The Marketing Secrets Show

Latest Episodes:

Stop Selling Through Significance Sep 04, 2019

Show notes

Selling through significance will stop your growth, selling through the success stories of your students will change everything.

On this episode Russell talks about the difference between selling through significance and selling through the success stories of your students. Here are some of the insightful things to look for in this episode:

Why selling through significance will only get you to a certain point, and why it makes your audience feel dirty.
What it means to sell through the success stories of your students.
And why sometimes when we start off selling with significance, and why we should move away from it as quickly as possible.

So listen here to find out why selling with significance makes Russell and your audience cringe.

Transcript - https://marketingsecrets.com/blog/238-stop-selling-through-significance

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TRAFFIC SECRETS!!! (A Sneak Peek...) Sep 02, 2019

Show notes

Everyone's been begging me for a glimpse of Traffic Secrets, and while I can't show you the book, I will give you a sneak peek.

On today's episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode:

What he has been doing over the last few days to finish the first draft of the book.
What his plans for the cover to look like are.
What each section of the book will be about and when it will finally be out for everyone to read.

So listen here to get an amazing sneak peek into Russell's new upcoming book, Traffic Secrets.

Transcript - https://marketingsecrets.com/blog/237-traffic-secrets-a-sneak-peek

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When The Pressure Goes Up... How To Survive Aug 28, 2019

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Three things that I do to help survive and thrive when the stress and pressure of everything starts building.

On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode:

Have a vision of what you want to accomplish.
You have to create deadlines.
You need to build out an amazing support team.

So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done.

Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive

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Five Good Friends To Crush Any Market Aug 26, 2019

Show notes

A little piece of advice I gave a new entrepreneur 12 years ago that I want to give to you as well.

On today's episode Russell talks about a conversation he had with Justin Brooke 12 years ago about how he would get back on top if he lost it all. He shares the advice he gave him back then because it is still relevant today. Here are some of the great things to look for in this episode:

First hear how Russell and Justin know each other, and how this conversation came about.
And find out why 5 good friends is better than 100,000 subscribers.

So listen here to Russell explaining what he said to Justin in a random hotel room 12 years ago, and why it still applies to this day.

Transcript - https://marketingsecrets.com/blog/235-five-good-friends-to-crush-any-market

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Smashing The Frame Of Skepticism Aug 21, 2019

Show notes

If you're not careful, this frame will 100% guarantee your failure.

On this episode Russell responds to a Facebook post talking about being skeptical about his one funnel away challenge working. He goes into detail about how skepticism isn't doing you any favors in your business and why you should rid yourself of it. Here are some of the informative things in today's episode:

Find out how Russell got over his own skepticism and why he thinks it is one of the worst personality traits.
Hear why he thinks people who are skeptical will never be successful.
And Find out how to ditch your own skepticism to allow yourself to have faith in what you are doing, and have success.

So listen below to hear why being skeptical is guaranteed to hinder your own success.

Transcript - https://marketingsecrets.com/blog/234-smashing-the-frame-of-skepticism

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Success Shortcuts... Aug 19, 2019

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The fastest way to shortcut success in any area of your life.

On this episode Russell talks about how having coaches in different parts of your life is like having a shortcut to success. Here are some of the insightful things you will hear in today's episode:

Find out why watching his daughter have a one on one soccer practice made Russell remember that he needed more coaching in his life.
Hear about why Russell and his wife Collette, still find it beneficial to go to a marriage retreat, even though they have had a mostly successful marriage for 17 years.
And find out how Russell has been able to tune coaches out in wrestling and only listen when he needed them, and how that relates to his business life.

So listen here to find out why getting coaching is basically a shortcut to success.

Transcript - https://marketingsecrets.com/blog/233-success-shortcuts

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The Framework + The Four Secret Steps Aug 14, 2019

Show notes

The framework I use to build frameworks; and create content, courses and products.

On this episode Russell gives an amazing run through how to teach with a framework of four simple steps. Here are some of the awesome things in this episode:

What it means to teach a framework.
What the difference is between strategy and tactic.
And why a webinar only has three steps instead of four, and which step you skip.

So listen here to find out how to teach effectively.

Transcript - https://marketingsecrets.com/blog/232-the-framework-the-four-secret-steps

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Kids And Entrepreneurship (Part 3 of 3) Aug 12, 2019

Show notes

Kids, Business, Marriage - how do you do all the things? Get a glimpse during the last of this 3 part series on how to raise an entrepreneurial family!

On today's super special episode, part three of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about being an entrepreneurial family. Here are the questions Russell and Collette answer in part three:

What ways do you teach your kids about entrepreneurship and finances?
What advice would you give a highly driven entrepreneurial family?
How important is it to have a like minded community?

So listen here to Russell and Collette as they answer these important questions.

Transcript - https://marketingsecrets.com/blog/231-kids-and-entrepreneurship-part-3-of-3

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Interview With Collette On Our Family Culture (Part 2 of 3) Aug 07, 2019

Show notes

This is the second episode in an exciting series where you'll get a chance to meet my wife Collette and her views on running an entrepreneurial family.

On today's super special episode, part two of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about what their family culture is like. Here are the questions Russell and Collette answer in part two:

If you had to start over, what advice would you give your younger self?
What does it mean to be a Brunson?
How does your family stay motivated during tough times, and how do you reset?
And What are some marriage and parenting systems that are working for you?

So listen here to find out what it's like to be a Brunson by taking a sneak peek into their family culture.

Transcript - https://marketingsecrets.com/blog/230-interview-with-collette-on-our-family-culture-part-2-of-3

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You Asked For It! Interview With My WIFE! (Part 1 of 3) Aug 05, 2019

Show notes

The #1 request I get from our listeners is they want to hear behind the scenes from my wife's perspective on what it's like running an entrepreneurial family.

On today's super special episode, part one of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about what it's like to be an entrepreneurial family. Here are the questions Russell and Collette answer in part one:

What is the best/hardest thing about being an entrepreneur?
How is it possible to aggressively pursue business dreams but still have a happy home life?
And finally, they talk about one of the hardest times in their life and how they got through it together.

So listen here to finally hear Collette give her first interview on what it's like to be married to Russell.

Transcript - https://marketingsecrets.com/blog/229-229-you-asked-for-it-interview-with-my-wife-part-1-of-3-part-1-of-3

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