The Marketing Secrets Show

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Interview With My Original Mentor - Part 1 of 4 Aug 19, 2020

Show notes

My first mentor that helped me to finally have success online was Mark Joyner. This is a four part series where I had a chance to be interviewed by Mark about how I've grown a company since I met him all those years ago.

Here are a couple of the questions Mark asked Russell on this episode:

What are the 3 biggest blunders you made along the way?
What are the 3 most strategic and pivotal decisions since founding ClickFunnels?

So listen in to find out what Russell had to say!

Transcript - https://marketingsecrets.com/blog/337-interview-with-my-original-mentor-part-1-of-4

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One Of My Secret Shortcuts To Success Aug 17, 2020

Show notes

This is one of the keys we used to grow our company initially that I totally overlooked and forgot to talk about.

On this episode you'll hear Russell talk about a strategy he used a lot when he was getting started in business. You'll hear about:

Creating products for someone else and letting them keep 100% of the profit!
How he continues using this strategy today (with Tony Robbins!)
And how these products/services may seem like failures in the short term, they help build your online presence in the long run.

So listen in to find out how you can use this strategy in your business.

Transcript - https://marketingsecrets.com/blog/336-one-of-my-secret-shortcuts-to-success

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Email Swipe File And A BIG Secret Aug 12, 2020

Show notes

I've been working on an assignment with the 2CCXers, and I want to share one of my big takeaways that I had last night.

I want to share something with you that I've been thinking about a lot lately. We just launched our new Two Comma Club X coaching program a couple months ago, and one of the first things I asked everyone in the program to do (almost 400 coaching students)... Was to TRASH their current email address!

WHAAAT!!!! 😲😲😲 I know. Scary, right? Why did I ask them to do this? 2 Reasons...

1. Because it's a DISTRACTION to productivity. 2. Use the email inbox to create a revenue-generating SWIPE file

Listen in to find out more!

Transcript - https://marketingsecrets.com/blog/335-email-swipe-file-and-a-big-secret

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I'M A NEW YORK TIMES BEST SELLING AUTHOR! Aug 10, 2020

Show notes

Oh my gosh! We finally did it! Thank you so much for supporting me!

On this episode Russell talks about the ups and downs of achieving his goal of becoming a New York Times Bestselling author. Here are some of the amazing things to listen for in this episode:

Find out why Russell's other 2 books didn't make the list, even though he sold enough copies.
And find out what it took for Traffic Secrets to finally become a New York Times Bestseller.

So listen here to see why Russell is so excited to have reached such a huge milestone.

Transcript - https://marketingsecrets.com/blog/334-i-m-a-new-york-times-best-selling-author

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A Sample Of What My Haters Sent Me This Week... Aug 05, 2020

Show notes

You want to hear what they say to me? Because they're probably going to say something similar to you.

On this episode Russell gives several examples of some of the angry messages he receives from people on social media, and gives some advice about what to do with it. Here are some of the insightful nuggets to look for in this episode:

Find out why Russell doesn't give too much thought to the haters.
Hear what some of the things are that people get angry at Russell over.
And see why the best advice to get through people who say horrible things is to get a thicker skin and learn to ignore them.

So listen here to find out how Russell has grown a thick skin and learned to ignore the haters.

Transcript - https://marketingsecrets.com/blog/333-a-sample-of-what-my-haters-sent-me-this-week

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Identity Shift - Part 2 of 2 Aug 03, 2020

Show notes

Kaelin Poulin sharing her presentation from Funnel Hacking Live about identity shift.

On this episode we hear from Kaelin Poulin during Funnel Hacking Live talking about identity shifts and getting your customers to be a part of your community. Here are some of the awesome things Kaelin talks about in today's episode:

Why it's important to care about your customer.
Why you need to have an "I am" statement and manifesto.
And why you need to give your customers a cape.

So listen here to this awesome presentation from Kaelin Poulin about how to to build your community by giving your customers an identity shift.

Transcript - https://marketingsecrets.com/blog/332-identity-shift-part-2-of-2

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Identity Shift - Part 1 of 2 Jul 29, 2020

Show notes

Russell talking about a recent identity shift and how it's changing his own personal life, and how mastering this concept can help you as well.

On this episode Russell talks about identity shifts and how you can use them to become something or someone that you want to be. Here are some of the gems from this episode:

Find out how James P. Friel became a drummer and a cyclist by having an identity shift.
Find out why wrestling caused so many problems with Russell's weight fluctuations and how he's trying to change that.
And see how you can use identity shift to help your customers become a member of your community.

So listen here to find out how you can use an identity shift to become what you want to be.

Transcript - https://marketingsecrets.com/blog/331-identity-shift-part-1-of-2

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My Secret Hack To Increase Your Webinar Conversion Rates Jul 27, 2020

Show notes

I almost forgot this secret, but I was reminded tonight and so far it's working flawlessly.

On this episode Russell gives some quick advice on how to increase your conversion rates when doing a webinar. Here are some of the amazing things you'll hear in today's episode:

Find out why Russell took a "ready, fire, aim" approach to his latest webinar.
Find out how he was able to take a live webinar and make it better by adding what he missed after it was over.
And hear how he perfected his Clickfunnels webinar over hundreds of live webinars over the first year of its launch.

So listen here to hear Russell's advice for perfecting your webinar, and increasing conversion rates.

Transcript - https://marketingsecrets.com/blog/330-my-secret-hack-to-increase-your-webinar-conversion-rates

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Stop Stepping To Your Vision Jul 22, 2020

Show notes

Here's an answer to another great question sent in by Rachel Pedersen.

On this episode Russell answers a question from Rachel Pedersen about how you create your vision without moving just one stair at a time. Here are some of the awesome things to listen for in this episode:

Find out who told Russell about surpassing everything they thought was possible, so they are trying to enjoy everything in the moment.
See how Gene Simmons of Kiss taught Russell to think about things differently to be able to strategically skip some steps.

So listen here to find out Russell's advice on creating his vision.

Transcript - https://marketingsecrets.com/blog/329-stop-stepping-to-your-vision

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Achievement Vs. Fulfillment: Which Do You Want More? Jul 20, 2020

Show notes

They are two conflicting concepts, the science of achievement and the art of fulfillment. Can you have them both or does one sacrifice the other?

On this episode Russell talks about the difference between the science of achievement and the art of fulfillment and how they are opposites of each other. Here are some of the fascinating things you will hear in today's episode:

Find out why the science of achievement is the easy part for Russell, but he struggles with the art of fulfillment.
Find out what an event horizon is, and how it's the opposite of routine.
And see what project Russell is working on with his wife regarding these things.

So listen here to find out how Russell plans on getting the achievement and the fulfillment parts of life.

Transcript - https://marketingsecrets.com/blog/328-achievement-vs-fulfillment-which-do-you-want-more

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