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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

311 - How To Make Merch That People Actually Want with Savannah Dmytriw, aka Merch Girly Feb 14, 2025

Show notes

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic?

This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What’s unique but not crazy and random?

Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you’re proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special?

And, Savannah reveals the latest trends in merch—anyone care for their own personal tree?

If you’re a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU. 🛍️

Follow Savannah:

LinkedIn: https://www.linkedin.com/in/savannah-dmytriw-851956117/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

310 - How Food Brands Create Menu Hits with Jessica Serrano, CMO at Dig Feb 12, 2025

Show notes

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers.

In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility.

Plus, never doubt the ability of word of mouth. It’s played a key role in Dig’s branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in?

And, Jessica reveals the most underrated and profitable food items on the menu, and you’ve probably already had them.

If you’re into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU. 🥬🍗🥦

Follow Jessica:

LinkedIn: https://www.linkedin.com/in/jessicacausse/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Two Reasons Why You Should Have a Newsletter | Bathroom Break #42 🚽 Feb 10, 2025

Show notes

There’s a TON of value in having a newsletter.

There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have.

Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?

This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

309 - Marketing Cannabis 101 with Mike Tebb Feb 07, 2025

Show notes

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it?

Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back.

Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it.

And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?

If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.

Follow Mike:

LinkedIn: https://www.linkedin.com/in/michaeltebb/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

308 - How to Start A YouTube Channel for Your Brand with Avi Shenkar Feb 05, 2025

Show notes

Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar.

YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best cheesesteak ever.)

Plus, you can reformat your textual content, like articles, into videos. Everything is a remix, and that’s a way to grow your content library, share your thoughts, and circle back. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around?

And, brands are making a huge mistake on YouTube—find out what Avi has to say about it.

If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.

Follow Avi:

LinkedIn: https://www.linkedin.com/in/ashenkar/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: When to Fire Your Clients | Bathroom Break #41 🚽 Feb 03, 2025

Show notes

You’re not going to click with every client. So, what’s the right way to break up with them?

Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page.

Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations?

This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it’s changing as we move forward. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How To Prevent Marketing Fire Drills (Solo Edition) Jan 31, 2025

Show notes

Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮

Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success.

Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list segmentation, there’s a myriad of reasons, and you gotta act fast.

And, what should marketers prioritize: efficiency, impact, or both? The answer may come as a shock to some.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified Jan 29, 2025

Show notes

Don’t get it twisted: SDRs do a ton of work and their job entails a TON.

So when you’re taking inbound leads, talking to potential clients, leading demo requests, etc. it’s a lot to handle—but there’s a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too.

AI SDRs also have capabilities that regular SDRs may not have, like remembering hundreds of posts, giving lists of product recs and more. How do you train them to do it? Is there a limit to how much knowledge they can take? What about AI from an authenticity standpoint?

Plus, find out how AI may actually drive web traffic and not leave a single ticket behind. What does this mean for the traditional SDR role?

If you’re wanting to stay up-to-date with the latest in how AI can help sales and marketing, this is the episode for YOU.

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/sarahmcconnellmarketing/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: This 1 Tip Will Increase Your Open Rates | Bathroom Break #40 🚽 Jan 27, 2025

Show notes

Daniel has the secret to getting people to open your email…

Time is an investment—and it’s time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It’s really that simple, huh?

Plus, Jay mentions using three lines of text leading into topics. Why?

This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it’s changing how we engage with each other. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

306 - How AI is changing SEO with Mike Witham Jan 24, 2025

Show notes

Lots of things in marketing are changing every day because of AI—especially SEO.

Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches.

What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives off of keywords. You gotta make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones?

Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too?

If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, this is the episode for YOU.

Follow Mike:

LinkedIn: https://www.linkedin.com/in/michael-o-witham/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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