The Influence Factor by The Influencer Marketing Factory

Jordan Matter’s Path to 25M Subscribers Oct 30, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career.

Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family.

He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences.

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Show Notes:

(01:05) - Introduction to Jordan
(04:04) - Transition from photography to YouTuber
(06:58) - Creating content with family
(12:05) - Short-form content: standalone vs. teasers
(15:50) - Content creation process
(18:25) - Thumbnails and titles
(22:10) - Future of longer videos, storytelling, and scripted content
(23:15) - Unique voice and building outside of YouTube

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How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) Oct 23, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle.

They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation.

Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content.

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Show Notes:

(01:08) - Introduction to Vidya
(04:05) - AI tools for content creators
(06:20) - A/B testing for thumbnails
(11:45) - Teasers and bringing audiences from short-form to long-form
(19:00) - YouTube's dominance in podcasting
(23:35) - Future of content creation

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Audience-First Content Strategies w/ Dace de la Foret (Nationwide) Oct 16, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.

They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.

He predicts a future in the creator economy driven by niche content, authenticity, and trust.

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Show Notes:

(01:04) - Introduction to Dace
(05:25) - Audible brand connection
(10:20) - User-generated and employee-generated content
(17:27) - Partnerships and reaching specific fan bases
(22:25) - Putting the audience first in content strategy
(26:57) - Future of the creator economy

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The Creator’s Attorney w/ Tyler Chou Oct 09, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators.

They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators’ understanding of their rights.

They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams.

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Show Notes:

(01:18) - Introduction to Tyler
(06:12) - The journey from Hollywood to creator law
(12:51) - Common legal issues faced by creators
(19:35) - Proactive legal strategies
(29:50) - Future of the creator economy and legal landscape
(37:50) - Diversifying platforms

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The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr) Oct 02, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.

Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy.

Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool.

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Show Notes:

(00:50) - Introduction to Blaine
(03:03) - Organizing work around key calendar moments
(06:32) - Importance of a data-driven approach to influencer marketing
(12:10) - Relationship between the attention economy and the creator economy
(15:00) - Short-form vs. long-form content in terms of reach and engagement
(19:30) - Content creator entrepreneurs
(21:10) - Upcoming product updates at Fiverr

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The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Sep 25, 2024

In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.

They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.

He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.

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Show Notes:

(00:57) - Introduction to Raja
(06:37) - Developments in marketing over the past 20 years
(09:40) - The impact of AI and Generative AI on marketing
(14:30) - Explanation of Quantum Marketing concept
(18:15) - Building trust with new generations of consumers
(21:05) - Key aspects for brands to establish trust
(22:20) - Emerging technologies impacting the future of marketing

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Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group) Sep 18, 2024

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.

Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.

For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

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Show Notes:

(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketing

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Investing in YouTube Creators w/ Sarah McNabb (GigaStar) Sep 11, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.

They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.

This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.

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Show Notes:

(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStar

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⁠⁠⁠⁠⁠Screen to Cart w/ Collette Winn (NBCUniversal)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL) Sep 04, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.

They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.

She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

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Show Notes:

(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and media

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⁠⁠⁠⁠Screen to Cart w/ Collette Winn (NBCUniversal)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence) Aug 28, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.

Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.

He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.

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Show Notes:

(00:57) - Introduction and background of Dmitri
(03:55) - Establishing expectations in influencer marketing
(06:50) - Content licensing and ROI
(13:28) - The four-lane highway of value
(20:40) - Finding the right influencers
(24:25) - Creative differentiation

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Pay Transparency for Creators w/ Lindsey Lugrin Aug 21, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.

Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.

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Show Notes:

(00:54) - Introduction to Lindsey
(06:45) - Using data to benefit creators and talent managers
(09:16) - Factors to consider in influencer pricing
(11:52) - Negotiating endorsement value
(15:50) - Future of the creator economy
(17:02) - Closing remarks on FYPM

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Securing Top Brands w/ Justin Moore Aug 14, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.

They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.

Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

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Show Notes:

(00:35) - Introduction to Justin
(02:50) - Creator differences over the years
(06:04) - Approaching dream sponsors
(11:20) - Effective communication in pitching
(14:45) - DUE rule
(18:20) - Sponsor magnet book release

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Monetizing Your Passion w/ Victoria Hutchins Jul 17, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.

Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.

Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.

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Show Notes:

(01:20) - Introduction to Victoria (04:35) - Transitioning to a full-time creator (06:40) - Building a community (07:55) - Cross-posting and audience engagement (10:00) - Monetization strategies (13:59) - Hosting yoga retreats (15:45) - Staying motivated as a creator

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Bridging Brands and Influencers with Tech w/ Asti Wagner Jul 10, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.

They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.

She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.

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Show Notes:

(01:20) - Introduction to Asti (04:10) - Tech startup challenges (06:25) - Onboarding the first brands (08:24) - What the Invyted app offers (13:55) - Gifting and managing influencer collaborations (15:30) - Highlighting success stories

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Fueling Brand Connections w/ Nycole Hampton (GoodRx) Jul 03, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.

Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.

She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.

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Show Notes:

(01:15) - Introduction to Nycole (04:01) - Evolution of influencer marketing (06:15) - Identifying the right partners and platforms (08:40) - Mistakes brands make in influencer marketing (12:30) - Thoughts on user-generated content (14:50) - Value of social listening (17:20) - Pulling influencer marketing into a larger content strategy

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How To Protect Your Social Media Accounts w/ Liron Segev Jun 26, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.

They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.

He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.

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Show Notes:

(01:30) - Introduction to Liron (03:05) - Common threats and challenges for content creators (09:02) - Identifying legitimate emails and links (15:06) - Best practices for passwords and two-factor authentication (17:18) - Creator alerts: staying informed about security issues (20:35) - Upcoming resources and programs for creators

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Future of Online Communities w/ Sara Wilson Jun 19, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.

Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.

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Show Notes:

(01:00) - Introduction and background of Sara (05:05) - Evolution of online communities (07:45) - Finding communities with shared values, beliefs, and ideas (10:15) - Conveying the importance of community-driven subcultures (12:38) - The Brand Yearbook and winning Gen Z audiences (16:45) - Google’s opportunity with AI (18:20) - Digital campfire reports

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Liquid Death's Unconventional Marketing w/ Greg Fass Jun 12, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.

Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.

Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.

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Show Notes:

(01:00) - Introduction to Greg (04:15) - Unconventional marketing approach (06:00) - Turning hate comments into albums (08:34) - Earned media metrics (10:35) - Collaborating with celebrities and brands (13:50) - Working with creators and influencers (16:47) - Challenging traditional marketing approaches

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Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez Jun 05, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.

They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

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Show Notes:

(01:15) - Introduction to Desiree (05:25) - Building a successful creator business (10:25) - Staying relevant in the creator economy (13:20) - Monetization opportunities for creators (16:40) - A forward-looking perspective on the creator economy

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley May 29, 2024

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.

Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.

Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:20) - Introduction to Maxwell (04:00) - Overview of sports and social media (05:40) - Diversity and inclusion in sports content (08:35) - UGC success stories and case studies (13:05) - Growth strategy and missing components (17:55) - Fans and entertainment

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

How Can Storytelling Drive Content w/ Jesse Katches May 22, 2024

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.

Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.

Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:02) - Introduction to Jesse (04:50) - Breaking barriers in public speaking (08:15) - Power of storytelling in content creation (11:20) - Navigating anxiety and burnout as a creator (15:30) - Monetization models as a creator (17:30) - Potential of niche topics in building a community

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

Inside Snap's Playbook w/ Brooke Berry May 15, 2024

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.

They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.

Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

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Show Notes:

(01:30) - Brooke's mission, achievements, and purpose

(03:00) - Day to day as head of Creator Development at Snap

(04:05) - Content ecosystems on Snap

(06:45) - Tips for emerging creators

(10:15) - Snap's role in events like Coachella and SXSW

(14:25) - Diversity of creators and content on Snap

Check out some of our previous episodes:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice) May 08, 2024

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.

Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️

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Show Notes:

(01:02) - Liz's mission, accomplishments, and purpose

(05:23) - Converting browsers to loyal brand buyers

(11:22) - The importance of user-generated content (UGC)

(13:50) - The shopping journey and the role of UGC

(14:45) - Acquiring content on a large scale

(17:05) - Key metrics and strategies for influencer marketing and social media

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Trends at META w/ Jackie Pimentel May 01, 2024

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.

Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.

Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.

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Show Notes:

(01:20) - Jackie's mission, accomplishments, and purpose

(05:00) - Changes in small businesses and creators

(07:25) - The power of videos and behind-the-scenes content

(12:18) - Supporting small businesses and creators on Meta

(16:08) - Launch of Threads and the interaction model

(20:29) - Success stories on Instagram and Facebook

(24:20) - Exciting developments in the Creator Economy

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The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith) Apr 24, 2024

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.

Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠Get In Touch⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

01:10 - Adi's mission, achievements, and purpose 04:36 - Creating an engaging live shopping experience 06:59 - Encouraging audience engagement 08:35 - Clipping and repurposing live shopping content 10:58 - Successful live streaming examples 12:50 - Expanding live shopping to different industries 15:00 - How moderation works 16:32 - Challenges and opportunities in the US market 17:55 - Best practices and timing for live shopping 18:47 - Live shopping as a marketing channel

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How Does ASMR Influence Online Communities w/ @chilibasmr Apr 17, 2024

In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.

They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.

Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠Get In Touch⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

01:18 - Hannah's mission, achievements, and purpose 03:36 - Starting the ASMR channel 05:10 - Content types and audience preferences 07:10 - Monetization and different avenues 13:22 - Brand deals and integration 15:55 - ASMR community evolution 17:50 - Future as a content creator

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How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst Apr 10, 2024

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore

the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.

Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠Get In Touch⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

01:00 - Matt's mission, achievements, and purpose 03:35 - Building a unified platform 05:50 - Gamification and incentives 09:05 - Successful case studies 13:55 - Prioritizing engagement over content output 18:15 - Social commerce and gamification 21:52 - The future of branding and commerce

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Scaling Miss Excel w/ Kat Norton Apr 03, 2024

In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!

🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.

📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.

📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠Get In Touch⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes

01:11 - Kat's mission, achievements, and purpose
02:26 - Transitioning from solo to a team
04:05 - Lessons learned in hiring and delegating
06:29 - Managing rapid growth and overcoming anxiety
08:01 - Managing stress and finding balance
09:37 - Content creation process and tools
11:47 - Webinars as a marketing platform
14:20 - LinkedIn as a content distribution platform
16:13 - Monetization and future plans
19:40 - Future of the creator economy

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What is the Future of Social Media w/ Coco Mocoe Mar 27, 2024

In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.

Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.

Coco Mocoe's Podcast

Show Notes:

01:00 - Introduction and background of Coco

05:00 - Transitioning to full-time creator

06:20 - Challenges of being a creator

07:55 - The future of live streaming

11:55 - Tiktokkers to follow

13:05 - Breaking through the noise as a creator

15:39 - Researching and making predictions

17:56 - TikTok fatigue and long-form content

20:00 - Connecting with Coco Mocoe

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How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads) Mar 20, 2024

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.

Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.

Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Note:

(00:50) - Introduction and background of Emmy

(03:50) - Starting the business and achievements

(07:00) - Content creation and social media strategy

(09:51) - Engaging with the community and creating revenue streams

(13:20) - Tips for small business owners and influencers

(16:00) - Challenges of transitioning to different platforms

(19:20) - Future of social media and influencer marketing

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What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) Mar 13, 2024

In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.

The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.

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Show Notes:

(01:21) - Bryan's background

(02:25) - Starting Little Chonk and the Maxine One dog backpack

(06:02) - Managing a social media community

(12:00) - Challenges in the brand development journey

(14:45) - Revenue streams and business model

(16:00) - Quality and long-term growth in influencer products

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Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker) Mar 06, 2024

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.

The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:53) - Charles' daily routine as a writer for The New Yorker and author

(02:32) - Writing books vs. articles

(03:14) - Target audience for 'Supercommunicators'

(04:02) - Creating resonant messaging

(06:10) - Matching conversations for effective communication

(08:30) - The importance of authenticity

(13:30) - The role of AI in communication

(18:20) - Unique insights into 'Supercommunicators'

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What is the Future of Shopping w/ Stephanie Horton (Google) Feb 28, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.

They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:05) - Stephanie's mission, achievements, and purpose

(03:32) - Search generative experience

(04:57) - Google's holiday 100 and trending items

(06:05) - Trending categories

(08:12) - The importance of AR try-on features

(11:08) - Small business filter and supporting local businesses

(12:58) - Other trends in commerce and marketing

(14:25) - Future of shopping technology

Check out some of our previous episodes:

What Does it Take to Succeed as a Creator w/ Nicky Reardon Feb 21, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Nicky Reardon, a content creator and former social strategist at BuzzFeed.

They discuss all things creator economy, influencer marketing, Nicky's mission for free online education, FaceTime content, companionship content, creating passive revenue streams, top manageable niches for creators, and much more!

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:06) - Nicky's mission, achievements, and purpose

(04:24) - Transitioning into a full-time role as a content creator

(06:08) - FaceTime content and companionship

(08:10) - Content trends: YouTube vs TikTok

(12:39) - Building passive revenue streams

(14:50) - Top manageable niches for creators

(18:45) - Long-term partnerships in influencer marketing

Check out some of our previous episodes:

How is Digital Commerce Transforming w/ Justin Smith (SamCart) Feb 14, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digital commerce landscape, and the role of AI in boosting conversions. Justin shares insights on creators selling their products, the influence of affiliate and influencer marketing, and unveils key takeaways from the 2023 Creator of Profits Report. Tune in for a glimpse into the future with discussions on AI-generated influencers and the evolving industry landscape. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Show Notes: (01:23) - Justin's mission, achievements, and purpose (03:12) - The idea and aha moment for SamCart (04:45) - Changing the digital commerce landscape (06:34) - Trends in the Creator Economy (13:11) - Insights from the 2023 creator profits report (15:01) - Affiliate marketing and influencer marketing (18:21) - AI-generated influencers and the future Check out some of our previous episodes:

From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Feb 07, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.

Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.

He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!

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Show Notes:

(00:52) - Calum’s missions and purpose

(04:18) - Gymshark's early adoption of influencer marketing

(08:28) - Importance of accessibility and relatability

(10:23) - Building successful long-term partnerships

(13:38) - Social commerce vs brick and mortar

(16:12) - Community events

(17:49) - Future look at influencer marketing and the creator economy

Check out some of our previous episodes:

What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse) Jan 31, 2024

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.

Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.

The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.

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Show Notes:

(00:45) - Emeric’s mission, purpose, and achievements

(02:29) - Strategies for success

(04:11) - Remote work and qualities of employees

(06:48) - Marketing trends and challenges

(13:11) - Marketing attribution and ROI

(15:32) - Successful social media example

(19:29) - Closing remarks

Check out some of our previous episodes:

How to Sell on Social Media w/ Aaron Day (Amaze) Jan 24, 2024

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Aaron Day, CEO of Amaze, as he discusses the mission and purpose of his company, which is to make selling easier than buying.

He shares insights into the current state of social commerce and the challenges and pain points faced by creators. Aaron also explores the future of social commerce, including the importance of community and the potential for hyper-personalization in e-commerce and much more.

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Show Notes:

(00:54) Introduction and Background

(03:21) Company Metrics and Findings

(06:15) Challenges and Pain Points for Creators

(08:34) The Journey of Social Commerce

(14:30) Hyper-Personalization in E-commerce

(17:24) The Future of Community Selling

Check out some of our previous episodes:

What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia) Jan 17, 2024

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.

They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.

He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.

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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠

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Show Notes:

(00:27) - Keith's mission, achievements, and passion

(03:10) - Role of media and advertising

(04:54) - Annual planning for advertising and media strategy

(06:05) - Rise of evergreen content

(07:56) - Paid media principles versus organic

(10:09) - Content creators vs influencers

(11:54) - Output of content style

(15:07) - Social content leaving social platforms

(16:39) - Future of social commerce

Check out some of our previous episodes:

Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech) Jan 10, 2024

In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influencer marketing, among other topics.

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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠

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Show Notes:

(00:00) Introduction and Background

(00:28) Mission, Achievements, and Purpose

(03:35) Logitech's Support for Creators

(04:45) Challenges in Supporting Creators

(06:51) Logitech's Partnerships with BIPOC and Diverse Creators

(11:25) Trends in Hardware and Tools for Creators

(13:34) Conversion-Driven Metrics in Influencer Marketing

(19:11) The Role of AI in Influencer Marketing

Check out some of our previous episodes:

How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen) Dec 13, 2023

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Matt Estes, COO at Uscreen.

Together, they explore various topics, including the different models of membership businesses, the distinction between owned media and rented, and predictions for the future of the creator economy.

Matt's LinkedIn: https://www.linkedin.com/in/mattwestes/⁠
Matt's podcast on Spotify
Matt's podcast on Apple Podcast

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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠https://timf.io/IMFnow⁠⁠

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Show Notes: (00:10) - Matt’s career journey (01:00) - Memberships for video creators (03:02) - Navigating challenges as a bootstrapped business (05:10) - Building a sustainable revenue stream for creators (06:15) - Exploring different membership business models (09:01) - Advocating for Your favorite creators (12:42) - Key features of Uscreen (15:35) - Comparing rented platforms and owned communities Check out some of our previous episodes:

How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF) Dec 06, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of Vivian's journey, effective content formats, and essential do's and don'ts of personal finance.

Vivia's Instagram: https://www.instagram.com/your.richbff/
Vivain's TikTok: https://www.tiktok.com/@yourrichbff

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🚀 Start Your Next Influencer Marketing Campaign: ⁠https://timf.io/IMFnow⁠

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Show Notes:

(00:26) - Unveiling Vivian's core mission

(02:35) - Highlighting achievements

(04:37) - Navigating personal finance do’s and don’ts

(09:35) - Crafting diverse revenue streams as a creator

(13:07) - Building a team as a creator

(16:15) - Exploring innovative content formats

(19:30) - Vivian's book release and in-person meet-and-greet activation

How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder) Nov 29, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.

Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!

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Show Notes:

(00:55) - Explore Lubna’s mission, notable achievements, and underlying purpose

(04:35) - Navigating the transition from a PR career to the realm of social media

(08:54) - Embracing real-time feedback and diverse modes of communication

(10:54) - Distinguishing between global and regional campaign strategies

(13:55) - The significance of emotional resonance in marketing

(17:00) - A deep dive into the execution of the "My Shade My Story" campaign

(22:29) - Tailoring storytelling techniques for the unique preferences of Gen Z and Millennials

Check out some of our previous episodes:

Fly High, Market Higher w/ Arielle Berlinsky (Delta Vacations) Nov 22, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, the interplay between social media and travel, the vital aspects of discoverability and shareability on social platforms, and much more!

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Show Notes:

(01:23) - Arielle's professional journey

(04:23) - Emerging travel trends

(06:30) - Navigating challenges in travel marketing

(12:08) - Social media's role in travel

(15:57) - Resonant formats for travel content

(17:30) - Symbiosis of social and travel

(20:30) - Power of user-generated content

(22:01) - Fostering shared voices and experiences

Check out some of our previous episodes:

How Does SMS Forge the Creator's Connection w/ Sarah Schmidt Nov 15, 2023

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!

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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠

Show Notes:

(01:08) - Sarah’s career background

(05:38) - Lessons learned

(07:15) - What is Subtext

(08:50) - Owning relationships

(11:30) - SMS metrics

(15:20) - Miley Cyrus example

(18:12) - Use cases

(20:50) - Tips for success

(22:57) - Audio, video, and voicemails

(24:49) - Creators investing in offline platforms

(26:35) - Monetizing beyond social

Check out some of our previous episodes:

What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal) Nov 15, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.

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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠

Show Notes: (00:41) - Collette’s journey (04:40) - Discerning exceptional talent (06:55) - Developing resonant messaging (11:28) - Marrying content and commerce (15:28) - Blueprint for e-commerce (17:47) - Insights from BravoCon event (22:04) - Innovations with branded microsites (27:32) - Anticipating the future of advertising Check out some of our previous episodes: ⁠⁠⁠TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠⁠⁠⁠ ⁠⁠⁠⁠Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠⁠⁠⁠⁠ Check out some of our previous episodes:

What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz Nov 01, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.

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Show Notes:

(01:00) - Who is Lorraine?

(03:20) - Leadership

(05:37) - Shoppable social

(08:04) - Daring differentiator

(11:30) - Measuring success

(17:05) - Feedback loops

(20:25) - Critical partnerships

(25:02) - New Daring offerings

(27:48) - Social commerce

Check out some of our previous episodes:

The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Oct 25, 2023

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence.

Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting through the noise, and the factors that captivate an analyst when navigating the realms of social media and the creator economy, and much more!

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Show Notes:

(01:05) - Jasmine’s mission, achievements, and passion

(02:58) - Data storytelling

(04:05) - Social media movement

(06:58) - Message and medium

(14:05) - Cutting through the noise

(15:42) - Social commerce

(20:00) - Report insights

(24:24) - Sponsored content

(31:05) - Era of social media

(33:10) - Social search

Check out some of our previous episodes:

What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin Oct 18, 2023

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS.

Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue streams, the expansion of likeness and personal branding, and predictive insights into the future of athletes’ businesses.

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Show Notes:

(01:00) - Who is Matt & Brandon?

(04:14) - Matt's previous experience

(06:31) - Brandon's career steps

(08:55) - Start of MILLIONS

(13:59) - Scaling athletes likeness and brand

(22:21) - Name, image, and likeness

(25:17) - Collegiate athletes

(28:36) - Monetization trends

(33:25) - Engagement trumps all

Check out some of our previous episodes:

What is Creator Culture w/ Danny Desatnik (#paid) Oct 11, 2023

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid.

During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising landscape, and much more.

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Show Notes:

(00:45) - Who is Danny?

(04:33) - Redefining "creator"

(10:18) - Advertising model

(15:16) - Creator trends

(19:00) - Storytelling on social media

(28:18) - Wave of curators

Check out some of our previous episodes:

What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe) Oct 04, 2023

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.

This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.

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Show Notes:

(01:17) - Lisa's mission

(03:25) - Evolving landscape

(05:54) - Influencer approach

(11:21) - Internal passion

(13:31) - Storytelling and brand pillars

(21:26) - Health and wellness trends

(28:22) - Uncertainty and authenticity factor

More episodes:

How to Foster Unprecedented Community Engagement w/ Jessy Grossman Sep 27, 2023

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.

During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.

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Show Notes:

(00:59) - Who is Jessy?

(03:47) - Networking tips

(06:39) - Fostering community engagement

(10:04) - Identity element

(12:01) - Challenges associated with building a community

(14:29) - WIIM

(17:56) - Influencer marketing trends

(25:09) - Talent management

(29:21) - Scaling influence

What's the Key to Shifting Attention to Attribution w/ Nick Kaplan Sep 20, 2023

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.

Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.

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Show Notes:

(01:28) - Who is Nick?

(03:02) - Approach to innovation

(07:34) - Emotional investment

(12:00) - Owning consumers

(16:05) - Identifying creators

(19:18) - Application of data

(30:35) - Social commerce

TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Sep 13, 2023

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.

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Show Notes:

(00:57) - Who is Adrienne?

(02:43) - Who is Sofia?

(04:00) - Shifts across the Creator Economy

(11:13) - Navigating the sales funnel

(16:06) - Significance of resonance and relevance

(22:08) - Professionals sharing their experiences

(29:05) - Exploring TikTok's sound component

(34:08) - Creator-led strategy

(36:57) - Creative codes

Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ) Sep 06, 2023

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.

Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.

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Show Notes:

(01:35) - Conor's career path

(04:07) - Influencer agency/platform acquisitions

(07:24) - Progression in media

(12:28) - Impact of influencers

(15:07) - Retention

(19:08) - Best practices for collaborating with creators

(25:26) - Corporate content to creator-led or UGC content

(35:24) - Future of influencer marketing

Check out these other amazing episodes:

How to Build Influence and Impact w/ Jerry Won Aug 30, 2023

In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating. Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more.

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Show Notes: (01:14) - Jerry's career path (02:39) - Asian American stories (09:38) - Creator economy in Asia (14:56) - Generational mindset shift (19:31) - Silo economy (25:40) - Content and context (31:12) - Leveraging Linkedin (38:36) - Private communities (45:19) - Sharing experiences Check out these other amazing episodes: ⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠ ⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠ ⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠ ⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠ ⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠ ⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠ ⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠ ⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠ ⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠ ⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠ ⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠ ⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠ ⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠ ⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)

How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten Aug 23, 2023

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth.

The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age.

Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.

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Show Notes:

(01:52) - Brandon's career path

(03:50) - Experience takeaways

(06:43) - Social evolution

(10:57) - Offline to in-store

(15:47) - Key marketing indicators

(19:25) - Smaller-scale businesses

(24:35) - Identifying audiences

(27:47) - Hiring social leads

(30:32) - Attention garnered by culture

(32:35) - Measuring impact

(38:07) - Merging of media

Check out these other amazing episodes:

Ever Wondered How to Craft a Standout Personal Brand w/ Matt Navarra Aug 16, 2023

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst.

Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.

Matt Navarra’s Geekout Pro Community: www.nas.io/geekout
Geekout Newsletter (Free): geekout.mattnavarra.com
Official website: www.mattnavarra.com

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Show Notes:

(01:42) - Matt's career journey

(10:25) - Personal branding

(15:10) - Social media usage

(18:47) - Threads defined

(22:10) - Legal challenges with TikTok

(24:35) - Social platform duplication

(28:23) - Generative AI

(34:55) - Metaverse challenges

(39:56) - Two-way communities and private messaging

(44:48) - Twitter predictions

Check out these other amazing episodes:

How is Creator Capital Changing w/ Brian Harwitt (CoVenture) Aug 09, 2023

In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetization, and a plethora of other topics.

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Show Notes:

(00:58) - Brian's career journey

(01:58) - Technology providing financial services

(04:19) - Unproductive revenue forecasting

(07:20) - Types of investments

(10:50) - Success stories

(12:38) - Competitive dynamics across platforms

(16:03) - Forward looking revenue models

(18:48) - Crucial metrics

(21:11) - Creator products

(28:00) - Understanding audience demand

(31:25) - Shifts in the Creator Economy

(35:25) - Dynamics of digital advertising

Check out these other amazing episodes:

Influencer Activations that Drive Results w/ James Creech (Brandwatch) Aug 02, 2023

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

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Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

Check out these other amazing episodes:

From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Jul 05, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Michael Bolen, Head of Social and Content at Linktree. Together, they explore the multifaceted world of creator monetization, search engine optimization (SEO) across social platforms, crucial partnerships, and all the essential insights surrounding Linktree.

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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/IMgetstarted

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Show Notes:

(00:43) - Michael's career journey

(04:14) - Linktree in a nutshell

(06:34) - TikTok partnership

(07:47) - Serving Creators

(12:32) - Super apps in the US

(15:35) - Creator monetization

(21:27) - Diversifying revenue streams

(29:50) - TikTok content challenges

(33:05) - TikTok SEO strategy

(38:30) - Emerging AI space

The Impact of B2B Content Marketing w/ Justin Levy Jun 28, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.

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Show Notes:

(01:25) - Justin's career journey

(02:54) - B2B versus B2C

(06:40) - Authenticity factor

(08:45) - Micro versus macro influencers

(11:33) - Initiating discussion with influencers

(12:04) - Identifying influence isn't just about raw numbers

(17:48) - Developing long-term relationships with influencers

(26:18) - Importance of tracking and analytics

(31:25) - Tracking campaigns properly

(38:02) - Investing in manual research

(44:22) - Impact of private communities

Insider View of VidCon w/ Colin Hickey Jun 21, 2023

Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evolution.

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Show Notes:

(01:14) - Colin’s career journey

(08:08) - What is VidCon

(13:28) - Monumental shifts in the event

(16:30) - Challenges associated with a large-scale Creator event

(18:49) - Expanding locations

(20:42) - A-List celebrity in attendance

(24:14) - 2023 Anaheim event teasers

(26:10) - YouTube activations

(28:19) - Creator ecosystem

(31:00) - Building stronger relationships

(34:50) - Looking ahead

From Sugar Rush to Protein Power w/ Ali Wing Jun 14, 2023

In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths.

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Show Notes:

(01:03) - Career brand builder

(03:45) - Sugar statistics

(06:38) - Growth of sugar alternatives

(08:12) - Breaking down food technology

(10:03) - Oobli products

(14:56) - Building authority and advocacy at a digital level

(22:00) - Owning the market

(26:12) - Consumer feedback

(30:51) - Marketing and entrepreneurial challenges

(38:01) - Why sweet proteins

Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Jun 07, 2023

Tune in to this week's episode of The Influence Factor, where Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful discussion with Aaron DeBevoise, CEO & Founder of Spotter, Inc. Together, they discuss a myriad of topics, including the evolving journey of Creators, the possibilities unlocked by increased capital, human behavior, and much more.

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Show Notes:

(01:07) - Aaron's career background

(04:08) - Entertainment industry

(06:08) - What is Spotter, Inc.

(07:55) - Simplicity and focus

(13:17) - Pivotal moments in the beginning

(16:18) - Creators' journey

(20:38) - Various approaches pursued with a given capital

(25:22) - Engagement metrics

(34:21) - Student of human behavior

(39:40) - Transitioning content

(42:32) - AI disruptions

(48:28) - Future of the Creator Economy

"Knead to Know": Baking and Content Creation w/ BenGingi May 31, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by BenGingi, owner of YASSS, a chef, a baker and a content creator. BenGingi shares the behind-the-scenes of a food content creator, how he makes money, how he shoots and edits videos and much more!

BenGingi's TikTok and Instagram

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Show Notes:

(01:30) BenGingi's story

(07:30) Food as a culture

(08:40) The behind-the-scene of a food video

(12:00) BenGingi's way to record and edit videos

(17:00) BenGingi now vs BenGingi 2 years ago

(19:30) How to stay relevant as a content creator

(23:00) Collaborating with other content creators

(26:30) How BenGingi makes money

(30:00) Myths about content creators

(32:00) BenGingi's most difficult recipe

(34:30) BenGingi's favorite recipe

(35:40) Advice for other content creators

Building Inclusion at Scale w/ Sonia Thompson May 24, 2023

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.

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Show Notes:

(00:50) - Sonia's career focus

(02:18) - Attracting and retaining talent

(03:58) - Inclusive marketing podcast

(09:25) - Degree of representation across social media

(16:20) - Reimagined storylines and characters

(18:20) - Super Bowl representation example

(20:15) - Defining brand DNA

(26:08) - Brands embracing inclusivity

(31:05) - Operationalizing inclusion

(37:39) - Steps to becoming more inclusive as a brand

(44:00) - Deeper relationships

Swipe Right on OkCupid Success w/ Michael Kaye May 17, 2023

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

Michael's Instagram&twitter: @MichaelKayePR
OkCupid Instagram: @OkCupid

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Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach

Embracing the Creator Evolution w/ Mark Herschberg May 10, 2023

In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing, and much more.

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Show Notes:

(01:02) - Who is Mark?

(04:21) - Context-dependent content

(08:12) - Content accessibility

(11:20) - Audio indexing

(16:42) - Push to pull marketing

(23:04) - Repurposing content

(28:14) - Liabilities

(33:55) - Content creator highlights

(36:38) - Career plans

(44:17) - Brain Bump App

(48:38) - Where you can find Mark

The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan May 03, 2023

On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.

Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.

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Show Notes:

(01:07) - Brendan's career background

(07:11) - SXSW conference takeaways

(11:08) - Building habits and processes around posting on social

(16:19) - Cultivating engagement and visibility

(19:40) - Usability of ChatGPT

(21:22) - Subscription model for social media

(28:09) - Creators directly monetizing their audiences

(30:00) - Brand partnerships

(36:30) - Influencer-created brands

(44:21) - Social connection platforms

(46:27) - Livestream shopping

(55:38) - Where you can find Brendan Gahan

Building a Loyal Following Around Your Product w/ Ravi Kurani Apr 26, 2023

The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!

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Show Notes:

(01:16) - Ravi's story

(04:09) - Customer service lessons

(05:38) - What is Sutro?

(06:44) - Building steps

(10:10) - Unbiased feedback

(11:42) - Inflection point in the business

(13:53) - Manufacturing products at scale

(19:08) - China supply framework

(20:37) - Influencer playbook

(25:19) - Social approach

(29:45) - User journey

(33:40) - AI sidekick for brainstorming

Decoding the Secrets of the Creator Economy w/ Avi Gandhi Apr 19, 2023

On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi, the Founder of Partner with Creators, about several aspects of the Creator Economy.

Don't miss out on the chance to learn from the experts as they share their insights on topics such as diversification, outreach, AI, and much more.

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Show Notes:

(01:15) - Avi's career background

(06:44) - Creator pains

(12:25) - Income stability

(14:38) - Diversifying income channels

(18:23) - Profiling Creators

(22:36) - Convenience factor

(27:35) - Which content to invest in

(31:55) - Cold outreach

(34:55) - Outbound at scale

(40:20) - Perspective on AI

Equipping Creators with the Tools to Thrive w/ Reagan Fry (Kajabi) Apr 12, 2023

In this week's podcast episode, Reagan Fry, Director of Product at Kajabi, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as they discuss a wide variety of topics and tools that are essential to the Creator Economy.

From empowering creators with various tools to building content ecosystems and having a strong creative arsenal, the two share their insights and expertise on the latest industry trends that are shaping the Creator Economy.

🤖 Kajabi's AI Creator Hub: https://kajabi.com/aicreatorhub

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Show Notes:

(01:13) - Reagan’s career background

(03:55) - Early career takeaways

(07:29) - Kajabi empowering creators with AI tools

(09:34) - Generative AI

(13:58) - Content monetization mediums

(16:41) - Short form ad-revenue sharing

(21:50) - Diversified set of revenue streams

(28:18) - Creation and management balance

(31:24) - Perception of The Creator Economy

(36:49) - Progression of the Creator space

(39:21) - Economic models shifting

(41:38) - Monetization challenges

Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack Apr 05, 2023

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.

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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

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Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China

The Art of Social Media Creativity w/ Jon Youshaei Mar 29, 2023

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

Jon's YouTube: https://www.youtube.com/@youshaei
Jon's IG: @youshaei
Jon's LinkedIn: https://www.linkedin.com/in/youshaei/⁠

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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD

Show Note:

(01:29) - Jon's career journey

(02:30) - Creation mode

(04:10) - Monetization framework

(06:04) - Various channels for monetization

(09:11) - Digital goods

(12:04) - Created with Jon Youshaei

(14:44) - Notable Creator stories

(18:17) - Personal branding

(22:24) - Are creators more popular than mainstream celebrities

(28:02) - Varying formats

(29:45) - YouTube's thumbnail

(33:26) - LinkedIn channel

(36:54) - First frame rule

(39:10) - Vidcon x YouTube sponsorship

(41:24) - Chipotle law

(43:32) - Predictive analytics

Exploring the Influence and Impact of Reddit w/ Will Cady Mar 22, 2023

This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.

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🚀 Start Your Next Influencer Marketing Campaign: ⁠https://bit.ly/IMgetstarted⁠

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Show Notes:

(01:50) - Who is Will Cady?

(04:20) - Defining creativity

(06:22) - Distinction between audience and community

(10:35) - Garnering inspiration from feedback

(14:46) - Reddit's various archetype roles

(18:58) - Relationship to search

(24:01) - Ask me anything channel

(29:28) - Community marketing strategy

(33:31) - First steps to cultivating a Reddit community for a brand

(38:30) - Web3 hype

(39:39) - Progression of culture and communities

Charting Your Course as a Content Creator: Lessons and Tips from Gigi Robinson Mar 15, 2023

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Gigi Robinson, a Content Creator. This episode will delve into Robinson's path to becoming a content creator, methods for keeping up with the ever-changing industry, useful insights and techniques for attaining success, and many other topics of interest.

Gigi's website: https://www.gigirobinson.com/
Gigi's LinkedIn: https://www.linkedin.com/in/gigirobinson/
Gigi's IG: https://www.instagram.com/itsgigirobinson/

🌟 Leave a 5-star rating on Apple Podcasts and Spotify

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(02:05) - Who is Gigi Robinson?

(06:42) - Factors leading to opening an LLC

(12:26) - Hiring support

(16:55) - Brand deals and negotiation

(23:15) - Identifying content to create

(26:05) - Scheduling for optimal productivity

(27:53) - Broadcasting positivity

(29:00) - Burnout and mental health resources for Creators

(33:06) - Gigi's advice for other Creators

(35:56) - True voice of the Creator

Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) Mar 08, 2023

In this week's podcast episode, Paul Bakaus, Head of Creators at Koji, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy.

From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and perspectives on the latest trends shaping the industry.

✍️ Renaissance Geek, Paul's personal blog and newsletter

🌟 Leave a 5-star rating on Apple Podcasts and Spotify

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(01:55) - Paul's career journey

(06:00) - Distribution and monetization challenges

(08:48) - Building developer tools with Google

(11:51) - Content ecosystems

(14:25) - Concept behind Koji

(16:08) - Ideal customer profile

(18:10) - Content and e-commerce tools for professionals

(22:12) - Current Challenges in social commerce

(25:16) - Thoughts and predictions for AI

(31:19) - Content volume versus consumption

(34:50) - Creator economy standing

(38:30) - Accelerate tools for Creators

New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Mar 01, 2023

Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.

🌟 Leave a 5-star rating on Apple Podcasts and Spotify

Lia Haberman's ICYMI newsletter

Lia's Twitter, LinkedIn and Instagram

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(01:00) Lia's background

(04:30) Pieces of Advice For Creators

(06:45) Instagram Kills Livestram Shopping on Its App

(13:45) META Monthly Verified Subscription

(19:00) Social Media Changing Users' Behaviours

(20:20) Instagram Channels

(25:00) Super Bowl's celebs vs influencers

(30:00) Horizontal vs Vertical formats on social media

(33:10) Selling via livestream

(35:30) Will TikTok Ever Move to Horizontal?

(38:00) TikTokers vs YouTubers' Follower Base

(43:00) Influencers and Creators Trips

Creator Insights w/ Brett Dashevsky Feb 22, 2023

This week, Brett Dashevsky, Creator Manager at Workweek, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss how creators are building sustainable careers and businesses around their passion and content, as well as strategies for growth, monetization, and community building.

Brett's twitter: https://twitter.com/brettdash_
Brett's LinkedIn: https://www.linkedin.com/in/brettdash/

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠
🎧 Listen on:
• Apple Podcasts: http://bit.ly/3W2egs7
• Spotify: http://bit.ly/3VZiZux

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(01:55) - Brett's professional journey and career narrative

(07:50) - The early pivotal moments

(12:55) - What is Workweek

(15:53) - Content creator selection process

(19:50) - Proven successful channels

(25:40) - Online courses

(29:18) - CPG; Creator packaged goods

(32:32) - Creator diversification

(34:38) - YouTube and video

(41:10) - Scaling efficiently

(45:22) - B2B content creation

Mastering Marketing Methodologies w/ Erik Huberman (Founder of Hawke Media) Feb 15, 2023

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and host of the podcast, is joined by Erik Huberman, Founder and CEO of Hawke Media, to talk about the evolving nature of advertising, how he founded a successful marketing agency, and much more.

⭐️ Leave a review on Apple Podcasts: http://bit.ly/3W2egs7 ⭐️

⭐️ Leave a rating on Spotify: http://bit.ly/3VZiZux ⭐️

🔥 Subscribe to our YouTube channel: https://bit.ly/3E9dOSR

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

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Show Notes:

(02:20) - Erik’s professional journey and career narrative

(04:24) - Entrepreneur mindset early on

(06:05) - The importance of sales as a competency

(07:56) - Best-selling book on marketing methodologies

(10:25) - Motivating factors and balance

(13:02) - Adoption of AI

(14:59) - Pulling real-time marketing data

(18:25) - Influencer ad-channel

(20:18) - Viral TikTok

(23:38) - Economic forecasts for business

(25:18) - Entrepreneurial tips for success

Dealing with Influencers and Cannabis Products w/ Scott Jennings Feb 08, 2023

On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.

Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!

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🚀 Start Your Next Influencer Marketing Campaign

Pantry website: https://pantryfoodco.com IG: Pantryfoodco.us - Twitter: https://twitter.com/pantryfoodco

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(01:51) - Scott’s background and story

(04:26) - Key career takeaways

(08:44) - Interpersonal relationships and behaviors

(10:20) - Trends within the cannabis industry

(15:43) - Monumental pivots at the beginning

(22:00) - Cash flow

(24:29) - Marketing cannabis

(27:17) - SEO strategy

(28:35) - Content creators

(31:05) - Trust and authority in the cannabis space

(36:35) - Identifying ideal persona and influencer

(39:02) - The higher purpose

Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Feb 01, 2023

On this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Daniel Markovits, Creator and Community Manager at LinkedIn, the largest professional network in the world. Tune in to hear insights into the existing creator economy landscape and gaze into the future of content creation and consumption globally.

Daniel's LinkedIn: https://www.linkedin.com/in/dani-markovits/

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🚀 Start Your Next Influencer Marketing Campaign

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(03:39) - Evolution of creators within LinkedIn

(06:10) - The featured creator tools within LinkedIn

(08:52) - Unlocking content opportunities

(12:06) - Minute Media experience

(13:31) - Media scalability

(16:22)- Sustainability within a niche community

(18:33) - Attention and distribution

(21:40) - Behind the scenes

(24:06) - Sports in media

(26:40) - Sports partnerships

(32:04) - Current audience statistics

(33:55) - Connecting humans and AI

(38:30) - Q&A

From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder) Jan 25, 2023

This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more!

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⚡️ Lightricks homepage: https://www.lightricks.com/

🙎‍♂️ Zeev's LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3HwiHaJ

Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap

Show Notes:

(01:00) - Zeev’s background and story

(02:54) - Early days of Lightricks

(05:55) - How content Creators’ goals have changed

(08:37) - Initiatives to support mid-level Creators

(14:43) - Challenges with burnout

(18:39) - Power of user-generated content

(21:25) - Comparing content strategies and associated performance

(26:30) - Will AI-generated content be disruptive to the industry

(34:30) - Providing Creators with additional opportunities to monetize

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux

Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) Jan 18, 2023

On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!

🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1

Middaysquares's IG: @middaysquares
Jake’s IG: @JakeKarls_

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7

Spotify: http://bit.ly/3VZiZux

Show Notes:

(00:37) - Forbes 30 Under 30

(02:55) - How Mid-Day Squares started

(05:21) - Entrepreneurship meets relatable entertainment

(08:47) - Owning the manufacturing process and its associated challenges

(11:45) - Chocolate disrupters

(13:36) - Crucial skills learned along the way

(16:12) - 80/20 Analysis

(18:17) - Pricing structure

(20:58) - Development of new flavors

(22:15) - Innovation within a saturated market

(23:43) - Post-funding decisions

(27:15) - Words of advice to aspiring entrepreneurs

(32:12) - Q&A

Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble Jan 12, 2023

On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena.

✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter

🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

🐦 Twitter: https://www.twitter.com/lindseygamble_

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux

Show Notes:

(1:12) - Personal and career background

(3:33) - Roles and experiences leading to Mavrck

(5:21) - Biggest changes in the social ecosystem over the past years

(7:52) - Finding and identifying the newest trends and news in the industry

(11:20) - Defining the Creator Economy

(13:44) - Retaining content creators on the various platforms

(17:38) - Primetime channels via YouTube

(20:10) - Where is social commerce headed

(27:28) - SEO on social media content

(31:59) - AI-generated content impact and evolution

(38:18) - Full-time brand positions for influencers

(40:30) - Q&A

44:38) - Where you can find and connect with Lindsey Gamble

The Road to Success: Carter Kench's Journey as a Content Creator Jan 05, 2023

This week, Carter Kench, a Content Creator, joins Alessandro Bogliari, host of the podcast and CEO and Co-Founder of The Influencer Marketing Factory, for an episode of The Influence Factor. The two discuss the journey to becoming a content creator, how to keep up with the ever-evolving industry, the tips and tricks to success, and so much more!

Carter's TikTok: https://www.tiktok.com/@cringecarterCarter's
Youtube: https://www.youtube.com/carterkench

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3iaOcNE

Show Notes:

(1:21) - Carter's background and passion for creating

(5:00) - The evolution of connection

(7:29) - The viral video that changed everything

(10:45) - Initial response from family and friends

(12:11) - Collaborative experience with friends

(13:39) - Future goals

(17:15) - Brand collaborations

(19:50) - Value of brand connection

(21:51) - Envisioning the future goals

(22:55) - Word of advice for upcoming creators

(25:55) - Platform potential

(28:50) - Q & A

Insurance Coverage for Content Creators and Influencers w/ Rafael Broshi Dec 14, 2022

Did you know that over 20,000 Instagram accounts are hacked every day?

This and a lot more are covered in this week's episode! Rafael Broshi, CEO at Notch, joins podcast host Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.

Notch Website: https://get-notch.com/

🔥 Subscribe to our YouTube channel: https://bit.ly/3HzBJNA

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3FpZNQB

Show Notes:

(1:45) - Rafael's career background

(3:40) - Building a protection suite for digital assets

(5:41) - Approach and challenges in insurance products

(9:45) - Collection of data prior to launch of product

(15:00) - Funding opportunities with content creators versus a traditional VC

(20:33) - Business model of covering a social media account hacks

(23:53) - Hacked account statistics

(28:35) - Competitive edge for Notch

(31:12) - Predictions for Notch and the industry as a whole over the next decade

(34:20) - Q&A

Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris Dec 07, 2022

On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to hear all about building a brand from the ground up and where to prioritize efforts!

🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9

Show Notes:

(1:10) - Marshall's story

(5:18) - Inception and purpose of starting HomeLife Brands

(11:40) - Portfolio of social media accounts

(13:47) - Leveraging already existing communities

(19:15) - Challenges at the beginning

(25:19) - Shifts in company structure as it scales

(31:09) - Current workforce ecosystem

(41:17) - Animal market statistics

(45:52) - Market research

(47:42) - Rapid Q&A

Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary) Nov 30, 2022

Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.

Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK

Show Notes:

(1:00) - Dylan's full background

(5:28) - Monetization platform utilized by SuperOrdinary to scale

(7:13) - Scaling a Creator business

(11:06) - Biggest shift in individual branding

(14:48) - Value of discoverability tools

(16:51) - US and China key creator differentiators

(25:10) - Thoughts on super apps

(29:49) - Kid Content

(34:00) - Catalog licensing model

(35:30) - Syndication

(36:35) - Where to connect with Dylan

(37:00) - LinkedIn Channel

Bridging The Creator Diversity Gap w/ Yinka Taiwo-Peters (Shopify) Nov 16, 2022

This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.
Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.

Shopify's Linkpop: www.linkpop.com/yinkatp
LinkedIn: www.linkedin.com/in/yinkatp
Yinka's Twitter: https://twitter.com/yinkatp?

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3G0u6PM

Show Notes:

(1:15) - Yinka's career background

(3:20) - Recent trends in the space

(7:23) - Activations at VidSummit

(10:50) - Creator monetization insights

(15:23) - Digital products in the marketplace

(19:55) - Collaboration across creators

(22:09) - Diversity and inclusivity across creator groups

(24:12) - Monetization disparity

(26:50) - Benefit of content diversity

(30:55) - Yinka's latest content interest

(34:00) - New and old school apps

(36:30) - Where to follow and connect with Yinka

Influencers Impact in the B2B Ecosystem w/ Ryan Bares (IBM) Nov 09, 2022

Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🐦 Ryan's Twitter: https://twitter.com/ryanbares

🤳 Ryan's Instagram: https://www.instagram.com/ryan.bares/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WIY1BL

Show Notes:

(1:24) - Ryan's career background

(4:47) - Partnership trends

(6:33) - B2B influencer marketing

(7:50) - Touchpoints in B2B versus B2C

(10:50) - Platforms of focus for IBM

(13:59) - Identification process of Creators across platforms

(16:34) - Strategy behind repurposing content across platforms

(19:50) - Distinction between influencer and creator

(23:32) - Complexity of identifying thought leaders versus now

(28:11) - Challenge with pay and performance transparency

(30:55) - Celebrities collaborations

(35:24) - B2B influencer discipline

A Healthy Dollop of Influence w/ Erin Banks Nov 02, 2022

Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode!

Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing
Lifesum: https://jobs.lifesum.com/
Lifesum's Twitter: https://twitter.com/lifesum
Erin's Twitter: https://mobile.twitter.com/eringbanks
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3f3h20O
Show Notes:

(1:07) - Who is Erin Banks

(1:31)- Career background

(3:12) - Celebrities to influencers

(4:14) - Strategy at LifeSum for identifying influencers

(5:45) - Long-term versus new relationships

(6:58) - Who is Lifesum

(9:31) - Content that is converting across different channels

(12:12) - Successful UGC campaign

(14:06) - Importance of authenticity

(16:54) - Lifesum in-person events

(21:14) - Analytics used to gauge success of a campaign

(22:50) - Process of scouting influencers

(25:40) - Getting involved in the Metaverse

Evolution of the Creator to Brand Relationship w/ Sam Christie (PearPop) Oct 27, 2022

On this week's episode of The Influence Factor, we have Sam Christie, VP of sales at Pearpop, a creator marketplace that connects brands and creators, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the inception of the Creator Economy, evolution of influencer marketing, and more!
Peapop: https://pearpop.com/
Sam's Instagram: https://www.instagram.com/schristie44/
Sam's Twitter: https://twitter.com/schristie44
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3RYxtsu

Show Notes:

(1:07) - Sam Christie's background

(2:56) - Entrance into Musical.ly and TikTok

(5:30) - What is PearPop and the purpose of creation

(10:03) - Creator community expanding

(12:31) - Evolution of TikTok and consumption of video content

(15:00) - Platforms adapting to align with consumer behavior

(17:44) - What point are we at with influencer marketing

(19:36) - Impact that creators can have on brands

(22:42) - What does premium and premium value mean in terms of metrics

(28:00) - The future of the Creator Economy

(32:15) - Lifestyle of an entrepreneur and leader

(34:34) - Livestream shopping future

(36:31) - Where to connect with Sam Christie

Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts Oct 19, 2022

On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more!

⚡️ Full Episode: https://link.chtbl.com/influencermarketing
Halle's website: https://halleroberts.online/
Halle's Instagram: https://www.instagram.com/hallerobbe/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS

Show Notes:

1:10 - Halle Robert’s career start background
4:25 - Influencer strategies based on brands that Halle has worked with and currently works with
10:10 - Psychology behind Influencer marketing
12:58 - Approach to an evergreen versus a niche Influencer
14:10 - Finding the “right” Influencer for a brand
16:00 - Influencer marketing automation
16:58 - Management of influencers
21:28 - When should an Influencer reach out for management support
25:03 - Prioritizing your time as a creator
30:22 - New social media apps that Halle is experimenting with
32:02 - How to reach out to Halle
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Predictions for The Creator Economy w/ Evan Britton (Famous Birthdays) Oct 12, 2022

On this week’s episode of The Influence Factor, we have Evan Britton, Founder of Famous Birthdays, an online catalog dedicated to sharing celebrities birthdays and other key facts about them, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the creator economy, progression of platforms, and more!

Famous Birthdays: https://www.famousbirthdays.com/
Evan's Twitter: https://twitter.com/evan_britton

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3yafRTF

🎧 Listen on:

Show Notes:

(1:05) - What is Famous Birthday?

(2:48) - How did Famous Birthday come to fruition

(3:18) - Stats going back to the beginning of the Creator Economy

(5:13) - Reading traffic to anticipate Creator fame

(7:00) - Evolution from Musical.ly to TikTok

(9:20) - Social channels based on purpose and format

(10:50) - Payment trends for platforms

(13:27) - Opinion on paying for additional features/enhancements on social platforms

(15:00) - Platforms prioritizing Creators

(17:50) - Creator barrier of entry and compensation

(22:35) - Value of the Creator Community for brands

(26:00) - Predictions for Instagram and Reels for 2023

(28:22) - Thoughts on LinkedIn’s future

(29:40) - AI generated content in 2023

(32:00) - Final thoughts on the creator ecosystem

Covering The Creator Economy w/ Kaya Yurieff (The Information) Oct 05, 2022

This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor.

The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more!

The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqg
Kaya's Twitter: https://twitter.com/kyurieff

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L

🎧 Listen on:

Show Notes:

(1:08) - Kaya’s career background

(2:27) - Creator coverage topics

(3:22) - How Kaya prioritizes what news to feature

(5:12) - Morning routine

(7:15) - Do’s and don’ts of outreach pitches

(10:26) - Shift in sharing across social media platforms

(13:47) - Community versus an audience for a creator

(18:38) - Myths revolving around the Creator Economy and Kaya’s role

(21:47) - Initial data on private companies in the Creator Economy

(26:26) - Other resources of interest for Kaya

(28:42) - Untapped markets within the Creator ecosystem

(30:58) - How will platforms tackle burn out

(33:04) - How to get in touch and follow Kaya

The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat) Sep 28, 2022

On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more!
SocialChat: https://socialchat.ai/
Frost Li: https://www.linkedin.com/in/frost-li-0084b017/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2TYOQ
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:20) Why Frost Li Built Social Chat

(4:25) Now Is Time To Give Power To Brands and eCommerce

(5:50) The Importance of A Recommendation System for eCommerce

(10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events

(13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China)

(16:00) The Importance of Product Demo During Livestream Shopping

(17:30) Tips & Tricks for Liveshopping Hosts

(19:25) Benefits of Having a Co-Host

(22:40) Comments Moderation for Liveshopping Hosts

(25:15) Integrations With Existing eCommerce Platforms

(30:25) Purchase Lift Thanks to Video Shopping

(33:15) The Future of Livestream Commerce and Video Shopping

Reporting on The Creator Economy w/ Amanda Perelli (Business Insider) Sep 21, 2022

This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more.
⚡️ Full Episode https://link.chtbl.com/influencermarketing

Amanda Perelli on Insider: https://www.businessinsider.com/author/amanda-perelli
Amanda's Twitter: https://twitter.com/arperelli
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3R2
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:40) Who is Amanda Perelli and how she started her career

(3:00) From YouTube Reporter to creator economy reporter

(6:45) More people are paying attention to the creator economy

(9:20) How does Amanda Perelli spend her day?

(13:20) Why it is essential to talk with content creators and transparency about influencers' pay rate

(23:00) The Do's and Don'ts when you outreach to a reporter - Some tips on how to properly engage with a journalist

(30:10) How to report on new social media features and industry news

(33:35) What Amanda is researching on at the moment

The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks) Sep 14, 2022

Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

Mighty Networks is the only platform where you can bring your community, courses, memberships, and content into one place under your own brand—and level up to your own branded apps when you're ready.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
Mighty Networks: https://www.mightynetworks.com/
Creators Calculator: https://creatorscalculator.com/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e0IlId
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:15) - The Creator Economy explained and how it has evolved into a community of entrepreneurs
(3:24) - The beginning for Jane at Mighty Networks
(4:05) - Who is Mighty Networks and how they support Creators in their own business path
(5:40) - The importance of communities for content creators and the main components to create a “real” community that they own
(8:56) - What is the difference between an “audience” and a “community”
(11:30) Sustainability within the Creator Economy and how to achieve this
(13:32) The type of interactions happening now within creator communities
(16:06) Engagement within communities and the importance of “the big purpose”
(21:20) The potential revenue numbers within creator communities
(27:22) How to use a community as part of a value journey
(29:42) How communities differentiate across different cultures and the world
(31:30) Challenges faced within communities and Mighty Networks
(37:30) Building community businesses that provide value for their followers despite the current climate

From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice) Sep 07, 2022

On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9W

⚡️ Full Episode https://link.chtbl.com/influencermarketing

Creative Juice: https://www.getjuice.com/
Sima's Twitter: https://twitter.com/simagoo
Creative Juice on Twitter: https://twitter.com/getjuice
Creative Juice on TikTok: https://www.tiktok.com/@get.juice
Creative Juice on Instagram: https://www.instagram.com/get.juice/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🎧 Listen on:

Show Notes:

(00:50) - Background on Sima Gandhi and the creation of Creative Juice

(6:12) - The mission and featured services that Creative Juice offers

(8:40) - Creator cash flow explained

(12:09) - Different creator revenue streams

(12:59) - Defining the differences between a content creator and a freelancer

(14:39) - Building a team under a creator’s business

(17:12) - Growing and scaling a creator business

(21:20) - Setting goals as a creator for the purpose of sustainability

(23:20) - Growth of the middle class in the Creator Economy - projected to grow 150% within two years

(24:04) - Diversity of the creator economy

(25:39) - A Creative Juice success story

(26:50) - The importance of separating personal and business expenses

(28:38) - The creator community exchange

(29:32) - Combining passion with earning income

(30:48) - The future for Creative Juice

$500 to 8-Figure Beauty Brand w/ Jason Wong Aug 31, 2022

This week, Jason Wong, Founder at Doe Lashes, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, to talk about macro changes in the influencer marketing industry, how he built a successful D2C brand, and so much more!

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3RguZWE

🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:10) How to start a new DTC brand

(7:50) Effective Influencer Marketing Approach

(13:00) Why TikTok Is Different

(22:00) What's Missing in The DTC World

(28:40) Livestream Shopping: China Vs USA

TikTok Ads 101: The Influence Factor Podcast - Ep 10 Aug 19, 2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing

✅ Download our Social Commerce Report for FREE: https://bit.ly/3B5LSyr

🤑 Download our Creator Economy Report for FREE: https://bit.ly/3v2E78D

🔥 Subscribe to our YouTube channel

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://bit.ly/3aWVv7N

Snow Notes:

(1:30) Difference Between Organic Content and Ads

(7:00) In-Feed Ads

(12:00) How To Start with TikTok Ads

(18:30) TikTok Ads Targeting

(23:30) Do's and Don'ts of TikTok Ads

(32:00) The Importance of Quality Content and Message

(36:10) Instant Pages and eCommerce TikTok Ads

The State Of Influencer Marketing in 2022: The Influence Factor Podcast - Ep 9 Jul 20, 2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing

✅ Download our Social Commerce Report for FREE: https://bit.ly/3B5LSyr

🤑 Download our Creator Economy Report for FREE: https://bit.ly/3v2E78D

🔥 Subscribe to our YouTube channel

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://bit.ly/3aWVv7N

Snow Notes:

(1:30) A different approach to influencer marketing

(6:10) Influencers vs Content Creators

(12:00) Difference between social media

(14:00) How trends start on social media

(16:45) How to do influencer marketing nowadays

(23:00) Planning vs freestyle

(24:45) You want to partner up with the right influencers

(26:40) Influencer marketing is evolving

(29:20) Influencers are co-creators now

(33:00) Influencers vs ambassadors

(37:30) The WHY of influencer marketing

Why Brands Partner With Influencers? The Influence Factor Podcast - Ep 8 (Influencer Marketing) Jun 08, 2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing

✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651

🔥 Subscribe to our YouTube channel

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Snow Notes:

(00:23) - intro
(02:10 - influencers don't just promote third-party products anymore
(05:00) - example of collaborations
(11:36) - pros and cons of building your own company
(16:10) - collaborate with an influencer VS a celebrity
(19:00) - final thoughts
(25:50) - platforms helping creators make their own products
(29:10) - outro

Virtual Influencers: The Influence Factor Podcast - Ep 7 (Influencer Marketing) Mar 31, 2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing

📊 Check Out Our Virtual Influencers Survey + Infographic: https://bit.ly/3JPqi2G

🔥 Subscribe to our YouTube channel

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Snow Notes:

(1:40) Who are Virtual Influencers?

(6:05) Do People Follow Virtual Influencers?

(11:00) Influencer Marketing and Virtual Influencers

(16:00) Do People Trust Virtual Influencers?

(22:53) Virtual Influencers in The Metaverse

(23:41) Do People Buy Products Promoted By Virtual Influencers?

Things You Need to Become A Professional Content Creator: The Influence Factor Podcast - Ep 6 (Influencer Marketing) Feb 10, 2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3JjqBSJ

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(00.55): Talent Manager: Yasmine explains her work

(02.45): who's a "talent?"

(04.35): talents going viral

(05.40): how can an agency help creators?

(08.30): metrics and agencies

(09.40): beyond shooting content

(14.30): the relationship between influencers and managers

(16.41): advice for influencers

(20.13): red flags and first impressions

(25.00): how to reach out to agencies

(25.40): media kits

(29.10): opportunities in the industry

(30.00): recap

(33.15): brands deals right away or long-term thinking?

(36.04): greetings

2022 Trends: The Influence Factor Podcast - Ep 5 Jan 17, 2022

In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3qCfcqN

🎧 Listen on:

Show Notes:

(01:43): Intro to 2022 Trends

(02:22): Social Commerce

(05:02): Livestream shopping, KOLs, payments services

(08:10): Influencer Marketing

(14:04): AR

(16:20): VR

(22:20): Avatars - Direct to Avatars

(24:47): The importance of online communities

(29:50): Recap of 2022 Trends and discussed topics

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Social Commerce: The Influence Factor Podcast - Ep 4 (Influencer Marketing) Dec 02, 2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(4:00) What Is Social Commerce?

(10:15) The Story of Social Commerce

(13:50) The power of Livestream shopping

(16:00) Frictionless Purchase Flow

(23:00) How influencers can maximize their revenues

(24:35) Social Commerce and AR

(30:20) Social Commerce and Live Streaming

(40:00) One virtual place where to buy everything

The Metaverse: The Influence Factor Podcast - Ep 3 (Influencer Marketing) Nov 10, 2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download the full Creator Economy Report for FREE: https://bit.ly/3C2x1BP

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(2:00) What Is The Metaverse?

(5:00) Metaverse Terminology

(8:50) Virtual Economy in The Metaverse

(15:00) META and it Metaverse Projects

(20:00) Metaverse Case Studies and Examples (Roblox + Chipotle)

(28:00) The Metaverse and Ads

(30:20) The Metaverse and Influencer Marketing

🗞 Articles mentioned on this podcast:

https://www.socialmediatoday.com/news/facebook-will-reportedly-reveal-a-metaverse-inspired-corporate-name-change/608609/
https://theloopgenz.substack.com/p/the-brands-guide-to-the-metaverse
https://nextnav.com/metaverse/
https://www.theinformation.com/articles/what-will-metaverse-be-worth-in-2025-our-guess-is-82-billion
https://performancemarketingworld.com/news/marketing-in-the-metaverse-facebook-hires-10000-staff-to-build-next-gen-platform
https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/
https://www.cnbc.com/2021/11/02/nike-is-quietly-preparing-for-the-metaverse-.html
https://www.usatoday.com/story/money/food/2021/10/26/chipotle-boorito-2021-halloween-contest-virtual-costumes-covid/6170072001/
https://www.campaignasia.com/article/marketing-in-the-metaverse-the-biggest-opportunities-for-brands/473059
https://www.theatlantic.com/sponsored/facebook-spa-2021/your-own-personal-main-street/3694/

TikTok Trends: The Influence Factor Podcast - Ep 2 (Influencer Marketing) Oct 14, 2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing

📊 TikTok has 1B monthly Active Users and it's shaping our culture.

In this episode of The Influence Factory by The Influencer Marketing Factory, we look at the latest TikTok Trends and we share some advice for brands and marketers.

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

✅ Download the full Creator Economy Report for FREE: https://bit.ly/3m67kKn

Show Notes:

(2:20) Why TikTok is different

(3:50) TikTok Best Accounts and Influencer Marketing Case Studies

(8:10) Why You Should Spend Time On TikTok

(12:00) Retailer on TikTok

(15:00) TikToker Becomes Famous Re-making Brand Logos

(22:05) The TikTok Duet Effect

(27:15) The Potential of TikTok Domino Effect

(30:00) TikTok quiz

(37:00) #BookTok and How Things Go Viral On TikTok

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Creator Economy: The Influence Factor Podcast - Ep 1 (Influencer Marketing) Sep 27, 2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

➡️ Download the full Creator Economy Report for FREE: https://bit.ly/3AMBI2K

Our influencer marketing agency The Influencer Marketing Factory collected data, insights and ran 2 surveys to analyze the state of the Creator Economy.

The Creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers that use software and finance tools to assist them with their growth and monetization.

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities.

We also reviewed and featured different platforms and tools that support creators in better managing their finances, revenue streams, weekly goals and much more.

Platforms for Creators mentioned in our report are: