The Manager's Playbook - TopPodcast.com

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up Dec 07, 2025

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down the real stories and strategy behind some of the biggest hit records of the last decade. From writing for Rihanna, Miley Cyrus, Nicki Minaj, Enrique Iglesias, and Akon, Theron shares how hit songs really come together, the collaboration, the competition, the timing, and the cultural instincts that make a record explode.

Theron and Ruiz dive into the creative process behind songs like We Can’t Stop, Pour It Up, and 23, revealing the decisions, pressure, and moments of clarity that separate a good record from a global one. They talk about the role of songwriters, producers, and artist identity, and how understanding culture is just as important as understanding melody.

The conversation also explores the competitive nature of the music industry, the emotional and strategic work that goes into staying relevant, and why timing can make or break a career. Theron explains how certain ideas arrive at the perfect cultural moment, and why even the best-written songs can fail without the right release strategy.

If you’re a songwriter, producer, artist, manager, or music executive, this clip is a masterclass in hitmaking, artist development, music business strategy, and creative leadership, straight from one of the greatest pens of our era.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Theron Thomas on The Truth About Winning in Music Dec 06, 2025

In this clip from The Manager’s Playbook, Theron Thomas opens up about the part of the music industry that rarely makes headlines: the grind, the pressure, and the personal history that shapes real artists and leaders.

Theron talks about growing up in poverty, navigating adversity, and how the responsibility of providing for family became the foundation of his success in the world of songwriting, artist development, and the music business. He shares how staying grounded, staying coachable, and staying focused kept him from slipping into the negativity that comes with both online criticism and industry politics.

This conversation touches on everything from the emotional weight of family, to surviving the early stages of a music career, to understanding authenticity, identity, and leadership in creative spaces. Theron also reflects on how life in Atlanta vs. Los Angeles shaped his growth, not just as a hit songwriter, but as a human being.

At its core, this episode is about resilience, responsibility, and the mindset required to build a long-term career in a business that is anything but predictable. It’s a reminder, especially for artists, managers, producers and creatives, that:

Winners don’t hate.
They stay accountable.
They keep building.

If you work in music or are building a creative career from the ground up, this is one you’ll feel in your chest.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Theron Thomas on The Science of a Hit Song Dec 05, 2025

In this episode clip, Grammy-winning songwriter Theron Thomas dives into one of the biggest truths in today’s music industry: the entire business is built on the backs of songwriters, yet they’re still the last ones to get paid.

Theron breaks down the real economics behind the hits that turned artists like Rihanna, Jay-Z, and Kanye West into global moguls, and why the people who wrote those records are still fighting for fair publishing, royalties, and ownership.

We get into the science of hit songwriting, the math and structure behind songs that travel, and the mindset required to create consistently at a high level. Theron also speaks on the fear of success he sees in so many new artists, and why some creatives get uncomfortable when their work actually starts to break.

Ruiz and Theron discuss the imbalance between master points and publishing, the ethics of artist–songwriter relationships, and why the industry has conditioned creators to accept less than they deserve. This is an honest look at the challenges songwriters face, from exploitation to lack of leverage, and why systemic change is long overdue.

If you’re an artist, songwriter, manager, producer, or music executive, this is essential listening, a candid breakdown of the industry from one of the most important pens of our era.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy Dec 02, 2025

Most people talk about hit songs.
Theron Thomas writes the ones that define entire eras.

In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern music, Theron Thomas, the 2nd recipient ever to win GRAMMY Songwriter of the Year and the pen behind hits for Rihanna, Miley Cyrus, Lizzo, Usher, Nicki Minaj, Justin Timberlake, and so many more.

This isn’t a highlight reel.
This is the part of the music industry the public rarely hears: the truth from the person who actually writes the songs the whole business is built on.

Theron breaks down the real economics of songwriting, how hit records follow patterns, why so-called “bad music” still wins, how marketing shapes culture, and why topliners remain the most undervalued creators in the entire system.

We explore the realities of publishing, royalties, producer vs. songwriter splits, the myth of “genre limitations,” the role of artist development, and the emotional and cultural weight that comes with writing for the world’s biggest artists.

This conversation is a masterclass in:

• how to think about hitmaking
• how to build a sustainable career in music
• how to stay grounded as a creative
• and why artists, managers, and executives must rethink how they treat the people who create the product everyone profits from

If you’re an artist, songwriter, producer, A&R, manager, or anyone building a real career in music, this episode offers clarity, strategy, and perspective you won’t hear anywhere else.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows Dec 01, 2025

In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel something real.

He talks about reading the room, trusting spontaneity, and treating every show like a conversation with the audience. Che Kothari adds the structure behind it all, the systems, rehearsal habits, and performance strategy that give Machel room to improvise while keeping the experience world-class.

What emerges is a rare look at how instinct and planning work together in the Caribbean music ecosystem.
Machel’s approach isn’t just about entertaining. It’s about honoring responsibility, representing culture, and sustaining excellence over decades.

If you’re an artist, manager, or anyone building a live show, this clip gives you a clearer lens on what performance mastery actually looks like.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success Nov 30, 2025

In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you.

Machel Montano and Che Kothari break down what that looked like inside the Caribbean music ecosystem, the risks, the reinvestment, the discipline, and the vision it takes to build something that lasts. They talk about the lessons they learned from mentors, the business principles that shaped their partnership, and how technology and strategy became tools for scaling Machel’s career far beyond Carnival seasons and Soca stages.

What stands out most is the balance: ambition and grounding, creativity and structure, culture and long-term planning. It’s a rare look at how great artists and great managers think when they’re building for longevity, not just moments.

If you’re an artist, manager, entrepreneur, or anyone navigating the music business, this clip is full of principles you’ll want to revisit more than once.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up Nov 29, 2025

In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the pressure artists face every season, from recording music in October to delivering multiple festival-ready hits by February.

It’s a nonstop grind.

Endless studio sessions, back-to-back fetes, live shows across Trinidad & Tobago, and the constant push to create songs that can dominate the road, the airwaves, and the culture. Machel breaks down how tempo, energy, and intention shape every track, while Che talks about the strategy behind building an album that can survive Carnival’s high-pressure environment.

But they also go deeper, into the emotional, spiritual, and mental balance required to sustain success in a genre that resets every year. Road March isn’t just a competition; it’s cultural responsibility, creative discipline, and artist management at the highest level.

If you’re an artist, manager, or anyone curious about how Soca and Carnival culture really operate behind the scenes, this clip is a powerful look at the process.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager Nov 28, 2025

In this conversation, we unpack one of the biggest turning points in Machel Montano’s career, choosing the right partner to help him grow, evolve, and carry the weight of being the King of Soca.

Machel reflects on the early years of being managed by his parents, navigating major-label expectations, and the moment he realized he needed someone who understood both the music and the mission. That person ended up being Che Kothari, someone who didn’t come from the traditional music-business pipeline, but shared his values, cultural grounding, and long-term vision.

Together, they rebuilt his entire approach: artist development, creative strategy, spiritual alignment, and a global blueprint rooted in Trinidad & Tobago and Caribbean music culture.

This clip is a look inside how great artist–manager partnerships are formed, not from contracts or résumés, but from alignment, trust, and a shared purpose.

If you’re an artist, manager, or anyone building a creative career, this one hits home.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success Nov 25, 2025

For over 40 years, Machel Montano has been the heartbeat of Soca and one of the most influential voices in Caribbean music. But behind the longevity, the reinvention, and the cultural leadership is a deeper story, one of discipline, purpose, spiritual growth, and the right partner beside him.

In this episode, I sit down with Machel Montano and his manager and long-time collaborator Che Kothari to explore how a young artist from Trinidad & Tobago became the King of Soca, and how the two of them rebuilt the entire foundation of his career for long-term sustainability.

Machel opens up about being managed by his parents, navigating the pressure of yearly Carnival cycles, discovering meditation and spirituality, and learning how to carry a culture without losing himself. Che offers the strategic perspective; how he helped reorganize Machel’s operation, align the team, modernize the systems, and bring global structure to a Caribbean legacy.

This is a rare, honest look into what it truly takes to build a lasting career in Soca, Trinidad & Tobago culture, and the Caribbean music industry.
If you’re an artist, manager, creator, or someone who cares about leadership and legacy, this conversation is essential.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Snow Tha Product on The Independent Artist System That Actually Works Nov 24, 2025

Snow Tha Product has been building on YouTube long before most artists realized how powerful the platform could be. In this clip, she breaks down what it’s really like to juggle multiple channels, understand social media trends, and keep showing up for an audience that’s been with her since the CD-on-the-street days.

We talk about the evolution from hand-to-hand hustle to navigating YouTube, Shorts, TikTok, and every algorithm that’s come and gone. Snow shares how she stays consistent, how she collaborates across platforms, and why authenticity still beats every growth hack the industry tries to push.

She also opens up about the pressure to scale, the burnout that comes with being “always on,” and the oversaturation artists feel when content creation becomes part of the job description. Through all of it, she comes back to the same truth: real engagement with real fans is what keeps everything moving.

Whether you’re an artist trying to grow online, a manager building digital strategy, or someone figuring out how to stand out in a crowded landscape, this conversation gives you the honest, real-world version of what it takes.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product Nov 23, 2025

In this clip, Snow Tha Product opens up about what it really takes to stay ahead in the music industry, and why being early isn’t always as glamorous as it looks from the outside. We get into the pressure artists feel to constantly innovate, the expectations managers are juggling behind the scenes, and the sheer amount of work required to make content feel fun, spontaneous, and authentic.

Snow breaks down the chaos of directing her own videos, organizing “party-style” shoots, and managing the creative process while still sticking to a budget. She talks about her background in music video production, the tension between artistic vision and financial reality, and how unpredictable online success truly is, even when the idea feels like a sure win.

But the heart of the conversation is about fans: what real engagement looks like, how to build connection without relying on corporate “super fan” monetization strategies, and why authenticity still outperforms every marketing funnel the industry is trying to push.

If you’re an artist, manager, or creative trying to build something meaningful in a noisy, algorithm-driven world, this clip gives you a grounded look at the realities, the pressures, and the decisions that actually move careers forward.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists Nov 22, 2025

Snow Tha Product has one of the most unique creative processes in the game, and in this episode she walks us through all of it, from building songs completely from scratch to blending genres in ways that only she can pull off. What’s wild is how often her rough previews go viral before she’s even decided the record is finished. That says a lot about her instinct and the connection she has with her audience.

We talk about the tension every artist feels between creative freedom and industry expectations, and how Snow has learned to protect her curiosity despite the pressure to fit a formula. She opens up about using music as an emotional outlet, the role of social and political issues in her writing, and why staying true to herself is the only non-negotiable in her process.

What I love most is how she includes her fans in everything; the rollouts, the testing, the experiments, the fun. Her community isn’t an audience; they’re part of the engine. And that’s exactly why the music hits the way it does.

If you’re an artist, manager, or anyone trying to understand how creativity, authenticity, and strategy can actually coexist in today’s music industry, this conversation is a masterclass.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Snow Tha Product on the Harsh Reality of Record Deals Nov 21, 2025

Snow Tha Product has lived through parts of the music industry most artists never talk about publicly. In this episode, she opens up about what it felt like to be shelved by a major label, to have music you can’t release, and to navigate a system that didn’t understand who she was or how to move her forward.

Instead of hiding the struggle, Snow chose transparency. She let her fans into the reality of what she was going through, and that honesty ended up changing her career. She breaks down the pressure to “look successful,” the internal battles that come with stalled momentum, and the moment she realized she needed to rebuild her career on her own terms.

We dive into the practical lessons too; why release timelines matter in record deals, how artists can leverage platforms like YouTube to stay active, and the importance of developing new skills when the industry isn’t moving. Snow shares her perspective on managers, independence, and why she eventually decided to build her own ecosystem from the ground up.

This conversation is equal parts vulnerable and tactical. It’s a look at the music business from someone who’s lived its harshest realities and still came out with clarity, ownership, and a renewed sense of purpose.

If you’re navigating your own path, artist, manager, creative, or executive, this episode will give you a blueprint grounded in honesty, resilience, and real-world experience.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career Nov 18, 2025

Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure.

In this conversation, Snow opens up about the reality of being a fully independent artist: building her career without a label, operating her business with family, creating her own systems, and turning her fanbase into a real community that sustains her life and art.

We get into her early struggles, the misunderstandings that shaped her journey, what it means to be ahead of your time, and why autonomy became the only path that made sense. Snow breaks down her label experience, how she built a direct-to-fan ecosystem, the emotional and mental weight of independence, and the power of showing up authentically in a world that often rewards the opposite.

From bilingual creativity and touring realities to the merch engine, content workflow, and personal discipline behind it all, this episode is a blueprint for any artist or creative building a career on their own terms.

If you care about music, culture, leadership, or entrepreneurship, Snow’s story is a masterclass in authenticity, resilience, and long-game thinking.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét Nov 17, 2025

Victoria Monét didn’t just have a viral moment, she built one.

In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart storytelling, community-driven marketing, and a deep understanding of what fans actually connect with.

He shares how leveraging her work with Ariana Grande, using faceless pages, and focusing on low-cost but high-impact content helped build a movement around her music.

From the viral Sol Blume performance to the now-iconic “Sum Cut” Challenge, this is a masterclass in how to grow a fanbase through authenticity, strategy, and consistency.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral Nov 16, 2025

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.

In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the music business: why vertical video wins, how authentic storytelling builds audience trust, and what it really means to stay “cool” online.

Using examples from artists like Jessie Reyez and Sasha Keable, he shares the creative and strategic playbook behind content that actually connects, not just performs.

For any artist or manager trying to stay relevant in 2025 and beyond, this conversation is a masterclass in how to make your message move.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing Nov 15, 2025

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.

In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from the height of COVID to where it’s heading by 2026. From the rise and fall of influencer campaigns to the dominance of TikTok and user-generated content, this is a real look at how attention actually moves online.

He also gets into why authenticity still wins, why major label strategies are struggling, and how repetition, not virality, builds real momentum.

If you’re serious about understanding how to grow in today’s digital landscape, this episode is your blueprint.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up Nov 14, 2025

Before algorithms ran the music business, Austin Dunn was already building his own.

In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks to turning underground records into viral movements.

He shares how those same tactics helped launch artists like 6ix9ine and Trippie Redd, and how a kid studying accounting turned his early experiments into a full-blown career in digital marketing.

If you’re an artist, manager, or strategist looking to understand how songs really break online, this conversation is your blueprint.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion Nov 11, 2025

Most artists are chasing the algorithm.
Austin Dunn built systems that outsmart it.

In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, and founder of @rnbmusic, one of the most influential community pages in music.

Before most labels understood content seeding, Austin was already engineering digital ecosystems, helping artists like Victoria Monét, 6ix9ine, and Teddy Swims break through the noise by focusing on storytelling over virality.

We talk about the early SoundCloud era, the rise of meme pages, and how community-driven platforms quietly became the new gatekeepers of culture. Austin shares his journey from building @rnbmusic to running global digital campaigns, and why the future of artist growth depends on narrative, not algorithms.

This episode is for anyone working in the modern music business, artists, managers, marketers, or executives, who wants to understand how culture actually moves online.

Because the truth is:
You don’t need to go viral.
You need a story worth following.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists Nov 10, 2025

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?

In this clip, Nic D breaks down how he turned content into a career. No label. No team. No shortcuts. Just strategy, discipline, and storytelling.

From recording songs in a minivan during the pandemic to going viral on TikTok, Nic shares how creativity, consistency, and what he calls “delusional self-belief” built the foundation for 1.5 billion streams.

This conversation is for any artist trying to build an audience from scratch and every manager learning how to guide them.

Topics include:

How to approach content as an artist
Building momentum without industry connections
Turning limitations into leverage
Why consistency matters more than virality
The power of mindset and self-belief

Whether you’re an independent artist, music exec, or creative entrepreneur, this episode is packed with practical insights and frameworks for growth.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes Nov 09, 2025

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?

In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on family, balance, and ownership. Despite the potential for fame and fast money, he chose freedom over burnout, and built one of the most successful independent artist careers in the process.

We dive into the financial reality behind touring, the myth of “you have to be everywhere,” and how streaming revenue and smart systems gave him more control than any tour could. Nic also shares how private strategy sessions and creative consistency helped him build community without sacrificing his peace.

This isn’t about rejecting success. It’s about redefining it.

Topics include:

Why Nic D chooses not to tour
Balancing family, fulfillment, and music
The mental and financial cost of touring
How streaming and ownership changed the game
The new definition of success for artists

For every artist, manager, or creative chasing longevity, this one’s a reminder that the real win is balance.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager Nov 08, 2025

What does financial independence really look like for an artist with no label, no manager, and no team?

In this clip, Nic D breaks down the real numbers behind being an independent artist, from how much he spends on production to how he tracks every dollar to stay profitable. He shares why keeping costs low, owning your masters, and thinking like a business are the keys to longevity in music.

We dig into how he uses simple systems (like Excel sheets and DistroKid) to run his operation, what artists get wrong about “investing in themselves,” and why self-management has given him more control, not more chaos.

It’s an honest look at money, mindset, and ownership, and why mastering all three matters more than any industry co-sign.

Topics include:

How to build profit as an independent artist
The importance of keeping expenses low
Smart budgeting and royalty splits
The mindset shift from “artist” to “entrepreneur”
Why ownership and control create long-term success

Whether you’re an artist, manager, or creative entrepreneur, this conversation breaks down the real cost of building something sustainable in music.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label Nov 07, 2025

What if success in music had less to do with talent, and everything to do with mindset?

In this conversation, Nic D breaks down the discipline, self-awareness, and consistency that helped him build a thriving career with no label, no manager, and no shortcuts.

He shares what artists get wrong about deals and streaming, how to stay consistent when motivation fades, and why you can’t build momentum without mastering yourself first.

We also dive into the power of practicality, the importance of audience connection, and how redefining success on your own terms can be the difference between burnout and longevity.

Topics include:

The mindset that drives sustainable success
How to stay consistent in music and content creation
The truth about record deals and streaming
Building a loyal audience through value and repetition
Redefining success and personal growth in music

For artists, managers, and creatives who care more about building careers than chasing moments, this one’s for you.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model Nov 04, 2025

What if you built a billion-stream music career, without a label, manager, or industry connections?

That’s exactly what Nic D did. From Culpeper, Virginia, he turned $250-per-song releases and short-form content into a thriving independent business, all while staying self-managed and completely in control.

In this episode, Nic breaks down his entire system, from how he budgets every release to how he uses content as his live show. He shares how discipline, data, and mindset turned his catalog into consistent streaming income and freedom on his own terms.

We talk about:
- Building a profitable indie music model from scratch
- How to release a song with $250 and break even from streams
- Turning short-form content into real audience growth
- Mindset, self-mastery, and creative consistency
- Building community instead of chasing playlists

Whether you’re an independent artist, music manager, or entrepreneur, this conversation breaks down what it really takes to win without the machine.

This isn’t luck. It’s leverage.
It’s the new blueprint for independence.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever Oct 13, 2025

Nick Jarjour shares the inside story behind Hipgnosis Songs Fund, the company that redefined how the world values music.

From his work alongside Merck Mercuriadis to building one of the most innovative catalog funds in history, Nick reveals how Hipgnosis raised the music multiple, shifted the economics of creativity, and gave songwriters the recognition they’ve long deserved.

He also reflects on the creation of the Grammy Songwriter of the Year Award, the fight for fair compensation, and the deeper purpose behind being a true artist advocate.

This episode is a masterclass in vision, business, and belief. A reminder that protecting the people who create culture is how you build legacy.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’ Oct 12, 2025

Nick Jarjour shares the story of Starrah, one of the most transformative songwriters in modern music. From crafting Rihanna’s “Needed Me” to shaping global hits for Camila Cabello and Maroon 5, Starrah’s journey is a masterclass in authenticity, creativity, and vision.

In this conversation, Nick explores how she redefined the relationship between artist and songwriter, why context is king, and how mental health and emotional intelligence shape long-term success. He also unpacks the idea of Return on Emotion (ROE), a reminder that the most meaningful rewards in music aren’t always financial.

This episode dives deep into the intersection of culture, creativity, and strategy, and what it really takes to build a legacy that lasts.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management Oct 11, 2025

Nick Jarjour takes us inside the real world of music management.

In this conversation, Nick breaks down what it truly means to manage artists and songwriters at the highest level: protecting their vision, aligning with their values, and helping them navigate the demands of the modern industry.

He shares insights on why the best songwriters think like artists, how to build sustainable careers rooted in morals and principles, and what it takes to lead with integrity in an environment built on constant change.

This episode is a masterclass in creative leadership, a must-listen for anyone serious about building a lasting career in music.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary Oct 10, 2025

Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control.

In this conversation, Nick reflects on the challenges of protecting artistic truth while navigating the emotional and ethical weight of telling someone else’s story. It’s a rare look into what it means to balance creative freedom, responsibility, and integrity in modern culture.

If you care about storytelling, leadership, and the realities of the creative industry, this one will stay with you.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music Oct 08, 2025

Nick Jarjour has built his career around one mission: protecting the storytellers.

From managing Starrah, the songwriter behind Rihanna’s “Needed Me,” to executive producing In Whose Name, one of the highest-grossing documentaries in recent years, Nick has always stood at the intersection of creativity, leadership, and responsibility.

In this episode of The Manager’s Playbook, Nick opens up about his journey from a young songwriter to becoming one of the most respected executives in the business. He shares what it means to lead with empathy, how mental health fuels creativity, and why protecting artists, writers, and filmmakers isn’t just good leadership. It’s good business.

We dive into his work with Hipgnosis Songs Fund and his mission to revalue songwriters, his philosophy around morals, values, and principles (MVP), and his perspective on the future of music through AI, blockchain, and innovation.

This is a conversation about purpose, partnership, and the power of standing for the people who make culture possible.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI Oct 06, 2025

What does it really take to build lasting partnerships between artists, brands, and technology?

In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, reflects on her career journey from PR to tech, sharing lessons from campaigns with J. Cole, and Beyoncé’s Super Bowl performance. She also breaks down how to balance brand expectations with artist needs, and why the best collaborations leave everyone walking away with value.

We dive into case studies like Jessie Reyez’s Jameson partnership and The Weeknd’s VR concert with TikTok, plus explore how AI is shaping the next era of music and brand integration.

This is practical advice and real-world strategy for artists, managers, and brands preparing for the future of music.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul Oct 05, 2025

AI is reshaping how music is created and consumed, raising new opportunities and new risks.

In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, joins us to discuss how AI can amplify creativity while forcing the industry to confront difficult questions about monetization, ethics, and the role of human artistry.

We dive into the harsh realities of streaming payouts, the viral rise of an AI-assisted rock band, and the possibility of AI replacing artists. Isabel also shares why the human connection in music still matters, and how the industry must adapt to protect it.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Isabel Quinteros on How Kids Are Experiencing Music in a Completely New Way Oct 03, 2025

AI is changing how music is created, discovered, and experienced.

In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, breaks down how her team is building the future of personalized music. From their patented Style Filter technology to subscription models, marketplaces, and API integrations, we explore the new tools shaping the industry.

We also dive into how kids are already engaging with AI music through gaming platforms like Roblox, the rise of digital social experiences, and what niche communities mean for the future of music discoverability.

This is a glimpse into where music creation is headed and why the rules are being rewritten in real time.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Isabel Quinteros on Why Artists Can’t Compete With AI Oct 02, 2025

Generative AI is shaking up the music industry, creating new opportunities and new risks.

In this clip, Isabel Quinteros (SVP at Jen Music AI and former Global Music Partnerships lead at TikTok) breaks down the ethical, legal, and cultural questions surrounding AI in music. From text-to-music prompts to copyright concerns, fair use, and artist compensation, Isabel shares how her team is building a “clean base model” to protect creators and ensure sustainable monetization.

We also explore the future of royalties, licensing, and how artists can thrive in an AI-driven world.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry Sep 30, 2025

In this episode, Mauricio Ruiz sits down with Isabel Quinteros, former Global Music Partnerships lead at TikTok and now SVP at Jen Music AI. From her start in PR to shaping TikTok’s rise and now leading conversations on AI, Isabel shares her journey and perspective on the future of music.

They dive into the ethical challenges of AI, artist compensation, the role of blockchain in royalties, and how younger generations are reshaping music through gaming and community. Packed with real-world insights, this episode is for artists, managers, and anyone curious about where music and technology collide.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career Sep 29, 2025

After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return.

In this conversation, he shares the pivotal moment with Drake that reignited his passion, the role his wife played in guiding crucial career decisions, and the challenges of navigating management changes. Alongside Steve Zsirai and Chad Walsh, Shawn also reveals the strategic and data-driven approach that made his live comeback possible.

This is a story of resilience, reinvention, and what it really takes to build a second chapter in today’s music business.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show Sep 28, 2025

Shawn Desman’s career looked finished, until it wasn’t.

In this conversation, Shawn, Steve Zsirai, and Chad Walsh break down how a mix of social media strategy, data-driven decision-making, and the “Drake effect” helped spark one of the most inspiring comebacks in Canadian music.

From TikTok virality to reconnecting with nostalgic fans, from analyzing where the audience actually lives to building the right live shows, they share the playbook for turning momentum into a full resurgence. And at the core of it all: authenticity.

This episode is a masterclass in how to rebuild a music career in today’s industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Shawn Desman and Managers on The Human Side of Music Management Sep 26, 2025

What does it really take to build authentic relationships in music?

In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh share why keeping a small, trusted circle is essential, how empathy and honesty drive lasting partnerships, and why boundaries matter in an industry that often blurs the personal with the professional.

Shawn also reflects on how personal struggles, including overcoming addiction, shaped his perspective and strengthened his ability to connect with people. Together, the group unpacks the balance between strategy and genuine connection, and why protecting your energy is just as important as protecting your career.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist Sep 25, 2025

What makes a great artist, and a great manager?

In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh break down the traits that separate the good from the unforgettable. From delivering “the good stuff” right away to the power of live performance and the rare quality of time feel, they share what truly moves audiences.

The discussion also touches on lessons from Beyoncé, Coldplay, Drake, and legendary producers like Darkchild and Tricky. And just as important, we explore what makes a great manager: vision, empathy, honesty, and the ability to identify opportunities others miss.

Whether you’re an artist or on the management side, this episode is packed with insights to help you elevate your career.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 040: Shawn Desman, Steve Zsirai & Chad Walsh - Drake’s Co-Sign, Fame, Sobriety, Social Media Strategy & Building a Comeback Team Sep 23, 2025

Shawn Desman’s story is one of highs, lows, and a powerful comeback. From topping the charts to stepping away from music, Shawn opens up about the pressure of fame, battling depression, and finding sobriety. With Drake’s encouragement at an OVO event, he rediscovered his love for music and returned on his own terms.

Alongside managers Steve Zsirai and Chad Walsh, the conversation dives into the strategy behind rebuilding a career in today’s industry; from leveraging social media and data, to understanding touring, to balancing family life with success.

Packed with honesty, lessons, and laughs, this episode is for anyone who believes in resilience, reinvention, and the power of the right team.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Milana Lewis on What Artists Can Learn From Entrepreneurs Sep 22, 2025

In this clip from The Manager’s Playbook, Mauricio Ruiz speaks with Milana Lewis (CEO of Stem) about her journey from having no background in music to becoming a leading entrepreneur in the industry.

Milana explains how building around clear vision and values, and using frameworks like EOS (Entrepreneurial Operating System), helped her align her company. She shares why the right team matters more than anything, how creating a culture that learns from failure drives growth, and why investing in employees is non-negotiable.

We also talk about the company retreat that immediately boosted performance, why naivety can be an advantage in innovation, and how borrowing ideas from other industries can break through the limits of traditional music business thinking.

This episode is a playbook for leadership, culture, and building companies that last.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out Sep 21, 2025

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis (CEO of Stem) to unpack the realities of artist development and partnerships in today’s music business.

Milana shares how artists can get noticed without relying solely on social media, why consistent storytelling is key, and the tough decisions behind who gets signed and when. She also dives into the challenges of timing, capacity, and staying true to your vision while finding the right partners.

We explore real-world examples, from artists like Frank Ocean and Chappell Roan, and draw parallels between the entrepreneurial journey of startups and the path of an artist testing and refining their craft.

This conversation is packed with insights for artists and managers navigating growth, making strategic decisions, and building long-term careers in music.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving Sep 19, 2025

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO of Stem, to break down how Stem approaches artist partnerships and deal-making differently.

Milana explains why Stem works on a project-by-project basis, how they manage capacity to protect quality, and how their simulator tool helps artists actually understand the financial reality of a deal. She also unpacks the new Concord partnership, designed to expand reach while keeping fairness and flexibility at the core.

The conversation doesn’t shy away from hard truths, including why major labels sometimes sign artists just to shelve them and control market share.

If you’re an artist, manager, or anyone navigating the music industry, this is a must-listen for understanding how to build smarter, more autonomous careers.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Milana Lewis on Why Music Contracts Are Broken Sep 18, 2025

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO & Co-Founder of Stem, to break down one of the music industry’s biggest flaws: royalty accounting.

Milana shares how Stem set out to simplify payments, give artists clarity on what they own, and make sure money flows where it should. She also explains the early challenges of distribution, the struggles YouTube stars faced, and the legal roadblocks that eventually led to the creation of Tone.

This is a look at how smarter contracts and transparent royalty systems can reshape an artist’s career, and why fixing the “boring stuff” might be the most powerful move in music.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business Sep 16, 2025

In episode 39 of The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, co-founder and CEO of STEM, to unpack the realities of today’s music business.

Milana explains why royalty accounting is still one of the industry’s biggest problems, why so many artists don’t know what they own or when they’ll get paid, and how that lack of clarity gets exploited in bad deals. She also breaks down the difference between independence and autonomy, the role of distribution vs. delivery, and what artists really need to cut through the noise.

The conversation also dives into STEM’s new partnership with Concord, the evolution of Tone, and how technology, storytelling, and team-building are reshaping the future of music.

If you’re an artist, manager, or anyone building a career in the music business, this episode is packed with insights to help you navigate the chaos.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Rich Castillo on Why Artists Get Dropped Too Quickly Sep 15, 2025

In this clip from The Manager’s Playbook, Rich Castillo pulls back the curtain on the realities of A&R and the inner workings of major labels. He explains how decisions actually get made inside the hierarchy, the role data plays in scouting talent, and why live shows still matter in discovering artists.

We also explore how young A&R execs can grow within the system, the pressure IPOs put on creativity, and the constant balancing act between taking risks and chasing profitability.

Packed with real stories and practical advice, this conversation is a must-listen for artists, managers, and aspiring executives who want to understand how today’s music industry really works.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Rich Castillo on How Failure Builds Resilience in the Music Industry Sep 14, 2025

In this clip from The Manager’s Playbook, Rich Castillo dives into the rise of UK rap culture and its global impact. He explains how London’s melting pot of influences creates a distinct sound, why regional identity is crucial for artists, and how UK rap compares to the U.S. scene.

Rich also shares his personal journey, from early career setbacks and getting fired to thriving as an executive, working with emerging artists like Liverpool rapper Cast, and building successful teams. Along the way, he highlights lessons in resilience, financial realities, and the challenges of scaling in the music business.

This conversation is about more than music. It’s about culture, survival, and building a career with real substance.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System Sep 12, 2025

In this clip from The Manager’s Playbook, Rich Castillo reflects on his move from the major label system to launching his own independent label, Lion Bear. He shares why legacy and independence matter more than comfort, what inspired him to take control of his career, and how he’s thinking about the next chapter of the music business.

Rich also introduces his new podcast, The Hot Seat, designed to share insight from high-level executives and inspire the next generation. His first guest: UK music veteran Trenton Harris Lewis.

This is a conversation about ownership, perspective, and building something that lasts.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Rich Castillo on The Harsh Truth About A&R at Major Record Labels Sep 11, 2025

In this clip from The Manager’s Playbook, Rich Castillo breaks down what the role of A&R really looks like in 2025. From identifying and developing talent to balancing data, instinct, and marketing, Rich shares how decisions actually get made inside labels.

We also discuss the traits that separate great A&R executives from the rest, the misconceptions around the job, and the pitfalls artists face when signing to majors.

Whether you’re an artist, manager, or aspiring exec, this conversation delivers real-world insight into the music industry today.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers Sep 09, 2025

Rich Castillo has spent nearly two decades inside the music industry, from Polydor, Sony, and EMI to Warner and now his own company, Lion Bear. In this episode of The Manager’s Playbook, Rich breaks down what A&R really means in 2025, why most artists lose urgency after signing, and how to navigate label politics without losing your vision.

We also dive into artist development, the tug-of-war between data and instinct, and what separates a good executive from a great one. Packed with real stories and practical lessons, this is a must-listen for artists, managers, and executives who want to build lasting careers, not just moments.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Jared Cotter on How to Build a Team Around a Superstar Sep 08, 2025

In this conversation, Jared Cotter and I dig into what it really takes to build a modern superstar.

We talk about the rise of Shaboozey, how undeniable talent meets the right strategy, and the pivotal role management plays in turning momentum into long-term success. From building strong teams to navigating industry shifts, Jared shares the lessons that matter most for artists and managers alike.

It’s a grounded look at resilience, teamwork, and the realities behind the spotlight.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Jared Cotter on How Shaboozey Is Opening Doors in Country Music Sep 07, 2025

In this conversation, Jared Cotter and I dig into the journey of breaking into country music and why authenticity always wins.

We talk about how Shaboozey carved out his space in Nashville, the importance of diversity and representation, and how the genre is slowly opening its doors to new voices. Jared shares stories of resilience, community, and the impact of artists who are breaking barriers and creating opportunities for others.

It’s a grounded look at what it takes to succeed, and stand out, in today’s country music landscape.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has Sep 05, 2025

In this conversation, Jared Cotter and I dig into the world of music publishing and what it really takes to build a sustainable career.

Jared shares his perspective as both a songwriter and a manager — from the smartest types of publishing deals to the importance of choosing the right partners. We talk about long-term strategy versus short-term checks, how to balance business with creativity, and the lessons that can make or break a career behind the scenes.

If you’re an artist, songwriter, or manager in the making, this is essential listening.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Jared Cotter on Managing After a Hit Record Sep 04, 2025

In this conversation, Jared Cotter and I break down the making of Shaboozey’s “A Bar Song (Tipsy).”

We talk about the creative spark, the key moments that shaped the record, and what it takes to recognize when you’ve got a hit on your hands. From the late-night studio energy to the strategy behind pushing it forward, this is a candid look at how an idea turned into one of the biggest independent records in recent history.

If you care about songwriting, collaboration, or the craft of building timeless music, you’ll want to hear this one.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 037: Jared Cotter - Shaboozey, Paul Russell, Jay Sean, Building Superstars Independently, Shaboozey’s Rise, Country Music & Leadership Lessons Sep 02, 2025

Jared Cotter is the manager behind one of the biggest independent success stories of the decade.

In this episode, we talk about how Shaboozey’s “A Bar Song (Tipsy)” made history, spending 19 weeks at #1 and tying the record set by Lil Nas X’s “Old Town Road”. But unlike most chart-toppers, this run happened completely independent, through Empire and his record label, American Dogwood.

Jared shares what it’s really like to manage a superstar in real time: the chaos, the delegation, the importance of building the right team, and how to keep artists balanced when the pressure is nonstop. We also dive into the nuances of publishing deals, the unexpected opening in country music, and the launch of his 3AM Records label, a venture spotlighting global voices that deserve more recognition.

This is more than a story about a hit song. It’s about leadership, trust, and what independence at scale really looks like in today’s music industry.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Loren Medina on How to Pitch as an Artist Sep 01, 2025

In this episode of The Manager’s Playbook, publicist Loren Medina unpacks the evolving music industry and what independence really means for artists today. She challenges the myth that signing to a label guarantees success, pointing to examples like Bad Bunny to show how ownership and freedom have reshaped the game.

Loren shares practical strategies for building PR from scratch, crafting effective pitches, and using storytelling as a tool to connect with audiences. She also highlights powerful redemption stories that prove adversity can become an artist’s greatest asset.

Whether you’re an up-and-coming artist or a seasoned executive, this conversation is packed with insights on navigating the modern music business with purpose and strategy.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy Aug 31, 2025

In this clip of The Manager’s Playbook, publicist Loren Medina talks about what it’s really like to work with record labels from the outside. She explains why so many label teams lack long-term strategy, even for major artists, and how her structured approach sets her apart.

Loren shares her experience promoting Jessie Reyez in both English and Latin markets, reflects on the importance of humility and authenticity in artists, and explains why values and alignment are non-negotiable in PR. She also opens up about refusing to work with entities that support harmful politics or social injustice, and why genuine human connection is still the foundation of great publicity.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry Aug 29, 2025

In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She reflects on navigating the early days of digital marketing, the importance of innovation and branding, and how those experiences shaped her move into PR.

Loren also opens up about the realities of the industry, her work with major artists, and how her family heritage has influenced her path. The conversation closes with the story behind founding Guerrera PR and the values that continue to drive her work today.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist Aug 28, 2025

In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigating the evolving role of PR in the age of social media, Loren gives an unfiltered look at how storytelling drives careers forward.

She breaks down her work with artists like Jessie Reyez, the strategy behind J Noa’s rise, and how moments like Tiny Desk can transform an artist’s path. Along the way, Loren discusses timing, dedication, and why the future of good PR is about much more than press releases; it’s about narrative, connection, and knowing when to strike.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 036: Loren Medina - Jessie Reyez, Ca7riel & Paco Amoroso, J Noa, The Business of Music PR, Breaking Artists & The Ugly Truth About the Music Industry Aug 26, 2025

In episode 36 of The Manager’s Playbook, Mauricio Ruiz sits down with publicist and strategist Loren Medina, founder of Guerrera PR. From her start at Sony to building her own agency, Loren shares the unfiltered truth about navigating the music business, the importance of authenticity, and why values and strategy matter more than hype.

She opens up about working with artists like J Noa and Jessie Reyez, the challenges of being a woman in a male-dominated field, and how PR has evolved in the digital era. This is a candid conversation on resilience, storytelling, and what it really takes to build a lasting career in music.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment Aug 25, 2025

Music catalogs have become one of the hottest asset classes in the world.

In this clip of The Manager’s Playbook, Dan Gonzalez and I unpack how catalogs are valued, why multiples matter, and what makes music such an attractive investment for hedge funds and capital allocators. From liquidity to long-term earnings, we explore why music is considered an uncorrelated asset, and what that means for artists.

We also discuss the importance of owning masters, how business managers guide artists through catalog deals, and the growing role of family offices in managing wealth.

Whether you’re an artist, manager, or investor, this conversation offers a clear look into the financial engine powering today’s music industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts Aug 24, 2025

From Canadian grant writing to closing music business deals.

In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their rights and grow sustainable careers. We discuss why some artists land grants while others don’t, how to simplify overly complex contracts, and the biggest pitfalls hiding in traditional label agreements.

The conversation also covers advances, independent capital, protecting intellectual property, and why every artist should be thinking like a CFO.

Whether you’re just starting out or managing a global career, this episode offers clear strategies to protect your music, negotiate smarter, and build for the long game.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table Aug 22, 2025

Royalties are the lifeblood of an artist’s career but too often, they go uncollected.

In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producers by auditing portfolios, identifying missing income, and navigating the complex world of rights and royalties. From masters and publishing to public performance, mechanicals, neighboring rights, and sync, Dan explains how to maximize every possible revenue stream.

Whether you’re an emerging artist or managing a global career, this conversation is a masterclass in understanding the financial backbone of music.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers Aug 21, 2025

The role of a business manager has never been more important for artists.

In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to becoming the backbone of an artist’s entire financial structure. With music distribution decentralized and artists taking on more responsibilities than ever, the right business manager can mean the difference between growth and chaos.

We cover the key differences between business managers and artist managers, why back office functionality matters, and how artists can set up financial structures to support long-term success. Dan also dives into boutique vs. corporate business management, tax strategies, the use of trusts and holding companies, and what to consider when taking an advance.

Whether you’re an artist building from scratch or managing a global career, this conversation offers practical insights into protecting money, scaling income, and planning for the future.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy Aug 19, 2025

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career.

Dan explains why business managers are really the CFOs of the music industry and how the right systems around taxes, royalties, and catalog sales can be the difference between wealth and bankruptcy.

From the hidden costs of advances to the rise of music catalogs as one of today’s hottest asset classes, this conversation reveals what it really takes to build sustainable wealth in the music business. Dan also breaks down the role of family offices, the impact of AI on the industry, and why equity should be at the center of every artist’s strategy.

Whether you’re an artist, manager, or executive, this episode is packed with actionable insights on ownership, structure, and long-term success.

A conversation like this doesn't come cheap.

Disclaimer: The views, opinions, and information provided in this podcast are for general informational and educational purposes only. Daniel Gonzalez (“Dan”) is not an attorney, CPA, or licensed financial advisor. Nothing discussed should be construed as legal, tax, or accounting advice, nor should it be relied upon as a substitute for consultation with qualified professionals. Listeners are encouraged to seek the advice of their own legal counsel, CPA, or other licensed professionals with respect to any questions or concerns they may have.

Watch the full episode on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today Aug 18, 2025

Hit-Boy has leveled up, not just as a producer, but as a person.

In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relentless creative output, and quietly building an empire that spans music, film scores, video games, and major brand partnerships.

We dive into the freedom and challenges of independence, the role of momentum in sustaining creativity, and why having the right environment, and the right people, is non-negotiable. Hit-Boy also shares his perspective on social media, algorithms, and why authenticity will always cut through.

It’s a blueprint for building a self-contained creative ecosystem, overcoming industry constraints, and making work that lasts.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage Aug 17, 2025

Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you.

In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of the modern music business through the lens of artists like Russ, who’ve built massive success independently. From the shift in revenue models and the evolving role of labels, to the rise of distribution companies and the power of catalogs, we explore how today’s artists can create real value on their own terms.

We also dig into the importance of a strong managerial ecosystem, the realities of streaming-era revenue, and how to position yourself for long-term wins in a constantly changing industry.

For artists, managers, and entrepreneurs, this is a roadmap for playing the game without giving up the keys.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals Aug 16, 2025

Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line.

In this conversation, he takes us from his early days on Section 8 housing and landing a $50,000 advance, to producing career-defining hits like N*** in Paris. He breaks down the mental toll of a bad deal, the industry lessons he picked up along the way, and the moment Jay-Z and Desiree Perez stepped in to help him win back his freedom.

We dig into the importance of character, work ethic, and genuine partnerships, plus how staying a student of the game has shaped his career. For artists and producers navigating the industry, this is a blueprint for surviving, and thriving, on your own terms.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family Aug 15, 2025

Grammy-winning producer Hit-Boy is building more than music; he’s building worlds.

In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard lessons of becoming a visual artist, and how constant growth fuels his work. He opens up about collaborations with top artists, his commitment to independence, and why family remains at the center of everything he does.

Hit-Boy also shares how therapy has helped him set personal and professional boundaries, and why AI is becoming a tool in his creative arsenal. It’s a masterclass in evolving without losing your core.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire Aug 13, 2025

Grammy-winning producer Hit-Boy opens up about escaping an 18-year publishing deal, one of the most restrictive contracts in music, and the lessons learned along the way. He shares the mental toll of being trapped in outdated MDRC terms, how Jay-Z and Roc Nation helped him break free, and the creative freedom that’s fueled his most prolific run yet.

Alongside his manager, Nima Nasseri, Hit-Boy reveals how they’ve built a self-contained creative ecosystem spanning music, film, brand partnerships, and multiple Grammy-winning projects. They talk ownership, autonomy, the role of AI and social media in today’s music industry, and how to balance relentless output with family and mental health.

This is a blueprint for building a career on your own terms.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career Aug 11, 2025

Chris Taylor takes us inside Metric’s improbable rise, from repeated label rejections to breaking through as one of Canada’s most influential indie bands. In the early 2000s, after failed demo deals with Warner Brothers, Island Records, and Virgin, the band was at a crossroads. Refusing to let their story end there, Taylor founded Last Gang Records to give Metric their long-overdue shot.

We also explore the shifting music landscape of the time, from the disruptive force of digital piracy to the emergence of indie labels and bands that redefined the industry. A conversation about resilience, vision, and what happens when you bet on the right talent.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records Aug 10, 2025

Chris Taylor’s path has been anything but linear: lawyer, label founder, and music executive with a global footprint.

In this clip of The Manager’s Playbook, he shares how he scaled a thriving legal practice while launching Last Gang Records, balancing the demands of both worlds, and navigating the breakthrough moments that shaped his career. From the strategies he used to build and fund his firm, to the lessons learned from working with diverse legal talent, to the ripple effect of representing Drake on the Canadian music scene, Chris pulls back the curtain on the business moves that matter.

We also dive into his leap to Entertainment One (eOne), the negotiations that brought him there, and the leadership lessons he absorbed from founder Darren Troop; insights on patience, discipline, and vision that apply far beyond music.

It’s a candid look at the intersection of law, music, and business growth, told by someone who’s mastered all three.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999 Aug 09, 2025

Chris Taylor remembers the moment Nelly Furtado’s music landed in his hands, and the chain reaction it set off.

From self-made tracks and photo booth snapshots to sparking one of 1999’s biggest record deals, Chris takes us inside the bidding war that had David Geffen, Madonna, and the industry’s heavyweights at the table. The result? A Dreamworks deal that helped open the door for Canadian artists on a global stage.

We talk spotting hits before they happen, building the right relationships, and how the tools for finding talent have evolved over the years.

This isn’t just a story about signing a star; it’s a masterclass in recognizing potential and acting before anyone else sees it.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels Aug 08, 2025

Chris Taylor knows the role of the music manager has changed forever.

In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.

From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing still drive lasting success.

He also reflects on the evolving impact of press, the continued role of radio, and why the best managers see themselves as partners, building empires alongside their artists.

This is a conversation about leverage, longevity, and leading from the front.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 033: Chris Taylor – Last Gang Records, Drake, Nelly Furtado, Artist Management, Independent Labels, Music Law, Career Longevity & Betting on Talent Aug 05, 2025

Chris Taylor has done it all: music lawyer, label founder, global executive, and now CEO of Hall of Fame Management. But his story didn’t start with a major deal. It started with a $35K personal bet on a band called Metric and a refusal to let talent get buried by industry politics.

In this episode, Chris joins Mauricio Ruiz to talk about the hard-earned lessons behind his journey, what it really means to build infrastructure, why some artists succeed without being the most strategic, and how the role of the manager has evolved into something bigger than ever before.

They unpack the grind behind artist development, the emotional weight of betting on people, and what long-term thinking looks like in an industry obsessed with quick wins.

This is a masterclass in leadership, belief, and adapting to the business as it moves under your feet.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠⁠https://www.youtube.com/@managersplaybook⁠⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Nick Ruffalo on The Real Reason Artists Aren't Going Viral Anymore Aug 04, 2025

What actually builds an artist brand in 2025?

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down the modern-day strategy behind artist branding, content creation, and music marketing. Together, they explore why branding is about emotional consistency, not just aesthetics, and how artists can build meaningful connections in an oversaturated digital world.

From Coca-Cola’s visual identity to artist content funnels, the conversation unpacks the three core pillars of content: discovery, connection, and conversion. This isn’t about chasing trends. It’s about building a system that turns casual listeners into lifelong fans.

If you’re an artist, manager, or marketer trying to grow the right audience the right way, this episode gives you the blueprint.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Ruffalo on The Real Secret to Engaging Music Content Aug 03, 2025

In 2025, music marketing isn’t optional. It’s the engine behind every artist breakout.

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down what branding, content, and strategy really look like in today’s landscape. They unpack how artist brands are built not just through visuals, but through voice, clarity, and emotional connection, and why artists need to understand their content funnel if they want to grow a real audience.

From discovery to conversion, from new formats to timeless strategy, this is a masterclass in how to stay relevant, consistent, and creatively fulfilled in a saturated digital world.

If you're serious about building something that lasts, this one's for you.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Ruffalo on Why Record Labels Still Matter in 2025 Aug 02, 2025

The label question isn’t major vs. indie. It’s alignment vs. confusion.

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to unpack the evolving role of record labels in 2025. They go deep into what a modern label actually offers, what artists should demand, and how smart teams are building digital departments that prioritize branding, content, and true audience engagement.

Nick shares hard-won lessons from building strategy inside Big Loud Rock, and why passion, buy-in, and internal clarity matter more than ever. Whether you’re navigating a deal or building your own path, this episode delivers clarity in a complex industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Ruffalo on The Real Reason Fans Aren't Connecting With Your Music Aug 01, 2025

What separates artists who get skipped from those who build legacy?

In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital at Big Loud Rock and founder of Unleashed, to unpack what it really takes to build an artist brand that connects.

They dive into why great music isn’t enough anymore, how the 80/20 rule still shapes careers, and why understanding your archetype might be the unlock your brand has been missing. From the creator to the rebel to the best friend, Nick explains how artists can build clarity, audience, and authenticity in a noisy landscape.

This isn’t about surface-level content tips. It’s about the mindset, strategy, and discipline behind modern artist development. If you’re serious about building something that lasts, this episode is for you.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public Jul 29, 2025

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfiltered conversation on what it really takes to build an artist brand in 2025.

Nick breaks down the difference between branding and content (hint: most artists confuse the two), how to build trust before traction, and why clarity, not aesthetics, is the foundation of a scalable music career. They dive into the power of archetypes, content funnels, the role of paid media, and how to navigate the leap from developing artist to breakthrough moment with intention.

If you’re an artist, manager, or creative operator looking to build something real, without chasing trends, this one’s required listening.

Simply put, a conversation like this doesn't come cheap.

Watch the full episode on YouTube: ⁠https://www.youtube.com/@managersplaybook⁠

New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Tuma Basa on How YouTube Replaced MTV for Artists Jul 28, 2025

YouTube isn’t just for views. It’s for building worlds.

In this episode, we unpack why YouTube remains one of the most powerful tools in an artist’s strategy, especially in an era where the music business has shifted from gatekeeping to global access.

Tuma Basa breaks down how to actually use the platform: consistency, storytelling, thumbnails, appointment drops, and understanding the full power of its grid.

We also get into the deeper layer; why content is now infrastructure, how to lead with value, and why people like Wallo267 are reshaping the game by giving back what they’ve learned.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community Jul 27, 2025

Tuma Basa didn’t just build playlists. He built a perspective shaped by continents, cultures, and connection.

In this clip, we unpack his global journey through music and media: growing up across countries, working through legacy and startup ecosystems, and choosing YouTube over traditional label paths.

We talk about why real connection beats transactional networking, why music is more service than product, and what it means to listen, not just hear.

Tuma also shares why trust, curiosity, and cultural fluency matter more than ever in today’s music business and how YouTube is helping shape the next era.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI Jul 24, 2025

Timbaland made headlines by signing the first AI artist but the real story goes deeper.

In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools to the industry’s emotional resistance, we explore how this moment mirrors past disruptions; Auto-Tune, sampling, even the rise of the DJ.

We ask the uncomfortable questions: Is AI a tool or a threat? Is resistance just fear in disguise? And what does it really mean to keep art human in a tech-driven era?

This one’s for anyone navigating where creativity meets innovation.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally Jul 23, 2025

The future of music in Africa is full of energy but the infrastructure isn’t there yet.

In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and publishing gaps to the global influence of organizations like Live Nation and investors like China, we explore what it’ll take to build something sustainable.

We also spotlight emerging African artists, festivals making real impact, and why the passion for music discovery is still alive, even in a fragmented system.

This one’s for the builders, believers, and anyone watching the next global wave take shape.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency Jul 22, 2025

In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of music curation, platform strategy, and long-term artist relevance.

Tuma shares his journey from BET to Spotify to YouTube, and breaks down how emotional intelligence, cultural adaptability, and curiosity have shaped his leadership. They talk YouTube as global TV, the impact of Gen AI on creativity, and the line between music industry and music community.

For artists, executives, or anyone building legacy in the music business, this one’s a masterclass.

A conversation like this doesn't come cheap.

Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET

Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything Jul 18, 2025

In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell.

After being introduced to EVEN, LaRussell became the platform’s first artist, and the proof of concept. What followed was a masterclass in independent strategy: $27K in just hours, $100K within a month, and a new blueprint for how artists can scale without relying on traditional systems.

We talk about how skepticism turned into belief, how smart work can outperform luck, and how LaRussell’s approach is reshaping what it means to be an artist-entrepreneur.

This is what direct-to-fan looks like when it actually works.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree Jul 17, 2025

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to talk about the journey few founders ever get to share, what it means to break into venture capital as a Latino entrepreneur.

Mag opens up about growing up in an immigrant household, the early lessons in hustle and resilience, and the winding path from managing artists to leading a tech company backed by venture capital.

We get into the emotional weight of representation, the role of taste and conviction in startup success, and why building a transparent, values-driven culture matters more than ever. Mag also shares how AI could create more access for underrepresented founders and what it takes to scale both a company and a mission.

This one’s personal, honest, and deeply strategic. For anyone building from the margins, this is required listening.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization Jul 16, 2025

In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.

From innovative artist subscription models, like “pay what you want”, to untapped opportunities in the Global South, Mag Rodriguez breaks down how platforms like EVEN are making it easier for artists to reach fans in Africa, Latin America, and Asia.

We dive into real-world case studies, the payment infrastructure powering fan access, and how globalization is reshaping not just music releases, but live experiences and sustainable growth for artists.

If you care about scale, access, and building a future that includes everyone, this one’s for you.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business Jul 15, 2025

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership Jul 14, 2025

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.

We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.

Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention

We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.

If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.

A conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers Jul 12, 2025

In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business.

From empathy and collaboration to navigating bias and building strong teams, Laurie shares how her values and vision have shaped a powerful approach to artist management. She also discusses the importance of choosing the right distribution partners, like AWAL, to stay flexible and in control.

It’s a conversation about leadership, trust, and building careers that last.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral Jul 11, 2025

In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry.

We break down the shift from radio to streaming, the rise of TikTok and algorithmic discovery, and how smart data collection powers meaningful fan connections. Laurie shares how tools like CRM helped guide The Beaches through viral growth and sustainable fan engagement.

It’s a must-listen for anyone serious about building careers, not just hype.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal Jul 10, 2025

In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists.

From her work with The Beaches to using platforms like Laylo to gamify fan engagement and build powerful email lists, Laurie shares how data, innovation, and artist alignment create real growth.

Whether you're managing artists or building a brand, this conversation is packed with practical tools and sharp insight.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels Jul 09, 2025

Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.

She shares how Canada’s lack of infrastructure compared to the U.S. created unique challenges, and how going independent led to breakthrough moments with artists like Charlotte Cardin.

A sharp look at strategy, innovation, and navigating change in a shifting industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music Jul 07, 2025

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal Jul 06, 2025

In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system.

Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.

From submitting budget requests to managing release schedules, this episode offers actionable strategies for building strong, collaborative relationships that lead to more successful outcomes.

If you're navigating the label world or preparing to, this is required listening.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry Jul 05, 2025

In this clip of The Manager’s Playbook, Lola Plaku shares the vision and journey behind Girl Connected: a mentorship program built to empower women pursuing careers in the music industry.

Launched in 2018, Girl Connected is more than a mentorship initiative. It’s a platform for access, education, and career readiness. Lola unpacks how the program was designed to provide real-world experience, vet job candidates, and guide participants through the complexities of the music business.

She also reflects on success stories, the importance of building a strong vetting process, adapting to the realities of touring and COVID, and how the program continues to evolve.

Whether you're an aspiring executive, creative professional, or industry leader, this conversation is packed with insight on building platforms that truly move the culture forward.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Lola Plaku on Artist Development Jul 04, 2025

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.

Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.

Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Lola Plaku on Building Toronto's Music Scene Jul 03, 2025

Lola Plaku joins The Manager’s Playbook for a powerful conversation on building a career in hip hop from the ground up.

One of the few women to carve out real space in the industry, Lola reflects on her journey, from supporting local artists like Embassy to her early work with HipHopCanada, promoting shows, launching the I Luv Lola blog, and eventually managing artists and founding Girl Connected.

We explore the hustle behind the headlines, the evolution of social media, and the mindset required to lead with purpose in an industry that often overlooks the people doing the real work.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music Jun 30, 2025

In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected.

From building street teams for Big Sean to orchestrating major moves for French Montana, Lola’s story is a masterclass in hustle, strategy, and staying power. She breaks down the realities of artist management, the critical role of communication with labels, and the importance of audience connection in today’s music landscape.

We also get into the business of live events, lessons from the road, and how she’s elevating the next generation of women in music through community and mentorship.

This is an unfiltered, high-utility conversation for anyone serious about turning passion into long-term purpose in the industry.

Simply put, a conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Ray Daniels on The Letter That Changed Everything Jun 29, 2025

In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up.

He reflects on the impact of his viral 2020 letter, “Dear White Music Executives,” the pushback he faced, and the lessons learned navigating an industry that wasn’t built for him.

From being blackballed to building his own platform, Ray talks validation, integrity, and why choosing purpose over permission changed everything.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last Jun 28, 2025

In this clip of The Manager’s Playbook, Ray Daniels and I explore the “Science vs. Magic” theory in music and why mastering both is key to long-term success.

We talk about how artists like Future evolved from pure creative instinct to strategic execution, and how Drake’s blend of intuition and structure sets a new standard in the industry.

From viral moments to career longevity, this episode unpacks the real work behind the artistry.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom Jun 27, 2025

In this clip of The Manager’s Playbook, we dive into what really makes a megastar.

Ray Daniels unpacks the fandom, timing, and cultural impact behind two very different careers: Jay-Z and Bow Wow. One built a business empire later in life; the other dominated early with a loyal youth fanbase.

We also get into Kanye, Nas, and why music success often feels like high school, where popularity and power don’t always align.

This conversation challenges how we define greatness in hip-hop and why it matters.

Simply put, a conversation like this doesn't come cheap

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals Jun 26, 2025

In this clip from The Manager’s Playbook, Ray Daniels and I break down the real difference between pop and urban splits and how the same record can pay out very differently depending on who’s involved.

We unpack the math behind a triple platinum hit, talk producer and publishing cuts, and explore what every artist and manager needs to understand about the business behind the music.

Plus, a look at Lizzo’s early career and how finding the right audience changed everything.

Simply put, a conversation like this doesn’t come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats Jun 23, 2025

Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up.

In this episode of The Manager’s Playbook, Ray gets real about what it takes to survive, and last, in an industry that changes fast. We talk managing talent like Theron Thomas, how A&R shifted with data, and why the future belongs to artists who understand both science and storytelling.

No fluff. Just hard-earned lessons on equity, authenticity, and building with intention.

A conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Russ on the Dark Side of Music Success & Healing Jun 22, 2025

In this clip of The Manager’s Playbook, Russ shares the emotional cost of success and the internal reset that followed. From confronting public perception to redefining identity, he unpacks the deeper work that’s shaped his evolution as both an artist and a man.

We talk emotional boundaries, mentorship, inner child healing, and what it takes to grow when the spotlight isn’t flattering.

This isn’t just about the industry. It’s about becoming whole, on your own terms.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career Jun 21, 2025

In this clip of The Manager’s Playbook, Russ opens up about the pivotal moments that built his career. From Bugus filing the LLC at 18, to staying focused when things almost unraveled, to why a $250 check still means more to him than a $600K payout.

This is the part of the journey most people don’t see: the loyalty, the small wins, and the grit behind the scenes that made everything else possible.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters Jun 20, 2025

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.

He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.

This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Russ on Why $100K Won’t Make You a Star Jun 19, 2025

In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.

He shares why even $100K won’t help if the music’s not ready, how building a home studio is a non-negotiable move, and why self-delusion is the silent killer of most careers.

If you’re serious about leveling up, this is the mirror moment every artist needs.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy Jun 16, 2025

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.

From owning 100% of his masters to mastering the mental game, Russ shares how he built a massive global audience without a label, why visuals are key to longevity, and how staying grounded has been his greatest strategy.

We dive into the business side of being an artist: revenue, fan engagement, team dynamics, and the value of never selling out. Whether you’re an artist, manager, or builder in the creator economy, this episode is packed with practical gems and hard-won wisdom.

A conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum Jun 15, 2025

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.

From a last-minute application to life-changing studio sessions, we dive into the power of mentorship, community, and creative momentum. The conversation spotlights key moments—like early collaborations with King Louie and Chance the Rapper, that helped expand reach and reshape futures.

More than a music story, this is a testament to what happens when talent meets opportunity and why investing in people always pays off.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable Jun 14, 2025

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.

They explore how building community and owning your data gives artists real negotiating power, especially when stepping into label conversations.

Jessie shares her experience sitting across from Sir Lucian Grainge and how clarity and confidence helped her take control of the moment.

From team trust to long-game strategy, this conversation is packed with honest insights and hard-earned lessons for artists, managers, and anyone building something that lasts.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over Jun 13, 2025

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.

Why walk away from the top? To reimagine what the music industry could be.

Zach opens up about the emotional and strategic thinking behind his pivot, and the lessons learned from trading stability for innovation in service of artists. It’s a rare look at leadership, risk, and long-term vision.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career Jun 12, 2025

Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent.

But the real lesson?

It’s not just about having a team. It’s about having the right team. Katz explains why each role must be filled with people who bring full commitment, not just credentials. No box-checking. No shortcuts. Just aligned, purpose-driven collaboration.

A must-listen for artists, managers, and anyone serious about long-term growth in music.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever Jun 11, 2025

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.

It’s called the clipper strategy: a network of young, incentivized content creators driving virality across TikTok, Shorts, and Instagram. Zach shares how his team tapped into Discord and Twitter communities to spark real-time momentum for artists, bypassing traditional marketing models.

This is about more than just trends. It’s about building with the internet’s most powerful subcultures before the industry catches on.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos Jun 10, 2025

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.

We unpack:

How to support creators with real operational infrastructure
The power of long-form content in a short-form world
Moving beyond brand deals to DTC, community, and recurring revenue
Designing systems that serve creators today, not five years ago

This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move Jun 09, 2025

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures' Jun 08, 2025

We revisit the origin story of Jessie Reyez’s breakout hit “Figures” from a chance car ride in Sweden to a full-blown industry bidding war.

It’s a behind-the-scenes look at how one song sparked a movement, shifting careers and commanding attention across major labels. We explore the key moments that shaped the journey: gut decisions, hard conversations, and the conviction it takes to bet on yourself.

This clip also unpacks the artist-manager relationship and the non-negotiables that shaped Jessie’s path: authenticity, respect, and control. A powerful story about creative instinct, industry leverage, and building with integrity.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry Jun 07, 2025

Jessie Reyez and Byron Wilson take you deep into the real-life dynamics of the music industry, from conflict resolution to creative breakthroughs.

We explore how mastering communication, sometimes just picking up the phone, can break down barriers.

The conversation highlights the power of sequencing, the evolution of song ideas, and what really happens behind the studio doors when flexibility meets pressure.

But it’s not just about the work. We dig into the psychology of success: fear, self-doubt, and what it means to push past internal limits. The importance of community, rest, and finding clarity,especially during moments like the COVID-19 pause, round out this candid, high-impact session.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In Jun 06, 2025

In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.

Through real stories involving Drake, Jay-Z, and Justin Bieber, we explore why holding onto your best ideas can cost you, and why “Don’t get too precious” might be the advice that changes your approach to creativity for good.

This is more than a behind-the-scenes look. It’s a deep dive into collaboration, adaptability, and the quiet genius that turns constraints into classics.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working Jun 05, 2025

In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.

We explore why consistent output, audience building, and a clear narrative are just as important as the music itself. From early-stage grind to honest assessments of follower counts and streams, Nick lays out what readiness really looks like.

With stories of Adele, Sam Smith, and Frank Ocean, this episode is a blueprint for anyone trying to turn skill into success.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z Jun 04, 2025

Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.

In this episode, Nick Raphael, former President of Capitol Records UK, shares the inside story of how he and Christian Tattersfield signed Jay-Z in 1996 from a small office in London. It’s a raw look at what it means to trust your instinct and bet big when everyone else says no.

Nick walks us through the unconventional journey: cold-calling Damon Dash, researching Jay’s buzz through record shops, and watching an artist turn early rejection into generational leverage. It’s a powerful reminder that vision, grit, and timing still matter more than hype.

This is how legends are made, and why most execs missed it.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It Jun 03, 2025

In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career.

It’s not just about talent. It’s about having the right manager, the right strategy, and the ability to build meaningful connections. Nick unpacks why likability often beats raw skill, how inexperience at the management level can derail momentum, and why major labels still play a vital role in breaking global acts.

We also get into the concept of “concentric circles” of influence, and why your team’s reach, experience, and credibility matter more than you think.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025 Jun 02, 2025

In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.

We dive into why some tracks never break through, even when they’re brilliant, and why fan connection, team alignment, and timing can turn a decent song into a global moment. Nick shares the story behind Empire State of Mind, explains how artist-first thinking drives success, and reveals the deeper strategy behind building lasting careers.

Plus, we explore the rise of the independent middle class in music and how Nick’s latest venture is redefining what a modern label can look like, with a tight team and big results.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024 Jun 01, 2025

In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.

From using real locations and dynamic transitions to anchoring every shot in emotional truth, X reveals how resourceful creativity wins. But beyond technique, this episode is a deeper dive into the mindset behind iconic visuals.

We trace X’s journey from comic book dreams to directing for Jay-Z and beyond, exploring how fear, persistence, and pure passion shape a creative career. It’s a blueprint for anyone looking to make meaningful work and stay inspired in an industry that never slows down.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think May 31, 2025

In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.

From drawing out deeply personal performances from artists like Usher and Zayn to recounting the untold stories behind shelved big-budget productions, X shares what really happens behind the lens. He also reflects on how the industry shifted from extravagant productions to refined, intentional storytelling, and what that means for artists today.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024 May 30, 2025

Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musical spark.

They share the thrilling tension of first hearing Jessie's raw talent, her voice so unique, Ruiz, then manager of Jessie and now host of The Manager’s Playbook Podcast, initially hesitated to share it.

As they reflect on their evolving bond with Jessie, they recount pivotal moments like the release of her soul-stirring anthem Figures, a track they knew would disrupt the industry. Dive into the behind-the-scenes moments that shaped Jessie's rise, as they reveal the relentless belief that fueled their journey and Jessie's path to stardom.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Byron Wilson on The Messiness of the Music Business May 29, 2025

In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.

From signing deals to hitting the road, we explore why autonomy is everything, how touring and merch often pay more than streaming, and why going viral isn’t random—it’s strategy meeting preparation. You’ll hear how opening slots can become career accelerators and how smart artists turn unfamiliar crowds into loyal fans.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez May 28, 2025

In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in music today.

It began in 2013 with a Facebook connection that sparked something rare. From first hearing her voice and sensing both excitement and hesitation, to witnessing the viral impact of “Figures,” Ruiz and Wilson share the pivotal choices, risks, and defining moments that shaped Jessie’s path.

This conversation dives into what it takes to truly bet on an artist, how they navigated early wins without a label, and the kind of belief that turns raw talent into a movement.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy May 26, 2025

In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his own indie powerhouse.

Nick opens up about navigating a health crisis in 2013 and returning stronger with global hits. He shares how streaming transformed music distribution and why today’s artists need more than talent - they need focus, narrative, and direct connection with their audience.

We explore what it means to build long-term careers outside the traditional label machine and why the modern artist-manager relationship is evolving fast. Insightful, honest, and loaded with strategic gems.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management May 25, 2025

Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.

In this episode of The Manager’s Playbook, Cory breaks down how to land major record placements, negotiate complex contracts, and secure fair splits in songwriting and publishing.

From protecting your clients to building industry-shifting relationships, this conversation is packed with real-world tactics on negotiation, deal-making, and entertainment law.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'! May 24, 2025

Ever wondered how Drake’s “Nice for What” came to life?

In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to Drake in 2K to Murda Beatz crafting the beat in real time, and a casual convo that led to sampling Lauryn Hill’s “Ex-Factor.”

One penthouse. One spark. 45 minutes later - a chart-topping anthem was born.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight May 23, 2025

How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint.

In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Murda Beatz, Roy Woods, Jessie Reyez. And even closing deals with legends like Snoop Dogg.

From bold networking moves to brand-building (yes, even custom grills), Cory drops real-world gems on what it takes to stand out and succeed in the music industry.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know May 22, 2025

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape.

From handling distribution and tour logistics to navigating brand strategy, social media, and global team building, Nick breaks down the expanded responsibilities and rising pressures facing artist managers today.

We also dig into equity, commission models, and why strategic alignment between artist and manager is more important than ever.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal May 21, 2025

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, breaks down what every artist and manager should understand before signing a major label deal.

From creative control to recoupment terms, he unpacks the details that can make or break a career and the common points of tension between artists and labels. We dive into smart negotiation, building the right team, and how to approach deals with leverage and clarity.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Groff on How to Break Into A&R (Without Industry Connections) May 20, 2025

In this episode of The Manager’s Playbook, Nick Groff shares his unfiltered journey from unpaid intern to shaping major releases at Interscope Records.

He breaks down the real moves that opened doors: building trust, creating value before having a title, and learning to recognize hits before anyone else. It’s a raw, behind-the-scenes look at what it actually takes to break into the music industry and rise through the ranks.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish May 19, 2025

On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.

With a career that includes work with Billie Eilish, Avicii, Jacob Collier, and MGK, Nick shares what it really takes to spot talent, develop artists, and balance passion with data in today’s fast-moving industry.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R May 17, 2025

Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive.

In this episode, Kardinal walks us through his journey from Universal Canada to becoming Global A&R Director at Def Jam. He opens up about the value of a global perspective, the role of travel in shaping his career, and how building international relationships has helped him spot talent on a worldwide scale.

A must-listen for anyone aiming to lead on a bigger stage.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business May 16, 2025

Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.

In this episode, Kardinal breaks down the delicate balance between artistic expression and business strategy, likening artists to magicians and executives to scientists. He shares personal insights on authenticity, navigating industry pressures, and building real connections in a space that often rewards illusion.

For artists and managers alike, this is a reminder that lasting success comes from mastering both sides of the game.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius May 15, 2025

On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.

From discovering talents like Sean Paul, Estelle, Alex Da Kid, and even Rihanna, Kardinal reflects on the instincts, risks, and relationships that shaped his journey as a visionary A&R executive.

This conversation dives into the art of identifying potential, the weight of early belief, and why strong connections are key in the music business.

Listen to the full episode here -

Spotify-

https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels May 14, 2025

Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.

From favouritism and blackballing to the fine print of label deals, Kardinal breaks it all down with hard truths and real-world examples. He dives into the difference between sales and streaming, the role of leverage in negotiations, and why understanding your contract is non-negotiable.

A must-listen for anyone navigating the business side of music.

Listen to the full episode here -

Spotify-

https://spotifycreators-web.app.link/e/6VcC5BpRcTb

https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role May 13, 2025

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii.

Nick pulls back the curtain on what A&R really looks like at the major-label level, from discovering and developing talent to navigating data, pressure, and the realities of today’s music industry.

We get into artist growth, fan-building in the age of algorithms, and why strong relationships still drive lasting success. A must-listen for artists, managers, and anyone serious about the business.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing May 12, 2025

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and entertainment.

Listen to the full episode here -

Spotify-

https://spotifycreators-web.app.link/e/6VcC5BpRcTb

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg May 11, 2025

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creatives looking to break in, stand out, and turn their passion into a career.

Listen to the full episode here -

Spotify-

https://spotifycreators-web.app.link/e/6VcC5BpRcTb

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space May 10, 2025

The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey.

Listen to the full episode here -

Spotify-

https://spotifycreators-web.app.link/e/6VcC5BpRcTb

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read May 09, 2025

The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success.

Listen to the full episode here -

Spotify-

https://spotifycreators-web.app.link/e/6VcC5BpRcTb

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025 May 08, 2025

The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025 May 07, 2025

The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business May 06, 2025

The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist teams to mastering the challenges of management, Ritter talks about why understanding the fundamentals, adapting quickly, and valuing experience over traditional education are key to success in today’s fast-moving music business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity May 05, 2025

Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around Hopsin, the power of community in Funk Volume’s rise, and why content, storytelling, and consistency are key to thriving in today’s digital landscape.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority May 04, 2025

The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the importance of supporting artists’ well-being and the relentless drive it takes to succeed. A must-listen for anyone navigating the highs and lows of the business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How They Signed Nickleback May 03, 2025

The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Joey Moi. Hear how those relationships led to The Core managing one of the biggest rock bands in the world—and what it takes to build trust, loyalty, and long-term success in the music business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet May 02, 2025

Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the noise still takes serious work ethic. Join Tikhman and Zaruk as they share what it really takes to build lasting careers in today’s music industry and why hustle still matters more than ever.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture May 01, 2025

Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’t just music, but a powerful force influencing how we live, think, and connect today.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy Apr 28, 2025

In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent brands of the 2010s alongside Hopsin.

Dame breaks down the power of artist-manager loyalty, the real work behind brand building, and why ownership is critical in today’s music business. He reflects on Funk Volume’s rise, leveraging early platforms like Facebook, navigating the challenges of independent labels, and why reinvesting into your business is essential for long-term success.

We also dive into the realities of streaming revenue, the pros and cons of licensing deals, and how Dame transitioned into the TV and film world through his work with Bigg Jah.

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy Apr 16, 2025

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.

He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.

A conversation like this doesn't come cheap.

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure Apr 01, 2025

What does Lex Borrero mean by "Managers Should Get 50%"?

THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipline required to lead at the highest level.

We explore what it means to stay authentic in an industry that constantly changes, how to develop artists without losing yourself, and why management is more than a job—it’s a lifestyle. Whether you’re an artist, manager, or creative entrepreneur, this episode is filled with sharp insights and hard-earned wisdom from one of the industry’s sharpest minds.

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets Mar 18, 2025

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

If you're an artist, manager, or label, stop leaving money on the table. Forever Fan is the ultimate CRM built for the music industry—helping you communicate directly with fans via text and email, track engagement, and optimize campaigns so your biggest supporters never miss a release, tour, or merch drop.Major artists and rising stars alike are already using Forever Fan to sell more tickets, push more streams, and drive real fan loyalty.

Ready to level up your fan engagement?

Check out Forever Fan today: ForeverFanMusic.com

#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook

The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management Mar 04, 2025

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis

What does it really take to break an artist into the mainstream? Rachelle Jean-Louis, manager of Victoria Monét, reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups.

From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle takes us inside the high-stakes world of artist management—where every decision can make or break a career. She shares the setbacks, sacrifices, and defining moments that shaped Victoria’s journey, leading to Grammy nominations, the ‘Jaguar’ era, and the cultural phenomenon of ‘On My Mama.’

This is more than just a conversation—it’s an inside look at the unglamorous grind behind success. If you’ve ever wondered what it really takes to build an artist’s legacy, hit play now.

Inside the Playbook: Chip Sutherland on The One Person EVERY Recording Artist Needs Mar 01, 2025

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and the one person every recording artist needs.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer? Feb 28, 2025

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and how it's INCREDIBLY IMPORTANT to explore the crucial roles of a recording artist manager and a music lawyer in navigating the music industry successfully.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business Feb 27, 2025

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager Feb 26, 2025

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout Feb 25, 2025

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite your passion and well-being. This guide offers actionable steps to balance your energy, establish healthy routines, and reconnect with your inner purpose. Learn how to navigate the demands of the industry while nurturing your spirit, ensuring sustainable success and fulfillment. Transform your approach to work and life with these essential strategies for overcoming burnout and achieving holistic growth.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist! Feb 24, 2025

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label Feb 23, 2025

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record label. This video dives into his journey as a self-made artist, navigating the music industry as a TRUE DIY musician! From viral success and hit songs to building a loyal fan base, learn about Daniel Caesar's breakthrough and the strategies behind his music achievements his team created to win BIG!

As an unsigned artist, Daniel Caesar's independent success is a testament to the power of talent and perseverance. Explore how he gained music recognition and grew his career without a label, becoming a prominent indie artist. This story highlights the rise of a self-made musician, showcasing the impact of independent growth and no-label success. Get inspired by his music journey, marketing strategies, and the importance of artist independence in the modern music industry.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's Feb 22, 2025

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional managerial role. Their journey illustrates the nuanced dynamics of navigating the music industry while staying true to their creative roots.Throughout their tenure with Daniel Caesar, Burnett and Evans skillfully balanced the challenges of independence and leveraged grant funding to propel his career forward. They deftly handled major record label bidding wars and guided the team through the intense streaming wars between Apple Music and Spotify. Despite Caesar's impressive achievements, including the 'Freudian' Tour, he never went viral for his music alone, highlighting the importance of strategic management. Burnett and Evans' story underscores the complexities of artist management in the modern music landscape, where creativity and business acumen must harmonize.Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART' Feb 21, 2025

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar Feb 20, 2025

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters Feb 19, 2025

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS Feb 18, 2025

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs! Feb 17, 2025

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right, these individuals master the songwriting craft by weaving compelling emotion into their music. Join us as we explore how storytelling plays a crucial role in the work of these talented artists.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry Feb 16, 2025

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.

Tyler discusses his humble beginnings, relentless work ethic, and the leap of faith he took moving to LA and attending USC for Artist Management, even when no one believed in him. His story is a testament to perseverance and passion in the music industry.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest! Feb 15, 2025

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your research and being prepared in the music industry while he delves into his formative years working with Jamil ‘Big Juice’ Davis, Drake and the OVO team.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record Feb 15, 2025

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exceptional work ethic, and originality.

We explore the dynamic of managing prolific artists versus influential songwriters, with insights into PARTYNEXTDOOR's creative process, his unique production methods, and his ability to craft hit songs for himself and others. The discussion sheds light on the intricate relationship between managers and artists, and how true passion and dedication set the greats apart.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something Feb 14, 2025

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in smaller venues through outstanding live performances. Carter also highlights the value of partnering with good record labels to gain industry support and reach broader audiences. These insights offer a roadmap for small artists to navigate their way to bigger stages and venues successfully.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group Feb 14, 2025

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal Music Group (UMG) and TikTok. As one of the key figures in the music business, Troy brings a unique perspective to the UMG dispute.

Carter goes into the evolving landscape of music distribution, consumption, and content creation highlighting the role of platforms like TikTok in shaping trends and amplifying artists' reach. He discusses the synergies between UMG, one of the largest music companies globally, and TikTok, a social media powerhouse known for its viral content and music discovery.

Throughout the conversation, Carter explores the opportunities and challenges arising from this partnership. He touches on topics such as music licensing, artist promotion, and the impact on music discovery and fan engagement in the digital age.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars Feb 14, 2025

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extraordinary talent in the music industry.Discover the secrets behind spotting a future superstar, the challenges of managing iconic artists, and the strategies for building a successful career in music. Gain firsthand knowledge from Troy Carter, who has worked with some of the biggest names in entertainment, and learn what it takes to make it big in the music world.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent Feb 11, 2025

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. Gavin shares his journey from growing up with artist and journalist parents to building a program that bridges the gap between raw talent and the mainstream industry. He reflects on how his own struggles in the education system shaped his vision for creating spaces that foster creativity, mentorship, and opportunity.

We explore the impact ofThe Remix Project, its passion-based approach, and the success stories of alumni like Amanda Parris and Tyrone Edwards. Gavin breaks down the importance of storytelling, navigating relationships, and the power of believing in others. Whether you're an artist, mentor, or someone interested in culture and community, this episode is packed with valuable lessons and inspiration.

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity Jan 27, 2025

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the biggest tracks in hip-hop and R&B, T-Minus shares the story behind his rise to success.He talks about how he first met Drake, the creative process behind their iconic collaborations, and what it takes to thrive in the competitive world of music production. Whether you're an aspiring artist, producer, or just a fan of great music, this conversation is packed with insights, inspiration, and behind-the-scenes stories you won’t want to miss.

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices Dec 23, 2024

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Caribbean roots and church upbringing shaped her approach to managing Grammy-winning talent like Lucky Daye, Dee Mile, and Camper, and how she co-founded Good Company Records with the Walt Disney Group.

Discover the untold stories of navigating the highs and lows of the music business, advocating for artists in an often-overlooked industry, and witnessing musical greatness alongside icons like Ne-Yo and Harmony Samuels. Natalie opens up about her early days in artist management, the emotional toll of social work, and the bold decisions that propelled her career forward.

Packed with hard truths, invaluable lessons, and behind-the-scenes insights, this episode is a must-watch for aspiring managers, music enthusiasts, and dream-chasers alike. See why Natalie Prosper is redefining leadership in music and learn what it takes to build a lasting impact in the industry.

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy Dec 03, 2024

Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hosted by Mauricio Ruiz, Jessie and her longtime manager Byron Wilson pull back the curtain on what it really takes to build a legacy in the music industry.

From Jessie’s early days at Toronto’s Remix Project to creating a global buzz with tracks like Figures, this episode is packed with stories that define her rise. Jessie opens up about overcoming trust issues in an often ruthless industry, her unwavering dedication to understanding the business, and the sacrifices that come with chasing her dreams. Byron complements her narrative, revealing how strategic moves, teamwork, and a shared vision propelled Jessie’s career forward.

Listeners will hear behind-the-scenes accounts of label bidding wars, pivotal collaborations with icons like Calvin Harris and Eminem, and the hustle required to perform back-to-back shows without losing steam. The trio discusses the power of saying “no” to comfort zones, the art of negotiation, and the importance of surrounding yourself with people who share your values and vision.

Jessie’s candid reflections on work ethic, trust, and her drive to achieve goals like Grammy recognition make this episode a must-listen for anyone aspiring to make a mark in the creative world. Byron’s perspective as a manager adds depth, offering invaluable advice for navigating the industry with authenticity and strategy.

This isn’t just a conversation about music—it’s a deep dive into the mindset and hustle required to turn raw talent into a global movement. If you’re an artist, manager, or just someone who loves a good underdog story, Jessie Reyez’s journey will inspire you to keep pushing, no matter the odds.

🎧 Tune in now for an unforgettable episode that blends honesty, insight, and inspiration from one of music’s most dynamic voices.

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges Nov 07, 2024

Director X is the embodiment of innovation, authenticity, and masterful storytelling.

With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has reshaped the visual language of the music video industry. But his path to success wasn’t a straight shot to stardom. In this can’t-miss episode of The Manager's Playbook, hosted by Mauricio Ruiz, Director X opens up about his early days hustling to make a name for himself, the defining moments that tested his craft, and the relentless passion that pushed him to the top.

From pioneering visuals that captured the essence of hip-hop and R&B to leading high-stakes production teams, Director X shares the raw truth about his journey. He dives into the art of building genuine connections with artists, his approach to creating visuals that resonate in the digital age, and the importance of a strong, authentic visual identity. Throughout, he provides invaluable advice for emerging directors and creatives, revealing the dedication and depth of collaboration that go into making standout projects.

This isn’t just an episode about directing—it’s a blueprint for resilience, leadership, and the pursuit of artistic excellence. If you’re looking to get inspired by one of the industry’s most influential figures, this episode delivers unmatched insights from the master himself.

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork Oct 23, 2024

Byron Wilson’s journey from a small-town dreamer to managing global superstars like Jessie Reyez and SonReal is nothing short of inspiring. In this episode of The Manager’s Playbook, Byron opens up about the grind behind the glitz—sharing the challenges, hustle, and key relationships that helped him build a creative empire from the ground up.

From booking DIY shows to navigating record labels, Byron’s deep insights into artist management and viral success, like with SonReal’s hit “Everywhere We Go,” will captivate anyone with aspirations in the music industry. Tune in to hear Byron’s strategies on artist development, the power of teamwork, and how smart decisions can turn indie dreams into global recognition.

This episode is packed with gems for hustlers, creatives, and future managers alike. Byron Wilson on building global success, one hit at a time.

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships Oct 09, 2024

Cory Litwin is the MASTER of Getting into a Room! You cannot question his ability to help build and cultivate global superstars like Murda Beatz and Busta Rhymes. And that’s what you need and want from your manager. Especially in the beginning. In the world of artist management, connecting the dots and building relationships is key, and few do it as naturally as Cory Litwin. Known for his mastery of networking, Cory has cultivated an impressive career, from managing top-tier talent like Murda Beatz, Da Baby, and Busta Rhymes to organizing some of Toronto’s most iconic events. Starting at the University of Western Ontario, Cory’s journey has been defined by relentless hustle, deep connections, and a vision that always looks beyond the present moment. Today, we sit down with Cory to explore the art of making lasting impressions and how strategic partnerships have helped him excel at the highest levels of the music industry. He reflects on key moments that shaped his career, such as his ability to spot talent early and build it into global recognition. Beyond business, Cory speaks passionately about fostering creativity and supporting the next generation of artists, offering a rare glimpse into the world of a true industry connector. To all the hustlers and dreamers out there, this one's for you. A conversation like this doesn’t come cheap. The unstoppable Cory Litwin for ‘The Manager’s Playbook’ Podcast.

The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets Sep 24, 2024

In this episode of The Manager's Playbook, host Mauricio Ruiz interviews the legendary Kardinal Offishall about his extensive career spanning 30 years as an artist and music executive.

The discussion explores Kardinal's transition from artist to A&R executive, emphasizing the importance of human connections, authenticity, and global perspectives in the music industry. Kardinal shares behind-the-scenes stories, including early interactions with artists like Drake and Rihanna, and offers insights on identifying and nurturing raw talent.

The episode sheds light on the complexities of music business contracts, the solitary nature of being a visionary, and the challenges faced when striving to make an artist a priority in a major label.

Kardinal's enduring success is attributed to his genuine care for others and his commitment to staying true to himself.

Ladies and gentleman, a conversation like this doesn't come cheap. Without further ado, Kardinal Offishall.

The Manager’s Playbook 009: Gordan Dillard - Doja Cat, Amir Obe, Good Day Management, In Addition, Motown, Maverick Urban, SALXCO, A&R, Artist Management, Work Ethic Sep 10, 2024

In this episode of The Manager's Playbook, we sit down with Gordan Dillard, the powerhouse manager behind superstar artists like Doja Cat. Gordan shares his incredible journey through the ups and downs of the music industry and the invaluable lessons he’s learned along the way.

From interning at Motown to working at BET, Maverick Urban, and Capitol Music Group, to co-founding Good Day Management and In Addition, Gordan offers insight into the worlds of A&R and artist management. Throughout the episode, he highlights the importance of teamwork, work ethic, and having a clear vision, while sharing behind-the-scenes stories that shaped his career.

Ladies and gentleman, a conversation like this doesn't come cheap. Without further ado, Gordan Dillard.

The Manager’s Playbook 008: Shara Senderoff - Steven Spielberg, Raised In Space, Futureverse, Jen Music, AI, Blockchain, Music Tech, Blue Ocean Strategy Aug 27, 2024

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Shara Senderoff, a visionary at the crossroads of entertainment, technology, and innovation. From selling a script to Steven Spielberg at just 20 years old to co-founding a fund Raised In Space with Zach Katz and Scooter Braun, Shara's journey is nothing short of extraordinary.

Join us as Shara shares her transition from film and TV to the music industry, her groundbreaking work in blockchain and AI, and her unique approach to the Blue Ocean Strategy. She also dives into the power of meditation, the importance of curiosity, and the entrepreneurial spirit that fuels her success. This episode is packed with insights on technology, music, personal growth, and running multiple businesses while seemingly bending time.

Ladies and gentlemen, a conversation like this doesn’t come cheap. Without further ado, Shara Senderoff.

The Manager’s Playbook 007: The Core Entertainment - Country Music, Nickelback, Bailey Zimmerman, Michael Rapino, Nate Smith, TikTok, Mental Health, Work Ethic Aug 13, 2024

In this episode of The Manager’s Playbook, Mauricio Ruiz dives into the transformative world of country music with The Core Entertainment. Discover why the genre is surging in popularity, the unique challenges faced by artists when mainstream acts crossover, and learn about the evolution of artist development, they’re pivotal deal with kingmaker Michael Rapino- CEO/President of Live Nation, how artists are succeeding with minimal resources, and the powerful role of social media in shaping their careers.

Join us as Kevin "Chief" Zaruk and Simon Tikhman, the founders of The Core Entertainment, share their experiences working with major acts like Nickelback to rising stars like Bailey Zimmerman and Nate Smith.

We also explore the importance of building a strong team, setting boundaries, and maintaining mental health and well-being in the demanding music industry. Don’t miss this deep dive into the hard work and dedication that drive success in music.

Ladies and gentlemen, a conversation like this doesn't come cheap. Without further ado, Chief Zaruk & Simon Tikhman.

The Manager's Playbook 006: Chip Sutherland - Management Contracts, Business Manager, Canadian Funding, All You Need To Know About The Music Business Jul 30, 2024

In this episode of The Managers Playbook, Mauricio Ruiz sits down with Chip Sutherland, a seasoned entertainment lawyer and artist manager who was recently honored with the Walt Grealis Special Achievement Award. Chip’s behind-the-scenes work has significantly impacted the careers of artists such as Sloan, Feist, The Rankin Family, and many more.

Chip offers valuable insights into the music business, covering key topics such as management agreements and terms, business management and finances, and funding opportunities for Canadian artists. He also shares his experiences co-authoring the Canadian edition of All You Need To Know About The Music Business with Donald Passman, and provides his perspective on the current music industry landscape.

Ladies and gentlemen, a conversation like this doesn’t come cheap. And without further ado, Chip Sutherland.

The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout Jul 16, 2024

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Che Kothari, a multifaceted visionary whose work spans photography, artist management, festival production, and much more. Che’s career is a testament to the power of creativity, community, and spirituality.

Join us as we explore Che's incredible path, from discovering his passion for photography at a young age to founding Toronto’s Manifesto Festival and managing top-tier artists like Machel Montano and Mustafa The Poet.

Che’s professional life is also marked by a profound spiritual exploration. His path crossed with renowned spiritual leader Sadhguru, whose teachings on mindfulness, balance, and stillness have significantly impacted Che’s life and work. In this episode, Che shares how his spiritual journey has informed his approach to managing burnout, maintaining creativity, and fostering authentic connections.

A conversation like this doesn’t come cheap.

The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie Jul 02, 2024

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with acclaimed record producers and songwriters Matthew Burnett and Jordan Evans. Known for their exceptional work in the music industry, Matthew and Jordan have seamlessly transitioned into the realm of artist management, co-founding Golden Child Recordings and guiding Daniel Caesar to international stardom as an independent artist.

Mauricio, Matthew, and Jordan delve into their journey from growing up in Ajax, influenced by legendary producers like Boi-1da and T-Minus, to landing major placements with top-tier artists such as Drake and Eminem. They share the serendipitous story of meeting Daniel Caesar, their strategies for managing his career, and the advantages of operating independently in the music industry.

Mauricio also shares the story of his first encounter with Matthew and Jordan during his time managing Jessie Reyez with Byron Wilson. Both their teams were involved in intense bidding wars and discovered they had the same approach and mindset to artist management, providing them with unique insights into the high-stakes nature of the music industry.

This episode offers an in-depth look at the nuances of record production, the intricacies of artist management, and the contrast between major labels and independent routes. It’s a masterclass in music industry dynamics and the art of nurturing talent.

A conversation like this doesn’t come cheap.

The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships Jun 16, 2024

Mauricio Ruiz sits down with Lex Borrero, a prominent figure in the Latin American music and entertainment industry, for this episode of The Manager’s Playbook Podcast.

Lex has worked with some of the biggest names in pop music including Tainy, Bad Bunny, Dua Lipa, J Balvin, Will Smith, Selena Gomez, Benny Blanco, The Montaners Family, Kali Ucis and several other prominent figures.

In this episode, Mauricio and Lex discuss Lex's work as an artist manager, producer, executive, and entrepreneur. They explore his early days breaking the mold in non-secular music, the power of narrative and intention, his groundbreaking partnership with Tainy, brokering deals with powerhouse film studios and broadcasting networks, following his gut intuition, non-traditional mentorships, his strong bond with head of creative Ivan Rodriguez, having skin in the game and much more. Most importantly, Ruiz & Lex highlight highlight his unique talent as a creative executive and his exceptional clarity of vision.

Lex Borrero is a dynamic force in the entertainment industry, known for his innovative vision and strategic acumen. With a career spanning over two decades, Lex has established himself as a leading figure in talent management, music production, and media entrepreneurship. He is the co-founder of NEON16, a multi-faceted creative company that he established alongside the renowned producer Tainy. Together, they have rapidly transformed NEON16 into a powerhouse in the Latin music scene, launching numerous chart-topping hits and nurturing the careers of top artists. Lex's keen eye for talent, coupled with his relentless drive and industry expertise, complements Tainy's creative prowess, earning them a reputation as transformative leaders who consistently push the boundaries of what's possible in the entertainment world.

Lex is also the co-founder of NTERTAIN STUDIOS (along with Tommy Mottola and Ivan Rodriguez) a Latin Entertainment and media company focusing on the creation, development, and production of premier content across television, film and digital. We bring Latin stories to the forefront by representing the global power and success of Latin celebrities, talent, brands and culture. Some of those properties include LA FIRMA & LOS MONTANER.

The Manager’s Playbook 002: Tyler Henry - PARTYNEXTDOOR, Drake, Rihanna, Coachella, OVO Fest, Work-Life Balance, Ironman Triathlon, Range Music Jun 02, 2024

Mauricio Ruiz sits down with Tyler Henry, one of the youngest superstar Artist Managers in the game, for the next episode of The Manager’s Playbook Podcast.

In this episode, Ruiz and Tyler talk about his humble upbringing leading to his career in the music industry. From being a sound engineer, tour manager, artist manager, managing partner at Range Music while working with the biggest names in music like Drake, Rihanna, Bad Bunny, Rosalía, Kendrick Lamar, PARTYNEXTDOOR and more.

A conversation like this doesn’t come cheap.

The Manager's Playbook 001: Troy Carter - Lady Gaga, Taylor Swift, UMG vs TikTok, Work Ethic, AI, Superfans May 19, 2024

Mauricio Ruiz sits down with American music manager, entrepreneur, and investor, Troy Carter for the inaugural episode of The Manager's Playbook Podcast.

In this episode, Mauricio and Troy discuss the role of a great artist manager, how to identify a great artist, TikTok vs UMG and where AI is going in the next 5 years, how to get from small venues to stadiums, super fandom and data collection, and much more.

A conversation like this doesn't come cheap.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Manager’s Playbook

Related Podcasts

Links

Stay Connected