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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

The Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 388 Jan 30, 2026

Show notes

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind.

In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there’s 5 to avoid.

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387 Jan 28, 2026

Show notes

B2B Influencer Marketing isn’t broken, it’s just misunderstood.

Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.

From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns.

And, what does it mean to be authentic? They explore personal branding and how Marketers can stop letting job titles and imposter syndrome define their careers.

If you’re a B2B Marketer looking to refine your influencer program, set realistic goals, and even build your personal brand, this episode is for you.

Follow Brianna:

LinkedIn: https://www.linkedin.com/in/brianna-doe/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92 Jan 26, 2026

Show notes

You don’t have to like football - or even watch the Super Bowl - to win with Super Bowl marketing.

Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.

They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitting out cultural moments is a missed opportunity. They also cover practical ways to do it without trying too hard and share why the week leading up to the game (and the 24 hours after) is the sweet spot for performance.

If your marketing ever feels disconnected from what’s new and “in”, this episode shows how to ride the biggest moments without changing who you are.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386 Jan 23, 2026

Show notes

How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way?

Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach.

They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it’s like walking the line between bold humor and network TV standards…especially when you’re heading to the Super Bowl.

This episode is a playbook for brands that want to be talked about, not skipped.

Follow Jori:

LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385 Jan 21, 2026

Show notes

Why feed the content machine…when you can build the content house?

In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.

And, how do you design surveys that don’t suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launch.

Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content.

If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s for you.

Follow Jillian:

LinkedIn: https://www.linkedin.com/in/jillianmacnulty/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91 Jan 19, 2026

Show notes

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name.

Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing.

They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value.

If you want a faster path to better conversions without rebuilding everything, start with the title.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384 Jan 16, 2026

Show notes

What do you get when you mix hats, social media channels, and a bunch of dads?

In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.

At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop.

Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.

And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?

If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you.

Follow Bart:

LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383 Jan 14, 2026

Show notes

Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon.

In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around?

And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it.

If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.

Follow Avi:

LinkedIn: https://www.linkedin.com/in/ashenkar/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why Short + Sweet Content Wins in Q1 | Bathroom Break #90 Jan 12, 2026

Show notes

Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions.

Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups and engagement.

They also cover simple conversion boosts you can apply immediately, like adding read time to emails and content, and using TLDR above the fold to help overwhelmed audiences commit faster.

If you want more people to click, register, or book time with you right now, this episode is your reminder: respect their calendar, and you’ll win their attention.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382 Jan 09, 2026

Show notes

Why are fractional leaders becoming the secret weapon for modern growth?

Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging.

You’ll learn:

-Why the market is shifting from hiring full-time execs to paying for fractional outcomes

- The 3 fastest paths to landing your first clients (hint: your first five are already in your network)

- How to package your expertise into frameworks + outcomes clients will actually pay for

Whether you’re brand new to fractional work or ready to scale what you’ve already started, this session will help you rethink how you price yourself, position your value, and build a business that’s simple, profitable, and built to last.

Follow Sangram:

LinkedIn: https://www.linkedin.com/in/sangramvajre/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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