The Marketing Secrets Show

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A Return To Simplicity... Feb 26, 2020

Show notes

Why complexity is killing your funnels, and your business, and your life.

On today's episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode:

Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn't the answer.
Hear an example of Russell and his team trying to make something more complex and why it didn't go anywhere for a long time because of it.
And find out why simplicity could be the solution we are looking for in all aspects of our life.

So listen here to find out why complexity doesn't make your business run better.

Transcript - https://marketingsecrets.com/blog/288-a-return-to-simplicity

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Routine Is The Death Of Memory Feb 24, 2020

Show notes

Have you ever noticed that the years get faster and faster? Here's the secret to extend your years and extend the happiness of your life.

On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode:

Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it's the opposite of what Russell believed.
Find out how you can use event horizons to prolong your life and happiness.
And what kind of things happened on Russell's Puerto Rico trip and afterwards that made them event horizons in his and his kids' lives.

So listen here to find out why routine is the death of memory.

Transcript - https://marketingsecrets.com/blog/287-routine-is-the-death-of-memory

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My Framework For Selling Frameworks Feb 19, 2020

Show notes

One small tweak that most people miss, that's the difference between teaching your framework and selling your framework.

On this episode Russell talks about how he sells a framework and how it is different than teaching a framework. Here are some of the informative things you will hear on this episode:

Why you sell frameworks almost the same as teaching them.
What step is missing when you are selling.

So listen here to find out the framework Russell uses for selling frameworks.

Transcript - https://marketingsecrets.com/blog/286-my-framework-for-selling-frameworks

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The Framework on How to Teach Your Framework Feb 17, 2020

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Now that you have developed your own frameworks, this episode will show you how to teach a framework so that people will understand it and are able to actually implement and use it.

On this episode Russell teaches how to teach a framework. Here are the three steps that you need to follow:

Tell the story of how you learned or earned your concept.
Tell the strategy.
Tell the tactics.

So listen here for Russell's explanation of these three steps of how to teach a framework.

Transcript - https://marketingsecrets.com/blog/285-the-framework-on-how-to-teach-your-framework

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The 5 Step Framework For Finding Your Voice Feb 12, 2020

Show notes

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks.

On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL:

Find out what Russell means when he says everything is a framework within a framework.
See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media.
And find out all the steps you need to take to be able to finally find your voice.

So listen here to this very special keynote presentation from Funnel Hacking Live 2020.

Transcription - https://marketingsecrets.com/blog/284-the-5-step-framework-for-finding-your-voice

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What Is A Funnel Hacker? Feb 10, 2020

Show notes

You are an entrepreneur by birth, but you are a funnel hacker by choice...

On this episode during Russell's first presentation at Funnel Hacking Live, he talks about what it means to be a funnel hacker. Here are some of the awesome things in this episode:

Find out what the difference is between a regular entrepreneur and a Funnel Hacker.
Hear an emotional story about how entrepreneurs can change people's lives when they are super passionate about their art..
And find out what mantra Russell and Clickfunnels are going to push for the next 12 months, and why it matters.

So listen here to the first part of Russell's first presentation from this year's Funnel Hacking Live, about what it means to be a Funnel Hacker.

Transcript - https://marketingsecrets.com/blog/283-what-is-a-funnel-hacker

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Funnel Hacking Live 2020 - The Highlights Show Feb 05, 2020

Show notes

A recap of my favorite moments from the last six funnel hacking live events.

On this episode Russell recaps his favorite parts of all six past Funnel Hacking Live events, and gives a quick recap of this year's event. Here are some of the awesome things you will hear in this episode:

Find out why Russell didn't want to do another Funnel Hacking Live after year three.
Hear which year was Russell's personal favorite and why.
And see how he thinks this year's event went, and where it falls on his list of favorites.

So listen here to find out what Russell really thinks of the past six years of Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/282-funnel-hacking-live-2020-the-highlights-show

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DO HARD THINGS!!! (Revisited) Feb 03, 2020

Show notes

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle.

I'm a little busy at FunnelHacking Live 2020, so here is a special "throwback" episode to keep you busy until things calm down a bit!

Transcript - https://marketingsecrets.com/blog/281-do-hard-things-revisited

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What Is A Unicorn? Jan 29, 2020

Show notes

A couple lessons I've been learning on my march towards a billion dollar evaluation.

On this episode Russell describes what a unicorn is, and why he set a goal to become one. Here are some of the awesome things in today's episode:

Find out why Russell wants to become a unicorn, and why it was a goal he used to think was impossible.
See what changed his mind into believing Clickfunnels could actually achieve unicorn status.
And find out what Russell's next book will be about, and when you can expect to see it.

So listen here to find out why Russell wants to be a unicorn.

Transcript - https://marketingsecrets.com/blog/280-what-is-a-unicorn

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Is Your Trial Bigger Than Mine? Jan 27, 2020

Show notes

When all is said and done, I think we'll be shocked at how similar all of our problems in this life really were.

On today's episode Russell talks about an epiphany that he had in Kenya. Here are some of his awesome thoughts from this episode:

Why seeing people fighting for food in Kenya helped Russell gain a new perspective on trials.
Why he believes that everyone's trials, while different, are the same in magnitude.
And why you should serve your customers with empathy, because you don't know what kind of trials they are currently struggling with.

So listen here to hear why Russell believes trials are different, but we'd all be shocked to learn how similar they are in magnitude.

Transcript - https://marketingsecrets.com/blog/279-is-your-trial-bigger-than-mine

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