The Inspiration Place

Latest Episodes:

005: Art Pricing Strategy by a New York Gallery Sep 11, 2018

Show notes

Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.

In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150.

In this podcast, you will discover...

(01:36) How Miriam stumbled across the gallery in Greenwich village
(02:25) How the pricing works in the gallery
(04:50) The significance of the gallery's name
(06:05) How the art is displayed
(07:01) What it means when they say they rotate the artists
(07:56) How much art the artists need to produce for the gallery
(09:04) Why the organisation was created and what makes it different
(11:02) The most popular size they sell
(11:51) How 4 times a year an artist will come to the gallery and paint live
(13:36) How their artists are a mix of French, internationals and local artists
(14:05) Why their prices are the way they are
(15:27) How they market the galleries
(16:33) Why they invest in location

Visit schulmanart.com/5 for full show notes

LINKS MENTIONED

Carre d'Artistes: https://www.carredartistes.com/en/

++++++++++++++++++++

🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

003: How to Price your Art with Jeffrey Shaw Aug 28, 2018

Show notes

Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We'll also jump into how environment impacts your creativity.

On this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We'll talk about turning around the race to the bottom because there really is no glory in being a starving artist.

In this podcast, you will discover...

Pricing Psychology
Pricing creates a perception
Artists are also customers
There is no shame in having financial freedom
People have a hard time charging for things that come easy for them
What comes easy to you is what the world wants most from you
Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
Find something you are so passionate about you would do it for free and then never do it for free
To speak someone's lingo is to speak someone's heart code
The Five Love Languages
People who are cost conscious vs people who are value conscious
Defining your ideal customer
The ultimate compliment
Understanding your ideal client's lifestyle
How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
There's no glory in being a starving artist
Turning the race to the bottom around
Forgetting formula and cost of goods when it comes to pricing
Deciding whether you are a starter or a finisher
Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger

For full show notes, go to schulmanart.com/3

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

001: Get Inspired by Global Pop Artist Ashley Longshore Aug 14, 2018

Show notes

Today's guest is Ashley Longshore. We discuss her unique style of art, The Audrey Hepburn series, Ashley's installation at Lizzie Tisch's estate in The Hamptons and the infamous Kim Jong Un painting. We also talk about Ashley's art collection, her work with Judith Leiber and her being the first New Orleans artist to have an installation at the Bergdorf Goodman.

In this podcast, you will discover...

00:56 Introductions and talk about Ashley's team of multi media liaisons who among other things, help Ashley with the process of bedazzling.
02:50 Ashley talks about the inspiration behind her Audrey Hepburn paintings. She talks about how a Cecil Beaton picture and the Egyptian Queen Nefertiti inspire the paintings.
06:37 Ashley talks about her commitment to investing back into the art world by collecting art
08:09 Ashley talks about her Audrey Hepburn in a fishbowl painting. She talks about the concept and inspiration based on the metaphor that we all live in a fishbowl
09:17 Ashley explains the meaning behind the 'Gucci Pig' painting with an anecdote about ill fitting Gucci bots.
10:12 We learn about Ashley's installation at Lizzie Tisch's estate on The Hamptons. Ashley talks about the artwork on display at the installation and the time and effort it takes to get everything just right.
12:17 We learn more about Ashley's personal life, what type of social environment she prefers and why she chose painting as a career
13:33 Ashley talks about the unfair rates creatives have to endure and how she has successfully managed to break free from the system and make real money from her work.
16:32 Brief discussion on upcoming projects
17:41 Ashley talks about her Kim Jong Un painting, how the 'supreme leader' meme and Trump's visit to North Korea tickled her and inspired her to do the painting.
19:56 Brief discussion about the Audrey Hepburn bubblegum Instagram post.
21:22 We learn about Ashley's art collection and which artists she likes
23:19 We learn about Ashley's incredibly successful collaborations with Judith Lieber making designer handbags. The first set of handbags sold out instantly and a third series is now due this month.
24:17 We learn of Ashley's great accomplishment as the first artist to have an installation at Bergdorf Goodman. Ashley talks about the work that went into an installation done entirely by herself. She thanks Linda Fargo for embracing her work.
27:11 Ashley shares advice for aspiring artists. She talks about the importance of patience, perseverance and the need to have self worth. Ashley advises on how to cope with negativity and get through the difficult moments in your artistic career.
28:42 We learn about those moments when Ashley feels sad and how she overcomes this feeling. Ashley talks about her love of music and dance and how she uses her Instagram to combat negativity and turn into optimism.
29:35 Ashley talks about a video she shared of Eric Cavanagh and how his dancing inspires her. She talks about the need to shun the cookie cutter imagery of the media and embrace your uniqueness

For full show notes, go to schulmanart.com/1

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

000: Finding Your Signature Style in Art, Music or Business with Jason van Orden Aug 14, 2018

Show notes

Today, we are talking about what it means to have a signature style and express your voice whether that is in business, music or art. In this episode, you'll get a sneak preview of future episodes. With me today, I have my mentor Jason Van Orden.

On this episode, we will be discussing what it means to express your voice and how to create a style that is unique to you. The things that people think are wrong about themselves makes them right and makes them different. When creating your voice, it's important to talk to people who do value what it is that you do and create. Have conversations with other artists about your work and their work. You will discover your voice by doing, by putting yourself out there. Learn more about these topics in this episode of Inspiration Place Podcast.

In this podcast, you will discover...