The Independent Dealer Podcast

Latest Episodes:

#7 - Car lot security Jan 30, 2019

Show notes

Luke will share with us his top 5 tips for securing your dealership. Few people know more about getting robbed at their dealership, unfortunately Luke has learned the hard way what it takes to deter theft from the inside and out. His tips will help you open your eyes to vulnerabilities at your dealership. Listen close, take notes, then take action.

#5 - Customer Acquisition Jan 17, 2019

Show notes

Luke and Jeff hash out what are best practices for acquiring new customers. What works in today's market and the importance of tracking your lead sources. When it comes to getting a customer on your lot, not all advertising mediums are the same. Know your demographic, know where their attention is and know your numbers!

#4 - Hiring and Retaining Employees Dec 20, 2018

Show notes

Luke and Jeff talk tips and strategies for hiring, retaining and motivating top talent at your dealership. Happy team is the key to a productive, profitable lot. Always learning - Always improving!

#3.5 - Next week we talk about Employees Dec 19, 2018

Show notes

Join us next week when Luke and Jeff discuss employee hiring and.... retention.

#3 - The current state of the used car market Dec 19, 2018

Show notes

Today Luke and Jeff talk about the issues facing independents. Finding lenders, finding inventory, finding customers.

#2 - Meet Luke Dec 19, 2018

Show notes

Get to know the one and only Luke Godwin in todays episode. Owner, operator jack of all trades master of most.

#1 - The Intro Dec 19, 2018

Show notes

Welcome to the first episode of The Independent Dealer podcast. Luke and Jeff talk about state of the used car industry, the need for continual learning, and what an awesome community of independent dealers are out there.