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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

How to Write a KILLER Design Brief (Solo Edition) Jan 22, 2025

Show notes

Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.

What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you’ll be placing things.

And, you need to define success. Throw those vanity metrics out the window—be upfront about what you really want to accomplish.

Plus, you have to be realistic about timing. How long does it take to make something and reformat it based on the platform? Is it relevant to what’s happening in pop culture and/or your audience? Think FCA: fast, clear, actionable.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Hidden Benefits of a Podcast | Bathroom Break #39 🚽 Jan 20, 2025

Show notes

Podcasting is IN.

Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them?

Plus, you should aim to do more than audio—lots of creators and brands are also clipping their recordings to put on TikTok and Reels. That’s killing two birds with one stone in terms of content.

This short ‘n sweet Bathroom Break is all about podcasting—and how it’s changing how we view creators and their brands. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen Jan 17, 2025

Show notes

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.

We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.

Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?

And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over?

If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.

Follow Joey:

LinkedIn: https://www.linkedin.com/in/joeysteger/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon Jan 15, 2025

Show notes

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.

This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way?

And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help them grow their presence even further on social media?

Plus, Elizabeth shares some advice for parents with young female athletes.

If you’re a sports fan or if your Instagram following tab has a ton of athletes on it, this is the episode for YOU.

Follow Elizabeth:

LinkedIn: https://www.linkedin.com/in/elizabethmontavon/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom Break #38 🚽 Jan 13, 2025

Show notes

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.

Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails)

And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it.

This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

5 Tips for Buying and Implementing Marketing Tools (Solo Edition) Jan 08, 2025

Show notes

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.

As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise.

Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product actually doing?

If you’re a marketer, an ops person, or a manager looking to update your tools this year, this is the episode for YOU.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Marketing in January (Are you doing a Blue Monday campaign?) | Bathroom Break #37 🚽 Jan 06, 2025

Show notes

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage.

Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content.

Plus, Dry January doesn’t have to be sad—use it to your advantage, too.

This short ‘n sweet Bathroom Break is all about doing better this month. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter Jan 03, 2025

Show notes

Newsletters are one of the MOST underrated assets for B2B companies.

They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience?

Don’t forget: consistency is key, and we’re not just talking about the send schedule. If you send to 10, 20, 50 people you know initially, it gives you someone to write to on a regular basis. Also, referrals can help you grow your numbers.

Plus, should you repurpose content? The answer is always YES.

If you’re looking to start a newsletter but have no idea where to start, this is the episode for YOU.

Follow Matt:

LinkedIn: https://www.linkedin.com/in/matt-mcgarry/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

6 Underrated Tips to Level Up Your LinkedIn Profile (Solo Edition) Dec 31, 2024

Show notes

You NEED to be on LinkedIn.

It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company.

Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run.

Plus, you gotta showcase your wins. Portfolios, articles, popular posts, etc. are all welcome to be on your profile. It’s your time to shine.

If you’re looking to clean up your LinkedIn page for 2025 and beyond, this short episode is for YOU.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Get Into Consumer Mindset for 2025 (Our Thoughts on NYE 🪩) | Bathroom Break #36 🚽 Dec 30, 2024

Show notes

It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing?

Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content.

Jay also says not to get discouraged by lower engagement, but get excited about making intentional content. People WANT good content—so, it’s your time to bring it to them.

Plus, why does Daniel hate NYE? Does he really just go to bed at 10 PM like an old person?

Find out in this short bathroom break. 🚾

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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