The Inspiration Place

Latest Episodes:

024: Words That Sell: Copywriting for Artists with Kimberly Houston Jan 29, 2019

Show notes

Pictures alone will not sell your art. If you want to sell your art online, you need words. In this episode I look at the words that you use on your website. I am excited to talk to Kimberly Houston, a copywriter and web marketing strategist. She helps creative business owners stand out in an overcrowded market and has experience of working with artists.

We talk about the 3 pages you need on your website and how to structure those pages. We discuss the importance of story, why you need a call to action on every page and whether you need an artist statement.

In this podcast, you will discover...

(04:18) The 3 pages every creative needs to have on their webpage
(05:11) The elements you need on your home page
(06:40) Why the copy on your website is important for SEO
(08:05) What should come first – the copy or the design?
(10:10) Why the about pages needs to be about your audience as well as about who you are
(12:02) That it's important to have a call to action on every webpage
(14:03) How a website is always a work in progress
(15:01) Discussing the page you sell your work from
(16:39) How to deal with multiple collections of art on your galleries
(18:38) Writing copy for an individual piece of art
(20:12) That people want to know the story behind the art
(21:13) How I repurpose copy from my Instagram for my website
(22:22) That people tend to prefer conversational, story based copy
(23:19) That one of the biggest mistakes, Kimberley sees is writing in the 3rdperson
(25:47) How there are so many things an artist can write about that would be interesting to creators
(27:44) Do you need an artist statement on your webpage?
(30:33) That you have to stick with your email list

For full show notes, go to schulmanart.com/24

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🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

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🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

023: Your Artist Website with Nate Cooper Jan 22, 2019

Show notes

Today, I've invited Nate Cooper, a guest expert in building websites, because I've heard from so many of you that you want to know either how to get started or you want to refresh your current site and are not sure in what direction to go.

In this podcast, you will discover...

The differences between Squarespace, Shopify & Wordpress
Why you may want to build your own
Why it makes sense to have your own domain name

For full show notes, go to schulmanart.com/23

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🎉FREE GOODIES!🎉

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🎤NEVER MISS AN EPISODE!

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

022: Friend of a Friend with David Burkus Jan 15, 2019

Show notes

Today, I've invited a guest expert in human behavior, because we've been talking about networking a LOT lately. If one of your goals is to finally get in a gallery or get noticed by the press, well guess what, you've got to meet people.

The reason I invited David Burkus on the podcast is because I am a business book junkie, and I especially enjoy those that are based on research, like Friend of a Friend. I just finished Friend of a Friend and I wanted to invite David on the podcast so we can dive into some of the finer points that will help artists like me build our networks so we can sell more art. Sound good?

In this podcast, you will discover...

The psychology of being famous
Why you might want to attend that high school reunion after all
Why you can skip networking events in order to network even better in more authentic ways

For full show notes, go to schulmanart.com/22

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

021: The Art of Guest Podcasting with Nicole Holland Jan 08, 2019

Show notes

Today, I've invited Nicole Holland who is an expert in getting featured on podcasts because podcasts are quickly becoming the number one way to build and grow and audience of raving fans. If you've ever wanted to be interviewed on a podcast, or you're just curious about the process - this episode is for you.

Nicole is an expert on getting publicity through podcasts. She is the host of the The Business Building Rockstars Show and soon to re-launch as The Nicole Holland Show, is a daily podcast aimed to inspire, educate, and entertain high achieving business owners and entrepreneurs.

In this podcast, you will discover...

How to research and approach hosts
What marketing materials you need in place
Why getting featured on podcasts is such a powerful strategy

For full show notes, go to schulmanart.com/21

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🎉FREE GOODIES!🎉

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🎤NEVER MISS AN EPISODE!

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

020: Tiny Leaps for Big Changes in 2019 with Gregg Clunis Jan 01, 2019

Show notes

Today, I've invited Gregg Clunis, author, creator, and podcaster in the self-development space whose new book Tiny Leaps, Big Changes is about to hit the presses. Gregg is the host, creator, and author of Tiny Leaps, Big Changes, a podcast, book, and community dedicated towards bridging the gap between the knowledge of what to do, and the act of doing it. His company, Tiny Ventures, focuses on creating practical solutions for self-improvement.

The reason I invited Gregg on the show is because I promised a special New Years Day episode, and since all of us are looking to change habits, I know you're just going to LOVE Gregg's ideas on habits.

In this podcast, you will discover...

How to crush procrastination
Tools to form helpful daily habits whether your goal is to make creativity a daily habit or something else to establish your goals
How to keep moving forward in your goals this year

For full show notes, go to schulmanart.com/20

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🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

BONUS: 2018 Holiday Q+A Dec 25, 2018

Show notes

This year Christmas and New Year fall on a Tuesday, which is the same day I usually release my podcast. I decided my Christmas episode had to be a special one and be a gift to you. In this episode I answer your questions. How do you know when to stop working on a piece? How do you mail a portrait so it doesn't get damaged? I answer these question, give book recommendations, talk about how to set goals and who my influences are.

In this podcast, you will discover...

(03:18) Deb wants to know how to start organizing her space
(05:23) Some book recommendations
(09:43) Kim wants to know how use Mailchimp without using her real address
(11:17) Alice wants to know if I'm self taught and who my influences are
(14:25) Nora asks about how to set goals
(18:09) Sydney asks how you know when it's time to stop working on a piece of art
(21:47) Paula has a question about getting licensed when you live in a rural community
(25:27) Robin wants to know how to mail a portrait

For full show notes, go to https://www.schulmanart.com/2018/12/bonus-2018-holiday-qa/

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🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

019: Do What Matters Most with Cailen Ascher Dec 18, 2018

Show notes

Today, I've invited Cailen Ascher, an expert in how to design your ideal week whether that means making more time for art or your family, to the podcast. Cailen discovered that she could get more done in less time after the reality of childcare limited her work hours to just three days a week. She discovered that not only could she get more done but she had the most profitable year in her business when she wasn't overworked and exhausted.

My audience is ALWAYS asking me how to find more time for their art… or another variation, how to find time to do it ALL. Now, we've recently had on Mike Michalowicz whose new book Clockwork, how to design your business to run itself as well as Alex Pang, whose research actually proves that you DO get more done by working less, so Cailen's message fits in perfectly with all that we've been talking about. I can't wait to dive in and give my audience some actionable steps that they can start taking today!

In this podcast, you will discover...

How to structure your days and your week
How theme days or theme weeks facilitate focus and flow
Baby steps you can take to start outsourcing menial tasks
Why morning routine can set you up for a successful day

For full show notes, go to schulmanart.com/19

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🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

BONUS: Creative Goal Setting Blueprint [FB LIVE] Dec 14, 2018

Show notes

Do you want to make 2019 your most creative year ever? In this bonus episode, I share a recent fb livestream replay. You'll learn my goal setting blueprint and also hear why art journals are so powerful as a goal setting tool.

LINKS MENTIONED:

To watch the free art journaling video series, go to:

https://schulmanart.lpages.co/painting-with-words-free-training/

To enroll in Painting With Words, go to:

https://schulmanart.leadpages.co/painting-with-words-registration-page/

++++++++++++++++++++

🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

018: My Morning Routine for an Inspirational Day Dec 11, 2018

Show notes

Today, we are diving deep into my morning routine. I've always been fascinated with routines and rituals as successful people, so I thought it only fitting that I share with you my morning routine. Making art, producing these podcasts, and creating my online classes is only possible if I start my day in the best way possible.

My current routine is a little bit different than what I shared with you a few years ago when I still had kids living at home.

By the way, two weeks from now is my special holiday episode (episode 020). I'm really looking forward to answering your questions on the podcast, so to do that, be sure you either send an e-mail to support@theinspirationplace.net with your question, leave a question on the blog post, or leave me an audio message. To leave me an audio message, all you have to do is go to SchulmanArt.com/ask.

In this podcast, you will discover...

FIVE essential things that I do every morning to maintain focus
a general overview of how I manage my days and my week so I can get as much done as possible.

For full show notes, go to schulmanart.com/18

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🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

017: Making Connections in the Art World with Michael Roderick Dec 04, 2018

Show notes

Today, I'm chatting with Michael Roderick, an expert in how to build your network whether that means meeting more artists, gallery directors, members of the press, interior decorators, or social media influencers. Michael helps thoughtful givers become thought leaders through the same methodology he used to go from being a high school English teacher to a Broadway producer in just under two years.

In this podcast, you will discover...

The four myths of success so you can figure out which mindset is holding you back
What the TCM index is and how it can help you sell more art or find more time to create it.
What is the difference between networkers and connectors and which one you want to be
You'll also discover the best way to communicate and also apps that will help you do that (hint: it's not Facebook messenger)

For full show notes, go to schulmanart.com/17

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🎉FREE GOODIES!🎉

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart