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    Business

    The Interior Collective

    A podcast for the business of beautiful living presented by IDCO Studio. The Interior Collective is equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey — bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice from experts you already trust. Our star-studded lineup features industry-renowned names such as Heidi Caillier, Amber Lewis, Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Carley Summers, Gail Davis, Lindsey Borchard, Lauren Liess, Light & Dwell, Victoria Sass, Megan Grehl and so many more. We’ve assigned each guest a specific topic for truly actionable, inspiring and strategic takeaways from each episode.

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    Copyright: © 2022

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    Latest Episodes:
    The Domino Effect: How to Get Your Work Published with Lydia Geisel Dec 13, 2024
    Show notes

    Welcome back to The Interior Collective Podcast! In today's episode, we're thrilled to be joined by Lydia Geisel, Homes Editor at Domino magazine. Lydia has been a key figure on the editorial team at Domino since 2017, starting as an editorial intern and working her way up to overseeing the magazine’s home and renovation stories, from stunning house tours to transformative before-and-afters and creative DIY projects. Based in New York City, Lydia has not only interviewed design icons like Leanne Ford, Nate Berkus, and Brigette Romanek, but she’s also a seasoned pro at curating Domino’s weekly Reno newsletter and covering the latest in design news.

    In this episode, we'll dive deep into the world of design media as Lydia shares invaluable advice on how interior designers can get their work published. We’ll explore what Domino looks for in a project, from professional photography to compelling storytelling, and Lydia will offer three key tips on how to make your submissions stand out. We'll also discuss the importance of building relationships with editors, and the critical role that product links play (or don’t play) in home tour articles. Whether you're a seasoned designer or just starting out, Lydia's insights will provide the roadmap to getting your work noticed and published.


    Formulating Construction Bids & Working with Contractors with Tyler Farrell Dec 06, 2024
    Show notes

    Save 15% site wide at www.idco.studio with promo code Podcast15.

    Welcome back to The Interior Collective Podcast, a podcast for the business of beautiful living - hosting conversations with leading interior designers from around the world about the intricacies of the design business. I’m your host, Anastasia Casey - founder of IDCO Studio, Kwin Made, The Interior Collective and host of the bi-annual industry event, Design Camp!

    Today, we’re diving deep into the world of custom luxury home builds with none other than Tyler Farrell, Founder and CEO of Killowen Construction. As an experienced general contractor, Tyler has built a reputation for bringing exquisite custom homes to life in and around Salt Lake City, Utah. Many of you might recognize his work from Netflix’s hit series, Dream Home Makeover, where he collaborated with interior designer Shea McGee to transform homes in truly stunning ways over four seasons.

    In this episode, we’ll be talking to Tyler about how interior designers can better prepare for working with contractors on custom new builds—covering everything from securing accurate bids, managing budgets, and how to value-engineer designs without sacrificing style. Tyler brings a wealth of knowledge and a world of humility, so get ready to learn invaluable tips on making your next big project a seamless success.


    Two Parts Passion to One Part Skill with Anastasia Casey Nov 29, 2024
    Show notes

    Hi, I’m Anastasia Casey, and in this episode of The Interior Collective, I’m sharing my journey in the interior design industry—from navigating my early career to building IDCO Studio and niching down to work exclusively with interior designers. We talk about the importance of community and support in the creative world. You’ll also hear about my passion for female financial independence, the strategies I use to manage multiple brands, and how social media has fueled my growth.


    Outlining the Design Process of an Old Home Renovation with Jamie Haller Nov 22, 2024
    Show notes

    Save 15% site wide at www.idco.studio with promo code Podcast15.

    Welcome to The Interior Collective podcast, where we explore the art of design through the eyes of industry experts. Today, we're diving deep into the world of historic home renovations with a special guest, Jamie Haller.

    For nearly a decade, interior design was Jamie's personal passion, fueled by her love for restoring the charm and character of Los Angeles’ historic homes. But when the pandemic hit, Jamie turned that passion into a full-time career, blending her background in fashion with a unique approach to honoring a home's history. From being featured in Architectural Digest for her work on a mid-century Pasadena ranch to creating timeless spaces that speak to both past and present, Jamie’s expertise lies in respecting the original narrative of a home while infusing it with her signature bold use of color and pattern.

    In today’s episode, Jamie walks us through each phase of the design process—from initial client onboarding to collaborating with architects and craftsmen—sharing invaluable insights on working with older homes and offering advice on how to break down the hours involved in every stage. Get ready for a deep dive into the intricacies of bringing history to life with a modern touch.


    SEO for Interior Designers with Julia Bocchese Nov 15, 2024
    Show notes

    Save 15% site wide at www.idco.studio with promo code Podcast15.

    On today’s episode of The Interior Collective, we’re welcoming Julia Bocchese, a leading SEO and Pinterest consultant with over seven years of experience under her belt. Julia has worked as an SEO professor at Drexel University, sharing her SEO expertise with the next generation of digital marketers.

    Throughout her career, Julia has helped countless clients boost their website traffic and achieve the coveted #1 spot for their keywords on Google. Having made the leap from the corporate world to pursue her own passion, Julia understands the challenges and triumphs that come with growing a business.

    In today’s episode, we’ll dive deep into the powerful combination of SEO and Pinterest for interior designers. Julia will share her top strategies for leveraging these platforms to elevate your brand visibility, attract clients, and ultimately grow your business. Further, we’ll discuss where your web designer’s work ends and Julia’s work begins.


    Building a Family Legacy in Design with Jean Stoffer Nov 08, 2024
    Show notes

    Use code Podcast15 to save 15% off sitewide at www.idco.studio

    Welcome back to season 5 of The Interior Collective, a podcast for the business of beautiful living. I’m your host, Anastasia Casey - founder of IDCO Studio, Kwin Made, Design Camp, and of course, The Interior Collective. Today, we are beyond excited to have a very special guest—Jean Stoffer, the renowned interior designer, entrepreneur, and founder of Jean Stoffer Design. Based in Grand Rapids, Michigan, Jean has built a nationally recognized design firm that’s known for its classic, elegant style, with projects featured in top design magazines and her own TV show, The Established Home, on Magnolia Network.

    But what makes Jean’s story even more compelling is that this isn’t just a solo endeavor. Jean has built a true family business—her daughter, Grace Start, is her design partner, her sons, John, Daniel, and David all play key roles, and together they’ve grown their brand to include not only design services but also a retail shop, a coffee cafe, product lines and a custom cabinetry line.

    In this episode, Jean will be sharing her journey of building a successful business, the joys and challenges of working with family, and how they’ve created a unique synergy that has propelled their brand to new heights.


    Innovative Revenue Streams in Interior Design with Kate Marker Nov 01, 2024
    Show notes

    Subscribe on Patreon for bonus materials.

    Save 15% site wide at www.idco.studio with promo code Podcast15.

    In the lead episode of Season 5 of The Interior Collective, we welcome interior designer and entrepreneur, Kate Marker, to discuss diversifying revenue and managing multiple business models. Kate Marker shares her journey in the interior design industry, highlighting her innovative approach to diversifying revenue streams through her design studio, retail brand, and short-term rental business. She discusses the importance of a cohesive team structure, the transition to larger projects, and the impact of hiring a business consultant. Kate also reflects on the challenges and growth experienced during the COVID pandemic, particularly in the realm of e-commerce. In this conversation, Anastasia and Kate discuss the multifaceted nature of the business, which includes a design studio, e-commerce, and vacation rentals. Kate shares insights on the challenges of shipping, the importance of property management, and the financial aspects of running short-term rentals. Kate also highlights the intangible benefits of her vacation properties, such as content creation and family memories, and discusses the future growth of her brand, including the launch of her new book.


    Welcome to The Interior Collective Oct 31, 2024
    Show notes

    Subscribe on Patreon for unlimited access to bonus materials of all five seasons and save with an annual membership.

    Use code Podcast15 to save 15% off sitewide at www.idco.studio

    Welcome back to The Interior Collective Podcast! I’m Anastasia Casey, your host and founder of The Interior Collective, IDCO Studio, Kwin Made and co-host of Design Camp. In another life, I might have been an interior designer myself, but instead, I’ve dedicated my career to creating digital spaces and building communities that celebrate and elevate great design.

    The Interior Collective is more than just a podcast—it’s a lifestyle destination and an online community that celebrates The Inside of Home. We offer project tours from designers around the world, share exclusive interviews with industry tastemakers, and curate content that strikes the perfect balance between informative and aspirational. I’m passionate about empowering interior designers to not only elevate their client experience but also find financial freedom and stability through their creative careers. We invite you to submit your projects for publication on The Interior Collective, which you can always do so linked in our show notes.

    Before we dive into this season, let me take a moment to share what we’re doing at IDCO Studio. If you’re looking to streamline your interior design business, define your client experience, or elevate your brand to reflect the spaces you design, IDCO Studio is here to support you every step of the way. We’ve served thousands of interior designers around the world through a collection of beautifully designed, high-quality website templates, branding suites, and essential business tools tailored specifically for interior designers. Whether you’re just starting out or looking to refine your existing brand, we offer a range of investments to meet you at any budget, so you can focus on what matters most—creating beautiful, memorable spaces for your clients.

    Additionally, our award winning design team has created custom projects for top designers like Amber Lewis, Nate Berkus, Marie Flanigan, Carley Summers and more through our creative studio, Kwin Made. Whether you’re looking for a plug-and-play solution to your business needs or an entirely bespoke solution, our team is excited to serve you.

    We’ve come a long way since launching in 2016. I’m incredibly proud of what we’ve built—a collaborative space where designers can not only showcase their work but also build a brand that’s deeply personal and reflective of their style and values. Over the years, I’ve had the privilege of connecting with some of the industry’s most innovative minds, which has fueled my inspiration and helped expand our dedicated team of experts.

    This season, we’re diving even deeper into what it takes to create spaces that not only look beautiful but feel exceptional. We’ll be sitting down with the most seasoned interior designers, general contractors, product developers, and so many other industry experts who truly shape the way we live and experience our homes. From old home renovations to new builds, we’re exploring every aspect of design and the collaborative relationships that bring these visions to life.

    And with our dream of turning The Interior Collective into something physical, I’m thrilled to announce that our new appointment-only showroom in Austin has officially opened its doors. It’s a curated collection of vintage, one-of-a-kind, and female-made pieces, plus collaborations with some of our closest friends in upholstery, textiles, art, and more. It’s a space where you can see, touch, and experience the pieces that make a house feel like a home. So whether you’re booking a private shopping experience or looking to memo those final styling pieces for an upcoming shoot, we’ve got a little something special waiting for you.

    Here at The Interior Collective, we believe that someone else’s success will never hinder yours. We’re committed to leading by example and fostering a community that embraces inclusivity, creativity, and connection. I can’t wait to share this season with you, and I hope it leaves you inspired to create something truly memorable—both in your business and in your home.

    Let’s get started!


    Maximizing Profitability as an Interior Designer with Four Hands Jul 26, 2024
    Show notes

    Josh Jarboe, Vice President of Sales at Four Hands, discusses how to best leverage your relationships with trade vendors to maximize profitability. In today's episode, Anastasia fires off rapid fire questions you should ask every trade partner, and Four Hands delivers on every answer. From simplifying pricing tiers to easy-to-navigate self-serf options, and a killer customer support team, selecting Four Hands as a primary trade vendor can improve your bottom line without increasing your client's costs. Four Hands is committed to making the design process easy, enjoyable, and profitable for designers.

    Open a Four Hands trade account today: fourhands.com/theinteriorcollective


    Pricing Models for Interior Designers with Lindsey Borchard Jun 07, 2024
    Show notes

    This episode of the Interior Collective podcast focuses on pricing as an interior designer, covering topics such as overhead expenses, time billing, flat rates, and procurement fees. Lindsay Borchard of Lindsay Brook Design shares insights and strategies for pricing services, including the importance of transparency and data-driven decision-making. The conversation delves into the details of pricing models, billing structures, and the impact of overhead expenses on pricing strategies. The conversation covers various aspects of interior design business operations, including procurement fees, receiving warehouse costs, project management billing, and increasing profitability. Lindsay shares insights on transitioning to flat rate pricing, managing client expectations, and optimizing business processes. She also discusses strategies for increasing revenue without raising hourly rates and emphasizes the importance of client experience and industry knowledge sharing.

    The Interior Collective Instagram
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    For any custom projects, please inquire at Kwin Made

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