The Inspiration Place

Latest Episodes:

182: What to Post on Social Media with Italina Kirknis and Miriam Schulman Mar 01, 2022

Show notes

When you're focused on creating and selling art, understanding how to optimize your social media channels can become a major roadblock. Social media can be super effective in helping you increase your online sales, but you have to know there is more to it than just posting images of your amazing art.

Miriam brings in the Online Presence Expert, Italina Kirknis. Although she offers Done for You services, she is sharing ways for you to create more engagement and connection, and it has nothing to do with your art, but it will help you increase your art sales considerably.

"Share more than your art, so people will buy your art."

-Italina Kirknis

3 Game-Changing Ideas to Get You Results:

Things to share other than your art
How to set boundaries with your personal life
Ways to use free social media platforms to grow your business and your network

Italina's Tip for Finding Easy Content to Post

Check your calendar the night before and see what activities you can take a photo of or make into a quick story. People relate to the things that they do too.

Driving your engagement up, connecting with people, and sharing a glimpse into your life helps your personal brand. It builds rapport and makes you more relatable, which makes people more likely to interact with you and ultimately more likely to purchase.

Miriam's Free Guide: The Artist Profit Plan

For full show notes, go to schulmanart.com/182

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

181: How Do I License My Artwork? 6 Experts Share Their Best Advice with Gary Levine, Jennifer Orkin Lewis, Tara Reed, Lilla Rogers, Lori Siebert, Ronnie Walter Feb 22, 2022

Show notes

How to license your art is one of the most-asked about topics in the artist community. I decided to do a round-up episode and highlight some of the past conversations and put them here in one helpful podcast. Ronnie Walter: How can an artist find out if licensing is a good option for them? She explains what you need to know, and the 3 pathways artists can pursue. Lilla Rogers: When another artist succeeds, it's good for all of us. Hear her advice about licensing "saturation." Hint: there's always a demand for fresh new ideas.

Jennifer Orkin Lewis: Hear how to find inspiration each day. Jennifer shares her process once she's determined what she wants to create.

Gary Levine: Find out how Gary and his firm works with artists and how they work with the retailers. He explains deadlines, how buyers make their decisions and how they determine what upcoming trends.

Tara Reed: Hear how Tara works with her agent and how she creates her collections. Find out the best place to start and the must-have options when designing your collections.

Lori Siebert: What do you need for your portfolio? Lori breaks it down and explains the categories that buyers will look for. She also explains that creating art that brings you joy is still the best place to start.

Art licensing can feel complicated. You don't have to know all the pieces before you start. Check out the full recordings for more insight and inspiration.

009: Licensing Your Art with Tara Reed

010: How to Get an Art Agent with Gary Levine

027: Drawing Everyday with Jennifer Orkin Lewis

068: Make Art That Sells with Lilla Rogers

155: Licensing Your Art with Ronnie Walter and Miriam Schulman

163: How to Get Started with Art Licensing with Lori Siebert and Miriam Schulman

🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

180: What's Wrong with Your Email with Miriam Schulman Feb 15, 2022

Show notes

Being an artist selling art online comes with unique challenges. Maybe the dream for you as an artist didn't start with making a profitable business, but at some point, every artist realizes the need to do more than survive. Creating beautiful art that is appreciated, valued, and seen by everyone is rewarding, but how do you create high-quality art that earns more than an acceptable living?

In this episode Miriam is exposing the most common problems artists have with email and how to fix your email problems to become more profitable.

"A lot of artists think If only they had more followers, they'd get more sales. This is a classic artist mistake."

You will discover what to look at to improve your email marketing:

Email address vs. email list - why you need both
What Spam Is and what it isn't - understand this to stay legal
How to cleanup your email list - keep it up to date so your info is always relevant
Using an email service provider - it's not just a good idea, it's how you can find out what your audience wants to receive from you
Why create a welcome sequence of emails - do this once and see on-going results
The 5 mistakes artists make with emails - sharing what I wish I knew when I got started

Links Mentioned:

How to Sell More Art Free Training

Website

For full show notes, go to schulmanart.com/180 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

179: Becoming a Bad Ass Artist with Tiare Smith and Miriam Schulman Feb 08, 2022

Show notes

The Inspiration Place is hosting the first ever student art show including a piece from today's guest. You can see all the submissions at Schulmanart.com/salon

Tiare Smith joins me to share her artist's journey. Like many of us, she didn't pursue her art for many years. She first followed the path that well-meaning people assured her would be better for her financially.

Hear why she put her pencil down for 18 years and why she was inspired to pick back up once again. She shares how her technique changed and evolved when she began creating again.

Tiare also explains the inspiration for her paintings of women. She pays tribute to the women in her life who nurtured and encouraged her. She also acknowledges growth and transformation in her work.

She explains why she doesn't define the facial features in her paintings. We also talk about the significance of the dragonfly and why her flowers are another aspect of her unique vision.

Teaching is still part of her passion. She teaches mixed media art journaling to help people express themselves. It's a great way to warm up and it provides freedom to try new things.

"Sometimes you just need to make art."

Tiare is offering her course One BADASS Art Journal and you can get details here. (schulmanart.com/badass You will learn mixed media techniques and BADASS art journaling so you can release your inner BADASS!

For full show notes, go to schulmanart.com/179

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

178: What's Wrong with Your Website with Miriam Schulman Feb 01, 2022

Show notes

Today's show is about your website. Specially how to make changes so that it works better for you, and helps you sell more art. I recently reviewed websites for my incubator clients. Many of the things they need to update showed up frequently so I made a list to help you have the best website possible. Look at your site. Where can you improve things?

Pop-ups. Hear how to improve your pop-up for more opt-ins with specific examples for the best way to get your pop-up to convert.
Apologizing. Take the approach that people want to hear from you, and they want to know about your work.
The Menu Bar. Be thoughtful about your menu options. I outline two easy fixes are updating the about and sale menu tabs.
Gallery tab. The art that is for sale should not be under a gallery tab.
No way to purchase! Don't create obstacles to sales. I share 2 website providers that make this easy.
Clarity in your offer. A confused mind never buys. Get my best insight about the best way to curate what you sell.
Clearly state shipping information. I've outlined 3 options that work, pick one so your buyer knows exactly how their purchase will be shipped.
Outdated information. Old events, past courses, pricing specials that have expired are making your site look neglected.
Pronouns. Maintain consistency in your copy. I recommend your site be written in first person. Even if you use third person, it's key that it's done site wide.
About page photos. Another place for consistency. Listen for the 3 things that make a huge impact here and the one photos that always needs to be on your about page.

Review your site with a new perspective. Where can you make updates? Make sure your site is engaging, informative and most of all, make it easy to sell your art! For full show notes, go to schulmanart.com/178 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

177: Unfollow Your Passion with Terri Trespicio Jan 25, 2022

Show notes

This episode is so much fun! Author and friend Terri Trespicio joins me to talk about passion, why it's not what we've been taught and why you should unhook yourself from the "follow your passion" expectations.

Hear Terri explain why talent is over-rated. People who don't consider themselves talented can be more successful because they invest in learning, executing, and developing their skills.

Have you even experienced the lure of the secret genius?

It's powerful! It's sets us up expect things to come easily. Often when someone is passionate about something and they aren't an expert right away, Terri explains that people give up sooner because of the genius myth.

Why is it dangerous to get hung up on passion?

There is no supposed to. If pursuing your passion is no longer working for you, Terri explains that it's time to give yourself permission to move on.

"There isn't any one thing you are meant to do or follow or be."

Artists I talk to run into this. They often ask "what should I paint?" What's more important is making a choice. Doing the work and making the effort is what makes you an artist. Evolving over time is part of the journey.

Trust the work to lead you. What if we allowed passion to find us?

Passion is portable. Where are you missing an opportunity to find passion right now? Can we allow the luxury of passion showing up?

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

176: Dreams Not Regrets with Susan Cohn and Miriam Schulman Jan 18, 2022

Show notes

Today I'm talking to one of my clients who started her art career when her husband gifted her with art classes. She was hooked and decided to continue. She went to weekly classes and painted daily because she felt like she had to catch up with others. That was 20 years ago and she's still creating.

In this episode, you'll discover:

Find out when Susan first realized she was an artist.

I asked Susan to share how it felt to sell her first piece. She remembers the painting and the people who purchased it. We both agree that when a painting is framed and hung in its new home, it completes the creation cycle. It begins a new life.

Hear how Susan got her work into the LA Art show. It's an amazing story. She realized her dream of having people experience the art and come back to see it again. She used a contest at the show to inspire new artists and as a result has made connections with other creators.

It's never too late to start. Susan's story will inspire you and help you see the power of your own dreams.

For full show notes, go to schulmanart.com/175

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

175: Master the Emotional Side of Goal Setting Jan 11, 2022

Show notes

It's a new year and many of us are thinking about setting goals and looking forward. We know we can fill our days with anything and be anyone. How do we do the inner work required to truly achieve goals and make the changes we want to see? Listen to today's episode for goal setting and goal-achieving success.

In this episode Miriam shares her goal setting and goal achieving process.

In this episode, you'll discover:

Why she chooses a word for the year (and sometimes a word for the day) and what word she selected for 2022
How focusing on how you want to feel will make a bigger impact
The reason you should hire a coach and why Miriam hired experts (more than one) to help her reach a big goal in 2021
How surrounding yourself with people who are doing what you want to do will help you accomplish more
The way to develop an abundance mind-set, counteracting imposter syndrome

For full show notes, go to schulmanart.com/175

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

174: Starting Your Art Career during the Great Resignation with Patrick Guindon and Miriam Schulman Jan 04, 2022

Show notes

We're talking to an inspiring emerging artist. His expressive floral art focuses on good vibes: the art of living a vibrant, intuitive life and the feelings of gratitude, happiness, and joy. In 2021, he left his job as an elementary school teacher to spend more time with his art and family.

In this episode, you'll discover:

How this artist balances primary caretaking responsibilities with art-making
Why creating an ideal week and time blocking leads to more productivity and balance
How building massive confidence led to him doubling his prices while still building sales

For full show notes, go to schulmanart.com/174

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

173: Inspiration Place Rewind: Best Interviews of 2021 feat Shaun Roney, Teresa Heath-Wareing, Dawn Trimble, Ciara Gilmore, Beth Pickens, Blake Jamieson, Tracy Otsuka, Kindra Hall, Elizabeth Mordensky, Italina Kirknis, and Jeanne Oliver Dec 28, 2021

Show notes

As we reach the last days of 2021, I thought it would be super fun to gather up some of my favorite interview clips of the year. We've gathered up the best bits of advice for you from amazing guests on The Inspiration Place Podcast!

In this episode, you'll discover: