The Jasmine Star Show

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**The Jasmine Star Show**

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

Latest Episodes:

The Key Questions to Ask in Each Phase of Business (and How They Can Help You Grow Faster) Sep 19, 2023

Show notes

Is it necessary for me to be in that meeting?

Is it necessary that I'm in that Slack channel?

Is it necessary I’m cc’d on that email?

These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)

Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. (More on that phase in this episode!).

You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.

Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).

In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.

In this episode, I’m sharing everything I’ve learned about the different phases of business and I’m breaking down the questions you should ask in each, the mindset you’ll want to embrace, and how to know what actions to take as you move forward.

Click play to hear all of this and….

[00:02:04] How to know if you’re asking questions in the foundational phase (and the mindset you’ll find helpful in this phase)

[00:06:03] How to know if you’re asking questions in the stability phase (and the mindset you’ll find helpful in this phase)

[00:09:07] How to know if you’re asking questions in the scale phase (and the mindset you’ll find helpful in this phase)

[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together

[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals

[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get results

For full show notes; visit: https://jasminestar.com/podcast/episode368

Being Ok When You Don’t Know What’s Next With Marcus Murphy Sep 14, 2023

Show notes

“Jasmine, you need to take a break…”

JD (my husband and business partner) said these words to me a few weeks ago.

I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?)

It was while recording this podcast series with my co-host Marcus Murphy, I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next.

That’s right, the expectations of returning kept me from taking time away to just…be.

(Spoiler alert: I ended up taking the break.. AND, I put up parameters and said, “I'm taking a break without expectation and I need to do this for myself.”)

In this conversation with Marcus, you'll hear me process the uncomfortableness of taking a break without knowing my next move. You'll also hear us both share candidly about how we got to where we are today, in hopes that our journeys will inspire and encourage you.

Click play to hear all of this and…

[00:02:02] Marcus’s transition to becoming a CEO of a tech company and developing his company, The Five Percent.

[00:06:04] Why Marcus believes in observing the market to build a business

[00:09:33] How building your own brand helps you take control of your own circumstances and improve your organization.

[00:10:18] How Marcus decided to focus on professional athletes as his niche.

[00:17:24] How to create awareness around your brand, build recognition, and engage your audience.

[00:18:21] What skyscrapers and athletes have in common - and how to apply it to business

[00:22:04] Marcus’s goal of building awareness for his business and how he plans to make this goal a reality.

[00:27:23] The value of being “a sherpa” and helping others navigate their own path to success.

[00:31:17] The responsibility and significance of being a minority founder in the business world.

[00:33:43] My journey and challenges of transitioning from consulting to becoming a CEO.

[00:42:50] Why I plan on taking a break and how I’m handling the expectations upon returning.

Marcus spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

For full show notes visit: https://jasminestar.com/podcast/episode367

How to Become a Better Speaker and Communicator Sep 12, 2023

Show notes

I’m a little skeptical when someone wants to sell me something.
Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt.
Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar.
I knew exactly what to say, exactly how to convince you that the loaded baked potato would uplevel your entire meal, and exactly how to tell you to use the leftovers the next day so you felt like you were getting at least two meals out of one.
I was so good that I was employee of the month for the entire organization of steak and rib houses - not just the place where I worked.
But here’s the thing: I was (and still am) a vegetarian. I never once tasted the steak.
I just knew exactly how to talk about it.
Why am I telling you this?

I believe that communicating - whether it be on stages, team meetings, or business negotiations - is one of the very best ways to grow your business. I’ve been honing my skills since my days talking about steak and potatoes, and in this episode, I’m sharing everything that I’ve learned with you (including some of the lessons I’ve learned most recently as I’ve spent more time on stages). Click play to hear all of this and…

[00:05:35] Why I'm convinced that honing your speaking skills will help you grow your business (hint: it will help you lead your team, close sales, and more!)

[00:12:44] What I do when I feel anxious before speaking

[00:16:44] How I choose between using an outline or a script for a presentation (and what the difference is)

[00:22:27] How I craft a presentation to fit the needs of the audience and the event host

[00:26:17] Six things I incorporate in my speeches to keep engagement high throughout

[00:31:24] How I think about structuring and presenting my presentations

[00:33:20] When and how I use statistics, expert opinions, and personal stories

[00:40:21] The importance of including a call to action (and how to choose one!)

For full show notes; visit: https://jasminestar.com/podcast/episode366

Patience, Uncertainty, and Dish Washing: How Jonni Cheatwood Became a Renowned Artist and Built a Business Along the Way Sep 07, 2023

Show notes

He dropped out of college without a clear sense of direction.

Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn).

It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong Kong, Finland, London, Berlin, Beirut, and Shanghai.

In this episode, Marcus Murphy, my co-host, and I have the privilege of interviewing Jonni Cheatwood about the business of art, the lessons he gained from more than a few mistakes along the way, and his path from college dropout to a successful full-time artist (y’all, Jonni is LEGIT - he has collaborations with businesses like Target and TedX!).

Click play to hear all of this and…

[00:01:05] Jonni’s upbringing in a home filled with art and his early exposure to art museums.

[00:05:00] Jonni’s journey from taking art classes in high school to dedicating his whole life to art and his career.

[00:08:59] How Jonni experimented with trying different things to discover personal passions and self-understanding.

[00:11:27] How Jonni views failures as learning experiences and navigates how to find his place in the art world.

[00:16:18] Jonni’s early experiences with art and the start of his painting career.

[00:17:08] How Jonni felt when he made his first sale and the realization that his artwork can be bought and sold.

[00:20:53] The role of friends and community in Jonni’s artistic journey

[00:24:17] The power of painting in public

[00:26:01] The process of starting a painting and the challenges of working with a blank canvas.

[00:29:15] The importance of taking breaks and gaining perspective in the creative process.

[00:34:54] How Jonni’s painting in a Tumblr competition led to Usher reaching out to collaborate on a project.

[00:39:05] The challenges Jonni faced when he moved to LA to pursue his art career and how he eventually got introduced to an artist's residency.

[00:44:49] How galleries represent and advocate for artists, and the dynamics of reaching out to galleries.

[00:47:18] The importance of persistence in the art world and the ability to say no to opportunities that don't serve the artist's goals.

[00:49:49] The importance of seeing the process of creating art and the challenges of sharing it on social media.

[00:54:06] The importance of sharing an artist's journey and experiences with the world, and the value of interviews and storytelling in the art community.

For complete show notes, visit: https://jasminestar.com/podcast/episode365

Jonni Cheatwood is a self-taught artist living and working in Los Angeles, California. He is known for his energetic large-scale paintings that are often characterized by their vibrant colors, bold brushstrokes, and college-like compositions. He often uses found materials in his work such as scraps of fabric and photographs. Jonni's work has been exhibited in solo and group exhibitions in the USA, Australia, Hong Kong, Finland, London, Berlin, Beirut and Shanghai.

My (Un)Sexy Strategy for Business Growth Sep 05, 2023

Show notes

Around 2013, I completely tapped out my market.

I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).

I was also hosting in-person educational events and creating digital products for other photographers.

I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)

So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN.

You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to!
But the only way to do that was to do a business audit. So I buckled down and did it.

Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!

[00:02:18] Why auditing your business strategy is important for long-term growth.

[00:04:41] The importance of revisiting your goals and aligning them with your vision.

[00:06:44] How to stay ahead of the curve and identify market gaps.

[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.

[00:10:12] Tips to improving customer satisfaction through customer feedback and data

[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.

[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.

[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.

[00:14:30] Three ways to measure the performance of your new business strategy.

After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.

For complete show notes, visit: https://jasminestar.com/podcast/episode364

How to Remain Resilient in Life and Business with Bianca Olthoff Aug 29, 2023

Show notes

“I’m having a Bianca on hurdles day.”

I’ll text my sister this whenever it feels like nothing in life or business is going as planned.

Let me explain.

When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her opponents. Bianca then lost her cadence and fell over hurdles 4-10 in front of hundreds of people, but she got back up and still limped to the finish line with bloody shins.

I met her there to tell her how proud of her I was for not quitting… oh, and her response, you ask?

She looked at me, stopped crying, and said, “Wait a minute, I could have quit?”

She didn’t know that quitting was an option… so she didn’t quit. (Think about that for a moment.)

Even though Bianca and I aren’t technically identical, our upbringings were pretty darn close.

And one thing that we definitely share is our desire to help others remain resilient.

We believe resilience is a choice that we make every single day (sometimes multiple times a day!), and you’d better BELIEVE we have stories to prove it.

I invited Bianca to come on this episode to share some of the lessons that we learned growing up together (in fact, we learned so many that she just released a brand new book about them: “Grit Don’t Quit”).

Click play to hear all of this and…

[00:03:45] The origins of our (Bianca and my) resilience and grit, and how it shaped our lives.

[00:08:15] Our experiences running track in high school, including Bianca's resilience while running hurdles where she fell multiple times but didn't quit.

[00:13:50] The moment when I realized quitting was an option and the societal privilege of being able to quit.

[00:17:17] The five key questions to ask yourself before deciding to quit, including whether the season is done and if you feel released from the situation.

[00:20:15] How to remain resilient when wanting to quit and the importance of choosing to persevere in the face of challenges.

[00:24:18] The significance of resilience not just for ourselves, but for paving the way for future generations and inspiring others to keep going.

[00:28:58] The importance of practicing gratitude and how it can help overcome failure and exhaustion.

[00:30:49] The importance of learning from failures and embracing them as opportunities for growth.

For complete show notes, visit: http://jasminestar.com/podcast/episode363

More about Bianca Olthoff: Bianca is a Bible-teaching, word-slanging “MexiRican” who is passionate about raising up a generation of people passionate about Jesus Christ. As an author, speaker, and podcaster, she knows the power of words and wields them wisely. As a church planter and leader, she is committed to proclaiming the gospel domestically and internationally. Grab a copy of her brand new book, Grit Don’t Quit >>HERE<<.

You Matter: Mental Health and Business Culture with Matthew Emerzian Aug 24, 2023

Show notes

In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988 in the United States. Listener discretion is advised and I hope you realize how much that YOU MATTER.

Have you ever wondered what exactly makes a great work culture?

There’s obviously a few factors, but here’s a big one: helping employees find purpose in their roles. When employees feel a sense of purpose at work and in what they do, they are more engaged, motivated, and fulfilled, leading to increased productivity and overall satisfaction.

But how do you do that?

In this episode, Marcus Murphy (my co-host for the next few weeks) and I interviewed Matthew Emerzian, founder and CEO of Every Monday Matters, a non-profit organization that has impacted millions of lives by providing tools, training, and resources to help everyone (especially leaders) learn how to help others realize how much they matter.

As you listen to this episode, you’ll learn not only HOW to show others they matter, but you’ll also hear Matthew’s powerful story of his mental journey and the self-transformation he experienced by way of serving others.

[00:04:27] Matthew’s motivation for building his personal brand after years of working behind the scenes for his nonprofit organization.

[00:07:42] The common mistakes of LinkedIn messages.

[00:09:57] Matthew’s journey from working in the music industry to becoming a band manager.

[00:21:34] How self-transformation leads to social transformation and the impact of influential people in bringing a message of purpose and fulfillment.

[00:22:34] How to create a culture that values and supports employees, and the responsibility of individuals to be the change they want to see.

[00:24:21] The importance of mental health and well-being in the workplace, and the need for organizations to prioritize the well-being of their employees.

[00:29:00] The practical and strategic approach to culture change, starting with understanding pain points and creating a tactical plan.

For complete show notes, visit: http://jasminestar.com/podcast/episode362

More about Matthew Emerzian: For the past 15 years, Matthew has been on a mission to create a world where everyone embraces how much and why they matter. He is the bestselling author of four books, a highly sought-after keynote speaker, having taken the stage for Zoom, Google, Outreach, HP, Jack in the Box, Chili’s, Genentech, Amgen, and more, and his work has been hailed by Oprah.com, The Today Show, Fast Company, and several other media outlets. He is also the founder and CEO of Every Monday Matters (EMM), a non-profit organization that has impacted millions of lives. After achieving great success in the music industry as the SVP of Robert Kardashian’s music marketing company and working on projects for the biggest artists in the world, including U2, Avril Lavigne, Coldplay, and more, Matt woke up on a Monday morning with a massive panic attack that turned into chronic anxiety and depression. Realizing everything he thought mattered actually didn’t, he set out on a journey to rediscover his life’s purpose and why he matters. Matt realized that mattering is at the heart of everything and developed The Mattering Mindset™— a methodology that has transformed countless lives, organizations, and communities.

How to Create More Meaningful Relationships in Business Aug 22, 2023

Show notes

Wanna know how to become someone that people WANT to work with?

Build meaningful relationships.

As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients.

You might be thinking, ‘Ok, I’ve heard this before, but HOW… how do I create and build these relationships with people?’

Lean in, this episode was made for you.

I’m diving deep into four tried and true ways to build and maintain connections.

Through intentional listening, being a connector, leading by example, and showing gratitude you can make people feel significant, seen, and validated…and build the type of relationships that make others love working with you.

Click play to hear all of this and…

[00:04:27] How to intentionally listen to your audience through content and conversations.

[00:08:17] How to create a safe space for your team by encouraging open communication and honest and open dialogue.

[00:02:21] The importance of seeking feedback from customers and clients for future content and offers.

[00:09:25] The importance of openly and safely sharing perspectives in a team meeting to make informed decisions.

[00:10:22] Why my team and I share pre-meeting notes and action items in advance and how it improves productivity and ensures everyone has a chance to be heard.

[00:11:26] The importance of active listening, maintaining eye contact, nodding, and using appropriate facial expressions and body language to convey engagement.

[00:19:17] Ways you can follow up with leads by creating content based on their ideas.

[00:20:09] How connecting community members can help them learn and scale their businesses together.

[00:21:01] The Law of Reciprocity and how connecting with others can build trust and lead to new relationships.

[00:29:41] How to lead by example by demonstrating core values, investing in personal growth, and showing resilience and adaptability.

[00:36:18] The importance of following through on promises, addressing issues for all customers, and maintaining trust and reliability.

[00:38:15] The importance of answering messages promptly to maintain trust.

[00:39:11] The significance of expressing gratitude to community members through sharing their content and sending personalized thank you messages.

[00:45:59] How showing gratitude to customers and clients strengthens emotional connections and increases lifetime value.

[00:48:54] The importance of publicly acknowledging clients' support and achievements on social media to make them feel valued and appreciated (and tips on how to do it!).

For complete show notes, visit: http://jasminestar.com/podcast/episode361

Sources:

Cision PR Newswire, Motista, https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html

The New York Times, Andrew Gelman, https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html

Letting Your Marketing Work For You with Billy Gene Aug 17, 2023

Show notes

How do you feel when you hear the term “paid ads”?

I’m guessing that you feel one of two ways.

Overwhelmed thinking about pouring money into something that may not pay off.
Liberated at the thought of marketing passively to the right people.

And either way is completely valid!

There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)

In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience.

And the best part? Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)

But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!).

Click >>PLAY<< to hear all of this and…

[00:01:01] The value of being the same person offline and online.

[00:01:47] Different strategies for business and content creation, and the importance of finding what works for each individual.

[00:02:25] Billy Gene's strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.

00:09:07] Our personal experiences with money and the value they place on it in their lives.

[00:09:56] The importance of saying no to opportunities that don't align with their vision and how it can impact their personal lives.

[00:10:44] Billy’s strategy of creating high-quality content and using paid ads to reach a larger audience and the importance of leveraging and amplifying content through advertising.

[00:36:36] How digital marketing allows me to help people change their environment and improve their lives.

[00:38:08] My strategy of providing valuable content for free to help people and build trust.

[00:40:31] Billy’s success in selling a course for $31 and how it allowed her to reach a larger audience and make a significant impact.

For complete show notes, visit: http://jasminestar.com/podcast/episode360
To gain access to Billy's free courses, visit: www.billysfreecourses.com

Billy Gene is the founder and CEO of Billy Gene Is Marketing LLC. - A top-ranked agency & educational hub for digital advertising and customer acquisition. His personal ads have been seen over 1 Billion times across Facebook, Instagram, and YouTube. Billy has over 175,000 students in 75 countries, has worked with several of the largest franchises across the globe, and has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, SD Business Journal, and the Huffington Post. He has also key-noted or spoken on dozens of the most well-known stages in front of tens of thousands of people, was nominated for the San Diego Ernst & Young Entrepreneur of the Year Award, and ranked in 2019, 2020, & 2021's “Inc. 5000 Fastest-Growing Private Companies in America”.

What Pursuing a Big Dream Really Looks Like with Marcus Murphy Aug 15, 2023

Show notes

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do?

In this episode, my friend (and podcast co-host for the next few weeks) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur.

Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets.

You’ll hear stories about asking (and getting denied) for a raise at one of his jobs, realizing when he hit a ceiling in his career, and how he decided to keep pursuing his dreams when others thought he “had enough.”.

Since Marcus left his executive role in 2020, he has founded six businesses and become a member of the advisory board at Linkedin.

Click play to hear all of this and…

[00:00:01] The story of my friendship with Marcus Murphy, my podcast co-host for the next few weeks.

[00:02:00] The email Marcus sent me over 10 years ago asking me to shoot his wedding and the evolution of our friendship.

[00:07:03] Marcus' growth and journey from struggling to successful entrepreneur.

[00:09:40] Marcus’ career trajectory when he was working at Yelp and how he started speaking and training.

[00:12:43] A pivotal moment for Marcus at Yelp and how it led him to pursue a new job at Infusionsoft

[00:14:03] Marcus’ experience at a company with a dream coach and a unique company culture.

[00:16:01] How Marcus felt about being asked to do a presentation on the spot during his interview and how he handled it.

[00:22:00] Marcus’ experience the first time he met Ryan Deiss at a business event and his immediate desire to work with him.

[00:24:25] How Marcus became friends with Ryan Deiss and eventually transitioned to working at Digital Marketer

[00:27:16] Marcus’ role at Digital Marketer.

[00:29:51] Why Marcus left his dream job as a Digital Marketer and started consulting

[00:33:33] Marcus’ process of developing the idea to start a media company

[00:34:24] Why Marcus and I are co-hosting this podcast series

[00:34:48] The challenges and benefits of being okay with imperfections and how they relate to our personal growth.

For complete show notes, visit: http://jasminestar.com/podcast/episode359

Marcus

spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of

The Five Percent

, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

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