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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381 Jan 07, 2026

Show notes

LinkedIn has quietly changed everything…and most creators haven’t even noticed yet.

Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026.

They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, and how creators with under 100 followers are now competing with accounts in the tens of thousands.

You’ll also learn:

Why LinkedIn is now a positive-signal-only platform
How the first 30 minutes and first 60 words of your post matter most
What cohort seeding is and how it determines who sees your content

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials⁠

If your LinkedIn reach has dropped, your content feels inconsistent, or you’re tired of guessing what works, this episode is for you.

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Marketing Advice You Should Ignore Immediately | Bathroom Break #89 Jan 05, 2026

Show notes

Every January, marketing advice explodes…and most of it isn’t great.

Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance.

They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation.

They also unpack the biggest myth around AI in marketing and why it’s not replacing marketers, just lazy execution.

If you’ve ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don’t actually work, this episode is for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380 Jan 02, 2026

Show notes

How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years?

In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category.

From pioneering circadian-rhythm-backed sleep solutions to building trust through clinical trials, neuroscience partnerships, and over 200 awards, she unpacks what it takes to win long-term: purpose, proof, relevance, and innovation.

You’ll also learn:

How to turn scientific credibility into a competitive advantage
Why pivoting with the “bedtime economy” proved to be the best move for Anna and her team
How to reframe “failed” products

If you’re building a wellness brand, redefining your category, or trying to scale trust in a noisy market, this conversation is for you.

Follow Anna:

LinkedIn: https://www.linkedin.com/in/anna-persaud-aa5a176/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Advertising Messaging Framework You Need To Use with Ashley Brock, CEO of Paid Ads Academy | Ep. 379 Dec 31, 2025

Show notes

Running ads but not seeing results? It might not be your targeting, budget, or creative…it’s your messaging.

Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she’s used to spend over $200M on ads and grow her business to nearly eight figures in under three years.

Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately.

You’ll also learn:

Why ads fail when they speak to the solution too early
How to instantly clarify who your message is for
The small wording shifts that make ads feel personal

Whether you’re running paid media, building a personal brand, or refining your company’s positioning, this episode will change how you think about messaging.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials

Follow Ashley:

LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Marketing Psychology Behind High-Performing CTAs | Bathroom Break #88 Dec 29, 2025

Show notes

There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do.

Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites.

They dig into real data behind subject lines that boost open rates, why platform signals like saves and shares matter more than ever, and how moving your CTA to the beginning instead of the end can change performance. They also explore how action-forward buttons and more explicit copy can increase retention…not just clicks.

If you’re struggling to turn attention into action, this episode is for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp | Ep. 378 Dec 26, 2025

Show notes

B2B social isn’t broken…most brands are just playing it wrong.

Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today.

Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month.

You’ll also learn:

Why B2B brands should copy B2C trends before they’re “acceptable”
How ClickUp runs its weekly content machine from ideation to publishing
Why creator-led pages and employee-generated content are the future of B2B marketing

If you’re trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. callrail.com/proveit

Follow Chris:

LinkedIn: https://www.linkedin.com/in/chrisclickup/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How Your Brand Can Show Up On AI Search in 2026 with Tifenn Dano Kwan, CMO of Amplitude | Ep. 377 Dec 24, 2025

Show notes

Is SEO actually dead?

Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands.

They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026.

You’ll also learn:

Why SEO isn’t dead, but diversification is mandatory
How AI visibility works and what it really measures
The new metrics CMOs should track beyond traffic

If you’re a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠callrail.com

Follow Tifenn:

LinkedIn: https://www.linkedin.com/in/tifenndano/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What to Do During the First 2 Weeks of January | Bathroom Break #87 Dec 22, 2025

Show notes

The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1.

In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instead.

They cover why monthly goals beat quarterly planning in January, how to audit automations before they send the wrong signal, why remixing last year’s content often outperforms brand-new ideas, and how shorter copy and simpler messaging win when everyone’s just trying to get back on their feet.

If your January marketing ever feels underwhelming, broken, or confusing, this episode explains why, and how to set yourself up for a stronger February, March, and beyond.

Keep it short. Keep it relevant. And don’t let January lie to you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Marketing Metrics Everyone Misunderstands with Emily Popson, VP of Marketing at CallRail | Ep. 376 Dec 19, 2025

Show notes

MQLs are dead…or are they?

Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data.

Emily shares:

- Why the war on MQLs is misleading thousands of marketers

- How to fix your lead definitions without rebuilding your entire ops system

- Why attribution isn’t “garbage.”

And, what metrics do CMOs actually want to see? The answer might be the ones you’ve been leaving out.

This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials

Follow Emily:

LinkedIn: https://www.linkedin.com/in/emilypopson/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton | Ep. 375 Dec 17, 2025

Show notes

Why does social proof actually matter? What’s the psychology behind FOMO?

Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.

You’ll also learn:

- The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15%

- Why humor dramatically boosts every brand metric thanks to the Halo Effect

- Apple’s use of concrete language and how to make your messaging 4x more memorable

If you want your Marketing to work better with zero extra budget, this conversation is for you.

Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration

Follow Richard:

LinkedIn: https://www.linkedin.com/in/richard-shotton

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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