The Interior Collective

Latest Episodes:

Using Color with Intention with Keren Richter Aug 02, 2025

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Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m joined by someone whose work has stopped me in my scroll more times than I can count—Keren Richter, the co-founder and creative director behind the New York-based design studio White Arrow.

Known for her background as a commercial illustrator and painter, Keren brings a singular perspective to interiors—one that’s rooted in narrative, color theory, and the emotional composition of a space. In a design world where maximalist color trends are everywhere, Keren’s work stands out for its methodical restraint. Her use of color feels both intentional and expressive—never overwhelming, always artful.

In this conversation, we unpack how Keren’s background in the fine arts informs everything from material selection to custom furniture design, how she thinks about color as a strategic tool, and why artwork plays such an essential role in her process. For all of you listening who want to bring more color into your designs—without going full colordrenching—this one is for you.

20 Years Navigating a Design Firm: From the Paper Portfolio Era to the Instagram Age with Lisa Staton Jul 25, 2025

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Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s guest is someone I’ve admired for years—Lisa Staton of Lisa Staton Interior Design. Based in Seattle with deep roots in the East Coast, Lisa brings a timeless sensibility to every space she touches. But what makes this conversation so special is Lisa’s perspective after two decades of running her own design firm.

We’re digging into what it means to evolve as a designer—through economic highs and lows, through shifts in client expectations, and through the massive transformation of our industry from physical portfolios to the Instagram age. Lisa’s insight is both refreshingly grounded and incredibly relevant, especially as so many of us are recalibrating what this “new normal” looks like after the Covid boom.

We talk about staying creatively inspired in a world of algorithms, the art of sourcing outside the digital mainstream, and how to build a design career that actually lasts. Whether you’re just starting out or 15 years in, Lisa’s perspective is a masterclass in longevity and intentionality. Let’s get into it.

Defining a Signature Style in a City That’s Finding Its Own with Heather Peterson Jul 18, 2025

Show notes

Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re diving into a topic that’s been top of mind for so many designers lately: signature style.

I’m joined by Minneapolis-based interior designer Heather Peterson—principal of Heather Peterson Design and a self-proclaimed “mix master” known for her richly layered and genre-spanning interiors. As the design scene in Minneapolis continues to flourish and take on a distinct identity of its own—Heather has found herself asking: how do you stand out in a market that’s beginning to look a certain way?

In this conversation, Heather pulls back the curtain on the deeply personal process of defining her studio’s signature style. From creating a “Love List” of materials her team consistently gravitates toward—think cork, burl, patchwork, and marble—to wrestling with the vulnerability of saying, “this is what we like,” Heather shares what it means to lead with intuition in a world that rewards trend-following.

Whether you’re in the thick of a rebrand or just trying to define your design identity, this episode is a must-listen. Thanks for listening.

Understanding Your Numbers: Pipelines, Planners, & Process Outlines with Renee Bush and Brooke Stoll Jul 16, 2025

Show notes

Access the tools in this episode at www.idco.studio

This bonus episode marks the beginning of something game-changing for interior designers.

Today, I’m joined by two of the most trusted experts in the business of design: Studio Growth Strategist Renee Bush of Tandem and Brooke Stoll, Operations and Profitability Strategist for interior designers. When we had tapped out all possible ideas for products at IDCO Studio, I called the best in the business to create something extraordinary. Together, we’ve developed a brand-new suite of tools created specifically for the way interior design studios operate—and scale.

Renee brings years of experience leading creative teams, including her time as Director of Design Operations at Studio McGee, and now consults studios across the country through her firm, Tandem. Brooke has spent nearly a decade inside high-performing firms, building systems that help designers grow their businesses intentionally—without sacrificing creative control or burning out.

This collaboration was built from the ground up to solve the real, day-to-day challenges designers face. Inside this new collection, you’ll find three powerful bundles: a Financial Toolkit that brings clarity to your numbers, a Project Pipeline System that helps you forecast and convert the right clients, and a comprehensive Process Outline that maps every step from inquiry to install.

In this episode, we’re breaking down what each tool does, how to implement it, and why it has the power to completely transform how you lead your business. These aren’t just spreadsheets—they’re decision-making systems. They’re clarity tools. And they’re here to help you scale your design firm with purpose, confidence, and a whole lot less stress.

Designing Without Borders: Building a Timeless, Evolving Aesthetic with Nina Freudenberger Jul 11, 2025

Show notes

Welcome back to The Interior Collective, I’m your host, Anastasia Casey — and today, I am so excited to be joined by one of the most influential voices in modern American design, Nina Freudenberger. As the founder of Freudenberger Design Studio, Nina has built a body of work that transcends trend cycles, coasts, and even design styles — yet every space she touches evokes the same feeling: grounded, effortless, and deeply personal.

You might know her from her bestselling design books like Surf Shack, Bibliostyle, and most recently Mountain House, or from her projects featured in Architectural Digest and Vogue. But what’s perhaps most fascinating about Nina’s journey is how she’s built a brand that evolves with her — from interiors, to publishing, and beyond — all while staying visually cohesive and emotionally resonant.

In this conversation, we’re pulling back the curtain on what it takes to grow a multidisciplinary design studio, how to build a signature style that still leaves room for reinvention, and how Nina’s expanded her business into new creative categories without losing sight of what matters most.

If you’re a designer looking to grow a timeless business that evolves with you, this is a conversation you don’t want to miss. Let’s dive in.

Inside Moe’s Home Collection: Ready to Scale with Designers at the Center with Sara and Moe Samieian Jun 27, 2025

Show notes

Welcome back to The Interior Collective, where we dig into the business of beautiful spaces. I’m your host, Anastasia Casey, and today’s episode is one I’m especially excited to share. We’re pulling back the curtain on a beloved Canadian-based brand in the design community—Moe’s Home Collection—and exploring what it really takes to evolve a 25-year-old, family-run company into a rising force in the wholesale furniture space.

Joining me are Co-CEOs and siblings, Sara and Moe Jr. Samieian, who have not only scaled Moe’s in impressive ways, but done so with interior designers at the center of their strategy. From streamlining shipping and inventory to launching designer-led product collaborations and educational events, they’ve reimagined what a wholesale partner can look like in 2025.

In this conversation, we talk about what designers are asking for right now, how feedback directly influences Moe’s product collections, and why building an authentic community is just as important as beautiful furniture. Whether you’re a solo designer or a studio with a full team, this episode offers a refreshing, behind-the-scenes look at a company that’s putting our industry first.

Let’s dive in.

Designing Historic Homes with Stories in Mind with Stephanie Sabbe Jun 20, 2025

Show notes

Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s guest is someone I’ve admired for a very long time—interior designer and author Stephanie Sabbe. As the founder of Sabbe Interior Design and owner of Heirloom Artifacts in Nashville, Stephanie is known for her fresh yet deeply reverent approach to historic homes. In today’s episode, we’re unpacking the unique challenges and incredible opportunities that come with designing for history—how to honor a home’s past without sacrificing modern function, how to find the right trades for sensitive restoration work, and how to build time into the process for the kind of thoughtful, layered storytelling Stephanie is known for.

We’ll also be diving into her new book, Interiors of a Storyteller, a stunning design memoir that weaves together nine projects and the personal stories that shaped them. This conversation is equal parts business, beauty, and heart—and I can’t wait for you to hear it.

Thanks for listening - let’s get started.

The Power of Delegation to Balance Family + Business with Kim Lapin Jun 13, 2025

Show notes

Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s conversation feels especially close to my heart. After spending the last ten years building a business, scaling a team, and pouring everything into my work, I finally took the leap into motherhood — and now, I’m sitting here with a four-month-old at home, learning firsthand what it means to balance entrepreneurship with a brand new kind of responsibility.

That’s why I was so excited to sit down with interior designer Kim Lapin. Kim runs a thriving, highly intentional design business while also raising three kids under the age of four. Yes — three under four. But what’s even more impressive is the way she’s made conscious decisions to stay small, take on projects that feel deeply fulfilling, and outsource in all the right places — both professionally and personally — in order to create the life and business she truly wants.

In this episode, we talk about saying no to the pressure to scale, redefining success in motherhood, and letting go of the guilt that so many of us feel when we don’t do it all. Whether you’re in the thick of this same season, or just thinking about what sustainable success could look like for you, this conversation is full of insight, honesty, and so much grace.

Let’s dive in.

The Benefits of Design Build Firms with Simple Finesse Jun 06, 2025

Show notes

In the evolving landscape of luxury homebuilding, discerning clients are seeking more than just high-end finishes—they desire a seamless, intentional experience from concept to completion. Today, I'm honored to welcome the co-founders behind Simple Finesse—Sia, Interior Design Principal and Creative Director, and Roderick, Architectural Designer and Residential Building Contractor. Together, they lead a Minneapolis-based, full-service architecture, interior design, and build studio dedicated to crafting clean, timeless, and intentional designs for both residential and commercial spaces.

Sia brings over 15 years of experience consulting Fortune 500 executives, infusing each project with a strategic, process-driven mindset that harmonizes creativity with business acumen. Her leadership ensures that every design seamlessly blends aesthetics, functionality, and personal expression. Roderick, with a rich background in high-end residential architecture and a passion for refined, thoughtful homes, believes that great design emerges from collaboration. His expertise in 3D modeling and architectural visualization ensures precision and efficiency, bringing projects to life with meticulous attention to detail.

In this episode, we'll explore how Simple Finesse's integrated design-build approach is redefining luxury homebuilding, the motivations driving clients toward design-driven studios, and the significance of being a minority- and women-owned firm in an industry where diverse perspectives are still rare. Let’s go!

Budget Management and Financial Stewardship as a Top Interior Designer with Palmer Weiss May 30, 2025

Show notes

Subscribe now at patreon.com/theinteriorcollective

Interior Design Service Agreement at IDCO Studio

Welcome back to The Interior Collective Podcast—where we dive into the business of beautiful spaces. I’m your host, Anastasia Casey, and today’s conversation is one I know every designer needs to hear.

We’re joined by the incredibly talented Palmer Weiss—an interior designer whose signature style blends timeless sophistication with vibrant Southern charm. But beyond her eye for color and layered design, Palmer brings something rare to the table: a rock-solid business background. With experience in investment banking and retail merchandising, and an MBA from Kellogg, Palmer didn’t just fall into this industry—she built her design firm on the foundation of financial fluency.

In this episode, we talk about what it really takes to run a profitable design business. From creating airtight budgets, navigating scope creep, and maintaining profit margins without compromising creative vision, Palmer shares practical, specific strategies that every designer—at any level—can learn from.

If you’ve ever felt overwhelmed by pricing, billing, or managing money in this industry, this one’s for you. So grab your notebook—Palmer Weiss is about to drop some serious wisdom.

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