The Marketing Secrets Show

Latest Episodes:

Conversation Domination - Part 1 of 3 May 22, 2019

Show notes

Part 1 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".

On today's episode Russell shares a presentation he did at Funnel Hacking Live 2018 about conversation domination. Here are some of the incredible things you'll hear in this episode:

Why platforms like Facebook and Instagram are similar to TV channels in the 1960s.
How Russell has been able to dominate on multiple social media platforms.
And what the three types of traffic are, and how they work.

So listen here to find out how Russell dominates the conversation, and how you can too.

Transcript - https://marketingsecrets.com/blog/208-conversation-domination-part-1-of-3

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Isolation And The Entrepreneur May 20, 2019

Show notes

The realities of isolation as an entrepreneur and what you can do to protect yourself.

On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today's episode:

Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months.
How Russell is trying to combat the loneliness he feels as CEO of his company.
And why it's so important to find a community that can support you in your journey as an entrepreneur.

So listen here to find out why entrepreneurship brings isolation and how you can fight it.

Transcript - https://marketingsecrets.com/blog/207-207-isolation-and-the-entrepreneur

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What To Do While You Wait For Your Paid Ads To Work May 15, 2019

Show notes

A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well.

On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode:

How to keep the momentum going even when paid ads aren't working.
Why people who listen to podcasts are the best buyers.
And how hitting the podcast circuit made Russell change the title of Expert Secrets.

So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting.

Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work

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Producer Vs Consumer, What Are You? May 13, 2019

Show notes

Here's a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well.

On today's episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you'll hear in this episode:

Where Russell heard about being a producer of social media, rather than a consumer.
Why Russell thinks this concept is key to getting his kids off their screens for the summer.
And how becoming a producer will help Russell's children find their voices so early in life.

So listen here to find out why being a producer is so important, and how you can use it to find your own voice.

Transcript - https://marketingsecrets.com/blog/205-producer-vs-consumer-what-are-you

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My First Wrestling Match In 15 Years… And What That Has To Do With You May 08, 2019

Show notes

I did something this weekend that I've wanted to do for a decade and a half, and I'm hoping this episode gives you permission to do the thing that you've been dreaming about doing, but have been too afraid or too nervous to try.

On today's episode Russell talks about attending his first wrestling tournament after a 15 year absence and why it should inspire you to do something similar. Here are some of the awesome things you will hear about in this episode:

Hear about Russell's former glory days of wrestling, and the history behind his love of the sport.
Find out why he hasn't wrestled in so long, and why he wants to get back to it.
And finally, be inspired to do your own thing that you haven't done for various reasons, and just do it.

So listen here to find out why Russell's wrestling again and why that should inspire you to do your own thing.

Transcript - https://marketingsecrets.com/blog/204-my-first-wrestling-match-in-15-years-and-what-that-has-to-do-with-you

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My Secret Interview With Tony Robbins... May 06, 2019

Show notes

A really fun interview we did before the Mastermind.com launch.

On today's special episode Russell interview Tony about a new course coming out with Tony, Russell, and Dean Graziosi. Here are some of the incredible things you will get to hear on this episode:

Hear a little bit about Tony's humble beginnings and his road to becoming who he is today.
Find out how Tony got started with mastermind groups.
And find out what kind of things will be included in this new course.

So listen here to see why Russell, Tony, and Dean Graziosi have created a course, and what it will be.

Transcript - https://marketingsecrets.com/blog/203-my-secret-interview-with-tony-robbins

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A Consulting Call With My Mentor - Part 2 of 2 May 01, 2019

Show notes

On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business.

Why you have to find a category you can be king of in order to become a billion dollar business.
How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell.
And how to create a front end funnel to bring people into your software.

So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business.

Transcript - https://marketingsecrets.com/blog/202-a-consulting-call-with-my-mentor-part-2-of-2

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A Consulting Call With My Mentor - Part 1 of 2 Apr 29, 2019

Show notes

I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well.

On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business.

Why having too many upsells/downsells will make your customers turn on you.
How removing complexity from software will make customers enjoy it more.
And why the more significance you seek, the less you will actually get.

So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business.

Transcript - https://marketingsecrets.com/blog/201-a-consulting-call-with-my-mentor-part-1-of-2

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My Secret Notebook From The Puerto Rico Mastermind Apr 24, 2019

Show notes

Want to see my top take-aways from the recent mastermind that I was at, with some of the top thought leaders in the world?

On today's episode Russell talks about some of the things he learned during his recent trip to Puerto Rico for Brendon Burchard's mastermind group. Here are some of the amazing things you should listen for in this episode:

Why Russell almost didn't go to the mastermind group, and how Collette convinced him that they should go.
What some of the gold nuggets were that Russell picked up from people like, David Bach, Ethan Willis, and Rachel Hollis.
And what mastermind group Russell recommends for you to be a part of for you to get the most success with your business.

So listen here to find out what kind of awesome tidbits Russell picked up at the Puerto Rico Mastermind.

Transcript - https://marketingsecrets.com/blog/200-my-secret-notebook-from-the-puerto-rico-mastermind

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If Only They Knew They Were Slaves... Apr 22, 2019

Show notes

My favorite quote from Harriet Tubman and how it relates to you and your mission.

On this episode Russell talks about a famous quote by Harriet Tubman and how he relates to it in the world of marketing. Here are some of the insightful things on today's episode:

How Russell was able to relate a quote about slaves to his own life as an internet marketer.
And how you can be like Harriet Tubman and Russell in your business by giving freedom to your customers.

So listen here to find out how you can use your business to help free people who don't realize that they are enslaved.

Transcript - https://marketingsecrets.com/blog/if-only-they-knew-they-were-slaves

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