The Informed Chiropractor Podcast

Goals, Obstacles, and Shift Unplugged Recap with Dr. Don & Brandi Mar 04, 2020

Most chiropractors know what they need to do to grow their practice but hesitate when asked why they don’t take the needed steps to do it. The number one reason chiropractors don’t grow is that they are afraid of objections and rejection.

If you spend energy pushing towards goals that you are unsure of, it can burn you out and you may stop setting goals altogether. But it's a vicious cycle you can mentally and emotionally overcome. In this episode, Brandi and Dr. Don discuss the common barriers and deficits many chiropractors gave voice to at the recent Shift Unplugged event.

Brandi shares ways to desensitize fear, resources for self-guided learning opportunities, and information on how you can be part of future Shift Unplugged events and masterminds.

To register for our Gold Coast Shift Unplugged event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/

Key Takeaways:

Brandi recaps the benefits of having 600+ years of chiropractic experience from the Phoenix Shift Unplugged event. [1:15]
Most people know what it takes to grow their practice but they don’t know how to overcome the barriers to do it. [7:37]
To adapt emotionally you must be physically strong and this is where the self-care pyramid becomes important. [15:09]
Masterminds are designed to help chiropractors to get clear about what they want and then build the strategies to get there. [16:40]
Brandi offers resources from influencers who can help lay the groundwork for making true change. [23:12]
Dr. Don and Brandi discuss upcoming True Concept Seminar events around the globe. [26:24]

Learn More:

5 Transformational Shifts You Can Make Today with Dr. Ben Purcell Feb 19, 2020

Shifter and guest speaker at Vitality Shift events, Dr. Ben Purcell joins Dr. Don to discuss the biggest transformations he experienced after joining the Vitality Shift program and switching to the life model.

His practice in Bathurst, Australia has doubled its growth over the past two years, and he is a vital part of our mentorship program. He describes the challenges he faced as he tried to create new habits that better align himself, and his practice, into exactly what he wants. Dr. Ben has evolved his practice into an enduring center of wellness.

After listening to this episode, you will understand why it is important to be open to changes and know your premise, how the life model benefits the lives of practice members in a way pain-based care cannot, and how taking full responsibility for yourself and your actions can transform your practice.

To register for our live event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/

Key Takeaways:

Dr. Purcell describes how he overcame challenges in his practice by taking full responsibility for his actions. [4:54]
Real transformation occurred for Ben when he transitioned from pain-based care to the life model. [10:51]
The importance of the adjustment. [21:16]
Understanding their personality style can help chiropractors become aligned with who they want to be. [30:59]
Why taking care of your personal health ultimately takes care of your practice. [37:50]
Dr. Purcell shares his takeaways from 2019 King’s Cliff Vitality Shift. [45:48]

Learn More:

Bathurst Chiropractic

Changing Your Money Mindset with Brandi MacDonald Feb 05, 2020

Dr. Don digs deep into the archives to find this important podcast previously published as What Does Money Have To Do With It?. This 50th episode in the Breaking the Underdog Curse series is co-hosted by Brandi MacDonald. It is imperative to revisit the necessary topic of money and finances several times throughout the year because once you get your money in order it makes everything in your practice easier. If you are stressed about your finances it can be difficult to give ideal recommendations. And, if you get your money under control, objections become less of an issue.

After listening to this episode, you will hear how two very different upbringings impact a person’s financial future and how to change your mindset around the value of money.

Key Takeaways:

Examples of the many ways money controls our lives. [9:09]
Dr. Don and Brandi share their personal financial histories and how it affected their betrothment. [12:15]
The income to debt ratio and how it affects chiropractors. [24:27]

Learn More:

Total Health Wellington Chiropractic

Strategies for Adding Associates to Your Practice with Dr. David Comely Jan 22, 2020

Dr. Don heads south and drops into New Zealand to speak with Dr. David Comely of Total Health Chiropractic in Wellington. Dr. Comely has been in practice for 13 years, has two practices with 7 chiropractors and is part of the Vitality Shift program. When he adds new associates — mostly new graduates — into his practice he prepares them for the mental, physical, and emotional stressors they may experience by working with them on their headspace. He wants to make sure they are clear on their why, their values, and their technique.

After listening to this episode, you will have a solid strategy for adding associates to your practice, what type of training to use with new associates, what to consider when contemplating adding new locations, and tips on how to avoid burnout associated with growing a practice.

Key Takeaways:

David shares his experiences with chiropractic throughout his life and why he embraced chiropractic as a career. [2:39]
At New Zealand Chiropractic College, David was able to get the perspective of many different teachers. [6:50]
David started his chiropractic career as an associate but he had a vision for what he wanted his own practice in Wellington to look like. [12:09]
How David built up his practice after starting from scratch in a new city. [17:51]
When David was seeing 100 practice members a week and still running the business, he knew it was time to hire associates. [24:09]
When hiring associates David uses these strategies to help them be their best. [29:10]
Advice from David on how to avoid burnout. [40:10]
Tips for chiropractors to stay happy and healthy in their Vitalistic practice. [46:55]

Learn More:

doctorcomely@totalhealthchiro.co.nz

Canadian National Alliance for Chiropractic (CNAC)

The Politics of Change in Chiropractic with Dr. Chad Mykietiuk Jan 15, 2020

Most chiropractors don’t enter the profession with the idea of getting into ‘behind the practice’ politics. But, making your voice heard and supporting an organization who will support you can bring about positive changes for chiropractors everywhere. In this episode, Dr. Don speaks with Dr. Chad Mykietiuk, the president of the Canadian National Alliance for Chiropractic, or CNAC. CNAC is an association that focuses on getting chiropractors together, promoting all forms of chiropractic, and to make members voices heard by gathering feedback. Dr. Mykietiuk shares the goals of the association and how it intends to move chiropractic forward in all the provinces of Canada.

After listening to this episode, you will have a better understanding of why chiropractors need to get involved in politics, the difference between a regulatory board and an association, and the benefits of having an association in your area.

Key Takeaways:

Why chiropractors should get involved in professional politics. [3:35]
What chiropractic can and can’t do: Dealing with false claims. [6:35]
The Canadian National Alliance for Chiropractic (CNAC) was created by chiropractors for all flavours of chiropractic. [12:59]
The importance of connecting chiropractors and making their voices heard. [25:42]
Dr. Mykietiuk explains the difference between a regulatory board and an association. [29:55]
Dr. Mykietiuk shares feedback from practitioners derived from a CNAC survey. [35:46]
Support organizations that support you and connect with other chiropractic professionals. [43:26]

Learn More:

Just Do It to Make Your Dreams Come True with Dr. Dean Rieder Jan 08, 2020

This week Dr. Don travels back across the pond to the oasis-like town of Marlow, Buckinghamshire, England to speak with Chiropractor Dr. Dean Rieder. Just three years ago, Dr. Rieder graduated from Durbin Chiropractic College in South Africa. He moved to the UK to start his practice and during this episode shares the ups and downs of attracting practice members, the costs of starting anew, and his unique approach to a homemade commercial with a famous client. Dr. Rieder thirstily seeks out any and all seminars, including the Vitality Shift program, and podcasts about chiropractic care. He recommends taking action as opposed to overthinking. And, due to his recommendation, the next shift unplugged event will be held in Marlow in September.

After listening to this episode, you will have a better understanding of the trials and tribulations new chiropractors face, the requirements for practicing abroad, and why it is important to get involved with a chiropractic community.

Key Takeaways:

● Dean studied at Durbin Chiropractic College in South Africa and then moved to England to start his practice. [2:14]

● How Dean discovered Vitalistic Chiropractic and the education he sought out after graduating. [8:00]

● What Dean did to get his name out there and gain practice members. [12:11]

● Dean visits the countryside and exercises as a form of self-care. [14:33]

● Dean shares his Vitality Shift experience and how his chiropractic care has changed over time. [19:31]

● Dean shares a story about the day Russell Brand came into his office and the video they made together. [24:27]

● Dean’s advice for chiropractors is to listen to chiropractic podcasts and to get involved with your community. [32:12]

● The next Shift Unplugged will be the first week of September in Marlow, UK. [35:18]

Learn More:

Halsa Group

Strategies of a Chiropractic Assistant with Natasha Rominski Jan 01, 2020

Chiropractic Assistants play a vital role in the daily activities, outreach, and success of a chiropractic practice. CA’s have unique strategies for empowering employees, offering Chiropractors the freedom to work with patients and keep the office running smoothly. To get the information directly from the source, Dr. Don heads south to North Aurora, Illinois to speak with, Natasha Rominski, the Chiropractic Assistant at Hanson Family Chiropractic and Shifter.

After listening to this episode, you will have a better understanding of the breadth of responsibility a chiropractic assistant embodies, how impeccable customer service can increase internal referrals, and hear some truly great nuggets of advice from a person who knows the ropes.

Key Takeaways:

Natasha had experience running an office but traditional medical practices left her wanting a job more aligned with her values. [1:57]
Tools that help Natasha train new employees and procedures that keep the office running smoothly. [8:59]
Health talks for teens, establishing a brand, and other events Natasha participates in to draw people into the office. [13:19]
Impeccable customer service drives internal referrals. [15:30]
Setting the tone and culture in the office, how to handle office conflicts, and advice for chiropractors when hiring. [21:18]
How to train a new employee in a chiropractic practice. [31:29]
Natasha shares her personal development timeline, how she empowers herself, and the importance of being adjusted. [34:36]
Natasha’s advice and words of wisdom. [43:14]

Learn More:

Entrepreneurship Elevated Podcast

Increase the Vitality of a Chiropractic Business with Mike Michalowicz Dec 25, 2019

The purpose of this episode is to give chiropractors the tools to eradicate debt and to increase profitability. Dr. Don speaks with expert entrepreneur and author of seven financial guidebooks, Mike Michalowicz. Mike shares tips and strategies for chiropractors who want to gain stability and profitability in their practice. These proven principles, based on his book, Profit First, have been successfully implemented in over 300 thousand businesses.

After listening to this episode, you will have a better understanding of how to diminish your debt, including student loans, how to become profitable from day one, and which free resources and tools will make the most impact on your practice.

Key Takeaways:

Mike shares his life purpose which is to eradicate entrepreneurial poverty. [2:55]
How to reverse engineer profitability. [7:45]
Mike explains how Parkinson’s Law affects businesses and how Profit First modifies behavior. [11:18]
Debt reduction strategies that empower entrepreneurs. [23:21]
Mike’s next book, Fix This First, helps entrepreneurs identify the changes that can make the most impact on their business. [28:59]
Mike offers advice to chiropractors includes ‘Take action, don’t wallow’. [34:00]

Learn More:

Mike Michalowicz Website

Profit First Book

@MikeMichalowicz on Instagram

United Chiropractic Association

Chiropractic is Absolute Truth with Dr. Richard McMinn Dec 18, 2019

In this informative episode, Dr. Don travels to Brighton, England to speak with Dr. Richard McMinn. Dr. McMinn has 42 years of experience as a chiropractor who has studied and practiced in four different countries. As a graduate of Palmer University in 1977, Dr. McMinn has grandfathered access to practice in whichever country he chooses. He offers sage financial, life, and business advice to new and seasoned chiropractors.

After listening to this episode, you will have a better understanding of how to create certainty in your life and practice, how to keep your ledgers in the black, and the history of chiropractic from the 1970s to today.

Key Takeaways:

Dr. McMinn describes his journey to chiropractic and graduating from Palmer University. [3:22]
Dr. McMinn says the other chiropractors he met while in New Zealand offered him guidance and insight which was vital for his growth. [12:23]
After moving to Perth, Dr. McMinn was ‘filling in’ for other chiropractors before opening his own practice. [14:25]
Money lessons from a chiropractor with 42 years of experience. [19:06]
Dr. McMinn recounts the necessary credentials for practicing chiropractic in different countries. [20:41]
The United Chiropractic Association was started in the UK to represent the vitality of chiropractic. [24:29]
Nuggets and advice from a seasoned chiropractor who loves his profession. [28:50]

Learn More:

Chiropractic Life Hove

@chirolife on Twitter

2020 Planning: Stop These 5 Things To Increase Your Vitality as a Chiropractor with Dr. Don and Brandi Dec 11, 2019

In this co-hosted episode, Dr. Don and Brandi MacDonald set out to help chiropractors increase their vitality, at home and in their practice. After working together for more than a decade, the duo has learned a thing or two about collaboration and planning. They both have distinct personality types that when used together propel them forward into an efficient and competent team. Their list of five things you should stop doing to be successful can be used as guidelines to make you and your practice happier, healthier, and wealthier.

After listening to this episode, you will have a better understanding of why it is important to change spaces when performing planning exercises, why making substantial decisions should be easy, and how to limit your non-intentional conversations to increase your productivity.

Key Takeaways:

The 5 things you must stop in 2020 to increase your vitality as a chiropractor. [2:03]
- Indecisiveness [2:03]
- Self-doubt [21:50]
- Fear [26:32]
- Procrastinating [33:01]
- Non-intentional conversation [38:47]
The process and intended results of a planning weekend. [45:49]
An excerpt from Sipping Brandi read by Brandi. [49:35]

Learn More:

Brandi MacDonald Website

The Chiro Inspired Podcast

Seize the Day and Go For It with Dr. Richard Ledda Dec 04, 2019

Host, Dr. Don MacDonald heads East to Winnipeg to speak with chiropractor and podcast host, Dr. Richard Ledda. Dr. Ledda explains the life events that led him to choose a career in chiropractic instead of ‘traditional’ medicine like some family members had done. He is a graduate of Northwestern Health Sciences University and the host of The Chiro Inspired Podcast. Rich shares poignant advice for recent graduates of chiropractic college and for those considering chiropractic as a profession.

During this episode, Rich shares the obesity and metabolic challenges he faced as a teen, how he deals with burnout, how he grew his practice, and his plans to grow his practice after reaching a plateau.

Key Takeaways:

Rich grew up as an unhealthy, overweight kid but it wasn’t until his dad died that he made a change and decided chiropractic was his way forward. [2:43]
Northwestern Health Sciences University provided Rich with a roundhouse of chiropractic philosophies and techniques. [8:10]
Rich’s advice to students and new chiropractic graduates. [14:22]
To grow his practice, Rich leaned into a relationship with his mentor, making the most of his systems and networks. [18:03]
How Rich deals with burnout and maintains focus on his family when his practice feels overwhelming. [24:10]
How the idea for The Chiro Inspired Podcast took root and what Rich has discovered by doing it. [27:56]
If Rich could do it all over again he would tell himself to prepare for the worst but expect the best. [35:56]

Learn More:

Wellesley Chiropractic on Facebook

Whatever Technique You Utilize Give it 100% with Dr. Martin Rosen Nov 27, 2019

Host, Dr. Don MacDonald heads to Boston Massachusetts to speak with Chiropractor and Educator, Dr. Martin Rosen. Dr. Rosen has led his local practice for 37-years. He has also toured, extensively teaching his unique version of a Sacro-Occipital Technique (SOT), his chiropractic philosophy, and about pediatric care. He has mastered his craft and has written several books about his experiences. He wholeheartedly believes chiropractors should receive adjustments as often as their patients and reminds them to speak their truth.

During this episode, Martin shares his chiropractic philosophy, how he manages the finances within his practice, and sage advice to chiropractors who have not yet found their footing.

Key Takeaways:

When Martin discovered practicing law wasn’t for him he decided to practice chiropractic. [2:32]
Why Martin chose to practice the Sacro-Occipital Technique (SOT). [11:12]
How Martin and his wife add practice members, get referrals and coordinate outreach programs. [18:20]
Chiropractors should do unto others only if they do unto themselves. [24:00]
How to handle the finances in your chiropractic practice. [34:23]
Martin shares what drew him to become an educator and his favorite things to teach. [40:55]
Martin’s advice for others based on his years of experience. [49:43]

Learn More:

Dr. Martin Rosen Website

@drmartinrosen on Instagram

Destiny Chiropractic Website

Be Brave, Find Your Tribe, and Speak Up with Dr. Destiny Krogsgaard Nov 20, 2019

Host, Dr. Don MacDonald goes back to the motherland to visit Dr. Destiny Krogsgaard in Kent, England. Destiny was called into chiropractic without ever having an adjustment. Her mother’s chiropractic experience was so transformative, Destiny knew from a young age that she wanted to help others heal themselves. Disillusionment crept in after her college experience and early associate positions only involved the mechanistic model. Then, at just the right time she attended a training that changed her focus and helped her regain purpose.

During this episode, Destiny shares her truths about being in a relationship with another chiropractor who didn’t share her views, the toll that working in a way that didn’t align with her took on her physically and emotionally, and her advice for other chiropractors who may be stewing in uncomfortability.

Key Takeaways:

Destiny was called to chiropractic because of her mother’s experience. When she joined chiropractic college she had never been adjusted. [1:35]
Several life events led Destiny back to an associate position but she knew there had to be something more. [7:09]
After attending classes in neurologically-based Chiropractic training, things started coming together for Destiny but her husband, a chiropractor, wasn’t moving in the same direction. [11:48]
With so many new options and ideas presenting themselves, Destiny was overwhelmed and exhausted. She decided to open her own practice. [19:40]
Destiny’s advice is to find like-minded people you can connect with and learn from. [36:23]

Learn More:

Destiny Chiropractic on Facebook

Dr. Alison Young — Looking After Yourself Podcast

Massive Growth Due to Subtle Shifts with Dr. Alison Young Nov 13, 2019

Host, Dr. Don MacDonald speaks to a returning podcast guest, Dr. Alison Young from Queensland, Australia. Alison shares important lessons she learned from constantly attending seminars and committing herself to lifelong learning. These are principles you can implement in your practice and toward your personal development. Alison reflects on the core philosophy of who she is, what she believes in, and how her beliefs have shifted.

During this episode, you’ll hear about why paying attention to the business side of your practice will keep you and your practice healthier, the state of chiropractic in Australia and how the chiropractic community there came together, and the results of shifting into the vitality model.

Key Takeaways:

Ali explains the changes she has made that have led to the massive growth of her practice and her personal development work. [2:22]
Ali recommends pre-planning business expenses and performing a profit analysis that includes the cost per visit. [7:46]
How Ali finds peace during her off hours and connects with her family. [12:14]
Shifting to the life model allowed Ali to better relate to her practice members who are parents. [25:36]
The Chiropractic Assistant (CA) in Ali’s office takes care of many aspects of the practice member’s visit leaving Ali more time to spend connecting with her practice members. [33:04]
The current state of chiropractic in Australia. [36:35]

Learn More:

Innate Chiropractic Gladstone

Shifting from Pain-based to the Subluxation Model with Dr. Jane Hvas Nov 06, 2019

Host, Dr. Don MacDonald heads over to merry old England to speak with a Danish chiropractor who moved countries to follow her calling to become a healer. After years of struggling with the purpose of the pain-based, mechanistic model, Dr. Jane Hvas knew chiropractic could provide so much more to her practice members. She embraces the Vitalistic model 100% and since she has shifted, it has given her and her practice new energy.
During this episode, you’ll hear about Dr. Hvas’ multi-national chiropractic education, what other coaches could and couldn’t do for her and her practice, and the advice she gives other chiropractors who haven’t yet shifted.

Key Takeaways:
● Jane knew she would one day become a healer but her mother’s chiropractic experience is what led her to chiropractic. [2:08]
● Jane was entrenched in fear and stuck in survival mode as there were no outlets for Vitalistic care. [6:04]
● Jane knew deep down that a chiropractor could offer more than pain relief and the impatient practice member that almost caused her to retire. [13:46]
● The benefits of coaching and attending the Vitality Shift. [20:19]
● Dealing with her burn-out was a major struggle and major accomplishment for Jane. [28:46]
● Jane’s advice for shifters and newbies, get clear about your chiropractic philosophy. [30:20]

Learn More:
Penkridge Chiropractic Clinic
Vitality Shift Website
True Concept Seminars
Dr. Don MacDonald
@DrDonMacDonald on Twitter

The Pitfalls of Pushing Too Hard with Dr. Michelle Campbell Oct 30, 2019

Host, Dr. Don MacDonald speaks with the President of the London, Ontario Chiropractic Society, Dr. Michelle Campbell. Michelle, like many chiropractors, was an athlete who was introduced to chiropractic to heal her body from the punishment of being a competitive figure skater. In addition to the significant relief she felt after treatments, she had a moment of clarity and felt destined to pursue chiropractic as a profession. After graduating from the Canadian Memorial Chiropractic College (CMCC), she worked as a Locum until an illness in the family led her to the place where she would open her practice.

During this episode, you’ll hear about Michelle’s experience at the Transformer’s Mastermind, her advice for newly graduated chiropractors, and how she dealt with significant life events while being a solo practitioner.

Key Takeaways:

Michelle shares how she was introduced to chiropractic and the moment when she knew it would be her career. [1:08]

After graduating from the Canadian Memorial Chiropractic College (CMCC), Michelle worked as a Locum until she decided where she wanted to settle down and start her practice. [10:28]
Michelle shares how she managed being a mother and starting a new practice, and the mistakes she made. [17:22]
Michelle learned the hard way that the mind and body need time to recover after significant life events. [21:00]
Michelle shares the highlights, insights, and breakthroughs she experienced as a result of attending the Transformation Mastermind. [27:25]
Remove the worry from your life, slow down and enjoy the ride are Michelle’s words of wisdom for other chiropractors. [34:55]

Learn More:

Campbell Care Centre

Shift Your Business by Knowing Your Expenses with Dr. Dan Fisher Oct 16, 2019

Host, Dr. Don MacDonald speaks with long-time friend, colleague, and Vitality Shifter, Dr. Dan Fisher. At the age of nine, Dan experienced a surprisingly painful growth spurt. A chiropractor who was treating Dan’s brother at the time started treating Dan as well. After a month of chiropractic care and the total alleviation of pain, Dan was hooked. The chiropractor recommended Dan dedicate his life to chiropractic. Dr. Dan is currently in his 29th year as a chiropractor. His practice in Vegreville, Alberta is thriving due to the lessons he learned along the way, including some powerful financial ones.

During this episode, you’ll hear about Dr. Dan’s time at Canadian Memorial Chiropractic College (CMCC), a partnership that turned sour, the seminars and coaching he has participated in, and how knowing his business led to hundreds of dollars in monthly savings.

Key Takeaways:

● The inspirational figure who encouraged Dr. Dan to become a chiropractor. [2:42]
● Dan describes his experience at Canadian Memorial Chiropractic College (CMCC). [9:19]
● A business lesson: Chiropractors are colleagues, not competitors. [15:28]
● Parker seminars, Total Solutions, and the difference of the Vitality Shift. [22:59]
● Dan’s advice for new chiropractors or those wanting to inject authenticity into their practice. [35:36]
● How Dr. Dan shifted his finances to lower the overhead of his practice. [40:37]
● How Dr. Dan utilizes the Vitality Shift in his Canadian practice. [49:39]

Learn More:

Vitality Shift Website
True Concept Seminars
Dr. Don MacDonald
@DrDonMacDonald on Twitter
Fisher Chiropractic on Facebook

Move Past Your Limiting Beliefs to Focus on Connection with Drs. Marie and John Osborne Oct 09, 2019

Host, Dr. Don MacDonald heads just South of Dublin Ireland to speak with a married couple who share a chiropractic practice. Since joining the Vitality Shift, Marie and John Osborne are taking a new approach to their practice and their lives. By overcoming their limiting beliefs and technique-driven practice member care they have flourished by focusing on their personal well-being so they can better serve their practice members. Even though they have minimized the number of offices they have, they have maximized their potential.

During this episode, you’ll hear how John overcame the all too common practice of self-sabotage to create a deeper connection with his practice members, the steps Marie has taken to nurture herself so she isn’t running on empty, and how they delegate tasks based on strengths to keep the office running smoothly.

Key Takeaways:

Chiropractic ignited something in Marie but she took the long road to becoming a chiropractor. [1:53]

John knew he wanted to be a chiropractor after his first adjustment, it was the philosophy that drew him in. [5:50]

With three chiropractic offices, John continuing his work as an apprentice, and new babies in the house, the couple knew something needed to shift. [10:23]

Marie explains the limiting beliefs that led to her identity crisis. [14:35]

John realizes self-sabotage and lack of connection with his patients was holding him back in his practice. [19:03]

John and Marie explain their lives and practices before and after Vitality Shift. [25:54]

Lessons learned and advice for chiropractors. [33:55]

Learn More:

Osborne Chiropractic

The New Vitality Shift Podcast Oct 02, 2019

Welcome to the ‘new’ Vitality Shift podcast. This passion project was born out of our desire to assist chiropractors in making the necessary mindset shifts to achieve success and move to the next level. After over 100 episodes of the Breaking the Underdog Curse podcast, we decided to shift gears from focusing on the external factors that affect chiropractors and their practices and commence focusing on the internal elements that contribute to positive results and outcomes.

In this premiere episode, Dr. Don and Brandi expound on the content in the Transformers Mastermind including becoming aware of the past programming that could be keeping you stuck, the connection between your identity and beliefs, and achieving a state of ease.

Key Takeaways:

● Why Breaking the Underdog Curse is rebranded into the Vitality Shift for Chiropractors. [1:38]
● The Transformers Mastermind and the connection between your identity and your beliefs when moving to the next level. [7:26]
● Fray your limiting beliefs and generational patterns. [18:29]
● Become aware of your programming and then use your will to overpower it. [29:04]
● Surrender and achieving a state of ease. [32:36]
● The 3 levels of thinking. [36:14]
Learn More:
Vitality Shift Website
True Concept Seminars
Dr. Don MacDonald
@DrDonMacDonald on Twitter

Top 10 Traits of Chiropractors Who Maximize Their Practice with Brandi Aug 07, 2019

If you are one of the many chiropractors who is ready to make a change in your practice, or you have implemented changes in your practice but are not yet realizing the results, perhaps you need to make a shift. If your practice is a direct reflection of you, what can you do to shift your mindset, shift your business practices, or shift your belief system?

In this final episode, Brandi shares a top ten list of the qualities and behaviors that chiropractors who blow up their practice embody. She gives specific examples of what works and why. If you are ready to make a shift in your life and your practice these tips can guide you through it.

Key Takeaways:

The top 10 traits of chiropractors who blow up their practice:

They focus on more, not less. [15:58]
They value action over analysis even when it feels uncomfortable. [21:02]
They work on personal barriers including health, toxicity in relationships, staff dynamics, and emotional chaos. [23:17]
They don’t own a number which owns their capacity. [30:39]
Adaptation is their superpower. [35:40]
They know marketing is a simple tool to serve more, not a creepy sales tactic. [38:23]
They view their practice as game #7 sports all the time. [41:40]
Each person that has succeeded has found a tribe, not just lip service. [42:51]
They become consistently consistent, no matter how boring the grind is. [47:46]
Comfortability is their nemesis. [51:21]

Learn More:

Sipping Brandi

Reality Check

The Underdog Curse: The Cause, The Cure and The Road to Success

The Underdog Curse on Facebook

Brain-based Vitalistic Chiropractic Research with Dr. Heidi Haavik Jul 31, 2019

The future of healing may be vitalistic chiropractic care but without additional research and funding the world may never realize the potential benefits. Vitalistic chiropractic is at a stage of growth and it is necessary for our community to band together to promote the scientific research that is at the core of our professional beliefs.

In this very special interview, we welcome renowned chiropractor, neurophysiologist and author, Dr. Heidi Haavik to the podcast. Dr. Haavik graduated from New Zealand Chiropractic College where she currently holds the position of Director of Research. Her award-winning research in vitalistic chiropractic is paving the way for a new generation of Ph.D. students and the study of the effect subluxation has on the brain.

During this podcast episode, we discuss how we as chiropractors can fund future research specifically focusing on the vitalistic model, how the vitalistic model compares to the mechanical model, and the effect subluxation has on the brain and central nervous system.

Key Takeaways:

● Dr. Haavik discusses her family history in medicine and the early days at New Zealand Chiropractic College. [1:25]
● Dr. Haavik discovered she had a natural gift for healing and research. [5:46]
● Early research in the vitalistic model deepened the understanding of the link between subluxation and the brain. [17:22]
● Why the mechanistic chiropractic model is so limited in scope. [22:34]
● Does Heidi ever feel like she is plagued by the Underdog Curse? [30:29]
● Dr. Haavik discusses the new studies and clinical trials that have her excited right now.[34:50]
● Learn more about the Adopt a Ph.D. Student Program. [41:27]
Learn More:
Dr. Heidi Haavik
Reality Check
Vitality Shift Website
True Concept Seminars
Dr. Don MacDonald
The Underdog Curse: The Cause, The Cure and The Road to Success
@DrDonMacDonald on Twitter
Dr. Don MacDonald on Facebook

Vitalistic Chiropractic is Much More than MSK with Rob Scott, Ph.D., D.C. Jul 10, 2019

The belief system behind vitalistic chiropractic is the anchor that keeps us steadfast. It drives our purpose. It is the reason we do what we do. It allows us to maintain our dignity and it ensures we provide high-quality care no other medical therapy is able to offer. But when leaders in our profession waver on the true purpose of our work it can muddy the waters of our mission. Dedicated vitalistic professionals who carry our voices into the political arena need our support.

To speak with someone who is on the front line of chiropractic innovation, we head down south to Marietta, Georgia USA to absorb the wisdom of Life University, President, Dr. Rob Scott. Dr. Scott is a Canadian who ventured to the U.S. to get a fresh start and open an existing practice. He furthered his education to expand and refresh his belief in the body’s ability to self-regulate and to heal itself. His deeper philosophical vision has sustained his position as one of the leaders in maintaining vitalistic standards in chiropractic.

During this podcast episode, we discuss how to best market vitalistic chiropractic care, the underlying philosophical conversations chiropractors should be having, how to beat burnout by immersing yourself in child’s play, and what it is like to shift from running a private practice to working for a chiropractic university.

Key Takeaways:

● Dr. Scott describes how he was introduced to chiropractic and the underlying philosophical conversation he engaged in. [2:56]
● The biggest challenges Dr. Scott faces working at Life University versus owning and running his private chiropractic practice. [13:41]
● To avoid burnout and rejuvenate his spirit, Dr. Scott participates in coaching youth sports. [16:52]
● The concept of vitalism and what Life University is doing to grow vitalistic chiropractic. [20:05]
● As President of Life University Dr. Scott keeps the conversation focused on the meaningful difference of chiropractic care. [27:30]
● How chiropractors can market subluxation and the scientific evidence of vitalistic healthcare. [33:06]
● Dr. Scott shares the different ways prospective students or mentors can become involved with Life University. [47:06]
Learn More:
Life University Website
Vitality Shift Website
True Concept Seminars
Dr. Don MacDonald
The Underdog Curse: The Cause, The Cure and The Road to Success
@DrDonMacDonald on Twitter
Dr. Don MacDonald on Facebook

Effective Chiropractic Care Isn’t A One Size Fits All Policy with Dr. Chad Mykietiuk Jul 03, 2019

Why should you get organized and get involved with your local chiropractic association? Because in chiropractic care there is no single recipe for creating wellness in patients. Every person translates and deals with their pain differently. And, as chiropractors, we still have the benefit of being able to offer neurologically-based care while resisting absorption into the traditional medical system. This offers us the unique position of providing patients with a state of well-being beyond compare. This is the incentive to make our voices heard.

Today we are heading East to Nova Scotia to speak with the President of the Nova Scotia Chiropractic Association and Co-founder of Wellness Media, Dr. Chad Mykietiuk. In 2008, Chad graduated from Canadian Memorial Chiropractic College and almost immediately involved himself in chiropractic politics. His fascination with the body’s natural ability to self-regulate and self-heal has been the motivating factor in his quest to validate and invigorate wellness in the chiropractic community.

During this podcast episode, we discuss how chiropractic colleges can get caught up in the mechanistic aspects of care, the two major defining characteristics of chiropractic, and why every chiropractor who has something to say should get involved in local associations and always do what is right over what is convenient.

Key Takeaways:

Chad knew he was going to be in a health-related profession but it was an injury that led him to chiropractic. [2:12]
What Chad knew about chiropractic before and after attending Canadian Memorial Chiropractic College (CMCC). [6:03]
Starting their chiropractic practice turned out to be a long and bumpy road for Chad and Megan. [10:13]
A borrowed CD gave Chad a renewed sense of love for his profession so he shifted to wellness instead of chasing pain. [18:53]
Chad’s advice for chiropractors who wish to become involved in the politics of the profession. [24:49]
The two major defining characteristics of the chiropractic paradigm and the problem with making policies that create a standard. [31:32]
Chad created Wellness Media to provide resource materials for chiropractors and their offices. [49:53]
Get organized, get involved, and do what is right over what is convenient. [52:22]

Learn More:

Wellness Media Website

Village Wellness on Facebook

@DrChadWellness on Twitter

The Underdog Curse: The Cause, The Cure and The Road to Success

Changing Lives by Restoring the Curve with Dr. Michael Hall

Stay Healthy! Chiropractor Self-care Practices with Dr. Michael Hall and Brandi MacDonald Jun 26, 2019

Healthy chiropractors have healthy practices full of healthy patients. If this is true, why have you been skipping your daily exercise program, eating a protein bar at your desk, and stressing out about your non-stop schedule? What training program do you engage in to make you the best chiropractor you can be? Are you practicing gender-specific physical activities that are designed to increase your overall well-being?

Today, Dr. Michael Hall and Brandi MacDonald join me to discuss the Top 2 downloaded Breaking the Underdog Curse podcast episodes of all time. Brandi is currently celebrating the success of her new book, Sipping Brandi. And our long-time mentor, Dr. Hall is enjoying sharing his Functional Neurology Series with audiences all over the world.

During this podcast episode, we discuss the different physical and mental requirements for male and female chiropractors, how to maintain a healthy practice, the role weight loss plays in overall health, how to get your energy back, and tips on how to make a mind-shift milestone and lifestyle change.

Key Takeaways:

Dr. Hall describes the key to resolution for females chiropractors who internalize their stress. [4:34]
Brandi makes the point that connection to clients can be lost when a chiropractor is lost in their own survival mechanisms. [14:20]
Dr. Hall shares the connection between depression and exercise, the effect stress has on our neurological system, and how to handle adrenal fatigue. [18:36]
Looking at the different needs male chiropractors have. [32:02]
Creating a training program for chiropractors to help them reduce stress and be the best chiropractors they can be. [41:40]
Why just losing weight doesn’t make you healthier. [44:35]
Brandi describes the steps necessary to maintain a state of ease. [49:28]

Learn More:

BrainDC Website

Building Sustainable, Long-term, Healthy Relationships with Brandi MacDonald

Sipping Brandi: Facebook Wisdom for Extraordinary Chiropractors and Teams

The Underdog Curse: The Cause, The Cure and The Road to Success

Highlights and Shout Outs: Our Top Podcast Episodes with Dr. Don MacDonald Jun 19, 2019

We, humans, have three majors drivers. Genetics gives us innate tendencies or instincts, social systems encourage us to adopt certain beliefs and ways of being, and our ego grants us our identity and self-acceptance. When all of these aspects are in alignment and we lift the veils we can truly become who we are as a person. If we take the extra step out of our comfort zone we are able to reach a state of flow. Chiropractors can achieve flow by being healthy, staying in their zone, and by increasing patient volume incrementally by 4%.

Today, I am not speaking with a chiropractor from an exotic location. As we reach 100 shows, I am in my office reflecting on some of my favorite podcast episodes and the episodes with the most downloads.

During this podcast episode, I review lessons from Mihaly Csikszentmihalyi’s books Flow: The Psychology of Optimal Experience, and The Evolving Self. I share our top six downloaded podcast episodes and highlights from episodes that contained vital information for keeping our group of dedicated vitalistic chiropractors healthy, happy, and in the know with regards to topics that affect our practices.

Need some inspiration for your next staff meeting? Brandi MacDonald’s new book, Sipping Brandi: Facebook Wisdom for Extraordinary Chiropractors and Teams is now available on Amazon or your favorite bookseller.

Key Takeaways:

Dr. Don shares feedback and thank you’s from the planners and speakers from Shift Unplugged Australia. [1:10]
Lessons from Mihaly Csikszentmihalyi's books Flow and The Evolving Self. [5:00]
The Three Veils are the genetic, social, and ego. [14:43]
Dr. Don reviews the Top 6 Breaking the Underdog Curse podcast episodes from this past year. [27:14]
Highlights of our favorite conversations from the past 99 podcast episodes. [35:07]

Learn More:

The Underdog Curse: The Cause, The Cure and The Road to Success

Creating Congruence with Your Practice with Dr. Nimrod Weiner

A Chiropractor's Healing Power Goes Beyond Physical Adjustments with Dr. Nimrod Weiner Jun 12, 2019

Our bustling daily schedules may make us lose sight of the fact that we are healers. Chiropractors have the ability to elevate human consciousness by adjusting subluxations which allows the body and mind to function at their highest level. Unleashing the body’s innate abilities is a gift we must protect. To best protect our practices, we must unite to ensure the current political atmosphere remains in the best interests of our patients.

Today we travel to Sydney, Australia to speak again with Dr. Nimrod Weiner, who writes a blog worthy of reading twice and sharing repeatedly. Through his writing, he tackles deep-rooted, vitalistic subject matter and offers courses of action designed to bring chiropractors together to present a united front.

During this podcast episode, Dr. Weiner reveals his three most popular blog posts and adds his personal, inspirational thoughts about each, he solidifies his position as a true believer and broadcaster of the philosophy of chiropractic, and offers advice to chiropractors who feel they don’t have a say in the political ties that bind them.

Key Takeaways:

Dr. Weiner’s blog is a politically-charged outlet empowering chiropractors to make their own decisions about their future. [1:33]
The burgeoning grassroots efforts and ‘Rally 5’ local groups that unite chiropractors. [9:28]
How Australian chiropractors work together to change policies and assist each other in becoming successful. [10:21]
Dr. Weiner explores three of his most popular posts, On Experiencing Magnificence, Chiropractic’s: 3 Chains of Logic, and Passively Watching its Demise... [12:47]
From a global perspective, the chiropractic philosophy, paradigm, and principles can help elevate humanity. [34:50]
Words of inspiration from Dr. Weiner for chiropractors about the role they play in caring for humanity. [38:53]

Nimrod Weiner Blog

The Underdog Curse: The Cause, The Cure and The Road to Success

Hanson Family Chiropractic

How Subluxation Scans, Proper Rest, and Community Support Leads to Success with Dr. Dave Hanson Jun 04, 2019

There are numerous aspects to running a chiropractic practice. In addition to patient care, a chiropractor must keep abreast of the latest technology, keep the office running smoothly, make sure the ledger is in the black, and maintain a healthy balance in their personal and professional life. The latter is imperative because if burnout sets it, it can be the most difficult to rectify. A healthy chiropractor is an essential part of having a healthy practice.

Today we travel to just outside of Chicago to Batavia, Illinois to speak with Dr. Dave Hanson who is the primary chiropractor of Hanson Family Chiropractic. An injury led him to a chiropractor who relieved 90% of his pain after a single visit. Shortly after, he decided to leave the sales job he despised, sell his house, and become a student at the National University of Health Sciences.

During this podcast episode, Dr. Dave shares his transition from tech sales to chiropractic care, the turmoil he endured when the adjustments he gave his wife didn’t assist in healing her from a degenerative disease, and how subluxation scans have improved his conversations and wellness plans for patients.

Key Takeaways:

After a chiropractor alleviated Dr. Dave’s pain, he decided to leave a job he hated to pursue chiropractic. [3:19]
Dr. Dave was on a quest to clarity before opening his practice which led him to a profound mindset shift. [8:49]
To build his practice Dr. Dave relied upon family and friends to make referrals because he was apprehensive about doing screenings. [12:27]
To cope with fatigue and burnout, Dr. Dave brought a friend and fellow chiropractor in as an associate. [18:41]
Dr. Dave questioned his abilities after the adjustments he was giving his wife weren't offering her relief. [25:38]
Subluxation scans offer objective measures to even out the responsibility line between a chiropractor and patient. [32:26]
Common questions patients have about scan data. [41:48]
Give yourself a break and let yourself breathe is Dr. Dave’s advice. [48:43]

Learn More:

INSIGHT CLA Scan

The Underdog Curse: The Cause, The Cure and The Road to Success

Life Potential Chiropractic

Breaking Through Challenges to Find Truth with Emily Miller May 29, 2019

Summary

The people you surround yourself with can have a major impact on your life, work, and attitude. Finding your tribe might just be the most important thing you can do to help yourself see the world, and your practice in a new, inspirational light. Working with others who have tried and tested office processes, patient services, and community involvement can lessen the time it takes to achieve your goals and build a thriving practice.

Today we travel to Philadelphia, Pennsylvania, to speak with Emily Miller an integral part of the team who provides high-level care and psychological comfort to children at Life Potential Chiropractic. Emily and her husband, Dr. Tony Miller attended our Vitality Shift seminar and the Transformers Mastermind.

During this podcast episode, Emily shares how she overcame Crohn's disease, her journey to chiropractic, how she and Tony built their practice by partnering with teachers and schools, and how she overcame her challenges to find her personal truth.

Join our next Transformers Mastermind in Toronto, September 6th & 7th.

Key Takeaways:

Emily explains her first and second introduction to chiropractic care, [2:19]
After working with children in a local hospital, Emily left her job to open a practice with her husband. [8:56]
Building a patient roster was Emily’s primary goal when first opening the practice. [12:02]
Emily’s thirst for additional knowledge about chiropractic led her to attend a Vitality Shift Seminar. [16:48]
Emily has the opportunity to provide psychological comfort when speaking with parents about a child’s diagnosis. [20:40]
Emily shares the ups and downs of being a married couple in the same office. [27:30]
Emily describes the board breaking and goal writing exercises from the Transformers Mastermind. [31:00]
Parting words of wisdom from Emily about finding herself while obtaining her goals. [48:50]

Learn More:

The Underdog Curse: The Cause, The Cure and The Road to Success

New Zealand College of Chiropractic

Great Leaders Collaborate to Nurture the Chiropractic Community with Dr. Phil McMaster May 22, 2019

Meeting face-to-face with other chiropractors in the community can build beneficial bonds and lead to exciting new ventures. Working together strengthens our local practices as well as the international chiropractic community as a whole. Graduating students of chiropractic can gain knowledge from the lessons and research of veteran practitioners. Connecting with each other on a human level is how we will move forward.

Today we drop into New Zealand, to speak with a man who has been instrumental in building the chiropractic community there, Dr. Phil McMaster. He is the President and one of the original Founders of the New Zealand College of Chiropractic. He also served as the Chairman of the New Zealand Chiropractic Education Trust Board.

During this podcast episode, we discuss the early days of attending a chiropractic college and how it’s changed, the importance of useful research to the chiropractic community, leadership, tolerance, and how when we work together we all win.

The next Vitality Shift Immersion Day is in Montreal, Canada on November 2, 2019. Register to attend here.

Key Takeaways:

Dr. McMaster attended a chiropractic career seminar and made the decision to become a chiropractor but had never had an adjustment before. [2:00]
To build his new practice, Dr. McMaster moved to a place he loved and made connections through his love of rugby, his kids, and by sponsoring local events. [8:18]
Chiropractic is a lifestyle so even when taking breaks, Dr. McMaster was hanging out with other chiropractors. [12:59]
The Chiropractic First New Zealand Limited group was formed by friends who then created the New Zealand College of Chiropractic. [14:37]
Dr. McMaster describes the closely linked network of chiropractors in New Zealand and how they work together to resolve issues. [22:02]
The research agenda at the college is nurtured by collaborating with outside organizations and led by the college’s pioneer students. [33:56]
Dr. McMaster’s advice for new or chiropractors who want to connect with others. [43:43]

Learn More:

The Underdog Curse: The Cause, The Cure and The Road to Success

Dinner with the Doc on Facebook

Shift Office Communications by Empowering People with Brandi MacDonald May 15, 2019

Our individual communication style is an accumulation of a lifetime of personal experiences. But the language we use at home or with friends may not seamlessly integrate into our practices. The people we depend on to keep our offices running smoothly and efficiently need to feel valued for their contributions, They also need to be empowered to perform their duties with minimal direction.

Today, Brandi MacDonald joins me to discuss tips on how chiropractors can successfully integrate the salutogenesis framework of care in a pathogenetically regulated environment. She also does a deep dive into interoffice communications based on her previous Chiropractic Assistant classes, and what attendees can expect from the Shift Immersion Program, the Shift Unplugged Seminar, and the Transformers Mastermind.

Key Takeaways:

● For chiropractors, practicing the salutogenesis framework of care can be difficult in a pathogenetically regulated environment. [1:08]
● Could you be devaluing your Chiropractic Assistant (CA) without recognizing it? [14:06]
● Why a simple question is the best way to improve office communications. [23:26]
● What NOT to take away from this podcast and the importance of debriefing. [29:43]
● What can Chiropractors and CA’s expect from the Shift Immersion Program and Shift Unplugged? [32:36]
● The Transformers Mastermind is an intimate gathering for in-depth communications training. [37:28]
Learn More:
Brandi MacDonald Website
Brandi MacDonald on Facebook
True Concept Seminars
Dr. Don MacDonald
The Underdog Curse: The Cause, The Cure and The Road to Success
@DrDonMacDonald on Twitter
Dr. Don MacDonald on Facebook

It’s OK to Continuously Course Correct with Dr. Amy Robinson May 08, 2019

How many of us stick with a plan even if it doesn’t seem to be working? How many of us are feeling run down and burnout but keep pushing ourselves to the limit beyond what is healthy? If you are doing either of these things, know that it is okay to re-work your plan, course correct, and be realistic with your expectations.

Today, Amy Robinson joins Doctor Don to share how she continuously course corrects. She also discusses her journey into the field of chiropractic. Like many guests, Amy suffered a sports injury that other types of medical treatments couldn’t help her to heal. She was told she would have to stop running but it was an option she wouldn’t accept. After visiting a chiropractor who relieved her symptoms in just 6-months, Amy knew she would study and then practice chiropractic as her life’s passion.

During this episode, Amy discusses starting a new practice after selling her previous one, the mental fatigue that can accompany running a successful business, being a parent while running a practice, what she does to build her referral network, and how structure has given her freedom.

Key Takeaways:

A sports injury left Amy searching for a model of healing that worked with the body’s natural healing abilities. [2:27]
Amy shares her chiropractic school experience and offers some advice to current chiropractic students. [7:24]
Amy discusses the experience of opening her own practice, gaining confidence, selling a practice, and the importance of building relationships and community. [11:23]
Amy created the ‘Dinner with the Doc’ event to help grow her new practice and build her referral network. [20:59]
Dealing with mental fatigue and burnout as a chiropractor and parent. [28:47]
The importance of structure in order to attain freedom. [36:24]
Amy’s parting advice — Give yourself time to course correct and you are enough. [42:31]

Learn More:

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

The Underdog Curse: The Cause, The Cure and The Road to Success

I Chiro Event — For information and to register

How Ireland is Adjusting to Chiropractors with Stuart Kelly May 01, 2019

Believe it or not, the entire country of Ireland only has approximately 100 Chiropractors. The professionals and the services they provide are unregulated and they just recently lost their ability to x-ray patients. In an atmosphere such as this, raising public awareness is key to helping chiropractic offices thrive.

Today, Dr. Stuart Kelly joins the podcast to discuss the steps he is taking to bring international speakers to Ireland’s chiropractic stage and the early influences that led him to become a Chiropractor and a Life Coach. He shares the mindful practices that allow him to balance his life and practice, and help him avoid the dreaded burnout period.

During this episode, we discuss the importance of partnering with other countries to bring about regulation and growth, how seminars and other events can raise awareness of your purpose, and the benefits of finding the right mentor early in your career.

Key Takeaways:

After having a back injury healed by a chiropractor, a 17-year-old Stuart decided to attend a program at ACC. [2:19]
Stuart explains the limited chiropractic influences available to him during his studies. [8:07]
After some soul searching and a few Demartini moments, Stuart was determined to build his practice based on his values. [14:17]
Becoming certified as a Life Coach brought balance to Stuart’s life and practice. [23:03]
Tips to reduce burnout and increase life satisfaction. [27:36]
Stuart hopes this years ‘I Chiro’ event will raise chiropractic awareness in Ireland. [31:31]

Learn More:

Premier Chiropractic

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

The Underdog Curse: The Cause, The Cure and The Road to Success

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

Grow Your Practice with Purpose with Dr. Paul Needham Apr 24, 2019

Understanding why you are doing something can be just as important as taking on the task itself, especially when running your own practice. As we become more seasoned in our profession we all evolve our techniques and strategies to better serve our clients. One area of a practice where early adoption can be essential for growing your practice is business management.

Today, Dr. Paul Needham joins us from New Zealand to share his personal chiropractic late bloomer story and the knowledge he has gained along his journey. Paul bought an existing practice just four months after graduating from chiropractic college. All the facilities were in place but some essentials were missing. Mainly, a quality front office team and basic business management skills.

During this episode, we discuss the skills necessary for new chiropractic graduates, the importance of focusing on your core function in your practice, and the benefits of coaching, seminars, and knowing your purpose.

Key Takeaways:

Paul shares his origin story. [1:01]
How Paul’s chiropractic technique has changed over the years. [10:13]
After buying his practice just 4 months out of school, Paul knew the value of a chiropractic adjustment but needed to tweak other aspects of the business. [17:10]
The importance of front office staff and creating a statement of purpose for the practice. [22:13]
The biggest shift in Paul’s business was a procedural manual, figuring out the why, and coaching. [32:34]
If Paul could go back and speak with his younger self he would recommend getting some coaching about running a business. [36:15]
Solid advice for knowing who you are and what you stand for to help grow your practice. [50:54]

Learn More:

The Underdog Curse: The Cause, The Cure and The Road to Success

Chiropractic Flight School

Strategies for Dealing with Difficult Conversations in Your Practice with Dr. Martin Harvey Apr 17, 2019

Summary

The chiropractic profession seems to be under fire lately, all around the globe. Bad press, passionate politicians, and other medical practitioners have their own reasons for criticism. So, how we respond to the adversity will be what defines us. There are effective strategies for handling difficult conversations especially when they are emotionally charged. Let’s use these encounters as an opportunity for growth and connection with the people we serve.

Today, Martin Harvey supplies us with communication strategies to change adverse, even unfavorable perceptions within moments. These tried and true, affirming practices go beyond logic and leave an emotional impression of understanding and trust. Both amiable and drivers will find benefit in these strategies.

During this episode, Martin discusses examples of how to manage your emotions and react when approached with a difficult topic, how to create connection by asking permission before you share your beliefs, and a technique that can change people’s perceptions.

Key Takeaways:

● How to create opportunities when bad press brings you challenges. [1:50]
● Don’t go unhinged: Strategies for managing your emotions. [5:58]
● Establish credibility and connection before stating your case. [14:44]
● How to ask permission before offering your perspective. [23:10]
● Yes, and — Using your power to move a person toward a different perception. [31:23]
● Chiropractic has the potential to change the health of the world. [40:26]
Learn More:
Inside Out Practices
The Shift Unplugged Seminar — Gold Coast May 31 - June 1
Dr. Don McDonald
The Underdog Curse: The Cause, The Cure and The Road to Success
@DrDonMacDonald on Twitter
Dr. Don MacDonald on Facebook

How to Gain Trust & Inspire Referrals with Dr. Craig Foote Apr 10, 2019

Summary

How important are referrals in growing your practice? For most of us, the answer is: very important. If you live in Australia where chiropractors face restrictions such as the inability to advertise, no use of testimonials or case studies, qualified referrals can be the lifeblood of your practice. So, what are the best practices to gain the right kind of referrals without taking time away from your patient care?

Today, Craig Foote share tips from The Art of Inspiring Referrals program he designed as part of his Chiropractic Flight School resource. The resource includes videos, an online library, and in-person workshops loaded with information to assist chiropractors and their staff to further their skills and grow their practices.

During this episode, Craig discusses the current political environment for chiropractic in Australia, tips for inspiring current clients to become qualified referrers, and the framework for research funding and the current activities of The Spinal Research Foundation of Australia

Key Takeaways:

Craig describes the current restrictive state of chiropractic in Australia. [2:16]
The current guidelines for chiropractors in Australia vary state by state. [12:44]
Even when things are difficult, it is change that brings about growth. [16:17]
Craig shares tips from his The Art of Inspiring Referrals program. [17:55]
The vision and structure of Australia’s Spinal Research Foundation. [38:36]

Learn More:

Australia's Spinal Research Foundation

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

The Underdog Curse: The Cause, The Cure and The Road to Success

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

Tell the Truth and Put in the Work with Sabrina Apr 03, 2019

Summary

When your profession chooses you it is imperative you stay on course no matter what tries to slow you down. Whether it be a life-changing illness or a major setback, the will to continue on your quest will determine how clients perceive you and your ability to alter their health for the better.

Today, Sabrina shares her journey of becoming a chiropractor. Her teenage years were strife with debilitating headaches until a family friend recommended a chiropractor. Within months of treatments, her pain was relieved and her new life path became clear. She would study chiropractic and serve people the way she had been served. And, later when Lyme disease threatened her vitality, how she holistically got rid of it.

During this episode, Sabrina discusses her less than optimum chiropractic college experience, the speakers and students who made a lasting impact on her, the disease no one thought she would overcome, how her love of public speaking helped grow her business, and what inspired her to promote her favorite Brandi bombs.

Get your free ‘6-Steps for Increasing Your Retention in a Vitalistic Model’ download from TheVitalityShift.com!

Key Takeaways:

Sabrina suffered for years with chronic headaches until a chiropractic experience changed her life. [1:29]
Even though the subject matter was lacking, Sabrina found inspiration in guest speakers and in other students during her years in chiropractic college. [7:07]
After two associate positions, Sabrina opened her current practice and beat the pavement by public speaking and offering free health classes to get clients. [17:28]
How to tap into your client’s network to gain new clients. [22:16]
How Sabrina rid herself of Lyme disease through natural healthcare practices. [27:21]
What motivated Sabrina to help compile Brandi’s Facebook posts into the book, Sipping Brandi. [45:09]

Learn More:

The Underdog Curse: The Cause, The Cure and The Road to Success

Brandi MacDonald on Facebook

Solve Don’t Sell to Crush the Curse with Steve Sims of Bluefish Mar 27, 2019

Are you making an impact in other people’s lives? The impact you make is your value. And, promoting your value should be an integral part of marketing and branding strategy. When you promote your value clients don’t feel as if you are selling to them, they see you as solving their problems. Isn’t it nice to feel valued by clients for the work you do?

Today, I have an amazing underdog story to share with you. Steve Sims joins me on the podcast to discuss his journey from an unsatisfied bricklayer to completely content world-class concierge. He is the Founder of Bluefish, a company that is known for getting the affluent whatever they want whenever they want it.

During this episode, Steve shares how he helps people do the impossible, how he created his own business without realizing it, and his advice for growing a business.

Get your free ‘6-Steps for Increasing Your Retention in a Vitalistic Model’ download from TheVitalityShift.com!

Key Takeaways:

● Steve describes his journey of never accepting something that brought him discomfort. [1:52]
● How Steve became ‘The Man that Can’ with his own concierge company. [9:10]
● Steve wrote Bluefishing: The Art of Making Things Happen to help entrepreneurs get out of their own way. [14:31]
● The best sales technique is to solve, not sell.[20:31]
● How to connect with the clients you want. [30:30]
Learn More:
Steve D. Sims Website
Text ‘SIMS’ to 345345 to connect with Steve
The Art of Making Things Happen Podcast
The Shift Unplugged Seminar — Gold Coast May 31 - June 1
Dr. Don McDonald
The Underdog Curse: The Cause, The Cure and The Road to Success
@DrDonMacDonald on Twitter
Dr. Don MacDonald on Facebook

How to Align Yourself with Creativity and Growth with Brandi MacDonald Mar 20, 2019

What do you think of when you hear the word rigid? As a Chiropractor, you probably visualize the adjustments necessary to bring someone into alignment. But what if the inflexibility, the rigidity exists in the mind? We move past barriers by setting a discipline. Then, we are able to create space for ourselves and explore our creativity, create new habits, and live in flow.

What rituals have you settled into that no longer serve you or your practice?

Today, my wife, Brandi MacDonald rejoins the podcast. Brandi is a speaker, author, and coach. Her soon to be released book, Sipping Brandi, is a collection of her Facebook posts and blogs written for Chiropractors and their staff. She helps Chiropractors to break free of what is blocking their personal growth and the growth of their practice.

During this episode, Brandi and I share the highlights from the Shift Unplugged Phoenix, details about the upcoming Shift Unplugged in the Gold Coast, the Sipping Brandi book launch, and our take on the obstacles to overcome from the book, Flow.

Key Takeaways:

Highlights from Shift Unplugged in Phoenix: Making connections with like-minded people, sourcing wisdom, and support for Chiropractors. [1:08]
Tips on how to create a space for creativity by setting disciplines. [7:59]
Reviewing the Three Veils to Overcome from Mihaly Csikszentmihalyi’s book, Flow: The Psychology of Optimal Experience. [14:32]
What Chiropractors can expect from the upcoming Shift Unplugged in the Gold Coast, Australia. [28:55]
Sipping Brandi is a compilation of Brandi’s Facebook posts and blogs designed for neurologically-focused Chiropractors and their staff. [32:21]

Learn More:

Brandi MacDonald Website

The Shift Unplugged Seminar — Gold Coast May 31 - June 1

The Underdog Curse: The Cause, The Cure and The Road to Success

Dr. Donald Francis - Podcast Episode #1, June 6, 2018

Go Forth and Adjust with Confidence With Dr. Donald Francis Mar 13, 2019

What is unique about chiropractic care? How you answer this question defines the success of chiropractors everywhere. Because without our philosophy we are nothing. Every person under your care deserves your best intention. It is through you that their quality of life will improve.

Today, we welcome Dr. Donald Francis back to the podcast. Currently practicing in Scotland, Dr. Francis is a Palmer College graduate who is continuously researching and applying new techniques, including Sacro Occipital Technique, to enhance his patient’s condition and care plan. Many of his clients who are suffering from incurable illnesses have seen noticeable improvements since being adjusted.

During this episode, Dr. Francis shares his desire to empower chiropractors to confidently assess and adjust their clients, real patient success stories, and why some might consider him a dirty, rotten, Vitalistic Chiropractor.

Key Takeaways:

Dr. Francis sings the praises of Palmer Chiropractic College Technique Department. [2:38]
Most chiropractors go through a ‘technique’ evolution. [9:44]
People with ALS, NMD, Parkinsons, and other incurable illnesses have experienced significant improvements after adjustments. [16:14]
Dr. Francis uses SOT principles when applying the technical process of moving cranial spinal fluid and dura mater membranes. [28:20]
Mastering the Adjustment of Complex Segments is a seminar in the UK that equips chiropractors with the confidence to assess and adjust. [43:19]

Learn More:

Mastering the Adjustment of Complex Segments Seminar, UK

The Shift Unplugged Seminar — Gold Coast June 2019

The Underdog Curse: The Cause, The Cure and The Road to Success

Dr. Laura Foster Retreats & More

Does Your Chiropractic Practice Align with Who You Are? With Dr. Laura Foster Mar 06, 2019

Summary

Little things can make a big difference in how you show up in your practice. If you want to provide the best care for your patients, take care of yourself first. Getting sufficient restful sleep, slowing down, and replenishing your energy will help you deliver high-quality care and more closely align with what you want your practice to reflect.

Today, we welcome Dr. Laura Foster who practices in Newmarket Ontario. Her 20-year Chiropractic career started at Palmer College of Chiropractic and through determination and grassroots efforts she created a successful family practice. In addition, she facilitates wellness retreats in mind-blowingly peaceful destinations like Costa Rica and Rock Mountain in British Columbia.

During this episode, Dr. Foster shares how she knew Chiropractic was the only practice for her, her experience with the Chiropractic Leadership Alliance, and how she staves off burn out through self-care.

Key Takeaways:

After an injury during medical school, Laura ‘found’ Chiropractic more welcoming than the sanitized hospital environment. [1:24]
The importance of being able to shift the way you think about Chiropractic. [6:16]
Dr. Foster realized the importance of getting adjustments and keeping herself well during her apprenticeship as she served a large number of patients. [9:05]
Dr. Foster shares her experience with the Chiropractic Leadership Alliance Program. [15:37]
Getting out of the office and knocking on doors was the key to Dr. Foster growing her business. [18:35]
How to turn desperation energy or burn out into a success story. [25:59]
Dr. Foster created Soul Inspired Retreats to blend her love of serving people with her love of travel. [35:40]

Learn More:

Foster Family Chiropractic

Chiropractic Leadership Alliance Program

The Shift Unplugged Seminar — Gold Coast June 2019

The Underdog Curse: The Cause, The Cure and The Road to Success

The Australian Chiropractic College Initiative

Chiropractic Care is Founded in Service to Others with Dr. Patrick Sim Feb 27, 2019

Being in service and healing others is the philosophical foundation of chiropractic care. But for some, growing a practice and making as much money as possible can muddle the nature of our profession. Burn out can creep up on those who have forgotten their purpose, or the why behind their predilection for Chiropractic.

Today, we welcome Dr. Patrick Sim who practices in Adelaide Australia. Dr. Sim believes all chiropractors should be in service to their patients and paying it forward. So much so, that he helped to create the Australian Chiropractic College Initiative.

During this episode, Dr. Sim describes the lure of bio-geometric integration, the roadblocks he and other chiropractors face in Australia, and what led him into politics and ultimately to create an educational facility that focuses on healing, not churning out pain-based chiropractors.

Key Takeaways:

Sports and social events dominated Dr. Sim's university life while chiropractic didn't become his focus until after joining a practice. [1:51]
Applying the chiropractic philosophy through adjustments to patients allowed Dr. Sim to see the difference he was making in people's lives. [10:06]
Dr. Sim attracted patients through local advertising, but by far the largest contributor to the growth of his business was word of mouth. [14:52]
Getting back to the primary principle of being in service to others kept burnout at bay. [17:27]
In an effort to protect the true nature of chiropractic care, Dr. Sim helped to create the Australian Chiropractic College Initiative. [19:37]
What can a chiropractor do to help the ACC initiative? [35:27]

Learn More:

Spinal Research Foundation

The Underdog Curse: The Cause, The Cure and The Road to Success