur. Together, we discuss Angel's inspiring journey, her mission to revolutionize the industry, and the tools she provides to hairstylists.

Angel Robinson, a fourth-generation barber, shares her personal story and how her mother recognized her talent at a young age. With roots connected to industry pioneers like Annie Minerva Turnbo Malone and Madam CJ Walker, Angel's passion for the barber and beauty industry runs deep. She is not only a successful business owner with multiple barbershops across different states but also an online school owner offering certification in holistic trichology.

In this engaging conversation, Angel imparts valuable lessons and insights for the younger generation in the industry. She emphasizes the importance of seeking wise counsel, understanding the business side of hairstyling, and creating systems and boundaries to provide exceptional customer service. Angel shares her experiences and acknowledges the need for structured approaches in the industry to ensure long-term success.

Join myself and Angel Robinson in this insightful episode of The Modern Hairstylist Podcast. Learn from Angel's wisdom and experience to enhance your skills, create efficient systems, and establish yourself as a leader in the industry.
Don't miss out on this valuable conversation that can transform your career behind the chair.

Check out Angel via her website - angelrobinsonteaches.com
Also, check out Angel's new range
of scalp care - deeperthanroots.com

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5 Unique Metrics to Track The Health of Your Business May 28, 2023

Show notes

Welcome back! In this insightful episode of The Modern Hairstylist Podcast, I am introducing the importance of tracking metrics in order to evaluate the health of your business while staying on track towards achieving your personal goals.

While it may not be the most exciting activity, tracking metrics is absolutely essential if you want your business to succeed. I touch on five unique metrics business owners should consider and track, to help them achieve the best results. If you take your metrics and numbers seriously, you might just create the life you've always wanted, full of wealth, freedom, time, energy, love, passion, and fulfillment!

In the first segment, I start his metric discussion with website conversion rate. This is so important because it allows you to evaluate how effective your website is at speaking to your customers' needs. By optimizing your website, you become absolutely worth it to website visitors, that is when they will want to go ahead and take the next step.

The next metric I dive into is your percentage of retail / percentage of gratuity to your total revenue. I want emphasize the importance of understanding where revenue comes from because when you understand this, you can get to your end goals that much faster!

I will also highlight how average tickets can help you to plan ahead. Who doesn’t want insight on how to plan ahead? It is also key to understand the importance of your new client retention rate in correlation with existing client retention rate. You must first understand one before you can really understand the other! It's then that you can provide an amazing experience, for both yourself and your customers.

You don’t want to miss this perceptive episode of The Modern Hairstylist Podcast, where I provide you with helpful insight into the keys to success in the salon business industry.

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"Should I Raise My Prices In A Recession?" Addressing Fear & Unethical Marketing May 21, 2023

Show notes

In this empowering episode of The Modern Hairstylist Podcast, I am tacking the critical topic of navigating fear-based decisions and pricing strategies in the hairstylist business world. In today's uncertain times, it's essential to make informed decisions driven by data, not fear. By staying focused on your own business goals and clients, you can overcome challenges and continue to grow your salon business.

In the first segment, Hunter discusses the importance of staying in your own lane and basing your pricing decisions on your unique business situation. By focusing on the numbers and results of your business, you can make confident decisions that are best suited for your salon's growth and profitability.

Next, Hunter dives into the impact of fear on decision-making and how fear-based choices can hinder your business's success. He passionately explains why it's crucial to avoid making emotional decisions and instead stay analytical in your approach. Learn how to put the blinders on and concentrate on your own business, regardless of external influences.

Hunter also highlights the importance of understanding your target market and providing solutions that resonate with your clients' needs. By offering exceptional services that are highly valued by your clients, you can maintain their loyalty and secure their business, even during challenging times.

Additionally, Hunter addresses the fear-mongering that exists within the coaching community and encourages listeners to be discerning about the information they consume. By choosing to follow leaders who inspire and empower, rather than those who leverage fear for profit, you can create a more successful and thriving business.

Finally, Hunter offers valuable advice on how to protect your mindset and maintain a positive outlook. By unsubscribing from fear-based content and focusing on what truly matters in your hairstylist business, you can make better decisions and achieve your goals.

Don't miss this insightful episode of The Modern Hairstylist Podcast, where Hunter shares his wealth of experience and wisdom to help you navigate fear-based decisions and pricing strategies. Tune in now and learn how to stay confident, focused, and successful in your hairstylist business!
Referenced in this weeks show was Episode 73 - How to Navigate Fear Based Decisions in Times of Uncertainty - click here to listen back

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New Client Pricing vs Existing Client Pricing May 14, 2023

Show notes

Whether it be pricing differently to make up for the extra time you take with new clients, or you’ve grandfathered Linda into your prices from 10 years ago, in this episode of the Modern Hairstylist Podcast, I breaks down my philosophy about the conundrum of pricing differently per new clients and existing clients.

I talk about:

• Why you may not want to charge extra for first visits

• When it would be appropriate to charge extra for first visits

• Why grandfathering people in could really harm your business

• How to dig yourself out of that hole

Whether you’re considering charging differently for new clients, you already are or you have some clients you should be charging full price - this episodes for you!

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The Reality of Suite Ownership - Thoughts, Warnings & Predictions May 07, 2023

Show notes

Attention, solo-operating hairstylists! Have you ever thought about owning your own salon suite? Wondered if it's the right choice for you? In this episode of The Modern Hairstylist Podcast, we're going to dive deep into the reality of suite ownership.

I'll be sharing my unfiltered thoughts on the subject, discussing what you need to consider before you take the plunge. Is it really as easy as some people make it out to be? Spoiler alert: no, it's not. But I'm not here to discourage you - I want to give you a realistic perspective so you can make an informed decision.

One of the things I'll be talking about is the marketing message that's often sold to hairstylists: "It's easy! You'll make more money!" While there might be some truth to that, it's not the whole story. I'll explain why and share my own experience as someone who has owned a salon suite.

But here's the thing: while I don't believe suite ownership is for everyone, I do think it's worth considering. If you're someone who craves independence and wants to be your own boss, it could be a great fit for you. Just make sure you go into it with your eyes wide open.

I'll also be sharing my predictions for the future of the beauty industry as it pertains to independence. Are we going to see more and more solo-operating hairstylists? Is this trend going to continue? You'll have to listen to find out!

So, whether you're already a suite owner, thinking about becoming one, or just curious about what it's all about, this episode is for you. Tune in to get the inside scoop on suite ownership, and don't forget to follow the The Modern Hairstylist Podcast on whatever platform you are listening, and make sure you don't miss any great episodes.
Please share your thoughts on this episode with me in stories / DM me, I would love to hear from you.

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You Are Not Your Business - Separating Your Personal Worth From Your Career Success Apr 30, 2023

Show notes

In this thought-provoking episode of The Modern Hairstylist Podcast, I open up about the emotional rollercoaster that passionate entrepreneurs, CEOs, and hairstylists face in their careers. From the soaring highs to the crushing lows, I am diving into the impact that entrepreneurship can have on mental well-being, anxiety, and depression, and how to navigate imposter syndrome.

As a hairstylist and business owner, I share my personal experiences and lessons learned from therapy and mindset work. In this open and honest conversation, I want to challenge you to be open-minded and vulnerable in understanding that your personal worth is separate from your business success.

I am diving deep into the mindset required to be a successful CEO and tackle the comparison game that plagues the our industry, particularly in the age of social media. This episode is a must-listen for anyone looking to find balance and maintain a healthy mindset in their career while striving for success.

Ready to join me on this insightful journey? Tune in, take a deep breath, and embrace the conversation that will help you transform your mindset for the better.
Past Episodes Referenced:
Ep 75: Getting Over The Guilt of Not Working or Taking Time Off
Ep 73: How to Navigate Fear Based Decisions in Times of Uncertainty

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Break Down & Budget Your Income with Bryanna Barrow Apr 23, 2023

Show notes

On today's episode of The Modern Hairstylist Podcast we are bringing you the amazing Bryanna Barrow. As a licensed cosmetologist of 13+ years turned accountant, Bryanna created Clear Vision Accounting Solutions, a boutique tax and accounting firm to solve one of the biggest problems that she saw amongst her peers within the beauty industry…money management.
We are diving into a huge problem within our industry, which is what to pay yourself, how much you leave in your business, how much should you take out and when. Bryanna talks us through the basics of understanding your budget, she explains how to get yourself organised. We talk about the importance of understanding the money you need to live you life, your personal budget and your business budget.
This is a episode that is full of amazing tips for any stylist. Bryanna's overall goal is to help beauty industry leaders stress less about taxes, pay themselves consistently, and see their bank accounts grow through innovative tax and business strategies.
Connect with Bryanna on Instagram: @thebeautybizcfo

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Getting Over The Guilt of Not Working or Taking Time Off Apr 16, 2023

Show notes

Are you a solo-operating hairstylist struggling with work-life balance and the guilt that comes with taking time off? In this episode of "The Modern Hairstylist Podcast," we dive deep into overcoming the obstacles that come with managing your own hairstylist business and prioritizing self-care.

Hunter Donia and Kaitlyn share their personal experiences of dealing with the guilt and discomfort of separating their identities from their work. As hairstylists, we often prioritize our clients' needs over our own, but it's essential to remember that we can't serve others without first serving ourselves. Hunter talks about the importance of setting boundaries, implementing systems that allow for downtime, and building a sustainable hairstylist business that respects your personal life.

One major issue hairstylists face is the fear of letting clients down. Hunter emphasizes the importance of understanding that not every client will show up for you the way you show up for them. So, set your boundaries and remember, you can't give your clients 110% if you don't take care of yourself first.

Hunters stressed the importance of implementing strategic solutions in your hairstylist business. These could include pricing adjustments, a limited booking range, home color kits, and more. By being proactive and putting systems in place, you'll reduce the guilt and stress associated with taking time off or needing to reschedule clients.

Kaitlyn reminds us that everyone deserves sick days and vacations, regardless of their career path. As hairstylists, it's crucial to give ourselves grace and accept that it's okay to take time off. Hunter and Kaitlyn encourage you to get comfortable with not working for a moment, because life is short, and it's just hair - your clients will be fine.

In conclusion, the journey to achieving work-life balance as a solo-operating hairstylist is challenging, but with the right mindset, strategies, and self-care practices, it's possible. Remember, you're not alone, and "The Modern Hairstylist Podcast" is here to support you every step of the way. So tune in, and let's create a healthier, more balanced hairstylist business together!

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How To Phase Out Services That You No Longer Do Apr 09, 2023

Show notes

In this week's episode, we dive into "How to Phase Out Services That You No Longer Do." As the beauty industry continues to evolve, so does your business. But how do you make those transitions while keeping your clientele happy and your business booming? Join us as we discuss the ins and outs of phasing out services while maintaining a thriving beauty business.

First, we'll delve into the various reasons why hairstylists might consider phasing out certain services. Is it to refine your skill set, focus on new trends, or simply due to changes in customer demand? Understanding the driving factors behind your decision is crucial to ensuring that your remaining services are in high demand and profitable for your solo hairstylist business.

Next, we'll discuss different approaches to phasing out services, such as raising prices, completely removing the service, or employing a combination of both strategies. The key is finding the right balance between meeting the needs of your clients and staying true to your vision for your business. Discover how to navigate these changes while maintaining a strong, loyal customer base.

Transitioning away from certain services can be challenging, especially when it comes to handling existing clients who rely on those services. You've created relationships, and you're devastated over the idea of ending them or maybe scared of what their reaction will be. We'll dive in to your mindset around this to be sure we step into analytical, CEO brain instead of our emotional one.

Effective communication is crucial when it comes to any change in your business. In our discussion, we'll explore the importance of maintaining transparency and fostering loyalty with your clients during the phasing-out process. We'll provide you with tips on how to communicate these changes clearly and empathetically, ensuring that your clients understand and appreciate your evolving business.

So, tune in to "The Modern Hairstylist Podcast" and join the conversation on phasing out services in your hairstylist business! Whether you're a seasoned pro or just starting out, you'll find valuable insights and actionable advice that will help you grow your business and thrive in the ever-changing world of hair. Don't forget to subscribe, so you never miss an episode!

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How to Navigate Fear Based Decisions in Times of Uncertainty Apr 02, 2023

Show notes

As a solo-operating hairstylist, it's easy to get caught up in the fear of the unknown, especially during the current economic state we're living in right now. But this podcast episode reminds us that we can't let our fear-based decisions dictate the trajectory of our business. In this episode I get passionate about topics like reducing your prices and discounting services, both of which can make a considerable impact on your bottom line.

Whether you're just starting out or have been in our industry for years, evaluating where you're at in your business is critical. Staying in your own lane and only making decisions based on your own circumstances and not the decisions of others is crucial for success. This episode explains why this is important and how you can apply this mindset to your own business.

We recognize that it's hard to navigate the uncharted waters that we're currently in, but it's not impossible. As always here on The Modern Hairstylist Podcast, we are offering practical advice and easy-to-implement strategies that can help solo-operating hairstylists like you make informed decisions that will aid in the growth and success of your business.

We invite you to join us as we explore how to navigate fear-based decisions and stay true to our vision, goals, and passions despite external circumstances.

So whether you're a seasoned hairstylist or just starting out, tune in to "The Modern Hairstylist Podcast" to gain valuable insights and practical strategies that will help you navigate today's business climate with ease and confidence. Don't allow fear-based decisions to dictate the trajectory of your business. Instead, take control of the reins and steer your business toward success.
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