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    Music

    The Manager’s Playbook

    Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager’s Playbook is your essential podcast for insights into the music industry. Whether you’re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

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    Copyright: © The Manager's Playbook

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    Latest Episodes:
    The Manager’s Playbook: David Dollimore - Ministry of Sound, RCA UK, A&R, Artist Development, Major Labels & Music Business (EP 83) Sep 13, 2026
    Show notes

    In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with veteran music executive David Dollimore for a real conversation about the hidden work behind building successful artists.

    David shares his journey from starting as an intern at Ministry of Sound, becoming an equity holder, helping sell the company to Sony Music, running RCA UK, and later co-founding Disorder Music Group.

    Together, Mauricio and David break down what artists, managers, A&Rs, and music executives need to understand about artist development, major label politics, signing talent, funding, streaming data, marketing, and the long game of building a career.

    This episode is for independent artists, aspiring artist managers, music executives, and anyone trying to understand how the music business really works behind the scenes.

    A conversation like this doesn’t come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠


    Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    New episodes drop Sundays @ 10am ET


    Inside the Playbook: Wallo267 on Earning Trust in the Music Industry Sep 12, 2026
    Show notes

    In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles.

    Wallo breaks down how cultural trust is built, why every team needs doers instead of dream killers, and how learning marketing in prison helped him understand pitching, advertising, and closing opportunities.

    From podcast sponsorships to the spark behind the Spotify deal, this is a practical conversation for artists, managers, creators, and music business professionals who know the work matters more than the title.

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    Inside the Playbook: Wallo267 on Building a Music Career With Just Your Phone Sep 10, 2026
    Show notes

    In this clip from The Manager’s Playbook, Wallo267 shares a simple blueprint for independent artists starting from zero.

    Wallo breaks down how to use your phone to record music, create content, build your artist identity, secure your name, make simple visuals, and post consistently until the audience starts to form.

    This is for artists, managers, and creators who keep waiting for more resources before they start. The tools are already there. The work is the separator.

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    Inside the Playbook: Wallo267 on The Reality of Artist Management Sep 08, 2026
    Show notes

    In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners.

    Wallo explains how a great song creates opportunity, why managers need to understand the full picture of an artist’s life, and how real leverage is built through results, brand deals, equity, and follow-through.

    This one is for artists, managers, and music business professionals who know the title means nothing if the work does not move.

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82) Sep 06, 2026
    Show notes

    In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw conversation on accountability, artist development, management, and building without excuses.

    Wallo breaks down why your phone is an “excuse killer,” how independent artists can start building with the tools they already have, and why real managers need to remove ego, do the groundwork, and want the artist to win more than anyone.

    From saying “yes” to yourself and learning how to say “no,” to building a real brand, protecting your name, creating leverage, pitching with confidence, and surrounding yourself with the right team, this episode is a practical playbook for artists, managers, creators, and entrepreneurs trying to build something that lasts.

    A conversation like this doesn’t come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠


    Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    New episodes drop Sundays @ 10am ET


    Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey Sep 04, 2026
    Show notes

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever Sep 03, 2026
    Show notes

    Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.”

    JD breaks down how real conversations, relationship tension, and everyday details turned into timeless records. He reflects on chasing the feeling of Earth, Wind & Fire’s “September,” realizing “Let’s Get Married” had become a forever copyright, and the Babyface moment that pushed him to prove he could keep making hits beyond Kris Kross.

    He also shares the story behind writing “Confessions” for Usher, how writer’s block turned into storytelling, and why the best songs often come from paying attention to what’s happening right in front of you.

    This clip is a songwriting masterclass for artists, producers, managers, A&Rs, and music executives studying hit records, timeless songs, and the creative process behind music that lasts.

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    Inside the Playbook: Jermaine Dupri on What Makes a Superstar Sep 02, 2026
    Show notes

    Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hype, charts, or streaming numbers.

    JD breaks down how he identifies artists with real star potential, from Bow Wow’s hunger to Latto standing out early, and explains why making undeniable songs has always been the foundation of the music business.

    He also reflects on how “Jump” changed his life, the role his father played as his manager, and why younger artists, managers, A&Rs, and music executives need to stay focused on the one thing that still moves everything forward: the song.

    This clip is a lesson in instinct, artist development, and what it really takes to build a lasting career in music.

    Simply put, a conversation like this doesn't come cheap.


    Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


    The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars Aug 30, 2026
    Show notes

    Jermaine Dupri joins The Manager’s Playbook for a masterclass on hit records, artist development, and what today’s music business is getting wrong.

    As the founder of So So Def and one of the most successful hitmakers of all time, JD breaks down how he spots superstar potential, why timeless songs still matter more than streams or first-week numbers, and what young artists, managers, A&Rs, and music executives need to understand about building real careers.

    We get into the stories behind Kris Kross, Bow Wow, Xscape, Da Brat, Usher’s “Confessions,” Mariah Carey’s “We Belong Together,” Muni Long’s “Made For Me,” and the pressure of staying great after decades in the industry.

    This episode is for anyone serious about music business, management, artist development, major labels, independent artists, and the difference between hype and legacy.

    A conversation like this doesn’t come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠


    Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠


    Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    New episodes drop Sundays @ 10am ET


    Inside the Playbook: Symba on Scaling Your Music Career Aug 29, 2026
    Show notes

    In this clip from The Manager’s Playbook, Symba and Mauricio break down how artists can build the right team, avoid bad label deals, and create leverage before signing anything.

    They talk about hiring a coordinator or marketing lead, why artists need people thinking about them every day, and how manager incentives can get messy when the money only comes from advances or short-term wins. The conversation also gets into label bidding wars, why advances are not always the flex they look like, and how direct fan communication gives artists more control outside the algorithm.

    A practical music business conversation for artists, managers, and aspiring executives trying to understand team building, artist management, label deals, leverage, and long-term career strategy.

    Simply put, a conversation like this doesn't come cheap.


    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠


    Listen to the full episode here -

    Spotify: ⁠⁠https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A⁠⁠


    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook


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