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    Business

    The Jewelry District

    A podcast by JCK magazine and JCKonline about industry news, trends, interviews, and more. Hosted by JCK editor-in-chief Victoria Gomelsky and contributor Rob Bates.

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    Latest Episodes:
    Episode 70: Guest Sarin Bachmann On JCK Las Vegas May 24, 2022
    Show notes

    In This Episode

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Sarin Bachmann, group vice president of RX Jewelry Group at Reed Exhibitions. They'll be discussing JCK Las Vegas 2022 and all that you can expect at the 30th anniversary of the show, which runs June 10–13.

    Show Notes

    00:30 Victoria and Rob welcome their guest Sarin Bachmann, group vice president of RX Group at Reed Exhibitions.

    5:33 Sarin explains the layout of this year's show.

    10:35 Rob asks about the education and entertainment lineup at the show.

    16:32 Rob asks Sarin what she does to get ready for the show.

    23:55 Sarin gives hot tips for your time at the show.

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: jckonline.com, @jckmagazine

    Show Recap

    Introducing Sarin Bachmann

    Victoria and Rob welcome their guest Sarin Bachmann, group vice president of Reed Jewelry Group. She’s here to talk about the JCK show. The Luxury show opens June 8, and JCK Las Vegas kicks off on June 10. Sarin then tells how she got into the jewelry industry. She started off by working as a consultant, and one of her clients was Reed Exhibitions. She ended up leaving to work for Reed. She loves the jewelry industry, and knew she eventually wanted to run the jewelry shows. She particularly loves the passion in this industry.

    The JCK Show Layout

    Victoria briefly asks about Yancy Weinrich, Sarin's predecessor as head of the Reed Jewelry Group. Yancy recently left RX, and now is a president of another trade show company. Sarin then pivots to talking about this year’s show. She says the layout is going to be similar to how things were in 2019 (i.e., having Luxury back on level 2). Sarin is excited for international visitors to be back at the show. New this year will be a pavilion called The Shops for gifts for retailers to fill out their stores. JCK swag will be available there as well.

    Education and Entertainment

    Rob asks about the education and entertainment lineup, and Sarin gives the full rundown, including sessions on sustainability, trends, digital marketing, NFTs, and much more. All programs will be back, including a visit from the cast of the musical Hamilton in a private performance with an after-party to follow. Victoria asks what Sarin is looking most forward to, and she says she’s looking forward to all the photo and video opportunities on the floor. She’s also looking forward to the show’s 30th-anniversary celebration happening on Saturday.

    Getting Ready for the Show

    Rob asks what Sarin does to get ready for the show—Sarin says packing! She’s out there for 10 or 11 nights, and the act of packing gets her excited for the show. Sarin says she’s not nervous, but there’s always some anxiety leading up to the show, especially for her own speech. She also says she never gets tired in Vegas, she’s always excited and ready to go to the show. Victoria plugs the newest issue of JCK, which includes a guide to new Vegas attractions. Victoria and Sarin both mention where they think you can get the best lunch in town.

    Hot Tips

    Rob asks Sarin what her average JCK show day is like. Sarin says she saves checking out jewelry for the last day. Rob asks what she'd advise to those on the fence about coming to the JCK show, and Sarin says if you’re on the fence, you’re going to miss out. She also recommends preregistering for events. This year's show will be a celebration of JCK and of the industry coming together for 30 years.

    (Photo courtesy of Sarin Bachmann)


    Episode 69: Watches and Wonders, AGS, and Russian Diamonds May 10, 2022
    Show notes

    In This Episode

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about Watches and Wonders Geneva, the AGS Conclave, and Russian diamonds.

    Show Notes

    00:30 Victoria recaps her experience as a guest of Breitling ahead of Watches and Wonders.

    11:00 Victoria fills us in on her experience at Watches and Wonders.

    17:09 Rob was at the AGS Conclave and tells us how that went.

    21:49 Victoria and Rob express excitement for JCK Las Vegas; Rob talks about Russian diamonds.

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: jckonline.com, @jckmagazine

    Show Recap

    Breitling Marketing

    Victoria went to Watches and Wonders Geneva, where she was a guest of Breitling. Known for its aviation watches, the company invited journalists and watch experts to Zurich ahead of Watches and Wonders to celebrate the 70th anniversary of its Navitimer, introduced in 1952. George Kern, CEO of Breitling, came down to give a speech and boarded the same plane as Victoria, and everyone flew to Geneva. On the plane, all of the new watches were passed around.

    Watches and Wonders

    Victoria says Watches and Wonders was a good show with a lot of excitement and optimism. She also noticed a lot of travel-themed watches. Rob asks if there was a lot of talk about smartwatches, and Victoria says no. She believes that smartwatches may have ignited a larger interest in watches in general even when they’re not present themselves. She also mentions a new mechanical watch she picked up at the show, and one brand, TAG Heuer, that’s using lab-grown diamonds in its watches.

    AGS Conclave

    Rob was just at the AGS Conclave in Oklahoma City. Victoria asks if lab-grown was a big theme there, and Rob says it was a theme, but not a major one. A lot of the discussion around lab-grown diamonds was about making sure you’re not accidentally buying a lab-grown when you believe you’re buying natural. A big topic at AGS was Russian diamonds and the reputational issues around buying and selling them. Rob says the mood at AGS was a good, and this event was one of its most highly attended Conclaves. There were sessions on sustainability and the verbiage around sustainability as well as origin and tracing.

    Russian Diamonds

    Victoria mentions anticipation for JCK Las Vegas. Rob and Victoria are both looking forward to the event and want to meet with people in person rather than virtually. To end the podcast, Victoria asks Rob about Russian diamonds. The U.S. sanctions have been a big hit to Alrosa, which is one- third owned by the Russian government. There aren’t many newly mined diamonds on the market. A lot of people are paying attention to traceability and sourcing.


    Episode 68: Guest Ziad Ahmed Apr 26, 2022
    Show notes

    In This Episode

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Ziad Ahmed, CEO of JUV Consulting, a New York City–based firm that advises companies on how to market to Gen Z.

    Show Notes

    00:30 Victoria and Rob introduce their guest Ziad Ahmed, CEO of JUV Consulting

    06:02 Rob asks what characteristics define Gen Z

    14:30 Victoria asks about non-digital experiences and purpose-led brands, while Rob asks about how Gen Zers feel about marketing

    18:45 Rob asks how Gen Z views the luxury category

    21:27 Victoria asks how Gen Zers are now buying jewelry

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: jckonline.com, @jckmagazine, JUV Consulting

    Show Recap

    Introducing Ziad Ahmed

    Victoria and Rob introduce their guest Ziad Ahmed, CEO of JUV Consulting, a New York City–based firm that advises companies on how to market to Gen Z. Gen Z is defined as people who were born between 1997 and 2012. Ziad was born and raised in Princeton, N.J., in an American-Muslim household. In eighth grade, he started a nonprofit, a by-teens, for-teens organization that make community and schools more operative and inclusive. In high school, he started JUV Consulting, as he believed diverse young people should have a seat at the table.

    What Makes Gen-Z

    Rob asks what Ziad relies on for the information he’s tapped into on Gen Z, and Ziad reports that it’s a mix of survey data, in-depth research, and more. Victoria asks what kind of clients JUV works with, and Ziad says it ranges from Fortune 500s to startups to local campaigns to nonprofits. Ziad shares some of the clients that he’s been proud to work with. Rob asks the key characteristics that define Gen Z, and Ziad says Gen Z has grown up in the digital age, with social media as a language that they’re fluent in that allows them to find community. Victoria asks which platforms are essential, and Ziad thinks TikTok is the platform of the moment where celebrities are made overnight.

    Gen Z and Digital Experiences, Sustainability, and Marketing

    Victoria is interested in Ziad’s non-digital experiences, and Ziad explains how non-digital and digital experiences are blended. She then asks how Gen Z views the marketplace and how they want to shop, and if purpose-led brands are important to Gen Zers. Ziad says the American market has the capital to spend a little extra on purpose-led brands. Ziad believes we will continue to raise the bar on what sustainability looks like. Rob asks what turns Gen Zers off or what comes across as tone-deaf, and Ziad says that most marketing is cringe-inducing, and that’s why JUV consulting exists.

    How Gen Z Views Luxury

    Rob asks about luxury and how Ziad’s generation tends to look at luxury, and Ziad says luxury is in for a rude awakening as a lot of it is antithetical to Gen Z’s values. There are issues around inclusivity, income inequality, and gluttony and excess that are being scrutinized by this generation. Gen Z is concerned with what companies are paying their employees, how stable the supply chain is, and what kind of craftsmanship went into the making of the piece. Gen Z, Ziad says, is concerned with its image, and, like a brand, is trying to create who they are and show what they represent through their purchasing habits.

    How Gen Z Buys Jewelry

    Victoria asks where Gen Z’s very deliberate purchasing habits leave them in terms of buying jewelry, and Ziad says Gen Z is very much interested in jewelry as a means of gender expression, but many are buying their jewelry secondhand from thrift stores. However, Ziad says there is still interest in new jewelry. Rob asks about traditional ceremonies that call for jewelry, such as weddings, and if Gen Z will still be buying jewelry for that purpose. Ziad says yes, but he explains how it might look different from generations past.

    (Photo courtesy of Ziad Ahmed)


    Episode 67: Origin Stories Apr 12, 2022
    Show notes

    In This Episode

    We’ve collected the origin stories of some past guests—including that of host and news director Rob Bates—so you can hear the different ways in which people got their start in the industry. You'll hear from Alexander Lacik, Sean Kell, Alexis Padis, Gina Drosos, and Alan Revere.

    Show Notes

    00:30 Introducing this week’s podcast

    02:57 Alexander Lacik, CEO of Pandora

    06:14 Sean Kell, CEO of Blue Nile

    09:48 Alexis Padis, president of Padis Jewelry

    13:50 Gina Drosos, CEO of Signet Jewelers

    17:44 Alan Revere, founder of the Revere Academy of Jewelry Arts

    22:40 Rob Bates, news director of JCK

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: jckonline.com, @jckmagazine, Pandora Group, Blue Nile, Padis Jewelers, Signet Jewelers, Alan Revere, Rob Bates Author

    Show Recap

    Alexander Lacik

    Before becoming CEO of Pandora, Alexander worked with a range of brands including Pringles, Vicks, Always, Olay, Pantene, Lysol, Woolite, Head & Shoulders, and more. After moving back to Sweden with his kids, he ended up working with Britax for a while before Pandora knocked on his door. He was excited to work with Pandora because it was a big Scandinavian international brand. Rob asks what the commonalities are between these successful brands.

    Sean Kell

    Sean Kell, CEO of Blue Nile, came from a family who loved jewelry. He started as an engineer, then went into sales before going to business school to study marketing. He also worked at Starbucks, Expedia, and A Place for Mom before finally ending up in the jewelry industry. What attracted him to the industry in the first place: its size, and how it’s difficult for consumers to figure it out—he wants to change the industry to be a little more convenient for shoppers. Blue Nile originally operated solely on the web, but it has since opened brick-and-mortar stores to meet customers where they want to be met.

    Alexis Padis

    Alexis Padis is president of Padis Jewelry in San Francisco. She’s one of four kids, and she’s the only one who ended up joining the family business after spending time in an entirely different industry. She tells the story of how after selling an engagement ring to one couple she decided to make the industry here career. She also explains how her parents got into the industry. Her dad dropped out of medical school to become a jeweler, and met his Alexis’ mom in the industry.

    Gina Drosos

    Gina Drosos, CEO of Signet Jewelers, says she’s always wanted to work in an industry where she feels as though the product makes a difference in people’s lives. She also explains how she likes “transformation opportunities,” and what she means by that phrase. She then talks about her experiences working at other companies before she landed at Signet. One of those experiences she's particularly proud of is her time at Olay. Rob asks if Gina had an affinity for jewelry growing up, and she says she would always play in her mother’s jewelry box. While her mother didn’t have a large collection, all of her pieces were meaningful. On Gina’s 18th birthday, her parents bought her her very first piece of fine jewelry, a diamond cocktail ring from Friedman’s.

    Alan Revere

    Alan Revere—the past president of the American Jewelry Design Council, founder of the Contemporary Design Group, and founder of the Revere Academy of Jewelry Arts in San Francisco—tells us he dropped a potential career in law for the arts in the 1970s. He got a job as a bench jeweler in Oakland, Calif. It was there that he learned how to do repairs, resize rings, fulfill custom orders, and the like. At the California College of the Arts, Alan taught a small class—which eventually led to him teaching from his studio, and then his home. In 1979, he established the Revere Academy of Jewelry Arts.

    Rob Bates

    Rob’s grandfather was a diamond dealer. When Rob got out of college and started looking for a writing job, he saw an ad for Martin Rapaport's diamond industry newsletter, which he originally wasn’t sure about taking—but did. He ended up working for National Jeweler. It’s now been 24 years that he's been working for JCK. He even met his wife in the jewelry industry. One thing Rob says he likes about the industry is that you’re always learning.

    (Photos courtesy of Alexander Lacik, Sean Kell, Alexis Padis, Gina Drosos, Alan Revere, and Rob Bates)


    Episode 66: Guest Beth Gerstein Mar 29, 2022
    Show notes

    In This Episode

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Beth Gerstein, cofounder and CEO of Brilliant Earth.

    Show Notes

    00:30 Victoria and Rob introduce their guest Beth Gerstein, cofounder and CEO of Brilliant Earth

    08:30 Beth explains the importance of sustainability to the consumer

    14:11 Brilliant Earth offers both lab-grown and natural diamonds—Beth explains the difference

    19:10 Beth talks about Brilliant Earth’s Fairmined collection

    23:16 Rob and Victoria wrap up the podcast with discussion of international plans, marketing to Gen Z versus millennials, Russian diamonds, and brick-and-mortar stores and online sales

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: brilliantearth.com, jckonline.com, @jckmagazine

    Show Recap

    Introducing Beth Gerstein

    Victoria and Rob introduce their guest Beth Gerstein, cofounder and CEO of Brilliant Earth in San Francisco. Victoria mentions that Brilliant Earth is really leading the charge on sustainability and ethical sourcing. As always, the JCK editors dive into Beth’s background and how she got into the jewelry industry. Beth grew up in Maryland, and both of her parents worked in government. She studied biomedical engineering and did work launching satellites, but Beth eventually realized her heart was in business and switched industries entirely.

    The Importance of Sustainability

    Beth explains how she developed Brilliant Earth on a set of values revolving around sustainability and ethical sourcing. With diamonds being such an emotional purchase, she believed people would want to know about the sourcing of their stones. She says Brilliant Earth's customers don’t want to compromise on quality, design, or experience—but transparency is extremely important. The company recently released its sustainability report, and she wants the industry to continue to do this difficult work. Beth also confirms that it’s been six months since Brilliant Earth went public. She says it helps them to set clear objectives and have financial discipline.

    Lab-Grown Diamonds

    Victoria and Rob have questions for Beth about lab-grown versus mined diamonds, and Beth says that there’s space for both—it opens the market more. Brilliant Earth started offering lab-grown 10 years ago and sees continued success with their sale. As a retailer, she says it's Brilliant Earth's responsibility to be open about its sources for both conflict-free and lab-grown diamonds. Beth says typically the younger shopper tends to gravitate more toward lab-grown diamonds. Victoria asks about a lack of transparency when it comes to lab-grown diamond sourcing.

    Brilliant Earth’s Fairmined Collection

    Victoria asks Beth about Brilliant Earth's new Fairmined gold collection, and Beth says she developed the collection with its customers in mind. She’s happy to be able to support artisanal and small-scale miners who are getting a fair price for their gold. She believes Fairmined gold will only grow in popularity. Victoria also asks if Beth goes to shows like JCK—and Beth has met many great suppliers since the first show. Rob asks what the most important thing about building a brand is, and Beth says it’s building a connection to the customers.

    International Plans, Gen Z Versus Millennials, and Russian Diamonds

    Rob asks Beth if Brilliant Earth plans to make a push internationally at some point, and she says yes. It's already shipping to more than 50 countries. Victoria asks about Gen Z and how they differ from millennials. Gen Z is social first, and Beth says it’s important to talk to customers where they are. She also says she values authenticity, inclusivity, and expects sustainability. Brilliant Earth has also recently removed Russian diamonds from their site.

    (Photo courtesy of Beth Gerstein)


    Episode 65: Diamonds and the Russian Invasion of Ukraine Mar 15, 2022
    Show notes

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about the industry-related effects of the Russian invasion of Ukraine and some news from the American Gem Trade Association.


    Episode 64: Guest Holly Wesche Mar 01, 2022
    Show notes

    Victoria Gomelsky and Rob Bates talk with Holly Wesche, owner of Wesche Jewelers.


    Episode 63: Tucson Gem Shows, Kering, and Small Diamonds Feb 15, 2022
    Show notes

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about the Tucson gem shows, Kering's sale of two watch brands, small diamonds, and Rob’s new book.


    Episode 62: Guest Emily Stoehrer Feb 01, 2022
    Show notes

    JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Emily Stoehrer, the Rita J. Kaplan and Susan B. Kaplan Curator of Jewelry at the Museum of Fine Arts in Boston.


    Episode 61: Holiday Sales, Ben Bridge, Pandora, Robbins Brothers, and Tucson Jan 19, 2022
    Show notes

    In This Episode

    You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk about Ben Bridge and Pandora, the Tucson shows, and predictions for 2022.

    Show Notes

    00:30 Victoria and Rob talk about how 2021 was a good year for the jewelry industry.

    09:15 Seattle-based Ben Bridge is divesting from Pandora, and Rob explains what that means for the franchise.

    13:16 Rob and Victoria discuss where the ownership of Robbins Brothers, another West Coast company, lies.

    17:16 Victoria is excited to go to the Tucson gem shows.

    21:35 Victoria recounts her article interviewing 22 people’s predictions on the jewelry and watch industry in 2022.

    Episode Credits

    Hosts: Rob Bates and Victoria Gomelsky

    Producer and engineer: Natalie Chomet

    Plugs: jckonline.com, @jckmagazine

    Show Recap

    Sparkling Sales

    After talking about how the pandemic is going, Victoria mentions a 2021 “December to Remember” email she got from Abe Sherman, CEO of the Buyers Intelligence Group, reviewing just how good jewelry sales were across the industry. Rob and Victoria marvel over how successful the jewelry industry has been and how the jewelry market is potentially bigger than anyone expected. The question remains: How do we make this last?

    Ben Bridge and Pandora

    Rob talks about Ben Bridge’s decision to sell its 37 Pandora franchise stores back to Pandora. These 37 stores comprise most of the Pandora stores on the West Coast. Pandora has gone back and forth between wanting to control its own stores and letting other brands control its sales. Rob then explores how he thinks Ben Bridge might grow in the future.

    Robbins Brothers

    Rob briefly talks about another West Coast jeweler, Robbins Brothers, a 15-store chain owned by private equity, which has put together a new management-led buyout.

    The Tucson Gem Shows

    Victoria is going to Tucson for the gem shows! Centurion is opening at a new location this month. She spoke to Howard Hauben, the organizer of Centurion, and he says they’re moving full steam ahead. The Tucson shows are as well. Victoria notes there will be supply constraints and prices rising on quality goods. The pearl market is also constrained due to the lack of harvest. A piece of advice? If you like something, buy it. Prices are expected to rise, so you’re going to want to grab what you can while you can.

    2022 Predictions

    Rob is hopeful that in March we’ll be able to have a nice 24 Karat Weekend. Victoria notes the Gem Awards have a really great roster as well. Thinking about this year and what to expect, Victoria recalls her article interviewing 22 people across the jewelry industry answering the question: “What is your boldest prediction for the jewelry and watch industry in 2022?” She says their answers were mostly positive, but there was a belief that people would be judged by their actions, meaning that you can no longer just boast about your values. You now must show how your business is aligning with them.


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